Client Case study
InWear quickly creates shoppable
lookbooks with Zmags Commerce
InWear, an international women’s fashion brand
based in Denmark, has a modern, fashion-
forward customer base that is constantly
seeking the next big statement or wardrobe
piece. online lookbooks featuring seasonal
trends and videos of models on the runway
serve as inspirational channels for the release of
InWear’s latest collections.
Challenge:
InWear was looking for a self-service digital publishing
solution for its shoppable catalogs, which customers have
come to rely on for a preview of new products and ideas on
how to combine items into a cohesive look. The team needed
to be able to easily put together commerce-enabled catalogs
themselves – spending as few resources and as little time as
possible.
SoluTIon:
With Zmags Commerce, InWear can produce online ca Client Case study InWear quickly creates