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<br /> The Funeral Professional’s #1 Resource For Business Growth and Profitability | May/June 2014<br /> ™<br /> FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br /> The INNOVATOR in Tribute Videos<br /> “So easy your grandma could do it!”<br /> Pg. 38<br /> INSIDE:<br /> AlIgN Your goAlS for PrE-NEED SuccESS<br /> A DEEPEr look At thE VAluE of AftErcArE<br /> <br /> We helped define<br /> an industry<br /> that now<br /> defines us<br /> In 1985, Forethought pioneered preneed life<br /> insurance for funeral homes. Nearly 30 years<br /> later, the industry we helped define has become<br /> a defining element of our company. Preneed is<br /> ingrained in our history, as well as our future. We<br /> promise to continue driving growth in the funeral<br /> industry by partnering with firms and delivering<br /> compelling products, services and technology.<br /> To learn more about how we can help you<br /> build your business, call (866) 449-3722 o<a title="FBA May/Jun 2014 page 1" href="http://viewer.zmags.com/publication/6697d069?page=1"> The Funeral Professional’s #1 Resource For Busine</a> <a title="FBA May/Jun 2014 page 2" href="http://viewer.zmags.com/publication/6697d069?page=2"> </a> <a title="FBA May/Jun 2014 page 3" href="http://viewer.zmags.com/publication/6697d069?page=3"> We helped define an industry that now defines us In</a> <a title="FBA May/Jun 2014 page 4" href="http://viewer.zmags.com/publication/6697d069?page=4"> It's what's inside that gives you power. With o</a> <a title="FBA May/Jun 2014 page 5" href="http://viewer.zmags.com/publication/6697d069?page=5"> </a> <a title="FBA May/Jun 2014 page 6" href="http://viewer.zmags.com/publication/6697d069?page=6"> FUNERAL BUSINESS ADVISOR Contents | 38 C O V</a> <a title="FBA May/Jun 2014 page 7" href="http://viewer.zmags.com/publication/6697d069?page=7"> </a> <a title="FBA May/Jun 2014 page 8" href="http://viewer.zmags.com/publication/6697d069?page=8"> Contents 32 A DEEPER LOOk AT THE VALUE OF AF</a> <a title="FBA May/Jun 2014 page 9" href="http://viewer.zmags.com/publication/6697d069?page=9"> ONLINE Anytime (24/7) Anywhere (from work or home</a> <a title="FBA May/Jun 2014 page 10" href="http://viewer.zmags.com/publication/6697d069?page=10"> eXtras fIND thE fBA logo coNtESt EN</a> <a title="FBA May/Jun 2014 page 11" href="http://viewer.zmags.com/publication/6697d069?page=11"> </a> <a title="FBA May/Jun 2014 page 12" href="http://viewer.zmags.com/publication/6697d069?page=12"> INDUSTRY breaking news & ALERTS INDUSTR</a> <a title="FBA May/Jun 2014 page 13" href="http://viewer.zmags.com/publication/6697d069?page=13"> </a> <a title="FBA May/Jun 2014 page 14" href="http://viewer.zmags.com/publication/6697d069?page=14"> FBa INsIDer anthony kanIuk takeS the helm aS Pre</a> <a title="FBA May/Jun 2014 page 15" href="http://viewer.zmags.com/publication/6697d069?page=15"> INDustrY aLerts bateSvIlle’S new ProFeSSIonal we</a> <a title="FBA May/Jun 2014 page 16" href="http://viewer.zmags.com/publication/6697d069?page=16"> FBa INsIDer memorIeS by deSIGn Proudly announceS</a> <a title="FBA May/Jun 2014 page 17" href="http://viewer.zmags.com/publication/6697d069?page=17"> INDustrY aLerts </a> <a title="FBA May/Jun 2014 page 18" href="http://viewer.zmags.com/publication/6697d069?page=18"> FBa INsIDer dorIc ProductS’ webSIte haS been rev</a> <a title="FBA May/Jun 2014 page 19" href="http://viewer.zmags.com/publication/6697d069?page=19"> INDustrY aLerts PhySIcIanS mutual addS Pre-need </a> <a title="FBA May/Jun 2014 page 20" href="http://viewer.zmags.com/publication/6697d069?page=20"> Which of the 3 funeral business building blocks </a> <a title="FBA May/Jun 2014 page 21" href="http://viewer.zmags.com/publication/6697d069?page=21"> How about none? “You can’t build your business wi</a> <a title="FBA May/Jun 2014 page 22" href="http://viewer.zmags.com/publication/6697d069?page=22"> ICCFA Convention & Expo At tendance Edges Past Pr</a> <a title="FBA May/Jun 2014 page 23" href="http://viewer.zmags.com/publication/6697d069?page=23"> From coast... To coast YOUR FAMILIES ARE G</a> <a title="FBA May/Jun 2014 page 24" href="http://viewer.zmags.com/publication/6697d069?page=24"> S u c c e s s STORY A Commitment to Personal Se</a> <a title="FBA May/Jun 2014 page 25" href="http://viewer.zmags.com/publication/6697d069?page=25"> </a> <a title="FBA May/Jun 2014 page 26" href="http://viewer.zmags.com/publication/6697d069?page=26"> want to have a service and may be afraid they can</a> <a title="FBA May/Jun 2014 page 27" href="http://viewer.zmags.com/publication/6697d069?page=27"> </a> <a title="FBA May/Jun 2014 page 28" href="http://viewer.zmags.com/publication/6697d069?page=28"> Align Your Goals for Pre-need Success Ilike f</a> <a title="FBA May/Jun 2014 page 29" href="http://viewer.zmags.com/publication/6697d069?page=29"> Made in USa</a> <a title="FBA May/Jun 2014 page 30" href="http://viewer.zmags.com/publication/6697d069?page=30"> CONtINueD FrOM PaGe 28 box services or diverse, </a> <a title="FBA May/Jun 2014 page 31" href="http://viewer.zmags.com/publication/6697d069?page=31"> REFINANCE TO REINVEST TAKE YOUR REFINANCE </a> <a title="FBA May/Jun 2014 page 32" href="http://viewer.zmags.com/publication/6697d069?page=32"> MANAGEMENT A Deeper Look at the Value of Afterc</a> <a title="FBA May/Jun 2014 page 33" href="http://viewer.zmags.com/publication/6697d069?page=33"> me about her most vivid memories from that week f</a> <a title="FBA May/Jun 2014 page 34" href="http://viewer.zmags.com/publication/6697d069?page=34"> CONtINueD FrOM PaGe 33 and care the griever rece</a> <a title="FBA May/Jun 2014 page 35" href="http://viewer.zmags.com/publication/6697d069?page=35"> </a> <a title="FBA May/Jun 2014 page 36" href="http://viewer.zmags.com/publication/6697d069?page=36"> FBA COMPANY SPOTLIGHT </a> <a title="FBA May/Jun 2014 page 37" href="http://viewer.zmags.com/publication/6697d069?page=37"> Is your funeral home turning heads for the right </a> <a title="FBA May/Jun 2014 page 38" href="http://viewer.zmags.com/publication/6697d069?page=38"> The Brand After years of selling FuneralRecording</a> <a title="FBA May/Jun 2014 page 39" href="http://viewer.zmags.com/publication/6697d069?page=39"> Innovative Cloud-based Application Tukios runs in</a> <a title="FBA May/Jun 2014 page 40" href="http://viewer.zmags.com/publication/6697d069?page=40"> FBA COMPANY SPOTLIGHT Who is The Fu</a> <a title="FBA May/Jun 2014 page 41" href="http://viewer.zmags.com/publication/6697d069?page=41"> TM The Funeral App</a> <a title="FBA May/Jun 2014 page 42" href="http://viewer.zmags.com/publication/6697d069?page=42"> MANAGEMENT After Care Programs: There’s Somethi</a> <a title="FBA May/Jun 2014 page 43" href="http://viewer.zmags.com/publication/6697d069?page=43"> Her column addresses questions abo grief and mour</a> <a title="FBA May/Jun 2014 page 44" href="http://viewer.zmags.com/publication/6697d069?page=44"> CONtINueD FrOM PaGe 42 Books introduced the Cont</a> <a title="FBA May/Jun 2014 page 45" href="http://viewer.zmags.com/publication/6697d069?page=45"> </a> <a title="FBA May/Jun 2014 page 46" href="http://viewer.zmags.com/publication/6697d069?page=46"> MANAGEMENT The Best Reason to Help Your Clients</a> <a title="FBA May/Jun 2014 page 47" href="http://viewer.zmags.com/publication/6697d069?page=47"> </a> <a title="FBA May/Jun 2014 page 48" href="http://viewer.zmags.com/publication/6697d069?page=48"> Understanding Engineered Wood and Its Grow</a> <a title="FBA May/Jun 2014 page 49" href="http://viewer.zmags.com/publication/6697d069?page=49"> </a> <a title="FBA May/Jun 2014 page 50" href="http://viewer.zmags.com/publication/6697d069?page=50"> CONtINueD FrOM PaGe 48 Why Is Engineered Wood U</a> <a title="FBA May/Jun 2014 page 51" href="http://viewer.zmags.com/publication/6697d069?page=51"> Affordable video creation using simple drag-and-d</a> <a title="FBA May/Jun 2014 page 52" href="http://viewer.zmags.com/publication/6697d069?page=52"> MARKETING The Marketing Secret Your Competitors</a> <a title="FBA May/Jun 2014 page 53" href="http://viewer.zmags.com/publication/6697d069?page=53"> </a> <a title="FBA May/Jun 2014 page 54" href="http://viewer.zmags.com/publication/6697d069?page=54"> CONtINueD FrOM PaGe 52 When these people are sea</a> <a title="FBA May/Jun 2014 page 55" href="http://viewer.zmags.com/publication/6697d069?page=55"> </a> <a title="FBA May/Jun 2014 page 56" href="http://viewer.zmags.com/publication/6697d069?page=56"> LEADERSHIP Ethics: What GM Can Learn From The D</a> <a title="FBA May/Jun 2014 page 57" href="http://viewer.zmags.com/publication/6697d069?page=57"> most people I come into contact with are well ver</a> <a title="FBA May/Jun 2014 page 58" href="http://viewer.zmags.com/publication/6697d069?page=58"> MANAGEMENT What’s the Difference? How to Help Fa</a> <a title="FBA May/Jun 2014 page 59" href="http://viewer.zmags.com/publication/6697d069?page=59"> strength, but it doesn’t allow for any bend from </a> <a title="FBA May/Jun 2014 page 60" href="http://viewer.zmags.com/publication/6697d069?page=60"> MARKETING Realizing Value from Printed Material</a> <a title="FBA May/Jun 2014 page 61" href="http://viewer.zmags.com/publication/6697d069?page=61"> July 18-23, 2014 Fogelman Executive Ctr. Universi</a> <a title="FBA May/Jun 2014 page 62" href="http://viewer.zmags.com/publication/6697d069?page=62"> CONtINueD FrOM PaGe 60 Another idea she shared w</a> <a title="FBA May/Jun 2014 page 63" href="http://viewer.zmags.com/publication/6697d069?page=63"> funeral home targets them at the right time, ofte</a> <a title="FBA May/Jun 2014 page 64" href="http://viewer.zmags.com/publication/6697d069?page=64"> MANAGEMENT What Do You Have In Common With Leon</a> <a title="FBA May/Jun 2014 page 65" href="http://viewer.zmags.com/publication/6697d069?page=65"> </a> <a title="FBA May/Jun 2014 page 66" href="http://viewer.zmags.com/publication/6697d069?page=66"> CONtINueD FrOM PaGe 64 now proactively addressin</a> <a title="FBA May/Jun 2014 page 67" href="http://viewer.zmags.com/publication/6697d069?page=67"> With the above information in hand, as wel</a> <a title="FBA May/Jun 2014 page 68" href="http://viewer.zmags.com/publication/6697d069?page=68"> MANAGEMENT Finland Funeral Practices { by M</a> <a title="FBA May/Jun 2014 page 69" href="http://viewer.zmags.com/publication/6697d069?page=69"> PIERCE MORTUARY COLLEGES The rewarding choice for</a> <a title="FBA May/Jun 2014 page 70" href="http://viewer.zmags.com/publication/6697d069?page=70"> CONtINueD FrOM PaGe 68 Finland has a unique pol</a> <a title="FBA May/Jun 2014 page 71" href="http://viewer.zmags.com/publication/6697d069?page=71"> casket to the hospital and put the unembalmed bod</a> <a title="FBA May/Jun 2014 page 72" href="http://viewer.zmags.com/publication/6697d069?page=72"> 2001 Cadillac Superior 6-Door Limo Sil</a> <a title="FBA May/Jun 2014 page 73" href="http://viewer.zmags.com/publication/6697d069?page=73"> SERVING THE FUNERAL INDUSTRY FOR 42 YEARS 2014 </a> <a title="FBA May/Jun 2014 page 74" href="http://viewer.zmags.com/publication/6697d069?page=74"> ADVERTISER Thank you for supporting our advertise</a> <a title="FBA May/Jun 2014 page 75" href="http://viewer.zmags.com/publication/6697d069?page=75"> EFFORTLESS Funeral Webcasting How webcasting work</a> <a title="FBA May/Jun 2014 page 76" href="http://viewer.zmags.com/publication/6697d069?page=76"> Is your crematory dealing with a middle man in re</a>