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WEb2.0’SNEW ISSUE
ONlINEMagazINE 2.0
magazine
Doescloud
computing
meanstormy
weatherfor
managers?
Former BBC Director of Knowledge Management,
Euan Semple, shares his thoughts on cloud
computing and a possible shift in the relationship
between organisations and their employees. >P.46
Also in this issue: A Marketer’s Guide to being Anti-Social Online > P.6
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>P.29
WElOVEMObIlE’S
simon liss asKs is
there a future in
ad-fundinG mobile
appliCations? >P.30
gOOglE’SOS
Just what
are GooGle’s
plans for its
Chrome os? >P.22
Is digital kill
WEb2.0’SNEW
Is digital killing traditional media? With more d
Welcome to Point Zero Magazine. WEb2.0’SNEW
contents » Socialmedia 6 AMarketer’sguideto
OnlinePR OUnlinloecPkRed Want an efficient way t
POINTZERO Socialmedia A MArketer’s Guide tO... Be
by RohitBhargava withsocialmediaisanimp
POINTZERO Socialmedia
Youwouldn’tinterrupt aconversationwithan
POINTZERO Socialmedia creating engaging communiti
T o make good choice
POINTZERO Socialmedia THE FUTURE OF by Jeremiah O
To be successful, Facebook will need to spread to
CloudComputing WORLD fORum Determining the Futur
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Twitter can be a great way for social entrepreneu
THE template for doing business online!
POINTZERO Socialmedia I
POINTZERO Socialmedia M whenthemusi
Howthewebis changingnews consumption W
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Join the global Join the global leaders in
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WHY PARKS ASSOCIATES? We provide strate
POINTZERO Social Media ©2009 Parks Associates S
POINTZERO Social Media television channel, the
Digging deeper into how search eng
POINTZERO Mobile 2.0 Is there a future in ad
“Unlike browsing, which can be less directional,
POINTZERO mobile2.0 making mobile advertising ha
Research insights New findings taken from interv
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Pssst… don’t you want to buy my Betamax? A
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POINTZERO Enterprise 2.0 Adopting Social in the
POINTZERO Enterprise 2.0 dipped their toes int
WANT TO BECOME A SOCIAL MEDIA GURU? Here at utalk
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POINTZERO Enterprise 2.0 and to comply with ex
POINTZERO Enterprise 2.0 S
POINTZERO Enterprise 2.0 A
To quote the famous management guru Peter Drucker
POINTZERO Enterprise 2.0 5 S
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