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Best regards
Zmags
We Take Full
Responsibility
— For Protecting the Environment —
Like you, Yamaha employees around the world
want to live in an environment with clean air and
water. So we created a wide range of initiatives
that embrace our corporate responsibility and
address vital issues, like global warming and
biodiversity. For instance, we recycle and reuse
factory waste water, plant trees in growing forests,
build instruments from eco-friendly materials,
cut emissions of greenhouse gases from
manufacturing and shipping, and employ
ISO 14001 environmental management systems
worldwide. We thought you’d like to know because
we don’t just work together, we all live together.
Planting new trees is one of many Yamaha eco initiatives.
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS
D
ecember 15, 2017
Volu
We Take Full Responsibility — For Protectin
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS D
Vote Online Now Please don’t delay! Make
NAMM PREVIEW ISSUE NAMM PREVIEW ISSUE NAMM PREV
7ART 7 SEE US AT BOOTH # 18310 THE NEXT G
LATES T Yamaha Donates to Hurricane-Ravaged Scho
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS
SELLING MADE EASY
EDITORIAL What the Future Holds I h
L ATEST D’Addario Foundation Hosts Instrument
ATEST L Yamaha Introduces New Music Program Y
Manhasset Stands Hosts Special Guest at Shanghai
J ADVERTOR AL • DECEMBER 2017 • NAMM ORG . I
Find New Products New products drive the growth o
EOPLE P Reverb Makes Trifecta of Major Moves R
Fishman Goes With Fitz Fishman named Ryan Fit
EOPLE P Castelino Has All the Tools Chauvet a
EOPLE P Focusing in on Mario Focusrite Pro a
DIGITAL CONSOLES and RACK-MOUNTED MIXERS / STAGE
P RODUCTS Grand Slammi Over view
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RODUCTS P New Wave Over view: Steinberg
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RODUCTS P Air Buds Over view: Floyd Ros
HD 200 PRO Homemade. With love. For those who
28 (continued from the cover) Best Acoustic Gui
Epiphone Limited Edition Jack Casady Signature Ba
Electro-Harmonix SYNTH9 Best Effect Pedal of 201
Dynacord L Series two-channel power amplifiers
32 Best Guitar Accessory of 2017 D’Addario Cinc
Audio-Technica ATM350a Instrument Microphone w
34 Pioneer DJ Toraiz AS-1 Best Band & Orchestra
JBL EON ONE PRO RCF ART
36 QSC TouchMix 8/16 v3.0/1.2 Best Multitrack R
Gon Bops Daniel de los Reyes Signature Aren
38 Lucas Nano 602 Crush Sublime Birch Best Aco
Manhasset Specialty Co. LED 11 LampBli
40 Galaxy Audio AS-1400 Wireless IEM System
Bittree PS9625i Manhasset Specialty Co. Notew
Best Bag/Case of 2017 42 BAM STAGE Cases
Promark by D’Addario FireGrain
2017 Rep of the Year Bob Newhouse, KHS America
Lifetime Achievement/Hall of Fame
Skip’s Celebrates 37 Years of Climbing Stairway t
Visit msretailer.com/vote to cast your vote today
Royalton Receives Royal Treatment Inc. magazi
FIVE MINUTES WITH LEE OSKAR FOUNDER, LEE OSKAR
school because I couldn’t play a violin, piano or
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Guitar Center 530 Westlake Ave. N Seattle, WA 981
IN THE TRENCHES MAINTENANCE VS. BUYING NEW B
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RETAIL REBEL COMMUNICATION BREAKDOWN By G
300 years ago the Italians invented the piano.
VEDDATORIAL TODAY’S MI EXPERIENCE By Dan Vedda
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BIGGER THAN EVER: WINTER NAMM SET TO ONCE AGAIN B
GLOBAL INDUSTRY” Gayle Beacock
Actress Kate Flannery and comedian Dave Foley
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UNDER THE HOOD CERWIN-VEGA’S CVE Series By An
Break the holiday tradition of lame gifts. From f
We Take Full Responsibility — For Protectin