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<br /> WEb2.0’SNEW ISSUE<br /> ONlINEMagazINE 2.0<br /> magazine<br /> Doescloud<br /> computing<br /> meanstormy<br /> weatherfor<br /> managers?<br /> Former BBC Director of Knowledge Management,<br /> Euan Semple, shares his thoughts on cloud<br /> computing and a possible shift in the relationship<br /> between organisations and their employees. >P.46<br /> Also in this issue: A Marketer’s Guide to being Anti-Social Online > P.6<br /> TTAaMMAaRR’’sSNNEEIIlLJJaACCKKSsOONN<br /> J<br /> CCOoMmMmEeNnTtsSoOnNtThHeEbBaATtTlLeE<br /> oFfTtHhEeSsEeAarRCChHeEnNGGinINeEsS<br /> >P.29<br /> WElOVEMObIlE’S<br /> simon liss asKs is<br /> there a future in<br /> ad-fundinG mobile<br /> appliCations? >P.30<br /> gOOglE’SOS<br /> Just what<br /> are GooGle’s<br /> plans for its<br /> Chrome os? >P.22<br /> Is digital kill<a title="Issue 2 - Point Zero Magazine page 1" href="http://viewer.zmags.com/publication/691223a7?page=1"> WEb2.0’SNEW </a> <a title="Issue 2 - Point Zero Magazine page 2" href="http://viewer.zmags.com/publication/691223a7?page=2"> Is digital killing traditional media? With more d</a> <a title="Issue 2 - Point Zero Magazine page 3" href="http://viewer.zmags.com/publication/691223a7?page=3"> Welcome to Point Zero Magazine. WEb2.0’SNEW </a> <a title="Issue 2 - Point Zero Magazine page 4" href="http://viewer.zmags.com/publication/691223a7?page=4"> contents » Socialmedia 6 AMarketer’sguideto</a> <a title="Issue 2 - Point Zero Magazine page 5" href="http://viewer.zmags.com/publication/691223a7?page=5"> OnlinePR OUnlinloecPkRed Want an efficient way t</a> <a title="Issue 2 - Point Zero Magazine page 6" href="http://viewer.zmags.com/publication/691223a7?page=6"> POINTZERO Socialmedia A MArketer’s Guide tO... Be</a> <a title="Issue 2 - Point Zero Magazine page 7" href="http://viewer.zmags.com/publication/691223a7?page=7"> by RohitBhargava withsocialmediaisanimp</a> <a title="Issue 2 - Point Zero Magazine page 8" href="http://viewer.zmags.com/publication/691223a7?page=8"> POINTZERO Socialmedia </a> <a title="Issue 2 - Point Zero Magazine page 9" href="http://viewer.zmags.com/publication/691223a7?page=9"> Youwouldn’tinterrupt aconversationwithan </a> <a title="Issue 2 - Point Zero Magazine page 10" href="http://viewer.zmags.com/publication/691223a7?page=10"> POINTZERO Socialmedia creating engaging communiti</a> <a title="Issue 2 - Point Zero Magazine page 11" href="http://viewer.zmags.com/publication/691223a7?page=11"> T o make good choice</a> <a title="Issue 2 - Point Zero Magazine page 12" href="http://viewer.zmags.com/publication/691223a7?page=12"> POINTZERO Socialmedia THE FUTURE OF by Jeremiah O</a> <a title="Issue 2 - Point Zero Magazine page 13" href="http://viewer.zmags.com/publication/691223a7?page=13"> To be successful, Facebook will need to spread to</a> <a title="Issue 2 - Point Zero Magazine page 14" href="http://viewer.zmags.com/publication/691223a7?page=14"> CloudComputing WORLD fORum Determining the Futur</a> <a title="Issue 2 - Point Zero Magazine page 15" href="http://viewer.zmags.com/publication/691223a7?page=15"> POINTZERO Socialmedia Businessesneedtosee pastthe</a> <a title="Issue 2 - Point Zero Magazine page 16" href="http://viewer.zmags.com/publication/691223a7?page=16"> POINTZERO Socialmedia Googlewave o r f b n </a> <a title="Issue 2 - Point Zero Magazine page 17" href="http://viewer.zmags.com/publication/691223a7?page=17"> Twitter can be a great way for social entrepreneu</a> <a title="Issue 2 - Point Zero Magazine page 18" href="http://viewer.zmags.com/publication/691223a7?page=18"> THE template for doing business online! </a> <a title="Issue 2 - Point Zero Magazine page 19" href="http://viewer.zmags.com/publication/691223a7?page=19"> POINTZERO Socialmedia I </a> <a title="Issue 2 - Point Zero Magazine page 20" href="http://viewer.zmags.com/publication/691223a7?page=20"> POINTZERO Socialmedia M whenthemusi</a> <a title="Issue 2 - Point Zero Magazine page 21" href="http://viewer.zmags.com/publication/691223a7?page=21"> Howthewebis changingnews consumption W </a> <a title="Issue 2 - Point Zero Magazine page 22" href="http://viewer.zmags.com/publication/691223a7?page=22"> POINTZERO Socialmedia G </a> <a title="Issue 2 - Point Zero Magazine page 23" href="http://viewer.zmags.com/publication/691223a7?page=23"> I namarketingposition,youa</a> <a title="Issue 2 - Point Zero Magazine page 24" href="http://viewer.zmags.com/publication/691223a7?page=24"> Join the global Join the global leaders in </a> <a title="Issue 2 - Point Zero Magazine page 25" href="http://viewer.zmags.com/publication/691223a7?page=25"> POINTZERO Social Media 2 T</a> <a title="Issue 2 - Point Zero Magazine page 26" href="http://viewer.zmags.com/publication/691223a7?page=26"> WHY PARKS ASSOCIATES? We provide strate</a> <a title="Issue 2 - Point Zero Magazine page 27" href="http://viewer.zmags.com/publication/691223a7?page=27"> POINTZERO Social Media ©2009 Parks Associates S</a> <a title="Issue 2 - Point Zero Magazine page 28" href="http://viewer.zmags.com/publication/691223a7?page=28"> POINTZERO Social Media television channel, the</a> <a title="Issue 2 - Point Zero Magazine page 29" href="http://viewer.zmags.com/publication/691223a7?page=29"> Digging deeper into how search eng</a> <a title="Issue 2 - Point Zero Magazine page 30" href="http://viewer.zmags.com/publication/691223a7?page=30"> POINTZERO Mobile 2.0 Is there a future in ad</a> <a title="Issue 2 - Point Zero Magazine page 31" href="http://viewer.zmags.com/publication/691223a7?page=31"> “Unlike browsing, which can be less directional, </a> <a title="Issue 2 - Point Zero Magazine page 32" href="http://viewer.zmags.com/publication/691223a7?page=32"> POINTZERO mobile2.0 making mobile advertising ha</a> <a title="Issue 2 - Point Zero Magazine page 33" href="http://viewer.zmags.com/publication/691223a7?page=33"> Research insights New findings taken from interv</a> <a title="Issue 2 - Point Zero Magazine page 34" href="http://viewer.zmags.com/publication/691223a7?page=34"> POINTZERO Mobile 2.0 I can</a> <a title="Issue 2 - Point Zero Magazine page 35" href="http://viewer.zmags.com/publication/691223a7?page=35"> Pssst… don’t you want to buy my Betamax? A </a> <a title="Issue 2 - Point Zero Magazine page 36" href="http://viewer.zmags.com/publication/691223a7?page=36"> POINTZERO Mobile 2.0 H </a> <a title="Issue 2 - Point Zero Magazine page 37" href="http://viewer.zmags.com/publication/691223a7?page=37"> POINTZERO Mobile 2.0 T </a> <a title="Issue 2 - Point Zero Magazine page 38" href="http://viewer.zmags.com/publication/691223a7?page=38"> </a> <a title="Issue 2 - Point Zero Magazine page 39" href="http://viewer.zmags.com/publication/691223a7?page=39"> POINTZERO Enterprise 2.0 Adopting Social in the </a> <a title="Issue 2 - Point Zero Magazine page 40" href="http://viewer.zmags.com/publication/691223a7?page=40"> POINTZERO Enterprise 2.0 dipped their toes int</a> <a title="Issue 2 - Point Zero Magazine page 41" href="http://viewer.zmags.com/publication/691223a7?page=41"> WANT TO BECOME A SOCIAL MEDIA GURU? Here at utalk</a> <a title="Issue 2 - Point Zero Magazine page 42" href="http://viewer.zmags.com/publication/691223a7?page=42"> Program_Ad.eps 2/24/09 4:25:00 PM </a> <a title="Issue 2 - Point Zero Magazine page 43" href="http://viewer.zmags.com/publication/691223a7?page=43"> </a> <a title="Issue 2 - Point Zero Magazine page 44" href="http://viewer.zmags.com/publication/691223a7?page=44"> POINTZERO Enterprise 2.0 and to comply with ex</a> <a title="Issue 2 - Point Zero Magazine page 45" href="http://viewer.zmags.com/publication/691223a7?page=45"> POINTZERO Enterprise 2.0 S </a> <a title="Issue 2 - Point Zero Magazine page 46" href="http://viewer.zmags.com/publication/691223a7?page=46"> POINTZERO Enterprise 2.0 A </a> <a title="Issue 2 - Point Zero Magazine page 47" href="http://viewer.zmags.com/publication/691223a7?page=47"> To quote the famous management guru Peter Drucker</a> <a title="Issue 2 - Point Zero Magazine page 48" href="http://viewer.zmags.com/publication/691223a7?page=48"> POINTZERO Enterprise 2.0 5 S </a> <a title="Issue 2 - Point Zero Magazine page 49" href="http://viewer.zmags.com/publication/691223a7?page=49"> </a> <a title="Issue 2 - Point Zero Magazine page 50" href="http://viewer.zmags.com/publication/691223a7?page=50"> Copyright © 2009 Opera Software ASA. 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