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<br /> JEWELRY<br /> MAY<br /> JUNE<br /> BUSINESS ADVISOR 2014<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> PRSRT STD<br /> US POSTAGE PAID<br /> BOLINGBROOK IL<br /> PERMIT# 323<br /> Inspired by the true story of two special friends, one<br /> battling cancer the other supporting and championing<br /> the struggle her friend faced while seeking treatment. The<br /> search for something special to commemorate her friend’s<br /> long journey and triumphant recovery only provided pink<br /> ribboned items to promote awareness but nothing that<br /> celebrated the survivor.<br /> The search ended successfully when Charles & Colvard<br /> proposed to create the Survivor Collection. A series of<br /> special three-stone rings and pendants, displaying two<br /> Moissanite Forever Brilliant® and one pink Moissanite gem.<br /> The significance of the gems and their placement tells<br /> the story of life before the diagno<a title="JBA May/Jun 2014 page 1" href="http://viewer.zmags.com/publication/6683b2e9?page=1"> JEWELRY MAY JUNE BUSINESS ADVISOR 2014 </a> <a title="JBA May/Jun 2014 page 2" href="http://viewer.zmags.com/publication/6683b2e9?page=2"> Inspired by the true story of two special friends</a> <a title="JBA May/Jun 2014 page 3" href="http://viewer.zmags.com/publication/6683b2e9?page=3"> </a> <a title="JBA May/Jun 2014 page 4" href="http://viewer.zmags.com/publication/6683b2e9?page=4"> JEWELRY BUSINESS ADVISOR Contents | May/Ju</a> <a title="JBA May/Jun 2014 page 5" href="http://viewer.zmags.com/publication/6683b2e9?page=5"> Outshine. Helping you focus on standing out in t</a> <a title="JBA May/Jun 2014 page 6" href="http://viewer.zmags.com/publication/6683b2e9?page=6"> Contents Marketing 44 HOw TO ADD ELEMENTS </a> <a title="JBA May/Jun 2014 page 7" href="http://viewer.zmags.com/publication/6683b2e9?page=7"> Jewelry Business Advisor Magazine www.jbamagazine</a> <a title="JBA May/Jun 2014 page 8" href="http://viewer.zmags.com/publication/6683b2e9?page=8"> INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNO</a> <a title="JBA May/Jun 2014 page 9" href="http://viewer.zmags.com/publication/6683b2e9?page=9"> Solidscape Announces the MAX² High Precision 3D P</a> <a title="JBA May/Jun 2014 page 10" href="http://viewer.zmags.com/publication/6683b2e9?page=10"> INDUSTRY ALERTS Vioro International Magazine Tur</a> <a title="JBA May/Jun 2014 page 11" href="http://viewer.zmags.com/publication/6683b2e9?page=11"> The Leader In Beautiful Diamond & Gemstone </a> <a title="JBA May/Jun 2014 page 12" href="http://viewer.zmags.com/publication/6683b2e9?page=12"> FEATURED READING Memorable Ways To Pop th</a> <a title="JBA May/Jun 2014 page 13" href="http://viewer.zmags.com/publication/6683b2e9?page=13"> The World of Athra Presents High Fashion Sterli</a> <a title="JBA May/Jun 2014 page 14" href="http://viewer.zmags.com/publication/6683b2e9?page=14"> design feature Michele Krempa preserving</a> <a title="JBA May/Jun 2014 page 15" href="http://viewer.zmags.com/publication/6683b2e9?page=15"> new clients and the two jewelry stores she was al</a> <a title="JBA May/Jun 2014 page 16" href="http://viewer.zmags.com/publication/6683b2e9?page=16"> Success STORY Dan Wixon is a first generation j</a> <a title="JBA May/Jun 2014 page 17" href="http://viewer.zmags.com/publication/6683b2e9?page=17"> ins and outs of every watch line, every diamond a</a> <a title="JBA May/Jun 2014 page 18" href="http://viewer.zmags.com/publication/6683b2e9?page=18"> COMPANY SPOTLIGHT www.vardicompany.com 866.6</a> <a title="JBA May/Jun 2014 page 19" href="http://viewer.zmags.com/publication/6683b2e9?page=19"> 100% Free Buying Group No Fees! No Minimums</a> <a title="JBA May/Jun 2014 page 20" href="http://viewer.zmags.com/publication/6683b2e9?page=20"> SALES Five Things Every Jewelry Salesperson </a> <a title="JBA May/Jun 2014 page 21" href="http://viewer.zmags.com/publication/6683b2e9?page=21"> </a> <a title="JBA May/Jun 2014 page 22" href="http://viewer.zmags.com/publication/6683b2e9?page=22"> Continued from page 20 knowing what well wi</a> <a title="JBA May/Jun 2014 page 23" href="http://viewer.zmags.com/publication/6683b2e9?page=23"> .......................................</a> <a title="JBA May/Jun 2014 page 24" href="http://viewer.zmags.com/publication/6683b2e9?page=24"> MANAGEMENT Is your Jewelry Store Transacting its</a> <a title="JBA May/Jun 2014 page 25" href="http://viewer.zmags.com/publication/6683b2e9?page=25"> </a> <a title="JBA May/Jun 2014 page 26" href="http://viewer.zmags.com/publication/6683b2e9?page=26"> Continued from page 24 Standar</a> <a title="JBA May/Jun 2014 page 27" href="http://viewer.zmags.com/publication/6683b2e9?page=27"> </a> <a title="JBA May/Jun 2014 page 28" href="http://viewer.zmags.com/publication/6683b2e9?page=28"> MANAGEMENT The Marketing Secret Your Competit</a> <a title="JBA May/Jun 2014 page 29" href="http://viewer.zmags.com/publication/6683b2e9?page=29"> myriad phrases. “Engagement ring Cleveland” isn</a> <a title="JBA May/Jun 2014 page 30" href="http://viewer.zmags.com/publication/6683b2e9?page=30"> 30 JEWELRY BUSINESS ADVISOR | MAY/JUNE 2014 </a> <a title="JBA May/Jun 2014 page 31" href="http://viewer.zmags.com/publication/6683b2e9?page=31"> www.jbamagazine.com </a> <a title="JBA May/Jun 2014 page 32" href="http://viewer.zmags.com/publication/6683b2e9?page=32"> Must See Products & Services </a> <a title="JBA May/Jun 2014 page 33" href="http://viewer.zmags.com/publication/6683b2e9?page=33"> CHARMING SILVER Charming Silver® i</a> <a title="JBA May/Jun 2014 page 34" href="http://viewer.zmags.com/publication/6683b2e9?page=34"> LUXURY BAZAAR Luxury Bazaar is a pl</a> <a title="JBA May/Jun 2014 page 35" href="http://viewer.zmags.com/publication/6683b2e9?page=35"> Learn How to Boost Store Traffic with Facebo</a> <a title="JBA May/Jun 2014 page 36" href="http://viewer.zmags.com/publication/6683b2e9?page=36"> SALES The Four Basic Customer Types By: Bri</a> <a title="JBA May/Jun 2014 page 37" href="http://viewer.zmags.com/publication/6683b2e9?page=37"> customer. However, there are two weapons that you</a> <a title="JBA May/Jun 2014 page 38" href="http://viewer.zmags.com/publication/6683b2e9?page=38"> MANAGEMENT Why Charms and Charm Bracelets? B</a> <a title="JBA May/Jun 2014 page 39" href="http://viewer.zmags.com/publication/6683b2e9?page=39"> Do Your Customers Golf? Here's t</a> <a title="JBA May/Jun 2014 page 40" href="http://viewer.zmags.com/publication/6683b2e9?page=40"> SALES Creating Magic: Making Sales o</a> <a title="JBA May/Jun 2014 page 41" href="http://viewer.zmags.com/publication/6683b2e9?page=41"> Our Clients are #1 in Google - You Can Be Too! </a> <a title="JBA May/Jun 2014 page 42" href="http://viewer.zmags.com/publication/6683b2e9?page=42"> Continued from page 40 How to Handle NO </a> <a title="JBA May/Jun 2014 page 43" href="http://viewer.zmags.com/publication/6683b2e9?page=43"> REACH YOUR BEST CUSTOMERS Increase Sal</a> <a title="JBA May/Jun 2014 page 44" href="http://viewer.zmags.com/publication/6683b2e9?page=44"> MARKETING How to Add Elements of Serendipity </a> <a title="JBA May/Jun 2014 page 45" href="http://viewer.zmags.com/publication/6683b2e9?page=45"> " " " " "" When my c</a> <a title="JBA May/Jun 2014 page 46" href="http://viewer.zmags.com/publication/6683b2e9?page=46"> Continued from page 44 customer behavior is, rat</a> <a title="JBA May/Jun 2014 page 47" href="http://viewer.zmags.com/publication/6683b2e9?page=47"> Reach the customers who matter the most! J</a> <a title="JBA May/Jun 2014 page 48" href="http://viewer.zmags.com/publication/6683b2e9?page=48"> LEADERSHIP March of the Millennials By: Abe S</a> <a title="JBA May/Jun 2014 page 49" href="http://viewer.zmags.com/publication/6683b2e9?page=49"> There are a million more of them, each year! Whe</a> <a title="JBA May/Jun 2014 page 50" href="http://viewer.zmags.com/publication/6683b2e9?page=50"> SALES How to Get More Bridal Business Without Mo</a> <a title="JBA May/Jun 2014 page 51" href="http://viewer.zmags.com/publication/6683b2e9?page=51"> </a> <a title="JBA May/Jun 2014 page 52" href="http://viewer.zmags.com/publication/6683b2e9?page=52"> MANAGEMENT GEMSTONE TREATMENTS & ENHANCEMENTS By</a> <a title="JBA May/Jun 2014 page 53" href="http://viewer.zmags.com/publication/6683b2e9?page=53"> </a> <a title="JBA May/Jun 2014 page 54" href="http://viewer.zmags.com/publication/6683b2e9?page=54"> Continued from page 52 Detection Suspected stone</a> <a title="JBA May/Jun 2014 page 55" href="http://viewer.zmags.com/publication/6683b2e9?page=55"> Relax. NETWORK. EXPLORE. 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