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Best regards
Zmags
DEALER EDITION / OCTOBER 2016
Look Mom,
NO HANDS!
Will Americans be OK with self-driving cars?
FORUM: PROFILE:
Words that do and don't Dealer group makes most
resonate with car customers of new lease on life
OCTOBER 2016
Volume 48, Number 10
ON THE COVER
TEACHING
CUSTOMERS
TECHNOLOGY 18
Dealer play big role in whether drivers
use the latest stuff on cars
BY STEVE FINLAY
2 | OCTOBER 2016
WARDSAUTO
8 11 27
DEALER Q&A END
PROFILE GAME
At Age 78,
VW Beetle
Dealer
Group Makes Strives to 2016
Most of New Stay Young Wards
Lease on Life “Bug” boost
DEALER EDITION / OCTOBER 2016 Look Mom, NO H
OCTOBER 2016 Volume 48, Number 10
8 11 27 DEALER Q&A
EDITOR'S FORUM By Steve Finlay ÔThis
MICHAEL JUNG/iSTOCK/THINKSTOCK PHOTO COPYRIGHT ©
EDITOR'S FORUM
overall star-ranking is lower, are more effective
DEALER PROFILE “We want
DEALER PROFILE
Q&A At Age 78, VW Beetle STRIVES TO STAY YOUNG
Q&A hi
Legal Notice
Q&A LEAR WITH VW'S NE
the Beetle was an iconic car, con- sumers across
Q&A there today. Lear: No, there certainl
chase reason is exterior styling. WardsAuto:
COVER STORY Teaching Customers Technol
technology, but also helps them understand how to
“By taking the time to
Today's level of vehicle autonomy allows driver's
COVER STORY
about autonomous vehicles com- pared with only 1%
COVER STORY Continental
head of Systems & Technologies/ Chassis & Safety
TAP BOX TO READ STORY ONLINE. PROFIT CENTERS
END GAME By Tom Murphy 2016
END GAME something special at startup. AUD
Editors Bob Gritzinger (left) and Dr
END GAME INFINITI Q50 ($57,475) Two stacked s
Editor Jim Irwin lets Volvo S90 steer itself.