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<br /> WEb2.0’SNEW ISSUE<br /> ONlINEMagazINE 2.0<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> magazine<br /> <br /> <br /> <br /> Doescloud<br /> computing<br /> meanstormy<br /> weatherfor<br /> managers?<br /> Former BBC Director of Knowledge Management,<br /> Euan Semple, shares his thoughts on cloud<br /> computing and a possible shift in the relationship<br /> between organisations and their employees. >P.46<br /> Also in this issue: A Marketer’s Guide to being Anti-Social Online > P.6<br /> <br /> TTAaMMAaRR’’sSNNEEIIlLJJaACCKKSsOONN<br /> J<br /> CCOoMmMmEe<a title="Issue 2 - Point Zero Magazine page 1" href="http://viewer.zmags.com/publication/691223a7?page=1">WEb2.0’SNEW </a> WEb2.0’SNEW <a title="Issue 2 - Point Zero Magazine page 2" href="http://viewer.zmags.com/publication/691223a7?page=2">Is digital killing traditional media?With more d</a> Is digital killing traditional media?With more d<a title="Issue 2 - Point Zero Magazine page 3" href="http://viewer.zmags.com/publication/691223a7?page=3">Welcome to Point Zero Magazine.WEb2.0’SNEW </a> Welcome to Point Zero Magazine.WEb2.0’SNEW <a title="Issue 2 - Point Zero Magazine page 4" href="http://viewer.zmags.com/publication/691223a7?page=4"> contents» Socialmedia6 AMarketer’sguideto</a> contents» Socialmedia6 AMarketer’sguideto<a title="Issue 2 - Point Zero Magazine page 5" href="http://viewer.zmags.com/publication/691223a7?page=5">OnlinePROUnlinloecPkRed Want an efficient way t</a> OnlinePROUnlinloecPkRed Want an efficient way t<a title="Issue 2 - Point Zero Magazine page 6" href="http://viewer.zmags.com/publication/691223a7?page=6">POINTZEROSocialmediaA MArketer’s Guide tO...Be</a> POINTZEROSocialmediaA MArketer’s Guide tO...Be<a title="Issue 2 - Point Zero Magazine page 7" href="http://viewer.zmags.com/publication/691223a7?page=7">byRohitBhargavawithsocialmediaisanimp</a> byRohitBhargavawithsocialmediaisanimp<a title="Issue 2 - Point Zero Magazine page 8" href="http://viewer.zmags.com/publication/691223a7?page=8">POINTZEROSocialmedia</a> POINTZEROSocialmedia<a title="Issue 2 - Point Zero Magazine page 9" href="http://viewer.zmags.com/publication/691223a7?page=9"> Youwouldn’tinterrupt aconversationwithan</a> Youwouldn’tinterrupt aconversationwithan<a title="Issue 2 - 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Point Zero Magazine page 16" href="http://viewer.zmags.com/publication/691223a7?page=16">POINTZEROSocialmediaGooglewaveorfbn </a> POINTZEROSocialmediaGooglewaveorfbn <a title="Issue 2 - Point Zero Magazine page 17" href="http://viewer.zmags.com/publication/691223a7?page=17">Twitter can be a great way for socialentrepreneu</a> Twitter can be a great way for socialentrepreneu<a title="Issue 2 - Point Zero Magazine page 18" href="http://viewer.zmags.com/publication/691223a7?page=18">THE template for doing business online!</a> THE template for doing business online!<a title="Issue 2 - Point Zero Magazine page 19" href="http://viewer.zmags.com/publication/691223a7?page=19">POINTZEROSocialmediaI </a> POINTZEROSocialmediaI <a title="Issue 2 - Point Zero Magazine page 20" href="http://viewer.zmags.com/publication/691223a7?page=20">POINTZEROSocialmediaM whenthemusi</a> POINTZEROSocialmediaM whenthemusi<a title="Issue 2 - Point Zero Magazine page 21" href="http://viewer.zmags.com/publication/691223a7?page=21">HowthewebischangingnewsconsumptionW </a> HowthewebischangingnewsconsumptionW <a title="Issue 2 - 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We provide strate</a> WHY PARKSASSOCIATES? We provide strate<a title="Issue 2 - Point Zero Magazine page 27" href="http://viewer.zmags.com/publication/691223a7?page=27">POINTZEROSocial Media©2009 Parks AssociatesS</a> POINTZEROSocial Media©2009 Parks AssociatesS<a title="Issue 2 - Point Zero Magazine page 28" href="http://viewer.zmags.com/publication/691223a7?page=28">POINTZEROSocial Mediatelevision channel, the</a> POINTZEROSocial Mediatelevision channel, the<a title="Issue 2 - Point Zero Magazine page 29" href="http://viewer.zmags.com/publication/691223a7?page=29"> Digging deeper into how search eng</a> Digging deeper into how search eng<a title="Issue 2 - Point Zero Magazine page 30" href="http://viewer.zmags.com/publication/691223a7?page=30">POINTZEROMobile 2.0Is there a future inad</a> POINTZEROMobile 2.0Is there a future inad<a title="Issue 2 - Point Zero Magazine page 31" href="http://viewer.zmags.com/publication/691223a7?page=31">“Unlike browsing, which can be less directional,</a> “Unlike browsing, which can be less directional,<a title="Issue 2 - Point Zero Magazine page 32" href="http://viewer.zmags.com/publication/691223a7?page=32">POINTZEROmobile2.0makingmobileadvertisingha</a> POINTZEROmobile2.0makingmobileadvertisingha<a title="Issue 2 - Point Zero Magazine page 33" href="http://viewer.zmags.com/publication/691223a7?page=33">Research insightsNew findings taken from interv</a> Research insightsNew findings taken from interv<a title="Issue 2 - Point Zero Magazine page 34" href="http://viewer.zmags.com/publication/691223a7?page=34">POINTZEROMobile 2.0I can</a> POINTZEROMobile 2.0I can<a title="Issue 2 - Point Zero Magazine page 35" href="http://viewer.zmags.com/publication/691223a7?page=35">Pssst… don’tyou want to buymy Betamax?A </a> Pssst… don’tyou want to buymy Betamax?A <a title="Issue 2 - Point Zero Magazine page 36" href="http://viewer.zmags.com/publication/691223a7?page=36">POINTZEROMobile 2.0H </a> POINTZEROMobile 2.0H <a title="Issue 2 - Point Zero Magazine page 37" href="http://viewer.zmags.com/publication/691223a7?page=37">POINTZEROMobile 2.0T </a> POINTZEROMobile 2.0T <a title="Issue 2 - Point Zero Magazine page 38" href="http://viewer.zmags.com/publication/691223a7?page=38"></a> <a title="Issue 2 - Point Zero Magazine page 39" href="http://viewer.zmags.com/publication/691223a7?page=39">POINTZEROEnterprise 2.0AdoptingSocialin the</a> POINTZEROEnterprise 2.0AdoptingSocialin the<a title="Issue 2 - Point Zero Magazine page 40" href="http://viewer.zmags.com/publication/691223a7?page=40">POINTZEROEnterprise 2.0dipped their toes int</a> POINTZEROEnterprise 2.0dipped their toes int<a title="Issue 2 - Point Zero Magazine page 41" href="http://viewer.zmags.com/publication/691223a7?page=41">WANT TO BECOMEA SOCIAL MEDIAGURU?Here at utalk</a> WANT TO BECOMEA SOCIAL MEDIAGURU?Here at utalk<a title="Issue 2 - Point Zero Magazine page 42" href="http://viewer.zmags.com/publication/691223a7?page=42">Program_Ad.eps 2/24/09 4:25:00 PM</a> Program_Ad.eps 2/24/09 4:25:00 PM<a title="Issue 2 - Point Zero Magazine page 43" href="http://viewer.zmags.com/publication/691223a7?page=43"></a> <a title="Issue 2 - Point Zero Magazine page 44" href="http://viewer.zmags.com/publication/691223a7?page=44">POINTZEROEnterprise 2.0and to comply with ex</a> POINTZEROEnterprise 2.0and to comply with ex<a title="Issue 2 - Point Zero Magazine page 45" href="http://viewer.zmags.com/publication/691223a7?page=45">POINTZEROEnterprise 2.0S </a> POINTZEROEnterprise 2.0S <a title="Issue 2 - Point Zero Magazine page 46" href="http://viewer.zmags.com/publication/691223a7?page=46">POINTZEROEnterprise 2.0A </a> POINTZEROEnterprise 2.0A <a title="Issue 2 - Point Zero Magazine page 47" href="http://viewer.zmags.com/publication/691223a7?page=47">To quote the famous management guru PeterDrucker</a> To quote the famous management guru PeterDrucker<a title="Issue 2 - Point Zero Magazine page 48" href="http://viewer.zmags.com/publication/691223a7?page=48">POINTZEROEnterprise 2.05S </a> POINTZEROEnterprise 2.05S <a title="Issue 2 - Point Zero Magazine page 49" href="http://viewer.zmags.com/publication/691223a7?page=49"></a> <a title="Issue 2 - Point Zero Magazine page 50" href="http://viewer.zmags.com/publication/691223a7?page=50">Copyright © 2009 Opera Software ASA. All rights r</a> Copyright © 2009 Opera Software ASA. All rights r