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<br /> THE MAGAZINE FOR FITNESS BUSINESS PROFESSIONALS JANUARY 2012<br /> Fiscal Peaks<br /> And Valleys<br /> CLUBINDUSTRY.COM • A PENTON MEDIA PUBLICATION<br /> Which Companies Have the Resources<br /> And Support to Climb to the Top in 2012?<br /> GERM FREE<br /> Clean Up Your Child Care Area<br /> SOCIAL MEDIA<br /> Establish Rules for Your Facility<br /> 24 Śours from now your top sĂůesperson<br /> couůĚ ďe your weďsite<br /> Motionsoft<br /> myClub online portal lets members sign<br /> up online, access visit history, track<br /> workouts, manage accounts, and connects<br /> you to Facebook & Twitter. Turning your<br /> website from informational to transac-<br /> tional in one day.<br /> Call us today. Be up tomorrow.<br /> Call 800.829.4321<br /> visit motionsoft.net<br /> CIRCLE 100 OR VISIT WWW.FREEPRODUCTINFO.NET/CI<br /> The GreaTesT<br /> sTride since The<br /> ellipTical.<br /> Something special happened 15 years ago.<a title="January 2012 page 1" href="http://viewer.zmags.com/publication/5effcbe8?page=1"> THE MAGAZINE FOR FITNESS BUSINESS PROFESSIONALS </a> <a title="January 2012 page 2" href="http://viewer.zmags.com/publication/5effcbe8?page=2"> 24 Śours from now your top sĂůesperson </a> <a title="January 2012 page 3" href="http://viewer.zmags.com/publication/5effcbe8?page=3"> The GreaTesT sTride since The ellipTical. Somet</a> <a title="January 2012 page 4" href="http://viewer.zmags.com/publication/5effcbe8?page=4"> CONTENTS </a> <a title="January 2012 page 5" href="http://viewer.zmags.com/publication/5effcbe8?page=5"> 2011 E L E V A T I O N S E R I E S LIFE FIT</a> <a title="January 2012 page 6" href="http://viewer.zmags.com/publication/5effcbe8?page=6"> AT CLUBINDUSTRY.COM STEP BY STEP :: Online How-t</a> <a title="January 2012 page 7" href="http://viewer.zmags.com/publication/5effcbe8?page=7"> Easy money. The new Allegro® 2 Reformer from Bala</a> <a title="January 2012 page 8" href="http://viewer.zmags.com/publication/5effcbe8?page=8"> FIRST WORD The Best Laid Plans of Mice an</a> <a title="January 2012 page 9" href="http://viewer.zmags.com/publication/5effcbe8?page=9"> ROCK n PARTy ROCK HARD bODy i’ - Shake it.</a> <a title="January 2012 page 10" href="http://viewer.zmags.com/publication/5effcbe8?page=10"> CIRCLE 105 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 11" href="http://viewer.zmags.com/publication/5effcbe8?page=11"> </a> <a title="January 2012 page 12" href="http://viewer.zmags.com/publication/5effcbe8?page=12"> Industry observer For-proFIts Anytime Fitness </a> <a title="January 2012 page 13" href="http://viewer.zmags.com/publication/5effcbe8?page=13"> CIRCLE 106 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 14" href="http://viewer.zmags.com/publication/5effcbe8?page=14"> Industry observer FrANChIse 500 CoNTINued FroM</a> <a title="January 2012 page 15" href="http://viewer.zmags.com/publication/5effcbe8?page=15"> SOFTWARE | PAYMENT PROCESSING | MARKETING </a> <a title="January 2012 page 16" href="http://viewer.zmags.com/publication/5effcbe8?page=16"> BUSINESS BUILDERS Resolving Problems Often R</a> <a title="January 2012 page 17" href="http://viewer.zmags.com/publication/5effcbe8?page=17"> CIRCLE 109 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 18" href="http://viewer.zmags.com/publication/5effcbe8?page=18"> RETENTION EDGE Help Your Club’s Trainers Beco</a> <a title="January 2012 page 19" href="http://viewer.zmags.com/publication/5effcbe8?page=19"> CIRCLE 110 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 20" href="http://viewer.zmags.com/publication/5effcbe8?page=20"> SMART DESIGN Good Design Takes Current and F</a> <a title="January 2012 page 21" href="http://viewer.zmags.com/publication/5effcbe8?page=21"> CIRCLE 111 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 22" href="http://viewer.zmags.com/publication/5effcbe8?page=22"> SALES STRATEGIES Sales Staff Must Focus on t</a> <a title="January 2012 page 23" href="http://viewer.zmags.com/publication/5effcbe8?page=23"> Your club is unique ... and your reward progr</a> <a title="January 2012 page 24" href="http://viewer.zmags.com/publication/5effcbe8?page=24"> Fiscal Peaks Some companies are expanding their p</a> <a title="January 2012 page 25" href="http://viewer.zmags.com/publication/5effcbe8?page=25"> By Stuart Goldman, managing editor and Valleys o</a> <a title="January 2012 page 26" href="http://viewer.zmags.com/publication/5effcbe8?page=26"> Fiscal Peaks And Valleys University Rec Center T</a> <a title="January 2012 page 27" href="http://viewer.zmags.com/publication/5effcbe8?page=27"> CIRCLE 114 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 28" href="http://viewer.zmags.com/publication/5effcbe8?page=28"> Fiscal Peaks And Valleys financing based on the</a> <a title="January 2012 page 29" href="http://viewer.zmags.com/publication/5effcbe8?page=29"> CIRCLE 116 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 30" href="http://viewer.zmags.com/publication/5effcbe8?page=30"> Fiscal Peaks And Valleys Military Trends for 20</a> <a title="January 2012 page 31" href="http://viewer.zmags.com/publication/5effcbe8?page=31"> When you look at your club management software, d</a> <a title="January 2012 page 32" href="http://viewer.zmags.com/publication/5effcbe8?page=32"> Fiscal Peaks And Valleys Club Operators Expect </a> <a title="January 2012 page 33" href="http://viewer.zmags.com/publication/5effcbe8?page=33"> You focus on your member’s goals – we’ll focus on</a> <a title="January 2012 page 34" href="http://viewer.zmags.com/publication/5effcbe8?page=34"> Fiscal Peaks And Valleys the bigger clubs are t</a> <a title="January 2012 page 35" href="http://viewer.zmags.com/publication/5effcbe8?page=35"> CIRCLE 122 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 36" href="http://viewer.zmags.com/publication/5effcbe8?page=36"> Fiscal Peaks And Valleys JCC Trends in 2012 Inc</a> <a title="January 2012 page 37" href="http://viewer.zmags.com/publication/5effcbe8?page=37"> CIRCLE 124 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="January 2012 page 38" href="http://viewer.zmags.com/publication/5effcbe8?page=38"> ALL NEW PATENTED DESIGN! </a> <a title="January 2012 page 39" href="http://viewer.zmags.com/publication/5effcbe8?page=39"> W e w o r k e v e</a> <a title="January 2012 page 40" href="http://viewer.zmags.com/publication/5effcbe8?page=40"> supplier side Clubs Learn the Ups and Downs of S</a> <a title="January 2012 page 41" href="http://viewer.zmags.com/publication/5effcbe8?page=41"> read the customer reviews, Nolen says, to see how</a> <a title="January 2012 page 42" href="http://viewer.zmags.com/publication/5effcbe8?page=42"> SUPPLIER side Diligence Is Key to Keeping Child</a> <a title="January 2012 page 43" href="http://viewer.zmags.com/publication/5effcbe8?page=43"> sink area to be disinfected with an anti- bacteri</a> <a title="January 2012 page 44" href="http://viewer.zmags.com/publication/5effcbe8?page=44"> supplier side </a> <a title="January 2012 page 45" href="http://viewer.zmags.com/publication/5effcbe8?page=45"> extensive talks and non-disclosure agreements—can</a> <a title="January 2012 page 46" href="http://viewer.zmags.com/publication/5effcbe8?page=46"> pro shop BroAD SpECTrUM SUrFACE D</a> <a title="January 2012 page 47" href="http://viewer.zmags.com/publication/5effcbe8?page=47"> REACH HIGHER IN YOUR CAREER Our CSCS® and NSCA-C</a> <a title="January 2012 page 48" href="http://viewer.zmags.com/publication/5effcbe8?page=48"> CLASSIFIED ADS CAREER OPPORTUNITIES GLOBAL FITNES</a> <a title="January 2012 page 49" href="http://viewer.zmags.com/publication/5effcbe8?page=49"> CLASSIFIED ADS PRODUCTS & SERVICES </a> <a title="January 2012 page 50" href="http://viewer.zmags.com/publication/5effcbe8?page=50"> AD INDEX For instant access to company websites</a> <a title="January 2012 page 51" href="http://viewer.zmags.com/publication/5effcbe8?page=51"> GUIDANCE Star Trac Coach™, a personalized treadm</a> <a title="January 2012 page 52" href="http://viewer.zmags.com/publication/5effcbe8?page=52"> Better product. Better service. Working</a>