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<br /> Making a Difference // Q&A with Terry Rich // North Dakota Lottery Profile<br /> I<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> J<br /> NSIGHTS<br /> anuary/February 2019<br /> FOCUS ON: RETAIL<br /> JANUARY/FEBRUARY 2019 INSIGHTS 1<br /> This is Winning<br /> You won’t want to miss NASPL 2019 in Little<br /> Rock, Arkansas, a unique locale known<br /> for its jaw-dropping river views and lively<br /> downtown. This year’s convention theme is<br /> “This is Winning” and will explore how to win<br /> with vendors, retailers and lottery players<br /> through informative meetings, inspiring<br /> speakers and group discussions.<br /> So, get ready for an unforgettable week in<br /> Little Rock and leave excited and prepared<br /> to continue your success.<br /> 2 INSIGHTS JANUARY/FEBRUARY 2019<br /> September 17-20, 2019<br /> The detailed agenda is coming soon. Start planning now to experienc<a title="January_February_Issue_Insights_2019_Final page 1" href="http://viewer.zmags.com/publication/68fe1ae7?page=1"> Making a Difference // Q&A with Terry Rich // Nor</a> <a title="January_February_Issue_Insights_2019_Final page 2" href="http://viewer.zmags.com/publication/68fe1ae7?page=2"> This is Winning You won’t want to miss NASPL 201</a> <a title="January_February_Issue_Insights_2019_Final page 3" href="http://viewer.zmags.com/publication/68fe1ae7?page=3"> September 17-20, 2019 The detailed agenda is com</a> <a title="January_February_Issue_Insights_2019_Final page 4" href="http://viewer.zmags.com/publication/68fe1ae7?page=4"> FROM THE NASPL PRESIDENT I n the</a> <a title="January_February_Issue_Insights_2019_Final page 5" href="http://viewer.zmags.com/publication/68fe1ae7?page=5"> JANUARY/FEBRUARY 2019 INSIGHTS 5</a> <a title="January_February_Issue_Insights_2019_Final page 6" href="http://viewer.zmags.com/publication/68fe1ae7?page=6"> taking away the human element and more specifical</a> <a title="January_February_Issue_Insights_2019_Final page 7" href="http://viewer.zmags.com/publication/68fe1ae7?page=7"> $36B U.S. Video Games $24B U.S. Salty Snacks</a> <a title="January_February_Issue_Insights_2019_Final page 8" href="http://viewer.zmags.com/publication/68fe1ae7?page=8"> CONTENTSJANUARY/FEBRUARY ISSUE I</a> <a title="January_February_Issue_Insights_2019_Final page 9" href="http://viewer.zmags.com/publication/68fe1ae7?page=9"> JANUARY/FEBRUARY 2019 INSIGHTS 9</a> <a title="January_February_Issue_Insights_2019_Final page 10" href="http://viewer.zmags.com/publication/68fe1ae7?page=10"> CAILBooEk LInsAideE As the regional association t</a> <a title="January_February_Issue_Insights_2019_Final page 11" href="http://viewer.zmags.com/publication/68fe1ae7?page=11"> Printed on Pollard Banknote's Eco Scratch – 100% </a> <a title="January_February_Issue_Insights_2019_Final page 12" href="http://viewer.zmags.com/publication/68fe1ae7?page=12"> NASPL Continues Sports Betting Educational </a> <a title="January_February_Issue_Insights_2019_Final page 13" href="http://viewer.zmags.com/publication/68fe1ae7?page=13"> elevating the player experience iLottery managed </a> <a title="January_February_Issue_Insights_2019_Final page 14" href="http://viewer.zmags.com/publication/68fe1ae7?page=14"> MAKING A DIFFERENCE Teresa Schuttler S</a> <a title="January_February_Issue_Insights_2019_Final page 15" href="http://viewer.zmags.com/publication/68fe1ae7?page=15"> contracts, handles office supplies and office equ</a> <a title="January_February_Issue_Insights_2019_Final page 16" href="http://viewer.zmags.com/publication/68fe1ae7?page=16"> Since you often assist with promotions and events</a> <a title="January_February_Issue_Insights_2019_Final page 17" href="http://viewer.zmags.com/publication/68fe1ae7?page=17"> March/April 2018 INI</a> <a title="January_February_Issue_Insights_2019_Final page 18" href="http://viewer.zmags.com/publication/68fe1ae7?page=18"> Billions are the New Millions By Scott Morasch, I</a> <a title="January_February_Issue_Insights_2019_Final page 19" href="http://viewer.zmags.com/publication/68fe1ae7?page=19"> Lottery doesn't always make it on the shoppi</a> <a title="January_February_Issue_Insights_2019_Final page 20" href="http://viewer.zmags.com/publication/68fe1ae7?page=20"> Millions to reach a billion, and roughly half of </a> <a title="January_February_Issue_Insights_2019_Final page 21" href="http://viewer.zmags.com/publication/68fe1ae7?page=21"> The Lottery Card TM Transforming the way lott</a> <a title="January_February_Issue_Insights_2019_Final page 22" href="http://viewer.zmags.com/publication/68fe1ae7?page=22"> We Keep on Rolling The fact is, everywher</a> <a title="January_February_Issue_Insights_2019_Final page 23" href="http://viewer.zmags.com/publication/68fe1ae7?page=23"> Engaging lottery players in a digital world. Cam</a> <a title="January_February_Issue_Insights_2019_Final page 24" href="http://viewer.zmags.com/publication/68fe1ae7?page=24"> Simulated Play, Real Gains? We may, by listening </a> <a title="January_February_Issue_Insights_2019_Final page 25" href="http://viewer.zmags.com/publication/68fe1ae7?page=25"> W Gm T B Sm ut hese a es ill ake ur Pl</a> <a title="January_February_Issue_Insights_2019_Final page 26" href="http://viewer.zmags.com/publication/68fe1ae7?page=26"> “But,” I pointed out by moving tiles, ”th</a> <a title="January_February_Issue_Insights_2019_Final page 27" href="http://viewer.zmags.com/publication/68fe1ae7?page=27"> JANUARY/FEBRUARY 2019 INSIGHTS 27</a> <a title="January_February_Issue_Insights_2019_Final page 28" href="http://viewer.zmags.com/publication/68fe1ae7?page=28"> Simulated Play Table Links Games Apparent Odd</a> <a title="January_February_Issue_Insights_2019_Final page 29" href="http://viewer.zmags.com/publication/68fe1ae7?page=29"> Welcome to the NASPL Matrix NASPL Resour</a> <a title="January_February_Issue_Insights_2019_Final page 30" href="http://viewer.zmags.com/publication/68fe1ae7?page=30"> Public Health Approaches to Responsible Gambling </a> <a title="January_February_Issue_Insights_2019_Final page 31" href="http://viewer.zmags.com/publication/68fe1ae7?page=31"> Individual- Population-Level Focu</a> <a title="January_February_Issue_Insights_2019_Final page 32" href="http://viewer.zmags.com/publication/68fe1ae7?page=32"> crossed the line into addictive gambling. Often w</a> <a title="January_February_Issue_Insights_2019_Final page 33" href="http://viewer.zmags.com/publication/68fe1ae7?page=33"> LLI Ad Hyatt Regency Arcade Hotel </a> <a title="January_February_Issue_Insights_2019_Final page 34" href="http://viewer.zmags.com/publication/68fe1ae7?page=34"> 34 INSIGHTS JANUARY/FEBRUARY 2019</a> <a title="January_February_Issue_Insights_2019_Final page 35" href="http://viewer.zmags.com/publication/68fe1ae7?page=35"> Q&AWITH TERRY RICH Terry Rich served as Chief Ex</a> <a title="January_February_Issue_Insights_2019_Final page 36" href="http://viewer.zmags.com/publication/68fe1ae7?page=36"> “Now the industry is looking at innovation t</a> <a title="January_February_Issue_Insights_2019_Final page 37" href="http://viewer.zmags.com/publication/68fe1ae7?page=37"> others, the newest CEOs don’t want to make waves,</a> <a title="January_February_Issue_Insights_2019_Final page 38" href="http://viewer.zmags.com/publication/68fe1ae7?page=38"> SM Fifteen Years of Draw Games The Nort</a> <a title="January_February_Issue_Insights_2019_Final page 39" href="http://viewer.zmags.com/publication/68fe1ae7?page=39"> O n March 25, 20</a> <a title="January_February_Issue_Insights_2019_Final page 40" href="http://viewer.zmags.com/publication/68fe1ae7?page=40"> are so unpredictable. “It comes down to minimizin</a> <a title="January_February_Issue_Insights_2019_Final page 41" href="http://viewer.zmags.com/publication/68fe1ae7?page=41"> other states when it comes to big prizes. There h</a> <a title="January_February_Issue_Insights_2019_Final page 42" href="http://viewer.zmags.com/publication/68fe1ae7?page=42"> Birthday Celebration Although the Lottery’s actu</a> <a title="January_February_Issue_Insights_2019_Final page 43" href="http://viewer.zmags.com/publication/68fe1ae7?page=43"> Powered by JUMBO Since 2005 Jumbo has been develo</a> <a title="January_February_Issue_Insights_2019_Final page 44" href="http://viewer.zmags.com/publication/68fe1ae7?page=44"> FOCUS ON: RETAIL It’s All About Retail Retai</a> <a title="January_February_Issue_Insights_2019_Final page 45" href="http://viewer.zmags.com/publication/68fe1ae7?page=45"> “We have taken a similar approach with MGM Sprin</a> <a title="January_February_Issue_Insights_2019_Final page 46" href="http://viewer.zmags.com/publication/68fe1ae7?page=46"> FOCUS ON: RETAIL Idaho </a> <a title="January_February_Issue_Insights_2019_Final page 47" href="http://viewer.zmags.com/publication/68fe1ae7?page=47"> Let's Go There. 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If they were a</a> <a title="January_February_Issue_Insights_2019_Final page 70" href="http://viewer.zmags.com/publication/68fe1ae7?page=70"> FOCUS ON: RETAIL The prizes were split evenly b</a> <a title="January_February_Issue_Insights_2019_Final page 71" href="http://viewer.zmags.com/publication/68fe1ae7?page=71"> JANUARY/FEBRUARY 2019 INSIGHTS 71</a> <a title="January_February_Issue_Insights_2019_Final page 72" href="http://viewer.zmags.com/publication/68fe1ae7?page=72"> FOCUS ON: RETAIL IN THE CLUB Many lotteries </a> <a title="January_February_Issue_Insights_2019_Final page 73" href="http://viewer.zmags.com/publication/68fe1ae7?page=73"> of nice lottery items, a slew of raffle prizes, f</a> <a title="January_February_Issue_Insights_2019_Final page 74" href="http://viewer.zmags.com/publication/68fe1ae7?page=74"> FOCUS ON: RETAIL A New Look Freshening or ch</a> <a title="January_February_Issue_Insights_2019_Final page 75" href="http://viewer.zmags.com/publication/68fe1ae7?page=75"> Colorado Lottery bowling alley makeover. of peop</a> <a title="January_February_Issue_Insights_2019_Final page 76" href="http://viewer.zmags.com/publication/68fe1ae7?page=76"> FOCUS ON: RETAIL shopping space (and clearly no </a> <a title="January_February_Issue_Insights_2019_Final page 77" href="http://viewer.zmags.com/publication/68fe1ae7?page=77"> Missouri Lottery lighted menu board. and has m</a> <a title="January_February_Issue_Insights_2019_Final page 78" href="http://viewer.zmags.com/publication/68fe1ae7?page=78"> FOCUS ON: RETAIL After B</a> <a title="January_February_Issue_Insights_2019_Final page 79" href="http://viewer.zmags.com/publication/68fe1ae7?page=79"> Pennsylvania Lottery We have created an</a> <a title="January_February_Issue_Insights_2019_Final page 80" href="http://viewer.zmags.com/publication/68fe1ae7?page=80"> FOCUS ON: RETAIL A Retail transformation in </a> <a title="January_February_Issue_Insights_2019_Final page 81" href="http://viewer.zmags.com/publication/68fe1ae7?page=81"> Artist’s rendering of the same counter with the n</a> <a title="January_February_Issue_Insights_2019_Final page 82" href="http://viewer.zmags.com/publication/68fe1ae7?page=82"> FOCUS ON: RETAIL The Pieces </a> <a title="January_February_Issue_Insights_2019_Final page 83" href="http://viewer.zmags.com/publication/68fe1ae7?page=83"> lottery sales staff to change the way they intera</a> <a title="January_February_Issue_Insights_2019_Final page 84" href="http://viewer.zmags.com/publication/68fe1ae7?page=84"> FOCUS ON: RETAIL Where Players Buy Powerball</a> <a title="January_February_Issue_Insights_2019_Final page 85" href="http://viewer.zmags.com/publication/68fe1ae7?page=85"> over-indexed (131) on purchasing from the machine</a> <a title="January_February_Issue_Insights_2019_Final page 86" href="http://viewer.zmags.com/publication/68fe1ae7?page=86"> FOCUS ON: RETAIL Vending is Trending The co</a> <a title="January_February_Issue_Insights_2019_Final page 87" href="http://viewer.zmags.com/publication/68fe1ae7?page=87"> Figure 1 sidebar on page 88) with models that wi</a> <a title="January_February_Issue_Insights_2019_Final page 88" href="http://viewer.zmags.com/publication/68fe1ae7?page=88"> Exploring New Models of Self- Service and Con</a> <a title="January_February_Issue_Insights_2019_Final page 89" href="http://viewer.zmags.com/publication/68fe1ae7?page=89"> New Jersey The New Jersey Lottery and IGT</a> <a title="January_February_Issue_Insights_2019_Final page 90" href="http://viewer.zmags.com/publication/68fe1ae7?page=90"> FOCUS ON: RETAIL Case Study: Cashless Purcha</a> <a title="January_February_Issue_Insights_2019_Final page 91" href="http://viewer.zmags.com/publication/68fe1ae7?page=91"> As mentioned earlier, cashless sales incr</a> <a title="January_February_Issue_Insights_2019_Final page 92" href="http://viewer.zmags.com/publication/68fe1ae7?page=92"> FOCUS ON: RETAIL Cashless Pay comparison by reta</a> <a title="January_February_Issue_Insights_2019_Final page 93" href="http://viewer.zmags.com/publication/68fe1ae7?page=93"> Welcome to the NASPL Matrix NASPL Resour</a> <a title="January_February_Issue_Insights_2019_Final page 94" href="http://viewer.zmags.com/publication/68fe1ae7?page=94"> SEPTEMBER 17-20, 2019 2019 CALENDAR February 26-</a> <a title="January_February_Issue_Insights_2019_Final page 95" href="http://viewer.zmags.com/publication/68fe1ae7?page=95"> Become a NASPL Associate Member! 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