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INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESSIONALS<br />
JANUARY/FEBRUARY 2012<br />
ONWARD&UPWARD!<br />
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<br <a title="TFM-Jan-Feb-2012_HR page 1" href="http://viewer.zmags.com/publication/69a05822?page=1"> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFE</a> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFE<a title="TFM-Jan-Feb-2012_HR page 2" href="http://viewer.zmags.com/publication/69a05822?page=2">Advertising Pays!******especially when </a> Advertising Pays!******especially when <a title="TFM-Jan-Feb-2012_HR page 3" href="http://viewer.zmags.com/publication/69a05822?page=3">TFMThe Financial ManagerINSIDE THIS ISSUE</a> TFMThe Financial ManagerINSIDE THIS ISSUE<a title="TFM-Jan-Feb-2012_HR page 4" href="http://viewer.zmags.com/publication/69a05822?page=4">FROM THE PRESIDENTOur Evolving Role ModelsThe P</a> FROM THE PRESIDENTOur Evolving Role ModelsThe P<a title="TFM-Jan-Feb-2012_HR page 5" href="http://viewer.zmags.com/publication/69a05822?page=5">ASSOCIATION NEWS2012 CFO Summit SetThere's no b</a> ASSOCIATION NEWS2012 CFO Summit SetThere's no b<a title="TFM-Jan-Feb-2012_HR page 6" href="http://viewer.zmags.com/publication/69a05822?page=6">DEAR EXPERTSolving Political PuzzlesLegal adv</a> DEAR EXPERTSolving Political PuzzlesLegal adv<a title="TFM-Jan-Feb-2012_HR page 7" href="http://viewer.zmags.com/publication/69a05822?page=7">WHERE CREDIT IS DUEIs an Ad Agency Using Your </a> WHERE CREDIT IS DUEIs an Ad Agency Using Your <a title="TFM-Jan-Feb-2012_HR page 8" href="http://viewer.zmags.com/publication/69a05822?page=8">THEConsumereXperienCeAdvEnTurEBy FREd JaC</a> THEConsumereXperienCeAdvEnTurEBy FREd JaC<a title="TFM-Jan-Feb-2012_HR page 9" href="http://viewer.zmags.com/publication/69a05822?page=9">MANAGEMENT ThE mEdia univERSE iS ShiFTing in</a> MANAGEMENT ThE mEdia univERSE iS ShiFTing in<a title="TFM-Jan-Feb-2012_HR page 10" href="http://viewer.zmags.com/publication/69a05822?page=10">in. That is, how do customers view our brands? An</a> in. That is, how do customers view our brands? An<a title="TFM-Jan-Feb-2012_HR page 11" href="http://viewer.zmags.com/publication/69a05822?page=11">MANAGEMENTbeen more magnified. All it takes is </a> MANAGEMENTbeen more magnified. All it takes is <a title="TFM-Jan-Feb-2012_HR page 12" href="http://viewer.zmags.com/publication/69a05822?page=12">MANAGEMENTPreparing for an UBy applying fi</a> MANAGEMENTPreparing for an UBy applying fi<a title="TFM-Jan-Feb-2012_HR page 13" href="http://viewer.zmags.com/publication/69a05822?page=13">ncertain FutureBy BARBARA COHENWalker Red, </a> ncertain FutureBy BARBARA COHENWalker Red, <a title="TFM-Jan-Feb-2012_HR page 14" href="http://viewer.zmags.com/publication/69a05822?page=14">today’s decisions might be played out. Thegoal i</a> today’s decisions might be played out. Thegoal i<a title="TFM-Jan-Feb-2012_HR page 15" href="http://viewer.zmags.com/publication/69a05822?page=15">MANAGEMENTcritical determinant of the local eco</a> MANAGEMENTcritical determinant of the local eco<a title="TFM-Jan-Feb-2012_HR page 16" href="http://viewer.zmags.com/publication/69a05822?page=16"></a> <a title="TFM-Jan-Feb-2012_HR page 17" href="http://viewer.zmags.com/publication/69a05822?page=17"> RemembrancesATribute tofromFr</a> RemembrancesATribute tofromFr<a title="TFM-Jan-Feb-2012_HR page 18" href="http://viewer.zmags.com/publication/69a05822?page=18"> A TRIBUTE TO ED DEICGMAN Our Great Cha</a> A TRIBUTE TO ED DEICGMAN Our Great Cha<a title="TFM-Jan-Feb-2012_HR page 19" href="http://viewer.zmags.com/publication/69a05822?page=19"> A Media Finance Man To the CoreE </a> A Media Finance Man To the CoreE <a title="TFM-Jan-Feb-2012_HR page 20" href="http://viewer.zmags.com/publication/69a05822?page=20"> A TRIBUTE TO ED DEICGMAN The Rapid-Fir</a> A TRIBUTE TO ED DEICGMAN The Rapid-Fir<a title="TFM-Jan-Feb-2012_HR page 21" href="http://viewer.zmags.com/publication/69a05822?page=21"> A GAthErinGoF MEDiAGEnErAlC</a> A GAthErinGoF MEDiAGEnErAlC<a title="TFM-Jan-Feb-2012_HR page 22" href="http://viewer.zmags.com/publication/69a05822?page=22"> A Very Open-Min</a> A Very Open-Min<a title="TFM-Jan-Feb-2012_HR page 23" href="http://viewer.zmags.com/publication/69a05822?page=23"> A TRIBUTE TO ED DEICGMAN Mary Collins a</a> A TRIBUTE TO ED DEICGMAN Mary Collins a<a title="TFM-Jan-Feb-2012_HR page 24" href="http://viewer.zmags.com/publication/69a05822?page=24"> Pleasing RewardFor a Great DayI</a> Pleasing RewardFor a Great DayI<a title="TFM-Jan-Feb-2012_HR page 25" href="http://viewer.zmags.com/publication/69a05822?page=25"> A TRIBUTE TO ED DEICGMAN Ed and I spen</a> A TRIBUTE TO ED DEICGMAN Ed and I spen<a title="TFM-Jan-Feb-2012_HR page 26" href="http://viewer.zmags.com/publication/69a05822?page=26"> Boss, MentorAnd Friendi met ed de</a> Boss, MentorAnd Friendi met ed de<a title="TFM-Jan-Feb-2012_HR page 27" href="http://viewer.zmags.com/publication/69a05822?page=27"> A TRIBUTE TO ED DEICGMAN Ed was one o</a> A TRIBUTE TO ED DEICGMAN Ed was one o<a title="TFM-Jan-Feb-2012_HR page 28" href="http://viewer.zmags.com/publication/69a05822?page=28"> A TRIBUTE TO ED DEICGMAN A No-Nonsens</a> A TRIBUTE TO ED DEICGMAN A No-Nonsens<a title="TFM-Jan-Feb-2012_HR page 29" href="http://viewer.zmags.com/publication/69a05822?page=29"> MEDiAGEnErAlFriEnDs.leFt to rig</a> MEDiAGEnErAlFriEnDs.leFt to rig<a title="TFM-Jan-Feb-2012_HR page 30" href="http://viewer.zmags.com/publication/69a05822?page=30"> A MEDiAGEnErAlGAt</a> A MEDiAGEnErAlGAt<a title="TFM-Jan-Feb-2012_HR page 31" href="http://viewer.zmags.com/publication/69a05822?page=31"> A TRIBUTE TO ED DEICGMAN This su</a> A TRIBUTE TO ED DEICGMAN This su<a title="TFM-Jan-Feb-2012_HR page 32" href="http://viewer.zmags.com/publication/69a05822?page=32"> Celebrating the Contributions of </a> Celebrating the Contributions of <a title="TFM-Jan-Feb-2012_HR page 33" href="http://viewer.zmags.com/publication/69a05822?page=33"> Congratulations to the 2012 TFM“People</a> Congratulations to the 2012 TFM“People<a title="TFM-Jan-Feb-2012_HR page 34" href="http://viewer.zmags.com/publication/69a05822?page=34">SHAPINGTHEWORLDTOCOME </a> SHAPINGTHEWORLDTOCOME <a title="TFM-Jan-Feb-2012_HR page 35" href="http://viewer.zmags.com/publication/69a05822?page=35"> Valerie Blackburn:STEPPING UP HER GAME</a> Valerie Blackburn:STEPPING UP HER GAME<a title="TFM-Jan-Feb-2012_HR page 36" href="http://viewer.zmags.com/publication/69a05822?page=36"></a> <a title="TFM-Jan-Feb-2012_HR page 37" href="http://viewer.zmags.com/publication/69a05822?page=37">PEOPLE TO WATCH IN 2012BlackBurn—Continued fro</a> PEOPLE TO WATCH IN 2012BlackBurn—Continued fro<a title="TFM-Jan-Feb-2012_HR page 38" href="http://viewer.zmags.com/publication/69a05822?page=38">PEOPLE TO WATCH IN 2012 La</a> PEOPLE TO WATCH IN 2012 La<a title="TFM-Jan-Feb-2012_HR page 39" href="http://viewer.zmags.com/publication/69a05822?page=39">stations; the advertising rep firms under the Cox</a> stations; the advertising rep firms under the Cox<a title="TFM-Jan-Feb-2012_HR page 40" href="http://viewer.zmags.com/publication/69a05822?page=40">Congratulations Scott Moody“Our Person to Wat</a> Congratulations Scott Moody“Our Person to Wat<a title="TFM-Jan-Feb-2012_HR page 41" href="http://viewer.zmags.com/publication/69a05822?page=41">PEOPLE TO WATCH IN 2012 William (Scott) Moo</a> PEOPLE TO WATCH IN 2012 William (Scott) Moo<a title="TFM-Jan-Feb-2012_HR page 42" href="http://viewer.zmags.com/publication/69a05822?page=42"> Since landing at Bonten, Moody “hasbrought a </a> Since landing at Bonten, Moody “hasbrought a <a title="TFM-Jan-Feb-2012_HR page 43" href="http://viewer.zmags.com/publication/69a05822?page=43">PEOPLE TO WATCH IN 2012 Patri</a> PEOPLE TO WATCH IN 2012 Patri<a title="TFM-Jan-Feb-2012_HR page 44" href="http://viewer.zmags.com/publication/69a05822?page=44">the economy went to hell in a hand basket.“He’s </a> the economy went to hell in a hand basket.“He’s <a title="TFM-Jan-Feb-2012_HR page 45" href="http://viewer.zmags.com/publication/69a05822?page=45">PEOPLE TO WATCH IN 2012walsh—Continued from pa</a> PEOPLE TO WATCH IN 2012walsh—Continued from pa<a title="TFM-Jan-Feb-2012_HR page 46" href="http://viewer.zmags.com/publication/69a05822?page=46">LAST WORDLessons From an Ill-Fated TabloidThe</a> LAST WORDLessons From an Ill-Fated TabloidThe<a title="TFM-Jan-Feb-2012_HR page 47" href="http://viewer.zmags.com/publication/69a05822?page=47"> Media Collections Require</a> Media Collections Require<a title="TFM-Jan-Feb-2012_HR page 48" href="http://viewer.zmags.com/publication/69a05822?page=48"></a>