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<br /> DIGITAL CATALOG<br /> / magazine benchmark report<br /> HILARY DIONNE<br /> Senior Manager, Customer Insights & Analytics<br /> Online catalogs and magazines<br /> blur the line between content marketing<br /> and increasing conversion rates,<br /> helping Marketers generate content<br /> that converts.<br /> INTRODUCTION<br /> Digital Marketers' top two priority areas in 2013 are<br /> content marketing and conversion rate optimization,<br /> pulling ahead of social media and even mobile.1<br /> Online catalogs and magazines blur the line between<br /> content marketing and increasing conversion rates,<br /> helping to achieve both of these goals. This emerging<br /> marketing platform is cropping up on major brands'<br /> websites and email campaigns; who hasn't received an<br /> email from their favorite retailer announcing the release<br /> of their latest online catalog or “look book”? Yet there i<a title="Zmags 2012 Digital Catalog Benchmark Report page 1" href="http://viewer.zmags.com/publication/692452a3?page=1"> DIGITAL CATALOG / magazine benchmark report</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 2" href="http://viewer.zmags.com/publication/692452a3?page=2"> HILARY DIONNE Senior Manager, Customer Insights &</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 3" href="http://viewer.zmags.com/publication/692452a3?page=3"> Enter the Zmags Digital Catalog/Magazine Benchmar</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 4" href="http://viewer.zmags.com/publication/692452a3?page=4"> SUMMARY OF KEY FINDINGS • Online publications</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 5" href="http://viewer.zmags.com/publication/692452a3?page=5"> 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 6" href="http://viewer.zmags.com/publication/692452a3?page=6"> 25% 20% 15% 10% 5% 0 22.6% SHARE OF </a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 7" href="http://viewer.zmags.com/publication/692452a3?page=7"> In addition, online catalog viewers who made a pu</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 8" href="http://viewer.zmags.com/publication/692452a3?page=8"> ONLINE CATALOGs' share of.... 3% 15 .5x x 5% (</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 9" href="http://viewer.zmags.com/publication/692452a3?page=9"> Average Online Magazine/ Total Visits </a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 10" href="http://viewer.zmags.com/publication/692452a3?page=10"> themselves, and as a result spend more time with </a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 11" href="http://viewer.zmags.com/publication/692452a3?page=11"> HOLIDAY 2012 RECAP During the holidays, momentum</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 12" href="http://viewer.zmags.com/publication/692452a3?page=12"> IMPLICATIONS Consumers want to be inspired, and</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 13" href="http://viewer.zmags.com/publication/692452a3?page=13"> METHODOLOGY Results were aggregated by Zmags acr</a> <a title="Zmags 2012 Digital Catalog Benchmark Report page 14" href="http://viewer.zmags.com/publication/692452a3?page=14"> ABOUT ZMAGS Zmags unlocks new revenue opportunit</a>