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<br /> <br /> <br /> <br /> Welcome<br /> Editor's Note<br /> Halloween in 2013<br /> Halloween is spooky and scary, sweet and sexy.<br /> The holiday allows people of all ages a full day—<br /> sometimes a whole weekend—to step away from<br /> reality and be whomever or whatever they desire.<br /> The Halloween industry has expanded to such a<br /> degree over the past few decades that the possi-<br /> bilities are endless. A consumer can walk into a<br /> store and find hundreds—perhaps thousands—<br /> of costumes with all the accoutrements to com-<br /> pletely change his or her identity. There are aisles<br /> of makeup, wigs, shoes, and hats to put the final<br /> touches on a homemade costume. This year Halloween falls on a Thursday, and as we<br /> edge nearer to a weekend holiday, the opportunities for adults to celebrate will ex-<br /> pand dramatically.<br /> In this issue, we take a look back at what worked for Halloween 2012 and look<br /> ahead a<a title="The Halloween Insider 2013 page 1" href="http://viewer.zmags.com/publication/60a14327?page=1"> </a> <a title="The Halloween Insider 2013 page 2" href="http://viewer.zmags.com/publication/60a14327?page=2"> </a> <a title="The Halloween Insider 2013 page 3" href="http://viewer.zmags.com/publication/60a14327?page=3"> </a> <a title="The Halloween Insider 2013 page 4" href="http://viewer.zmags.com/publication/60a14327?page=4"> Welcome Editor's Note Halloween in 2013 Hallowe</a> <a title="The Halloween Insider 2013 page 5" href="http://viewer.zmags.com/publication/60a14327?page=5"> </a> <a title="The Halloween Insider 2013 page 6" href="http://viewer.zmags.com/publication/60a14327?page=6"> Stat·Shot Halloween Purchases Spending Stats w</a> <a title="The Halloween Insider 2013 page 7" href="http://viewer.zmags.com/publication/60a14327?page=7"> </a> <a title="The Halloween Insider 2013 page 8" href="http://viewer.zmags.com/publication/60a14327?page=8"> Trends Feature The End of Recession Halloweens</a> <a title="The Halloween Insider 2013 page 9" href="http://viewer.zmags.com/publication/60a14327?page=9"> ing additional quantities since we got our first </a> <a title="The Halloween Insider 2013 page 10" href="http://viewer.zmags.com/publication/60a14327?page=10"> more sparkles. We have a few lines for 2013 that </a> <a title="The Halloween Insider 2013 page 11" href="http://viewer.zmags.com/publication/60a14327?page=11"> </a> <a title="The Halloween Insider 2013 page 12" href="http://viewer.zmags.com/publication/60a14327?page=12"> Trade Show Halloween & Party Expo Houston's H</a> <a title="The Halloween Insider 2013 page 13" href="http://viewer.zmags.com/publication/60a14327?page=13"> The Best Halloween Store Ever displays its scary </a> <a title="The Halloween Insider 2013 page 14" href="http://viewer.zmags.com/publication/60a14327?page=14"> Expert Q&A Rubie's Costume Co. Rubie's Keeps </a> <a title="The Halloween Insider 2013 page 15" href="http://viewer.zmags.com/publication/60a14327?page=15"> influenced by what is happening in the world, wha</a> <a title="The Halloween Insider 2013 page 16" href="http://viewer.zmags.com/publication/60a14327?page=16"> Expert Q&A Rubie's Costume Co. </a> <a title="The Halloween Insider 2013 page 17" href="http://viewer.zmags.com/publication/60a14327?page=17"> Trends Perspectives A Holiday on the Rise Alth</a> <a title="The Halloween Insider 2013 page 18" href="http://viewer.zmags.com/publication/60a14327?page=18"> Retailer Spotlight Spirit Halloween Trick or T</a> <a title="The Halloween Insider 2013 page 19" href="http://viewer.zmags.com/publication/60a14327?page=19"> THI: What were the most popular costumes and acce</a> <a title="The Halloween Insider 2013 page 20" href="http://viewer.zmags.com/publication/60a14327?page=20"> Insider Look At: Home Décor Haunting At Home </a> <a title="The Halloween Insider 2013 page 21" href="http://viewer.zmags.com/publication/60a14327?page=21"> Tom Kopian's Halloween yard display and ghosts. W</a> <a title="The Halloween Insider 2013 page 22" href="http://viewer.zmags.com/publication/60a14327?page=22"> A Look Inside Fun World Fun World at 50 From a</a> <a title="The Halloween Insider 2013 page 23" href="http://viewer.zmags.com/publication/60a14327?page=23"> Product Preview Adult Costumes Fa</a> <a title="The Halloween Insider 2013 page 24" href="http://viewer.zmags.com/publication/60a14327?page=24"> Product Preview Adult Costumes Slaunched onto t</a> <a title="The Halloween Insider 2013 page 25" href="http://viewer.zmags.com/publication/60a14327?page=25"> </a> <a title="The Halloween Insider 2013 page 26" href="http://viewer.zmags.com/publication/60a14327?page=26"> Product Preview Kids' Costumes </a> <a title="The Halloween Insider 2013 page 27" href="http://viewer.zmags.com/publication/60a14327?page=27"> Strearrigohrthfirmomseltfh,eRm.La.sStetirnoef, th</a> <a title="The Halloween Insider 2013 page 28" href="http://viewer.zmags.com/publication/60a14327?page=28"> Product Preview Accessories Witches So</a> <a title="The Halloween Insider 2013 page 29" href="http://viewer.zmags.com/publication/60a14327?page=29"> New from Dillon, Inc., the Pirate Back Pack has t</a> <a title="The Halloween Insider 2013 page 30" href="http://viewer.zmags.com/publication/60a14327?page=30"> </a> <a title="The Halloween Insider 2013 page 31" href="http://viewer.zmags.com/publication/60a14327?page=31"> </a> <a title="The Halloween Insider 2013 page 32" href="http://viewer.zmags.com/publication/60a14327?page=32"> Product Preview Toys & Media </a> <a title="The Halloween Insider 2013 page 33" href="http://viewer.zmags.com/publication/60a14327?page=33"> </a> <a title="The Halloween Insider 2013 page 34" href="http://viewer.zmags.com/publication/60a14327?page=34"> Product Preview Home Décor </a> <a title="The Halloween Insider 2013 page 35" href="http://viewer.zmags.com/publication/60a14327?page=35"> </a> <a title="The Halloween Insider 2013 page 36" href="http://viewer.zmags.com/publication/60a14327?page=36"> Product Preview Novelties his world fam</a> <a title="The Halloween Insider 2013 page 37" href="http://viewer.zmags.com/publication/60a14327?page=37"> Reaching Both Trade and Consumers CO</a> <a title="The Halloween Insider 2013 page 38" href="http://viewer.zmags.com/publication/60a14327?page=38"> Flashback Halloween 1992 </a> <a title="The Halloween Insider 2013 page 39" href="http://viewer.zmags.com/publication/60a14327?page=39"> </a> <a title="The Halloween Insider 2013 page 40" href="http://viewer.zmags.com/publication/60a14327?page=40"> </a>