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Best regards
Zmags
DIGITAL CATALOG
/ magazine benchmark report
HILARY DIONNE
Senior Manager, Customer Insights & Analytics
Online catalogs and magazines
blur the line between content marketing
and increasing conversion rates,
helping Marketers generate content
that converts.
INTRODUCTION
Digital Marketers' top two priority areas in 2013 are
content marketing and conversion rate optimization,
pulling ahead of social media and even mobile.1
Online catalogs and magazines blur the line between
content marketing and increasing conversion rates,
helping to achieve both of these goals. This emerging
marketing platform is cropping up on major brands'
websites and email campaigns; who hasn't received an
email from their favorite retailer announcing the release
of their latest online catalog or “look book”? Yet there i
DIGITAL CATALOG / magazine benchmark report
HILARY DIONNE Senior Manager, Customer Insights &
Enter the Zmags Digital Catalog/Magazine Benchmar
SUMMARY OF KEY FINDINGS • Online publications
9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1
25% 20% 15% 10% 5% 0 22.6% SHARE OF
In addition, online catalog viewers who made a pu
ONLINE CATALOGs' share of.... 3% 15 .5x x 5% (
Average Online Magazine/ Total Visits
themselves, and as a result spend more time with
HOLIDAY 2012 RECAP During the holidays, momentum
IMPLICATIONS Consumers want to be inspired, and
METHODOLOGY Results were aggregated by Zmags acr
ABOUT ZMAGS Zmags unlocks new revenue opportunit