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<br /> RECORD LIFE<br /> USING THE R-07 WITH WIRELESS LISTENING AND CONTROL<br /> www.roland.com<br /> NAMM WRAP-UP ISSUE NAMM WRAP-UP ISSUE NAMM WRAP-UP ISSUE NAMM WRAP-UP ISSUE NAMM WRAP-UP ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> February 2018<br /> Volume 35, No. 2<br /> BE SURE TO WATCH<br /> the <br /> biggest <br /> By Brian Berk,<br /> Matt Van Dyke and<br /> Anthony Vargas<br /> See Page 32<br /> y et<br /> NAMM Breaks Another Record as 115,000 Pack the Anaheim Convention Center<br /> Terrific 20<br /> Even More Products Featured<br /> at NAMM Last Month<br /> By Matt Van Dyke<br /> See Page 24<br /> <br /> LATES<br /> T<br /> Dr. Ami Belli and Brock Kaericher cut the ribbon for the new center.<br /> Remo to Open New Recreational Music Center<br /> Remo Inc. opened a new Remo Recreational Music Center in<br /> Valencia, Calif., on Feb. 6. The Remo Music Center is a place where<br /> people from <a title="MSR 02 2018 (February) page 1" href="http://viewer.zmags.com/publication/68062127?page=1"> RECORD LIFE USING THE R-07 WITH WIRELESS LISTENIN</a> <a title="MSR 02 2018 (February) page 2" href="http://viewer.zmags.com/publication/68062127?page=2"> NAMM WRAP-UP ISSUE NAMM WRAP-UP ISSUE NAMM WRAP</a> <a title="MSR 02 2018 (February) page 3" href="http://viewer.zmags.com/publication/68062127?page=3"> </a> <a title="MSR 02 2018 (February) page 4" href="http://viewer.zmags.com/publication/68062127?page=4"> LATES T Dr. Ami Belli and Brock Kaer</a> <a title="MSR 02 2018 (February) page 5" href="http://viewer.zmags.com/publication/68062127?page=5"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS VO</a> <a title="MSR 02 2018 (February) page 6" href="http://viewer.zmags.com/publication/68062127?page=6"> JD McPHERSON </a> <a title="MSR 02 2018 (February) page 7" href="http://viewer.zmags.com/publication/68062127?page=7"> EDITORIAL Didn’t Expect the Unexpected The in</a> <a title="MSR 02 2018 (February) page 8" href="http://viewer.zmags.com/publication/68062127?page=8"> </a> <a title="MSR 02 2018 (February) page 9" href="http://viewer.zmags.com/publication/68062127?page=9"> L ATEST Sweetwater Breaks Record with $619M in</a> <a title="MSR 02 2018 (February) page 10" href="http://viewer.zmags.com/publication/68062127?page=10"> Coffin Case Inks Ace Products Partnership Coffi</a> <a title="MSR 02 2018 (February) page 11" href="http://viewer.zmags.com/publication/68062127?page=11"> L ATEST Zildjian Acquires Mike Balter Mallet </a> <a title="MSR 02 2018 (February) page 12" href="http://viewer.zmags.com/publication/68062127?page=12"> LATEST Packed with Features & S</a> <a title="MSR 02 2018 (February) page 13" href="http://viewer.zmags.com/publication/68062127?page=13"> remo_festival-msretailer_0218.pdf 1 1/4/18 </a> <a title="MSR 02 2018 (February) page 14" href="http://viewer.zmags.com/publication/68062127?page=14"> Special K Series QSC has sold more than one m</a> <a title="MSR 02 2018 (February) page 15" href="http://viewer.zmags.com/publication/68062127?page=15"> ADVERTORIAL • FEBRUARY 2018 • NAMM.ORG Note From</a> <a title="MSR 02 2018 (February) page 16" href="http://viewer.zmags.com/publication/68062127?page=16"> Business growth is only a click away. NAMM U O</a> <a title="MSR 02 2018 (February) page 17" href="http://viewer.zmags.com/publication/68062127?page=17"> L ATEST Letter to the Editor Hi Brian, </a> <a title="MSR 02 2018 (February) page 18" href="http://viewer.zmags.com/publication/68062127?page=18"> She Rocks Awards Rock Anaheim The sixth-annu</a> <a title="MSR 02 2018 (February) page 19" href="http://viewer.zmags.com/publication/68062127?page=19"> EOPLE P PreSonus’ Trifecta of Promotions PreS</a> <a title="MSR 02 2018 (February) page 20" href="http://viewer.zmags.com/publication/68062127?page=20"> Korg Gets Creative Korg USA has added Norm Mo</a> <a title="MSR 02 2018 (February) page 21" href="http://viewer.zmags.com/publication/68062127?page=21"> P RODUCTS Stay Tuned Over vie</a> <a title="MSR 02 2018 (February) page 22" href="http://viewer.zmags.com/publication/68062127?page=22"> </a> <a title="MSR 02 2018 (February) page 23" href="http://viewer.zmags.com/publication/68062127?page=23"> P RODUCTS Djembe Unchained Over view</a> <a title="MSR 02 2018 (February) page 24" href="http://viewer.zmags.com/publication/68062127?page=24"> Loud and Clear Over view: RCF’s HDL30-A</a> <a title="MSR 02 2018 (February) page 25" href="http://viewer.zmags.com/publication/68062127?page=25"> 20 </a> <a title="MSR 02 2018 (February) page 26" href="http://viewer.zmags.com/publication/68062127?page=26"> Tension Relief Many modern guitars feature low-ac</a> <a title="MSR 02 2018 (February) page 27" href="http://viewer.zmags.com/publication/68062127?page=27"> 20 Terrific Fancy Footwork SMASHmouse, a foot-con</a> <a title="MSR 02 2018 (February) page 28" href="http://viewer.zmags.com/publication/68062127?page=28"> Going Pro Bittree’s ProStudio 1x16 PS1625QX audio</a> <a title="MSR 02 2018 (February) page 29" href="http://viewer.zmags.com/publication/68062127?page=29"> 20 Terrific Perfect Combo Randall re-introd</a> <a title="MSR 02 2018 (February) page 30" href="http://viewer.zmags.com/publication/68062127?page=30"> Eye of the Storm Alesis’ Vortex Wireless 2 USB/MI</a> <a title="MSR 02 2018 (February) page 31" href="http://viewer.zmags.com/publication/68062127?page=31"> 20 Terrific Table Talk MXL Microphones’ AC-360-</a> <a title="MSR 02 2018 (February) page 32" href="http://viewer.zmags.com/publication/68062127?page=32"> Sir Mix a Lot Audio-Technica’s ATDM-0604 Digital </a> <a title="MSR 02 2018 (February) page 33" href="http://viewer.zmags.com/publication/68062127?page=33"> </a> <a title="MSR 02 2018 (February) page 34" href="http://viewer.zmags.com/publication/68062127?page=34"> JAM Industries' Marty Szpiro with NAMM's Joe Lamo</a> <a title="MSR 02 2018 (February) page 35" href="http://viewer.zmags.com/publication/68062127?page=35"> FIVE MINUTES WITH H ARTLEY PEAVEY </a> <a title="MSR 02 2018 (February) page 36" href="http://viewer.zmags.com/publication/68062127?page=36"> </a> <a title="MSR 02 2018 (February) page 37" href="http://viewer.zmags.com/publication/68062127?page=37"> FIVE MINUTES WITH path” (copycat) mentality so</a> <a title="MSR 02 2018 (February) page 38" href="http://viewer.zmags.com/publication/68062127?page=38"> a ribbon tweeter and a dual voice coil neodymium </a> <a title="MSR 02 2018 (February) page 39" href="http://viewer.zmags.com/publication/68062127?page=39"> MI SPY SEARCHING FOR A GUITAR IN THE ARCH CITY </a> <a title="MSR 02 2018 (February) page 40" href="http://viewer.zmags.com/publication/68062127?page=40"> tar pick,” he said. “I would not get a guitar for</a> <a title="MSR 02 2018 (February) page 41" href="http://viewer.zmags.com/publication/68062127?page=41"> MSR ANNIVERSARY From 1883 to Today: GRETSCH Cele</a> <a title="MSR 02 2018 (February) page 42" href="http://viewer.zmags.com/publication/68062127?page=42"> LEGENDARY SOUND peavey.com PEAVEY MAKES T</a> <a title="MSR 02 2018 (February) page 43" href="http://viewer.zmags.com/publication/68062127?page=43"> MSR ANNIVERSARY QSC CELEBRATES GOLDEN ANNIVE</a> <a title="MSR 02 2018 (February) page 44" href="http://viewer.zmags.com/publication/68062127?page=44"> FREQUENCY FOUND™ Audix Performance Series Wirel</a> <a title="MSR 02 2018 (February) page 45" href="http://viewer.zmags.com/publication/68062127?page=45"> IN THE TRENCHES MARGIN OF SAFETY By Allen </a> <a title="MSR 02 2018 (February) page 46" href="http://viewer.zmags.com/publication/68062127?page=46"> Convenience and Power Reimagined GigBAR Flex</a> <a title="MSR 02 2018 (February) page 47" href="http://viewer.zmags.com/publication/68062127?page=47"> SHINE A LIGHT Texas Music Emporium 132 FM 196</a> <a title="MSR 02 2018 (February) page 48" href="http://viewer.zmags.com/publication/68062127?page=48"> opening, Cappiello staged all sorts of stunts to </a> <a title="MSR 02 2018 (February) page 49" href="http://viewer.zmags.com/publication/68062127?page=49"> ‘HIRE’ LEARNING ADDING TO THE TEAM By W</a> <a title="MSR 02 2018 (February) page 50" href="http://viewer.zmags.com/publication/68062127?page=50"> and counting inventory, while your applicant may </a> <a title="MSR 02 2018 (February) page 51" href="http://viewer.zmags.com/publication/68062127?page=51"> R E TA I L E R R E B E L MAKE IT COUNT Every</a> <a title="MSR 02 2018 (February) page 52" href="http://viewer.zmags.com/publication/68062127?page=52"> watching other stores do things that you can’t, p</a> <a title="MSR 02 2018 (February) page 53" href="http://viewer.zmags.com/publication/68062127?page=53"> VEDDATORIAL </a> <a title="MSR 02 2018 (February) page 54" href="http://viewer.zmags.com/publication/68062127?page=54"> </a> <a title="MSR 02 2018 (February) page 55" href="http://viewer.zmags.com/publication/68062127?page=55"> UNDER THE HOOD FENDER’S By Anthony Varga</a> <a title="MSR 02 2018 (February) page 56" href="http://viewer.zmags.com/publication/68062127?page=56"> In Case You Missed It ConventionTV@NAMM, the off</a> <a title="MSR 02 2018 (February) page 57" href="http://viewer.zmags.com/publication/68062127?page=57"> TheRetailer's Mall </a> <a title="MSR 02 2018 (February) page 58" href="http://viewer.zmags.com/publication/68062127?page=58"> TheRetailer's Mall </a> <a title="MSR 02 2018 (February) page 59" href="http://viewer.zmags.com/publication/68062127?page=59"> Ad Index Company Pg ADAM HALL .</a> <a title="MSR 02 2018 (February) page 60" href="http://viewer.zmags.com/publication/68062127?page=60"> novate.” And this brings us to our second little </a> <a title="MSR 02 2018 (February) page 61" href="http://viewer.zmags.com/publication/68062127?page=61"> customers already know all about them). According</a> <a title="MSR 02 2018 (February) page 62" href="http://viewer.zmags.com/publication/68062127?page=62"> THE FINAL NOTE: TONY PRICE (continued from page 6</a> <a title="MSR 02 2018 (February) page 63" href="http://viewer.zmags.com/publication/68062127?page=63"> TONY PRICE, Vice President of Sales, Roland Corp.</a> <a title="MSR 02 2018 (February) page 64" href="http://viewer.zmags.com/publication/68062127?page=64"> </a> <a title="MSR 02 2018 (February) page 65" href="http://viewer.zmags.com/publication/68062127?page=65"> RECORD LIFE USING THE R-07 WITH WIRELESS LISTENIN</a>