<br />
June 2010<br />
<br />
the<br />
culture<br />
issue<br />
<br />
game<br />
theory<br />
why technofun<br />
equals real money<br />
<br />
TOM WATKINS questbiuornninsg<br />
CEO of the Year<br />
SmartCEO puts<br />
Human Genome CEOs in the hot seat<br />
Sciences, Inc.<br />
<br />
culture<br />
shock<br />
business<br />
how to give your corporate<br />
experiment<br />
culture the jolt it needs<br />
<br />
<br /<a title="DCEO.06.10.pdf page 1" href="http://viewer.zmags.com/publication/645f10a7?page=1">June 2010 thecultureissue gametheory</a> June 2010 thecultureissue gametheory<a title="DCEO.06.10.pdf page 2" href="http://viewer.zmags.com/publication/645f10a7?page=2">At Creighton FArms, everydaylifeisanythingbut.</a> At Creighton FArms, everydaylifeisanythingbut.<a title="DCEO.06.10.pdf page 3" href="http://viewer.zmags.com/publication/645f10a7?page=3">2010 Umbrella Anti-trust ad:Anti-trust ad </a> 2010 Umbrella Anti-trust ad:Anti-trust ad <a title="DCEO.06.10.pdf page 4" href="http://viewer.zmags.com/publication/645f10a7?page=4">contents JUNE 2010 : VOLUME 4 : NUMBE</a> contents JUNE 2010 : VOLUME 4 : NUMBE<a title="DCEO.06.10.pdf page 5" href="http://viewer.zmags.com/publication/645f10a7?page=5">We Take Your Move Further.Offering Moving Servi</a> We Take Your Move Further.Offering Moving Servi<a title="DCEO.06.10.pdf page 6" href="http://viewer.zmags.com/publication/645f10a7?page=6">BELTWAY BUZZ </a> BELTWAY BUZZ <a title="DCEO.06.10.pdf page 7" href="http://viewer.zmags.com/publication/645f10a7?page=7"> How SmartOffices Work Specializ</a> How SmartOffices Work Specializ<a title="DCEO.06.10.pdf page 8" href="http://viewer.zmags.com/publication/645f10a7?page=8"> 4200 Parliament Place, Suite 525, Lanha</a> 4200 Parliament Place, Suite 525, Lanha<a title="DCEO.06.10.pdf page 9" href="http://viewer.zmags.com/publication/645f10a7?page=9">FnbInat···· Innova</a> FnbInat···· Innova<a title="DCEO.06.10.pdf page 10" href="http://viewer.zmags.com/publication/645f10a7?page=10">sceneA </a> sceneA <a title="DCEO.06.10.pdf page 11" href="http://viewer.zmags.com/publication/645f10a7?page=11">surfstrangely compelling net nuggetsGo to our </a> surfstrangely compelling net nuggetsGo to our <a title="DCEO.06.10.pdf page 12" href="http://viewer.zmags.com/publication/645f10a7?page=12">quick takes a full</a> quick takes a full<a title="DCEO.06.10.pdf page 13" href="http://viewer.zmags.com/publication/645f10a7?page=13"> JOIN MORETHAN 10,000local business leaders</a> JOIN MORETHAN 10,000local business leaders<a title="DCEO.06.10.pdf page 14" href="http://viewer.zmags.com/publication/645f10a7?page=14">By Jeanine Clingenpeelcultureculture shockGi</a> By Jeanine Clingenpeelcultureculture shockGi<a title="DCEO.06.10.pdf page 15" href="http://viewer.zmags.com/publication/645f10a7?page=15">culture Q&ATHE AREA'S TOP MINDS TALK CORPORATE C</a> culture Q&ATHE AREA'S TOP MINDS TALK CORPORATE C<a title="DCEO.06.10.pdf page 16" href="http://viewer.zmags.com/publication/645f10a7?page=16">been where they are. Management will neverlet yo</a> been where they are. Management will neverlet yo<a title="DCEO.06.10.pdf page 17" href="http://viewer.zmags.com/publication/645f10a7?page=17">By JeanineBCyliDnagnenMpielleslbrandingstrike</a> By JeanineBCyliDnagnenMpielleslbrandingstrike<a title="DCEO.06.10.pdf page 18" href="http://viewer.zmags.com/publication/645f10a7?page=18"> </a> <a title="DCEO.06.10.pdf page 19" href="http://viewer.zmags.com/publication/645f10a7?page=19">brand aid Assess the Situation“Brands, like a</a> brand aid Assess the Situation“Brands, like a<a title="DCEO.06.10.pdf page 20" href="http://viewer.zmags.com/publication/645f10a7?page=20">my turnhot potatoesServing every client with a</a> my turnhot potatoesServing every client with a<a title="DCEO.06.10.pdf page 21" href="http://viewer.zmags.com/publication/645f10a7?page=21">through an internal branding process aimed medi</a> through an internal branding process aimed medi<a title="DCEO.06.10.pdf page 22" href="http://viewer.zmags.com/publication/645f10a7?page=22">By Barnaby Wickham2Additional Washington-</a> By Barnaby Wickham2Additional Washington-<a title="DCEO.06.10.pdf page 23" href="http://viewer.zmags.com/publication/645f10a7?page=23">ConfidenCe in reGional eConomy soarsAccording to</a> ConfidenCe in reGional eConomy soarsAccording to<a title="DCEO.06.10.pdf page 24" href="http://viewer.zmags.com/publication/645f10a7?page=24"> How clear communicators get better re</a> How clear communicators get better re<a title="DCEO.06.10.pdf page 25" href="http://viewer.zmags.com/publication/645f10a7?page=25">contact, hand motions (drumming, fidget-ing), an</a> contact, hand motions (drumming, fidget-ing), an<a title="DCEO.06.10.pdf page 26" href="http://viewer.zmags.com/publication/645f10a7?page=26"> How Zappos c</a> How Zappos c<a title="DCEO.06.10.pdf page 27" href="http://viewer.zmags.com/publication/645f10a7?page=27"></a> <a title="DCEO.06.10.pdf page 28" href="http://viewer.zmags.com/publication/645f10a7?page=28"> When it comes to innovation, CEOs can learn a </a> When it comes to innovation, CEOs can learn a <a title="DCEO.06.10.pdf page 29" href="http://viewer.zmags.com/publication/645f10a7?page=29">sciousness gave rise to a growing awarenessthat </a> sciousness gave rise to a growing awarenessthat <a title="DCEO.06.10.pdf page 30" href="http://viewer.zmags.com/publication/645f10a7?page=30"> When personal guarantees come back to </a> When personal guarantees come back to <a title="DCEO.06.10.pdf page 31" href="http://viewer.zmags.com/publication/645f10a7?page=31">as draws on a line of credit that occur afteryou</a> as draws on a line of credit that occur afteryou<a title="DCEO.06.10.pdf page 32" href="http://viewer.zmags.com/publication/645f10a7?page=32"> Four ways to cut down on needless workplace con</a> Four ways to cut down on needless workplace con<a title="DCEO.06.10.pdf page 33" href="http://viewer.zmags.com/publication/645f10a7?page=33">“They are good people trying toplay a support ro</a> “They are good people trying toplay a support ro<a title="DCEO.06.10.pdf page 34" href="http://viewer.zmags.com/publication/645f10a7?page=34"> TOM WATKINS TOM WATKINSCEO of the Year </a> TOM WATKINS TOM WATKINSCEO of the Year <a title="DCEO.06.10.pdf page 35" href="http://viewer.zmags.com/publication/645f10a7?page=35">IMPERFECT SCIENCEBy Eric Tom Watkins is no scien</a> IMPERFECT SCIENCEBy Eric Tom Watkins is no scien<a title="DCEO.06.10.pdf page 36" href="http://viewer.zmags.com/publication/645f10a7?page=36">good genes HGS got is start in 1992 as </a> good genes HGS got is start in 1992 as <a title="DCEO.06.10.pdf page 37" href="http://viewer.zmags.com/publication/645f10a7?page=37">In uncertain times, you can count on EMI to provi</a> In uncertain times, you can count on EMI to provi<a title="DCEO.06.10.pdf page 38" href="http://viewer.zmags.com/publication/645f10a7?page=38">HUMAN GENOME SCIENCES 1992A TIMELINE Human Gen</a> HUMAN GENOME SCIENCES 1992A TIMELINE Human Gen<a title="DCEO.06.10.pdf page 39" href="http://viewer.zmags.com/publication/645f10a7?page=39">2006HGS makes the decision to concentrate on two</a> 2006HGS makes the decision to concentrate on two<a title="DCEO.06.10.pdf page 40" href="http://viewer.zmags.com/publication/645f10a7?page=40">gov star Leaders inGovernment Contr</a> gov star Leaders inGovernment Contr<a title="DCEO.06.10.pdf page 41" href="http://viewer.zmags.com/publication/645f10a7?page=41"> Timing the physical expansion of HGS' mar</a> Timing the physical expansion of HGS' mar<a title="DCEO.06.10.pdf page 42" href="http://viewer.zmags.com/publication/645f10a7?page=42">A FEW GOOD MENCAN CIENA CORPORATION DOUBLE ITS R</a> A FEW GOOD MENCAN CIENA CORPORATION DOUBLE ITS R<a title="DCEO.06.10.pdf page 43" href="http://viewer.zmags.com/publication/645f10a7?page=43">smart, personable, reliable. So while Ciena scale</a> smart, personable, reliable. So while Ciena scale<a title="DCEO.06.10.pdf page 44" href="http://viewer.zmags.com/publication/645f10a7?page=44">Founded in 1997 byMichelle S. Lee, STGINTERNATI</a> Founded in 1997 byMichelle S. Lee, STGINTERNATI<a title="DCEO.06.10.pdf page 45" href="http://viewer.zmags.com/publication/645f10a7?page=45">The G3 Conference will bring over 500 mid-Atlanti</a> The G3 Conference will bring over 500 mid-Atlanti<a title="DCEO.06.10.pdf page 46" href="http://viewer.zmags.com/publication/645f10a7?page=46">Photography courtesy of Ciena Corporation“You c</a> Photography courtesy of Ciena Corporation“You c<a title="DCEO.06.10.pdf page 47" href="http://viewer.zmags.com/publication/645f10a7?page=47">MIDDLE MARKETCOMMERCIAL REAL ESTATEEQUIPM</a> MIDDLE MARKETCOMMERCIAL REAL ESTATEEQUIPM<a title="DCEO.06.10.pdf page 48" href="http://viewer.zmags.com/publication/645f10a7?page=48">Erava SmartCEO c</a> Erava SmartCEO c<a title="DCEO.06.10.pdf page 49" href="http://viewer.zmags.com/publication/645f10a7?page=49"> </a> <a title="DCEO.06.10.pdf page 50" href="http://viewer.zmags.com/publication/645f10a7?page=50">Staying in the weeds will sink your business – an</a> Staying in the weeds will sink your business – an<a title="DCEO.06.10.pdf page 51" href="http://viewer.zmags.com/publication/645f10a7?page=51">GROWING YOUR BUSINESSJUST GOT EASIERBUSINE</a> GROWING YOUR BUSINESSJUST GOT EASIERBUSINE<a title="DCEO.06.10.pdf page 52" href="http://viewer.zmags.com/publication/645f10a7?page=52"> </a> <a title="DCEO.06.10.pdf page 53" href="http://viewer.zmags.com/publication/645f10a7?page=53">Thank you to our Sponsors:Smoking Hot Sponsors</a> Thank you to our Sponsors:Smoking Hot Sponsors<a title="DCEO.06.10.pdf page 54" href="http://viewer.zmags.com/publication/645f10a7?page=54"> </a> <a title="DCEO.06.10.pdf page 55" href="http://viewer.zmags.com/publication/645f10a7?page=55"> I've spent most of my life working withbusi</a> I've spent most of my life working withbusi<a title="DCEO.06.10.pdf page 56" href="http://viewer.zmags.com/publication/645f10a7?page=56">SPECIAL ADVERTISING SECTIONMartone </a> SPECIAL ADVERTISING SECTIONMartone <a title="DCEO.06.10.pdf page 57" href="http://viewer.zmags.com/publication/645f10a7?page=57">SPECIAL ADVERTISING SECTIONHEIDI GERDING </a> SPECIAL ADVERTISING SECTIONHEIDI GERDING <a title="DCEO.06.10.pdf page 58" href="http://viewer.zmags.com/publication/645f10a7?page=58">SPECIAL ADVERTISING SECTIONDENNIS DE SANTIS </a> SPECIAL ADVERTISING SECTIONDENNIS DE SANTIS <a title="DCEO.06.10.pdf page 59" href="http://viewer.zmags.com/publication/645f10a7?page=59">SPECIAL ADVERTISING SECTIONWHAT DOES YOUR COMP</a> SPECIAL ADVERTISING SECTIONWHAT DOES YOUR COMP<a title="DCEO.06.10.pdf page 60" href="http://viewer.zmags.com/publication/645f10a7?page=60">SPECIAL ADVERTISING SECTIONRAHUL SHARMA </a> SPECIAL ADVERTISING SECTIONRAHUL SHARMA <a title="DCEO.06.10.pdf page 61" href="http://viewer.zmags.com/publication/645f10a7?page=61">SPECIAL ADVERTISING SECTIONBUD MORRISSETTE </a> SPECIAL ADVERTISING SECTIONBUD MORRISSETTE <a title="DCEO.06.10.pdf page 62" href="http://viewer.zmags.com/publication/645f10a7?page=62">SPECIAL ADVERTISING SECTIONTeresa JohnsonChief </a> SPECIAL ADVERTISING SECTIONTeresa JohnsonChief <a title="DCEO.06.10.pdf page 63" href="http://viewer.zmags.com/publication/645f10a7?page=63">SPECIAL ADVERTISING SECTIONSANDEEP SOMAIYA </a> SPECIAL ADVERTISING SECTIONSANDEEP SOMAIYA <a title="DCEO.06.10.pdf page 64" href="http://viewer.zmags.com/publication/645f10a7?page=64">SPECIAL ADVERTISING SECTIONKEVIN POWDERLY </a> SPECIAL ADVERTISING SECTIONKEVIN POWDERLY <a title="DCEO.06.10.pdf page 65" href="http://viewer.zmags.com/publication/645f10a7?page=65">focus onExecutive RecruitingHow to</a> focus onExecutive RecruitingHow to<a title="DCEO.06.10.pdf page 66" href="http://viewer.zmags.com/publication/645f10a7?page=66">THE LAST WORD Why tec</a> THE LAST WORD Why tec<a title="DCEO.06.10.pdf page 67" href="http://viewer.zmags.com/publication/645f10a7?page=67">ž™Ÿ™Ÿ¡. ž™¢£“·™›Ÿ. ž£'—ž£Ÿ'£.Experience everyth</a> ž™Ÿ™Ÿ¡. ž™¢£“·™›Ÿ. ž£'—ž£Ÿ'£.Experience everyth<a title="DCEO.06.10.pdf page 68" href="http://viewer.zmags.com/publication/645f10a7?page=68">Early 1900's TodayCom</a> Early 1900's TodayCom<a title="DCEO.06.10.pdf page 69" href="http://viewer.zmags.com/publication/645f10a7?page=69">>>>>>>>> digital library LEVERAGING TEC</a> >>>>>>>> digital library LEVERAGING TEC<a title="DCEO.06.10.pdf page 70" href="http://viewer.zmags.com/publication/645f10a7?page=70">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi