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<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="Total Brand Licensing Summer 17 page 1" href="http://viewer.zmags.com/publication/5f19e02c?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="Total Brand Licensing Summer 17 page 2" href="http://viewer.zmags.com/publication/5f19e02c?page=2"> TOTAL A TOTAL LIC</a> <a title="Total Brand Licensing Summer 17 page 3" href="http://viewer.zmags.com/publication/5f19e02c?page=3"> </a> <a title="Total Brand Licensing Summer 17 page 4" href="http://viewer.zmags.com/publication/5f19e02c?page=4"> </a> <a title="Total Brand Licensing Summer 17 page 5" href="http://viewer.zmags.com/publication/5f19e02c?page=5"> TOTAL BRAND LICENSING CONTENTS 6 Editorial </a> <a title="Total Brand Licensing Summer 17 page 6" href="http://viewer.zmags.com/publication/5f19e02c?page=6"> </a> <a title="Total Brand Licensing Summer 17 page 7" href="http://viewer.zmags.com/publication/5f19e02c?page=7"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="Total Brand Licensing Summer 17 page 8" href="http://viewer.zmags.com/publication/5f19e02c?page=8"> </a> <a title="Total Brand Licensing Summer 17 page 9" href="http://viewer.zmags.com/publication/5f19e02c?page=9"> NEWS Transport for London Appoints TSBA Transpo</a> <a title="Total Brand Licensing Summer 17 page 10" href="http://viewer.zmags.com/publication/5f19e02c?page=10"> </a> <a title="Total Brand Licensing Summer 17 page 11" href="http://viewer.zmags.com/publication/5f19e02c?page=11"> NEWS Seltzer Honored with New York University A</a> <a title="Total Brand Licensing Summer 17 page 12" href="http://viewer.zmags.com/publication/5f19e02c?page=12"> </a> <a title="Total Brand Licensing Summer 17 page 13" href="http://viewer.zmags.com/publication/5f19e02c?page=13"> NEWS Howard Robinson's `Selfies' LIMA has annou</a> <a title="Total Brand Licensing Summer 17 page 14" href="http://viewer.zmags.com/publication/5f19e02c?page=14"> NEWS Vera Brand Signs with Spotlight Licensing a</a> <a title="Total Brand Licensing Summer 17 page 15" href="http://viewer.zmags.com/publication/5f19e02c?page=15"> PROFILE The Lighter Side of Science Born fr</a> <a title="Total Brand Licensing Summer 17 page 16" href="http://viewer.zmags.com/publication/5f19e02c?page=16"> Start Licensing was established in 2003 by Ian Do</a> <a title="Total Brand Licensing Summer 17 page 17" href="http://viewer.zmags.com/publication/5f19e02c?page=17"> </a> <a title="Total Brand Licensing Summer 17 page 18" href="http://viewer.zmags.com/publication/5f19e02c?page=18"> </a> <a title="Total Brand Licensing Summer 17 page 19" href="http://viewer.zmags.com/publication/5f19e02c?page=19"> LICENSING EXPO Brands in the Spotlight in </a> <a title="Total Brand Licensing Summer 17 page 20" href="http://viewer.zmags.com/publication/5f19e02c?page=20"> LICENSING EXPO Las Vegas The brand zone at the</a> <a title="Total Brand Licensing Summer 17 page 21" href="http://viewer.zmags.com/publication/5f19e02c?page=21"> Meredith Brand Licensing is actively look- ing fo</a> <a title="Total Brand Licensing Summer 17 page 22" href="http://viewer.zmags.com/publication/5f19e02c?page=22"> Kathy Ireland Worldwide (kiWW) has inked a</a> <a title="Total Brand Licensing Summer 17 page 23" href="http://viewer.zmags.com/publication/5f19e02c?page=23"> Coca-Cola refreshes more than 1.9 billion con</a> <a title="Total Brand Licensing Summer 17 page 24" href="http://viewer.zmags.com/publication/5f19e02c?page=24"> TWG's current client portfolio includes Girl Scou</a> <a title="Total Brand Licensing Summer 17 page 25" href="http://viewer.zmags.com/publication/5f19e02c?page=25"> PROFILE Translating Brand Values to Healthy Li</a> <a title="Total Brand Licensing Summer 17 page 26" href="http://viewer.zmags.com/publication/5f19e02c?page=26"> FRONT COVER STORY On The Front Cover... 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