If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
You need a JavaScript enabled browser to view this Publication
Please follow these steps to view the Publication:
Enable JavaScript in your browser
Refresh this page
Best regards
Zmags
<br /> <br /> <br /> Vol. 26, No. 3 May/June 2010<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Licensing Show 2010<br /> <br /> <br /> <br /> <br /> <br /> <br /> Licensing in Toys: A Major Force<br /> <br /> <br /> L<br /> icenses play an extraordinarily important role in the toy<br /> business. The NPD Group estimates that license-bearing<br /> toy products sold in the United States represented about<br /> one quarter of the total, or about $5.4 billion last year. In fact,<br /> since the majority of this business is concentrat-<br /> ed among the top five licensors and the top<br /> four toy manufacturers, the impact on a<br /> company that gains or loses a top<br /> license is dramat
Vol. 26, No. 3 May/June 2010Licensing S
Vol. 26, No. 3 May/June 2010Licensing S
table of contentstable contentsMay
table of contentstable contentsMay
Publisher's ViewpointThe
Publisher's ViewpointThe
STAT SHOT TOP-SELLING FAMILY E
STAT SHOT TOP-SELLING FAMILY E
Go Figure!by FunosophyBoys and Their (Movie) T
Go Figure!by FunosophyBoys and Their (Movie) T
Industry UpdateFanTOYstic Trivia
Industry UpdateFanTOYstic Trivia
Industry UpdateREPORT: UK FIRST Q
Industry UpdateREPORT: UK FIRST Q
Licensing in Toys: A Major Forceby Lutz MullerL
Licensing in Toys: A Major Forceby Lutz MullerL
packaging, good price points, strong promotion
packaging, good price points, strong promotion
Licensing Show 2010Brand Freaks/Busy LifeP
Licensing Show 2010Brand Freaks/Busy LifeP
Licensing Show 2010Universal Partnerships & Li
Licensing Show 2010Universal Partnerships & Li
Licensing Show 2010Nickelodeon Consumer Produc
Licensing Show 2010Nickelodeon Consumer Produc
Nelvana EnterprisesB abar ge
Nelvana EnterprisesB abar ge
Licensing Show 2010MGA EntertainmentI n c
Licensing Show 2010MGA EntertainmentI n c
Licensing Show 2010Discovery Communications/Th
Licensing Show 2010Discovery Communications/Th
Licensing Show 2010Sesame WorkshopS
Licensing Show 2010Sesame WorkshopS
The VoiceReaching BothTrade and Consumers
The VoiceReaching BothTrade and Consumers
Toy Design Education “Clearly the designer
Toy Design Education “Clearly the designer
working, etc. The world is a lot smaller than you
working, etc. The world is a lot smaller than you
ing, retail distribution, cost,and brand aware
ing, retail distribution, cost,and brand aware
Toy Industry AssociationPerspectivesCraft & Ho
Toy Industry AssociationPerspectivesCraft & Ho
MAY/JUNE 2010THE DEFINITIVE INFORMATION SO
MAY/JUNE 2010THE DEFINITIVE INFORMATION SO
Doing Our Best to Serve You Better The Toy
Doing Our Best to Serve You Better The Toy
ASTRA InsightsSteady on the TillerFocusing on
ASTRA InsightsSteady on the TillerFocusing on
NEWSGUINNESS WORLD RECORDS PRODUCTS ON THE WAY
NEWSGUINNESS WORLD RECORDS PRODUCTS ON THE WAY
Chatting with RetailersSpecialty Toys & Gifts s
Chatting with RetailersSpecialty Toys & Gifts s
depth, but most importantly, we focus on stafftr
depth, but most importantly, we focus on stafftr
Chatting with Retailersniche. Again, we think
Chatting with Retailersniche. Again, we think
Ziegenhagan: We have observed a decrease innew p
Ziegenhagan: We have observed a decrease innew p
Spotlight onScienceFrom excavation to hydraul
Spotlight onScienceFrom excavation to hydraul
Science Kids can make an environm
Science Kids can make an environm
Science Get a 360-degree view of
Science Get a 360-degree view of
Science The Lunar Projecti
Science The Lunar Projecti
ASTRA Marketplace & Academy 2010NEAT-OH! ZIPS A
ASTRA Marketplace & Academy 2010NEAT-OH! ZIPS A
ASTRA Marketplace & Academy 2010DRAW, LEARN, AND
ASTRA Marketplace & Academy 2010DRAW, LEARN, AND
ASTRA Marketplace & Academy 2010IT'S TIME TO EAT
ASTRA Marketplace & Academy 2010IT'S TIME TO EAT
An essential ingredient to every toybox, every
An essential ingredient to every toybox, every
ASTRA Marketplace & Academy 2010CLOUD B MONKEYS
ASTRA Marketplace & Academy 2010CLOUD B MONKEYS
PRESSMAN TURNS KIDS INTO CODEBREAKERS It's
PRESSMAN TURNS KIDS INTO CODEBREAKERS It's
ASTRA Marketplace & Academy 2010THERE'SA“FARMER
ASTRA Marketplace & Academy 2010THERE'SA“FARMER
ASTRA Marketplace & Academy 2010TIER TOYS STACKS
ASTRA Marketplace & Academy 2010TIER TOYS STACKS
Icosoku by RECENT TOYS makes simple additi
Icosoku by RECENT TOYS makes simple additi
ASTRA Marketplace & Academy 2010SCHLEICH ADDS A
ASTRA Marketplace & Academy 2010SCHLEICH ADDS A
Anomia, by ANOMIA PRESS, plays off the fact
Anomia, by ANOMIA PRESS, plays off the fact
ASTRA Marketplace & Academy 2010GAMEWRIGHT HAS Y
ASTRA Marketplace & Academy 2010GAMEWRIGHT HAS Y
ARTISANDS introduces new kits that allo
ARTISANDS introduces new kits that allo
ASTRA Marketplace & Academy 2010HAPE CHANNELS AN
ASTRA Marketplace & Academy 2010HAPE CHANNELS AN
ASTRA Marketplace & Academy 2010LILLIPUTIENS HAS
ASTRA Marketplace & Academy 2010LILLIPUTIENS HAS
ASTRA Marketplace & Academy 2010ARTTERRO MAKES B
ASTRA Marketplace & Academy 2010ARTTERRO MAKES B
Huzzah! You have been invited to din
Huzzah! You have been invited to din
ASTRA Marketplace & Academy 2010APPLE PARK INTRO
ASTRA Marketplace & Academy 2010APPLE PARK INTRO
RE-MARK, INC.'s 60-piece puzzles can be u
RE-MARK, INC.'s 60-piece puzzles can be u
ASTRA Marketplace & Academy 2010ELF MAGIC'S ELVE
ASTRA Marketplace & Academy 2010ELF MAGIC'S ELVE
PEACEABLE KINGDOM PRESS is debu
PEACEABLE KINGDOM PRESS is debu
ASTRA Marketplace & Academy 2010JOLLY, ROCKING W
ASTRA Marketplace & Academy 2010JOLLY, ROCKING W
The I
The I
ASTRA Marketplace & Academy 2010EEBOO GATHERS A
ASTRA Marketplace & Academy 2010EEBOO GATHERS A
MEDIA CENTERLullabies Go ContemporarythinkSMART
MEDIA CENTERLullabies Go ContemporarythinkSMART
Make Payment Processinga Competitive Advantage
Make Payment Processinga Competitive Advantage
by Bob Hirth, executive vice president and global
by Bob Hirth, executive vice president and global
Section 337 Investigations at the U.S. I
Section 337 Investigations at the U.S. I
importation; a single sample imported for display
importation; a single sample imported for display
By statute, cases must be resolved expeditiously.
By statute, cases must be resolved expeditiously.
Where Have Allthe Merchants Gone?by Jim M
Where Have Allthe Merchants Gone?by Jim M
What's NewNo Toy Gets Left Behind
What's NewNo Toy Gets Left Behind
Raising the BarProper Trademark Us
Raising the BarProper Trademark Us
IndustryMarketplaceOLLIE SWANTSYOUR CLOSEOUTS
IndustryMarketplaceOLLIE SWANTSYOUR CLOSEOUTS
IndustryMarketplaceClassifiedsPlace a class
IndustryMarketplaceClassifiedsPlace a class
Flashback: May/June 19912.1. 1. Play
Flashback: May/June 19912.1. 1. Play