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<br /> DEALER EDITION / APRIL 2016<br /> 16th Annual<br /> WardsAuto<br /> e-Dealer 100<br /> How Far Will Customers Go?<br /> FORUM: CUSTOMERS: PROFILE:<br /> NADA Chief not hung up Gen Z could make Mom-daughter car dealership<br /> with modern technology auto sales zoom carries on in Oregon<br /> APRIL 2016<br /> Volume 48, Number 4<br /> List starting on Page 27<br /> ON THE COVER<br /> Do Vehicle Buyers<br /> Want TO GO ALL<br /> IN DIGITALLY? 2<br /> People surely look online for cars,<br /> but surveys say their Internet activity has limits<br /> BY TOM BEAMAN<br /> 2 | APRIL 2016<br /> WARDSAUTO<br /> 8 14 30<br /> CUSTOMERS PROFILE END<br /> GAME<br /> Mom-<br /> Gen Z Daughter Car<br /> Could Make Dealership<br /> Auto Sales Carries On in Dealerships<br /> Zoom Oregon Hot<br /> Study say kids want No big gi<a title="April 2016 page 1" href="http://viewer.zmags.com/publication/66e4d268?page=1"> DEALER EDITION / APRIL 2016 16th Annual War</a> <a title="April 2016 page 2" href="http://viewer.zmags.com/publication/66e4d268?page=2"> APRIL 2016 Volume 48, Number 4 List star</a> <a title="April 2016 page 3" href="http://viewer.zmags.com/publication/66e4d268?page=3"> 8 14 30 CUSTOMERS PROFILE </a> <a title="April 2016 page 4" href="http://viewer.zmags.com/publication/66e4d268?page=4"> EDITOR'S FORUM By Steve Finlay NADA Chie</a> <a title="April 2016 page 5" href="http://viewer.zmags.com/publication/66e4d268?page=5"> GET THE ”LIKE ME” GENERATION TO LIKE YOU. Know </a> <a title="April 2016 page 6" href="http://viewer.zmags.com/publication/66e4d268?page=6"> EDITOR'S FORUM Carlson at inaugural speec</a> <a title="April 2016 page 7" href="http://viewer.zmags.com/publication/66e4d268?page=7"> </a> <a title="April 2016 page 8" href="http://viewer.zmags.com/publication/66e4d268?page=8"> MORE THAN 70% OF POL</a> <a title="April 2016 page 9" href="http://viewer.zmags.com/publication/66e4d268?page=9"> D ETROIT – Move over </a> <a title="April 2016 page 10" href="http://viewer.zmags.com/publication/66e4d268?page=10"> POWERED BY PENTON WARDS AUTOMOTIVE GROUP </a> <a title="April 2016 page 11" href="http://viewer.zmags.com/publication/66e4d268?page=11"> trust drives traffic. Introducing the Kell</a> <a title="April 2016 page 12" href="http://viewer.zmags.com/publication/66e4d268?page=12"> CUSTOMERS </a> <a title="April 2016 page 13" href="http://viewer.zmags.com/publication/66e4d268?page=13"> </a> <a title="April 2016 page 14" href="http://viewer.zmags.com/publication/66e4d268?page=14"> PROFILE Deana </a> <a title="April 2016 page 15" href="http://viewer.zmags.com/publication/66e4d268?page=15"> Mom-Daughter Car Dealership Carr</a> <a title="April 2016 page 16" href="http://viewer.zmags.com/publication/66e4d268?page=16"> PROFILE D </a> <a title="April 2016 page 17" href="http://viewer.zmags.com/publication/66e4d268?page=17"> </a> <a title="April 2016 page 18" href="http://viewer.zmags.com/publication/66e4d268?page=18"> PROFILE own,” Eckman says. “I rented a lot f</a> <a title="April 2016 page 19" href="http://viewer.zmags.com/publication/66e4d268?page=19"> ship last year after working as a manager of a We</a> <a title="April 2016 page 20" href="http://viewer.zmags.com/publication/66e4d268?page=20"> PROFILE </a> <a title="April 2016 page 21" href="http://viewer.zmags.com/publication/66e4d268?page=21"> </a> <a title="April 2016 page 22" href="http://viewer.zmags.com/publication/66e4d268?page=22"> COVER STORY Do Vehicle Buyers Want to GO </a> <a title="April 2016 page 23" href="http://viewer.zmags.com/publication/66e4d268?page=23"> comprised of 173,563 new and Internet D</a> <a title="April 2016 page 24" href="http://viewer.zmags.com/publication/66e4d268?page=24"> COVER STORY abled ding </a> <a title="April 2016 page 25" href="http://viewer.zmags.com/publication/66e4d268?page=25"> </a> <a title="April 2016 page 26" href="http://viewer.zmags.com/publication/66e4d268?page=26"> COVER STORY DEALERSHIP INTERACTION PREFERENCES</a> <a title="April 2016 page 27" href="http://viewer.zmags.com/publication/66e4d268?page=27"> WARDSAUTO Some dealers with central Internet depa</a> <a title="April 2016 page 28" href="http://viewer.zmags.com/publication/66e4d268?page=28"> WARDSAUTO e-DEALER 100 Some dealers wit</a> <a title="April 2016 page 29" href="http://viewer.zmags.com/publication/66e4d268?page=29"> PROFIT CENTERS FINANCE & INSURANCE Take a De</a> <a title="April 2016 page 30" href="http://viewer.zmags.com/publication/66e4d268?page=30"> END GAME By Steve Finlay Dealerships Hot </a> <a title="April 2016 page 31" href="http://viewer.zmags.com/publication/66e4d268?page=31"> ership groups came to market in 2015 and were acq</a>