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<br /> InternetRetailing March 2018<br /> ISSUE 69 | MARCH 2018<br /> Issue 69<br /> BIRCHBOX: A 360-DEGREE<br /> RETAIL MODEL<br /> Savannah Sachs, Managing Director, Birchbox UK, on taking the<br /> company’s pioneering online model onto the high street<br /> INSIDE OUR ‘CUSTOMER CONNECTION’ EDITION: NEXT FROM INTERNET RETAILING<br /> z MERCHANDISING WITH AI P38<br /> z RETAIL LOYALTY P48<br /> z HEADLESS COMMERCE P54<br /> z THE EDELIVERY PAGES P60<br /> <br /> Contents I S S U E 6 9 | M A R C H 2 0 1 8<br /> Editor: Emma Herrod Tel: 07801 282729<br /> E-mail: press@internetretailing.net<br /> Editor, InternetRetailing.net: Chloe Rigby<br /> Editor-in-chief: Ian Jindal<br /> Design: Marzena Zychowicz<br /> Publishing Director: Chris Cooke<br /> Commercial Director: Andy James<br /> Group Creative Solutions Director: Marvin Roberts<br /> Tel: 020 7933 8999 | Fax: 020 7933 <a title="InternetRetailing March 2018 Issue page 1" href="http://viewer.zmags.com/publication/5f19a22c?page=1"> InternetRetailing March 2018 ISSUE 69 | MARCH</a> <a title="InternetRetailing March 2018 Issue page 2" href="http://viewer.zmags.com/publication/5f19a22c?page=2"> </a> <a title="InternetRetailing March 2018 Issue page 3" href="http://viewer.zmags.com/publication/5f19a22c?page=3"> Contents I S S U E 6 9 | M A R C H 2</a> <a title="InternetRetailing March 2018 Issue page 4" href="http://viewer.zmags.com/publication/5f19a22c?page=4"> </a> <a title="InternetRetailing March 2018 Issue page 5" href="http://viewer.zmags.com/publication/5f19a22c?page=5"> EDITOR’S COMMENT Editor’s comment S </a> <a title="InternetRetailing March 2018 Issue page 6" href="http://viewer.zmags.com/publication/5f19a22c?page=6"> Chloe Rigby highlights recent industry changes bu</a> <a title="InternetRetailing March 2018 Issue page 7" href="http://viewer.zmags.com/publication/5f19a22c?page=7"> NEWS OCADO MARKS TRANSFOMATIONAL YEAR OCA</a> <a title="InternetRetailing March 2018 Issue page 8" href="http://viewer.zmags.com/publication/5f19a22c?page=8"> Read more of Paul Skeldon’s insight into the fast</a> <a title="InternetRetailing March 2018 Issue page 9" href="http://viewer.zmags.com/publication/5f19a22c?page=9"> </a> <a title="InternetRetailing March 2018 Issue page 10" href="http://viewer.zmags.com/publication/5f19a22c?page=10"> 4.9/5 4.9/5 5/5 OUTSTANDING PO</a> <a title="InternetRetailing March 2018 Issue page 11" href="http://viewer.zmags.com/publication/5f19a22c?page=11"> Birchbox: subscribing to a 360-degree retail mode</a> <a title="InternetRetailing March 2018 Issue page 12" href="http://viewer.zmags.com/publication/5f19a22c?page=12"> sector offered an opportunity for growth and was </a> <a title="InternetRetailing March 2018 Issue page 13" href="http://viewer.zmags.com/publication/5f19a22c?page=13"> IntervIew The</a> <a title="InternetRetailing March 2018 Issue page 14" href="http://viewer.zmags.com/publication/5f19a22c?page=14"> © Andy Carson The Birchbox pop-up store is merch</a> <a title="InternetRetailing March 2018 Issue page 15" href="http://viewer.zmags.com/publication/5f19a22c?page=15"> IntervIew While the ROI is in the sale o</a> <a title="InternetRetailing March 2018 Issue page 16" href="http://viewer.zmags.com/publication/5f19a22c?page=16"> Research round up Emma Herrod highlights some of</a> <a title="InternetRetailing March 2018 Issue page 17" href="http://viewer.zmags.com/publication/5f19a22c?page=17"> DASHBOARD </a> <a title="InternetRetailing March 2018 Issue page 18" href="http://viewer.zmags.com/publication/5f19a22c?page=18"> Shipping - the neglected part of the Customer Jou</a> <a title="InternetRetailing March 2018 Issue page 19" href="http://viewer.zmags.com/publication/5f19a22c?page=19"> COMMENT Phase changes and regeneration, rat</a> <a title="InternetRetailing March 2018 Issue page 20" href="http://viewer.zmags.com/publication/5f19a22c?page=20"> Marketing Tools for High-Growth Retailers </a> <a title="InternetRetailing March 2018 Issue page 21" href="http://viewer.zmags.com/publication/5f19a22c?page=21"> ADvertOrIAL BrOntO Crafting post-purchase experi</a> <a title="InternetRetailing March 2018 Issue page 22" href="http://viewer.zmags.com/publication/5f19a22c?page=22"> IRUK: Brand Engagement The latest IRUK Top500 Pe</a> <a title="InternetRetailing March 2018 Issue page 23" href="http://viewer.zmags.com/publication/5f19a22c?page=23"> IRUK As Chief Executive Ian Kellett </a> <a title="InternetRetailing March 2018 Issue page 24" href="http://viewer.zmags.com/publication/5f19a22c?page=24"> A commercial, comparative performance index of </a> <a title="InternetRetailing March 2018 Issue page 25" href="http://viewer.zmags.com/publication/5f19a22c?page=25"> ADvertOrIAL PCA PreDICt Failed deliveries cost r</a> <a title="InternetRetailing March 2018 Issue page 26" href="http://viewer.zmags.com/publication/5f19a22c?page=26"> Leonardo Pecchioli Founder and CeO, Keros WHAT </a> <a title="InternetRetailing March 2018 Issue page 27" href="http://viewer.zmags.com/publication/5f19a22c?page=27"> COmPAny sPOtLIght: KerOs </a> <a title="InternetRetailing March 2018 Issue page 28" href="http://viewer.zmags.com/publication/5f19a22c?page=28"> Matthew Kelleher CCO, redeye RedEye WHAT DOES </a> <a title="InternetRetailing March 2018 Issue page 29" href="http://viewer.zmags.com/publication/5f19a22c?page=29"> COmPAny sPOtLIght: reDeye intelligence to gi</a> <a title="InternetRetailing March 2018 Issue page 30" href="http://viewer.zmags.com/publication/5f19a22c?page=30"> Christopher Baldwin, head of marketing, selligent</a> <a title="InternetRetailing March 2018 Issue page 31" href="http://viewer.zmags.com/publication/5f19a22c?page=31"> COmPAny sPOtLIght: seLLIgent mArKetIng CLOuD </a> <a title="InternetRetailing March 2018 Issue page 32" href="http://viewer.zmags.com/publication/5f19a22c?page=32"> Lee Thompson sales and marketing Director exact A</a> <a title="InternetRetailing March 2018 Issue page 33" href="http://viewer.zmags.com/publication/5f19a22c?page=33"> COmPAny sPOtLIght: exACt ABACus warehous</a> <a title="InternetRetailing March 2018 Issue page 34" href="http://viewer.zmags.com/publication/5f19a22c?page=34"> Scott Lester, CeO, Flixmedia WHAT DOES YOUR COM</a> <a title="InternetRetailing March 2018 Issue page 35" href="http://viewer.zmags.com/publication/5f19a22c?page=35"> COmPAny sPOtLIght: FLIxmeDIA WHAT DO YOU SEE</a> <a title="InternetRetailing March 2018 Issue page 36" href="http://viewer.zmags.com/publication/5f19a22c?page=36"> Membership Learn and benchmark from the best prac</a> <a title="InternetRetailing March 2018 Issue page 37" href="http://viewer.zmags.com/publication/5f19a22c?page=37"> We have been providing members of the internation</a> <a title="InternetRetailing March 2018 Issue page 38" href="http://viewer.zmags.com/publication/5f19a22c?page=38"> Customer informing the product Emma Herrod inves</a> <a title="InternetRetailing March 2018 Issue page 39" href="http://viewer.zmags.com/publication/5f19a22c?page=39"> Internet retAILIng: PrODuCt provide the basi</a> <a title="InternetRetailing March 2018 Issue page 40" href="http://viewer.zmags.com/publication/5f19a22c?page=40"> The marketing automation platform that enables B2</a> <a title="InternetRetailing March 2018 Issue page 41" href="http://viewer.zmags.com/publication/5f19a22c?page=41"> Internet retAILIng: CustOmer Harness your social</a> <a title="InternetRetailing March 2018 Issue page 42" href="http://viewer.zmags.com/publication/5f19a22c?page=42"> Snapchat’s first store appears to be a testbed for</a> <a title="InternetRetailing March 2018 Issue page 43" href="http://viewer.zmags.com/publication/5f19a22c?page=43"> In stOre: OPerAtIOns Delivering the right e</a> <a title="InternetRetailing March 2018 Issue page 44" href="http://viewer.zmags.com/publication/5f19a22c?page=44"> 70% of John Lewis click and collect orders are pi</a> <a title="InternetRetailing March 2018 Issue page 45" href="http://viewer.zmags.com/publication/5f19a22c?page=45"> </a> <a title="InternetRetailing March 2018 Issue page 46" href="http://viewer.zmags.com/publication/5f19a22c?page=46"> Strengthening the in-store connection David Wrig</a> <a title="InternetRetailing March 2018 Issue page 47" href="http://viewer.zmags.com/publication/5f19a22c?page=47"> In stOre: strAtegy </a> <a title="InternetRetailing March 2018 Issue page 48" href="http://viewer.zmags.com/publication/5f19a22c?page=48"> Retail loyalty in 2018 Jason De Winne, UK Genera</a> <a title="InternetRetailing March 2018 Issue page 49" href="http://viewer.zmags.com/publication/5f19a22c?page=49"> In stOre: CustOmer quoting Amazon's Prime as</a> <a title="InternetRetailing March 2018 Issue page 50" href="http://viewer.zmags.com/publication/5f19a22c?page=50"> Personal space cadets Paul Skeldon, Mobile Edito</a> <a title="InternetRetailing March 2018 Issue page 51" href="http://viewer.zmags.com/publication/5f19a22c?page=51"> mOBILe: It customer would run out of a produ</a> <a title="InternetRetailing March 2018 Issue page 52" href="http://viewer.zmags.com/publication/5f19a22c?page=52"> Agile, flexible, scalable fulfilment operations Ed</a> <a title="InternetRetailing March 2018 Issue page 53" href="http://viewer.zmags.com/publication/5f19a22c?page=53"> Fulfilment and delivery as a way to differentiate</a> <a title="InternetRetailing March 2018 Issue page 54" href="http://viewer.zmags.com/publication/5f19a22c?page=54"> Headless commerce: The best of both worlds? Grah</a> <a title="InternetRetailing March 2018 Issue page 55" href="http://viewer.zmags.com/publication/5f19a22c?page=55"> mOBILe: It on your agenda. To be competitive</a> <a title="InternetRetailing March 2018 Issue page 56" href="http://viewer.zmags.com/publication/5f19a22c?page=56"> </a> <a title="InternetRetailing March 2018 Issue page 57" href="http://viewer.zmags.com/publication/5f19a22c?page=57"> </a> <a title="InternetRetailing March 2018 Issue page 58" href="http://viewer.zmags.com/publication/5f19a22c?page=58"> 21 MARCH 2018 DAY 1 09:30 - 10:00 OPENING KEY</a> <a title="InternetRetailing March 2018 Issue page 59" href="http://viewer.zmags.com/publication/5f19a22c?page=59"> AGENDA AT A GLANCE THE ECOMMERCE STATE OF THE N</a> <a title="InternetRetailing March 2018 Issue page 60" href="http://viewer.zmags.com/publication/5f19a22c?page=60"> Mobilising delivery Neil Ashworth, CCO at Yodel </a> <a title="InternetRetailing March 2018 Issue page 61" href="http://viewer.zmags.com/publication/5f19a22c?page=61"> eDeLIvery devi</a> <a title="InternetRetailing March 2018 Issue page 62" href="http://viewer.zmags.com/publication/5f19a22c?page=62"> Read more of Liz Morrell’s insight into changes i</a> <a title="InternetRetailing March 2018 Issue page 63" href="http://viewer.zmags.com/publication/5f19a22c?page=63"> EDELIVERY YODEL LAUNCHES RETURNS SERVIC</a> <a title="InternetRetailing March 2018 Issue page 64" href="http://viewer.zmags.com/publication/5f19a22c?page=64"> Insight around the world CHLOE RIGBY, EDITOR,</a> <a title="InternetRetailing March 2018 Issue page 65" href="http://viewer.zmags.com/publication/5f19a22c?page=65"> INSIGHT the next two to three years.</a> <a title="InternetRetailing March 2018 Issue page 66" href="http://viewer.zmags.com/publication/5f19a22c?page=66"> </a> <a title="InternetRetailing March 2018 Issue page 67" href="http://viewer.zmags.com/publication/5f19a22c?page=67"> NOW & NEXT InternetRetailing Expo The UK’s</a> <a title="InternetRetailing March 2018 Issue page 68" href="http://viewer.zmags.com/publication/5f19a22c?page=68"> focusing on to drive sales and profits in 2018; h</a> <a title="InternetRetailing March 2018 Issue page 69" href="http://viewer.zmags.com/publication/5f19a22c?page=69"> NOW & NEXT PERSONA</a> <a title="InternetRetailing March 2018 Issue page 70" href="http://viewer.zmags.com/publication/5f19a22c?page=70"> Snapfulfil and Narvar are amongst the companies e</a> <a title="InternetRetailing March 2018 Issue page 71" href="http://viewer.zmags.com/publication/5f19a22c?page=71"> CUSTOMER EXPERIENCE </a> <a title="InternetRetailing March 2018 Issue page 72" href="http://viewer.zmags.com/publication/5f19a22c?page=72"> Delivery you can celebrate ! Meet customer expe</a>