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<br /> UNICORN<br /> mom bomb knows men need a time out too…<br /> what's your mood?<br /> the manly man<br /> exploding zesty fresh mint<br /> the studly man<br /> roaring crisp ocean waves<br /> the girly man<br /> invigorating fresh green tea<br /> CONTENTS<br /> INSIDE FRONT COVER<br /> 02<br /> 01<br /> 02<br /> 03<br /> SPOTLIGHT<br /> TRENDS<br /> 04 BONUS<br /> 05<br /> 06<br /> 07<br /> 08<br /> FEATURES<br /> 10<br /> 11 TIPS BACK COVER<br /> 12<br /> 13<br /> 14<br /> 15<br /> Unicorns are so rare that most investors reject the mere<br /> possibility that they may ever spot one. For them, the<br /> thought of finding a unicorn is as abstract as winning a<br /> Super Jackpot in a lottery: something which only<br /> happens to other people.<br /> This attitude is not surprising, given <a title="Investors Only - Unicorns page 1" href="http://viewer.zmags.com/publication/673ecb69?page=1"> UNICORN</a> <a title="Investors Only - Unicorns page 2" href="http://viewer.zmags.com/publication/673ecb69?page=2"> mom bomb knows men need a time out too… what'</a> <a title="Investors Only - Unicorns page 3" href="http://viewer.zmags.com/publication/673ecb69?page=3"> CONTENTS INSIDE FRONT COVER 02 01 02 03 SP</a> <a title="Investors Only - Unicorns page 4" href="http://viewer.zmags.com/publication/673ecb69?page=4"> Unicorns are so rare that most investors reject t</a> <a title="Investors Only - Unicorns page 5" href="http://viewer.zmags.com/publication/673ecb69?page=5"> RABBITS DON'T TURN INTO UNICORNS If the entre</a> <a title="Investors Only - Unicorns page 6" href="http://viewer.zmags.com/publication/673ecb69?page=6"> THE MARKET MUST BE HUGE IT'S THE ONLY ABSOL</a> <a title="Investors Only - Unicorns page 7" href="http://viewer.zmags.com/publication/673ecb69?page=7"> It is not enough for the market to be large; the </a> <a title="Investors Only - Unicorns page 8" href="http://viewer.zmags.com/publication/673ecb69?page=8"> rule number five COMPETITION MUST BE NEGLIG</a> <a title="Investors Only - Unicorns page 9" href="http://viewer.zmags.com/publication/673ecb69?page=9"> rule number 6 USCHAG Point of View:</a> <a title="Investors Only - Unicorns page 10" href="http://viewer.zmags.com/publication/673ecb69?page=10"> RULE | NUMBER SEVEN </a> <a title="Investors Only - Unicorns page 11" href="http://viewer.zmags.com/publication/673ecb69?page=11"> 08 </a> <a title="Investors Only - Unicorns page 12" href="http://viewer.zmags.com/publication/673ecb69?page=12"> 09 THE NETWORK The more users Facebook has, the </a> <a title="Investors Only - Unicorns page 13" href="http://viewer.zmags.com/publication/673ecb69?page=13"> </a> <a title="Investors Only - Unicorns page 14" href="http://viewer.zmags.com/publication/673ecb69?page=14"> 11 Rule Number Eleven DIVERSITY IS AN ASSET </a> <a title="Investors Only - Unicorns page 15" href="http://viewer.zmags.com/publication/673ecb69?page=15"> RULE | NUMBER TWELVE 18 Revenues, </a> <a title="Investors Only - Unicorns page 16" href="http://viewer.zmags.com/publication/673ecb69?page=16"> Distribution Channels Accelerate Growth RULE N</a> <a title="Investors Only - Unicorns page 17" href="http://viewer.zmags.com/publication/673ecb69?page=17"> Rule Number Fourteen Favorable Legal Environment</a> <a title="Investors Only - Unicorns page 18" href="http://viewer.zmags.com/publication/673ecb69?page=18"> RECESSION- RESILIENT Accor</a> <a title="Investors Only - Unicorns page 19" href="http://viewer.zmags.com/publication/673ecb69?page=19"> Finally, even when a start-up meets most </a> <a title="Investors Only - Unicorns page 20" href="http://viewer.zmags.com/publication/673ecb69?page=20"> YOU'RE INVITED To Discuss Investment Opportunit</a>