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<br /> Roboter tar over rutineoppgavene. Internettgenerasjonen vil kommunisere. GDPR gjør<br /> persondata til tillitskapital. Ny innsikt og sterkere relasjoner med kartlegging av kundereisen.<br /> – creating the<br /> brand communities<br /> of tomorrow<br /> communication magazine #1 2018<br /> KARTLEGG<br /> KUNDEREISEN<br /> 02<br /> Med mottakerens<br /> opplevelse i sentrum<br /> Annemarie Gardshol<br /> adm.dir. PostNord Strålfors Group<br /> Smarter Communication Magazine<br /> utgis av PostNord Strålfors Group AB<br /> Ansvarlig utgiver:<br /> Elisabeth Wesselson,<br /> Head of Staff<br /> elisabeth.wesselson@stralfors.se<br /> Tekst og design:<br /> www.valuenotnoise.se<br /> <a title="16-1531 #1-2018-NO page 1" href="http://viewer.zmags.com/publication/690323a7?page=1"> Roboter tar over rutineoppgavene. Internettgenera</a> <a title="16-1531 #1-2018-NO page 2" href="http://viewer.zmags.com/publication/690323a7?page=2"> 02 Med mottakerens opplevelse i sentrum </a> <a title="16-1531 #1-2018-NO page 3" href="http://viewer.zmags.com/publication/690323a7?page=3"> 03 </a> <a title="16-1531 #1-2018-NO page 4" href="http://viewer.zmags.com/publication/690323a7?page=4"> 04 SLIK FOREG</a> <a title="16-1531 #1-2018-NO page 5" href="http://viewer.zmags.com/publication/690323a7?page=5"> 05 Når konkurrentene befinner seg bare e</a> <a title="16-1531 #1-2018-NO page 6" href="http://viewer.zmags.com/publication/690323a7?page=6"> 06 arbeidsmetoden. Deretter bestemmer vi h</a> <a title="16-1531 #1-2018-NO page 7" href="http://viewer.zmags.com/publication/690323a7?page=7"> 07 ”Ved å kartlegge kundereisen kunne vi bedre</a> <a title="16-1531 #1-2018-NO page 8" href="http://viewer.zmags.com/publication/690323a7?page=8"> 08 Vi vil styrke markedsposisjonen som en </a> <a title="16-1531 #1-2018-NO page 9" href="http://viewer.zmags.com/publication/690323a7?page=9"> 09 Peter Storåkers, adm.dir. Sergel Kredittjäns</a> <a title="16-1531 #1-2018-NO page 10" href="http://viewer.zmags.com/publication/690323a7?page=10"> 10 rett Treff – heller enn bredt Segmenter målgr</a> <a title="16-1531 #1-2018-NO page 11" href="http://viewer.zmags.com/publication/690323a7?page=11"> 11 ”Man bør ikke stirre seg blind på om annonsen</a> <a title="16-1531 #1-2018-NO page 12" href="http://viewer.zmags.com/publication/690323a7?page=12"> 12 GOD UTFORMING </a> <a title="16-1531 #1-2018-NO page 13" href="http://viewer.zmags.com/publication/690323a7?page=13"> Fakturaen er en av de viktigste kommunikasjons- k</a> <a title="16-1531 #1-2018-NO page 14" href="http://viewer.zmags.com/publication/690323a7?page=14"> – Løsningsdesign er som å bygge hus – med g</a> <a title="16-1531 #1-2018-NO page 15" href="http://viewer.zmags.com/publication/690323a7?page=15"> FEM TRENDER INNEN BRUKEROPPLEVELSER DU BØR HOLDE </a> <a title="16-1531 #1-2018-NO page 16" href="http://viewer.zmags.com/publication/690323a7?page=16"> Jobben er ikke gjort før du har levert som lovet </a> <a title="16-1531 #1-2018-NO page 17" href="http://viewer.zmags.com/publication/690323a7?page=17"> Ulf Cato er hotelldirektør på Clarion Hotel Amara</a> <a title="16-1531 #1-2018-NO page 18" href="http://viewer.zmags.com/publication/690323a7?page=18"> 18 KUNDEOPPLEVELSEN ER SENTRAL FOR LØNNSOMHETEN </a> <a title="16-1531 #1-2018-NO page 19" href="http://viewer.zmags.com/publication/690323a7?page=19"> 19 Slik kartlegger du kundereiser 2. Kar</a> <a title="16-1531 #1-2018-NO page 20" href="http://viewer.zmags.com/publication/690323a7?page=20"> 20</a> <a title="16-1531 #1-2018-NO page 21" href="http://viewer.zmags.com/publication/690323a7?page=21"> 21 AI og chatboter skaper fremtidens kundekommun</a> <a title="16-1531 #1-2018-NO page 22" href="http://viewer.zmags.com/publication/690323a7?page=22"> Ditte Wolff-Jacobsen driver byrået iindhold et st</a> <a title="16-1531 #1-2018-NO page 23" href="http://viewer.zmags.com/publication/690323a7?page=23"> BotSupply er en del av oppstartsmiljøet i Københa</a> <a title="16-1531 #1-2018-NO page 24" href="http://viewer.zmags.com/publication/690323a7?page=24"> 24Stefan Fölster er sjef for Reformin- stitutet i</a> <a title="16-1531 #1-2018-NO page 25" href="http://viewer.zmags.com/publication/690323a7?page=25"> 25 Når roboten registrerer at du gjø</a> <a title="16-1531 #1-2018-NO page 26" href="http://viewer.zmags.com/publication/690323a7?page=26"> 26 FORENKLE – da styrker du konkurran</a> <a title="16-1531 #1-2018-NO page 27" href="http://viewer.zmags.com/publication/690323a7?page=27"> 27 </a> <a title="16-1531 #1-2018-NO page 28" href="http://viewer.zmags.com/publication/690323a7?page=28"> 28 Nicola Millard, Customer Experience Futuro</a> <a title="16-1531 #1-2018-NO page 29" href="http://viewer.zmags.com/publication/690323a7?page=29"> 29 </a> <a title="16-1531 #1-2018-NO page 30" href="http://viewer.zmags.com/publication/690323a7?page=30"> 30 HAR DU </a> <a title="16-1531 #1-2018-NO page 31" href="http://viewer.zmags.com/publication/690323a7?page=31"> 31 Å gjøre en analog t</a> <a title="16-1531 #1-2018-NO page 32" href="http://viewer.zmags.com/publication/690323a7?page=32"> 32 Internett har knyttet samm</a> <a title="16-1531 #1-2018-NO page 33" href="http://viewer.zmags.com/publication/690323a7?page=33"> 33 ASHKAN FARDOST Ålder: 32 år Bosted: S</a> <a title="16-1531 #1-2018-NO page 34" href="http://viewer.zmags.com/publication/690323a7?page=34"> 34 PERSON God håndtering av kan styrke var</a> <a title="16-1531 #1-2018-NO page 35" href="http://viewer.zmags.com/publication/690323a7?page=35"> DATA Den nye personvernforordningen (GDPR) vil gi</a> <a title="16-1531 #1-2018-NO page 36" href="http://viewer.zmags.com/publication/690323a7?page=36"> 36 Niels Dahl-Nielsen er jurist i</a> <a title="16-1531 #1-2018-NO page 37" href="http://viewer.zmags.com/publication/690323a7?page=37"> PERSONVERN­ FORORDNINGEN → Personvernforord- ning</a> <a title="16-1531 #1-2018-NO page 38" href="http://viewer.zmags.com/publication/690323a7?page=38"> 38 BEDRE DIALOG FOREBYGGER BETALINGSANMERKNINGER</a> <a title="16-1531 #1-2018-NO page 39" href="http://viewer.zmags.com/publication/690323a7?page=39"> 39 OK PERINTÄ → OK Perintä ble grunnlagt i 1991 a</a> <a title="16-1531 #1-2018-NO page 40" href="http://viewer.zmags.com/publication/690323a7?page=40"> Avsender: PostNord Strålfors AS, Postboks 253 Aln</a>