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<br /> <br /> <br /> BRAND LICENSING<br /> EUROPE: ENTERTAINMENT<br /> PROPERTIES FIND<br /> INTERNATIONAL APPEAL<br /> NFLPA: PLAYERS<br /> AND BRANDS PARTNER<br /> FOR PROMOTIONS<br /> WITH PERSONALITY<br /> PJ Masks ©Frog Box/Ent. One UK Ltd/Disney 2014<br /> <br /> <br /> Splash and Bubbles<br /> VOLUME 33, NUMBER 3<br /> Features<br /> Departments<br /> 16 The Real Faces of the NFL 8<br /> The NFLPA pairs real-life NFL players with brands to interact with fans<br /> 9<br /> on a personal level.<br /> 10<br /> 20 Casinos, Slot Machine Suppliers Betting on Licensing<br /> With slot machine betting down, casinos and slot machine suppliers 12<br /> are increasingly relying on licensing in a bid to lure a younger audience. 14<br /> 26 Brand Licensing Europe Showcase <a title="TLB 10-16 page 1" href="http://viewer.zmags.com/publication/65705b22?page=1"> </a> <a title="TLB 10-16 page 2" href="http://viewer.zmags.com/publication/65705b22?page=2"> </a> <a title="TLB 10-16 page 3" href="http://viewer.zmags.com/publication/65705b22?page=3"> BRAND LICENSING EUROPE: ENTERTAINMENT PROPERTIES </a> <a title="TLB 10-16 page 4" href="http://viewer.zmags.com/publication/65705b22?page=4"> </a> <a title="TLB 10-16 page 5" href="http://viewer.zmags.com/publication/65705b22?page=5"> </a> <a title="TLB 10-16 page 6" href="http://viewer.zmags.com/publication/65705b22?page=6"> Splash and Bubbles VOLUME 33, NUMBER 3 Features </a> <a title="TLB 10-16 page 7" href="http://viewer.zmags.com/publication/65705b22?page=7"> </a> <a title="TLB 10-16 page 8" href="http://viewer.zmags.com/publication/65705b22?page=8"> JACKIE’S POINT THIS SUMMER, MY HUSBAND AND I too</a> <a title="TLB 10-16 page 9" href="http://viewer.zmags.com/publication/65705b22?page=9"> Growing reliance on mobile technology is changing</a> <a title="TLB 10-16 page 10" href="http://viewer.zmags.com/publication/65705b22?page=10"> LICENSING NEWS A New Breed of </a> <a title="TLB 10-16 page 11" href="http://viewer.zmags.com/publication/65705b22?page=11"> FremantleMedia Kids & Family, Shellhut Entertainm</a> <a title="TLB 10-16 page 12" href="http://viewer.zmags.com/publication/65705b22?page=12"> LIMA UK BRAND LICENSING EUROPE: GROWTH OF A PHE</a> <a title="TLB 10-16 page 13" href="http://viewer.zmags.com/publication/65705b22?page=13"> </a> <a title="TLB 10-16 page 14" href="http://viewer.zmags.com/publication/65705b22?page=14"> BLOGGER BASH BLOGGER BASH 16 MAKING WAVES IN NYC </a> <a title="TLB 10-16 page 15" href="http://viewer.zmags.com/publication/65705b22?page=15"> </a> <a title="TLB 10-16 page 16" href="http://viewer.zmags.com/publication/65705b22?page=16"> A LOOK INSIDE The Real Faces of the NFL </a> <a title="TLB 10-16 page 17" href="http://viewer.zmags.com/publication/65705b22?page=17"> and their personalities—on their own social platf</a> <a title="TLB 10-16 page 18" href="http://viewer.zmags.com/publication/65705b22?page=18"> A LOOK INSIDE ments—moments that celebrate any</a> <a title="TLB 10-16 page 19" href="http://viewer.zmags.com/publication/65705b22?page=19"> Whalerock realized very quickly that although the</a> <a title="TLB 10-16 page 20" href="http://viewer.zmags.com/publication/65705b22?page=20"> INSIDE RETAIL CASINOS, SLOT MACHINE SUPPLIERS B</a> <a title="TLB 10-16 page 21" href="http://viewer.zmags.com/publication/65705b22?page=21"> developer was the first to introduce an o</a> <a title="TLB 10-16 page 22" href="http://viewer.zmags.com/publication/65705b22?page=22"> LICENSING 101 WINNING TOY LICENSES FIVE TRIED A</a> <a title="TLB 10-16 page 23" href="http://viewer.zmags.com/publication/65705b22?page=23"> </a> <a title="TLB 10-16 page 24" href="http://viewer.zmags.com/publication/65705b22?page=24"> PROPERTY PROFILE Kate & Mim-Mim Twirl into Su</a> <a title="TLB 10-16 page 25" href="http://viewer.zmags.com/publication/65705b22?page=25"> CARDINAL’s Kate & Mim-Mim 24-Piece Puzzle is gre</a> <a title="TLB 10-16 page 26" href="http://viewer.zmags.com/publication/65705b22?page=26"> THE JIM HENSON CO. 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