If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
You need a JavaScript-enabled browser to view this Publication
Please follow these steps to view the Publication:
Enable JavaScript in your browser
Refresh this page
Best regards
Zmags
DEALER EDITION / APRIL 2016
16th Annual
WardsAuto
e-Dealer 100
How Far Will Customers Go?
FORUM: CUSTOMERS: PROFILE:
NADA Chief not hung up Gen Z could make Mom-daughter car dealership
with modern technology auto sales zoom carries on in Oregon
APRIL 2016
Volume 48, Number 4
List starting on Page 27
ON THE COVER
Do Vehicle Buyers
Want TO GO ALL
IN DIGITALLY? 2
People surely look online for cars,
but surveys say their Internet activity has limits
BY TOM BEAMAN
2 | APRIL 2016
WARDSAUTO
8 14 30
CUSTOMERS PROFILE END
GAME
Mom-
Gen Z Daughter Car
Could Make Dealership
Auto Sales Carries On in Dealerships
Zoom Oregon Hot
Study say kids want No big gi
DEALER EDITION / APRIL 2016 16th Annual War
APRIL 2016 Volume 48, Number 4 List star
8 14 30 CUSTOMERS PROFILE
EDITOR'S FORUM By Steve Finlay NADA Chie
GET THE ”LIKE ME” GENERATION TO LIKE YOU. Know
EDITOR'S FORUM Carlson at inaugural speec
MORE THAN 70% OF POL
D ETROIT – Move over
POWERED BY PENTON WARDS AUTOMOTIVE GROUP
trust drives traffic. Introducing the Kell
CUSTOMERS
PROFILE Deana
Mom-Daughter Car Dealership Carr
PROFILE D
PROFILE own,” Eckman says. “I rented a lot f
ship last year after working as a manager of a We
PROFILE
COVER STORY Do Vehicle Buyers Want to GO
comprised of 173,563 new and Internet D
COVER STORY abled ding
COVER STORY DEALERSHIP INTERACTION PREFERENCES
WARDSAUTO Some dealers with central Internet depa
WARDSAUTO e-DEALER 100 Some dealers wit
PROFIT CENTERS FINANCE & INSURANCE Take a De
END GAME By Steve Finlay Dealerships Hot
ership groups came to market in 2015 and were acq