<br />
O28<br />
<br />
Top Examples<br />
The advantages of mobility for surveys aren’t<br />
hypothetical: companies are using this method<br />
today for gathering insights, and making quick<br />
changes to their offerings as a result.<br />
For example, a major theme park used mobile<br />
to track the experience of park visitors, who<br />
were able to record which rides they visited,<br />
and in what order, as well as overall impres-<br />
sions of the park. Line-of-business manag-<br />
ers used the data to make micro-adjustments<br />
to service levels, making sure that rides were<br />
clean and in good condition.<br />
Executives were also able to tap into the data<br />
to understand foot traffic patterns in the<br />
park, an insight that leads to better market-<br />
ing, branding, and kiosk placement. Because<br />
the opinion<a title="SURVEY Magazine, October, 2011.pdf page 1" href="http://viewer.zmags.com/publication/69a919a7?page=1">S market research bulletinURVEYEXCLU</a> S market research bulletinURVEYEXCLU<a title="SURVEY Magazine, October, 2011.pdf page 2" href="http://viewer.zmags.com/publication/69a919a7?page=2">How Steve Jobs TranWith the passing of Apple CE</a> How Steve Jobs TranWith the passing of Apple CE<a title="SURVEY Magazine, October, 2011.pdf page 3" href="http://viewer.zmags.com/publication/69a919a7?page=3">sformed the Homes of old. Apple’s relevance had</a> sformed the Homes of old. Apple’s relevance had<a title="SURVEY Magazine, October, 2011.pdf page 4" href="http://viewer.zmags.com/publication/69a919a7?page=4">The CoverAboutO04Kurt KnaptonPresident, Chi</a> The CoverAboutO04Kurt KnaptonPresident, Chi<a title="SURVEY Magazine, October, 2011.pdf page 5" href="http://viewer.zmags.com/publication/69a919a7?page=5">Plano, TX – September 26, 2011e-Rewards, Inc. (E</a> Plano, TX – September 26, 2011e-Rewards, Inc. (E<a title="SURVEY Magazine, October, 2011.pdf page 6" href="http://viewer.zmags.com/publication/69a919a7?page=6">October2011 Transforming Telephone Rese</a> October2011 Transforming Telephone Rese<a title="SURVEY Magazine, October, 2011.pdf page 7" href="http://viewer.zmags.com/publication/69a919a7?page=7">SURVEYessentials.From The Editor Robert Jo</a> SURVEYessentials.From The Editor Robert Jo<a title="SURVEY Magazine, October, 2011.pdf page 8" href="http://viewer.zmags.com/publication/69a919a7?page=8">RESEARCHTREDNS</a> RESEARCHTREDNS<a title="SURVEY Magazine, October, 2011.pdf page 9" href="http://viewer.zmags.com/publication/69a919a7?page=9">STRATEGYSOCIALDOWNTIME</a> STRATEGYSOCIALDOWNTIME<a title="SURVEY Magazine, October, 2011.pdf page 10" href="http://viewer.zmags.com/publication/69a919a7?page=10">Mobile Surveys in the Marketing Research Discipli</a> Mobile Surveys in the Marketing Research Discipli<a title="SURVEY Magazine, October, 2011.pdf page 11" href="http://viewer.zmags.com/publication/69a919a7?page=11">O ur tradition is rooted in a scientif</a> O ur tradition is rooted in a scientif<a title="SURVEY Magazine, October, 2011.pdf page 12" href="http://viewer.zmags.com/publication/69a919a7?page=12">Where consumers go, we go™There’s a new bree</a> Where consumers go, we go™There’s a new bree<a title="SURVEY Magazine, October, 2011.pdf page 13" href="http://viewer.zmags.com/publication/69a919a7?page=13">The 5th MethodologyReflectivism and Sub-Consciou</a> The 5th MethodologyReflectivism and Sub-Consciou<a title="SURVEY Magazine, October, 2011.pdf page 14" href="http://viewer.zmags.com/publication/69a919a7?page=14">As marketing researchers, we> S</a> As marketing researchers, we> S<a title="SURVEY Magazine, October, 2011.pdf page 15" href="http://viewer.zmags.com/publication/69a919a7?page=15">should...> Take a hard look </a> should...> Take a hard look <a title="SURVEY Magazine, October, 2011.pdf page 16" href="http://viewer.zmags.com/publication/69a919a7?page=16">Consumerschanginareg, so are we.Celebratin</a> Consumerschanginareg, so are we.Celebratin<a title="SURVEY Magazine, October, 2011.pdf page 17" href="http://viewer.zmags.com/publication/69a919a7?page=17">SAFETY. SERVICE. STABILITY. VALUE. </a> SAFETY. SERVICE. STABILITY. VALUE. <a title="SURVEY Magazine, October, 2011.pdf page 18" href="http://viewer.zmags.com/publication/69a919a7?page=18">Transforming Telephone Researchinto Your New Pow</a> Transforming Telephone Researchinto Your New Pow<a title="SURVEY Magazine, October, 2011.pdf page 19" href="http://viewer.zmags.com/publication/69a919a7?page=19">Game-Changing Advances for Mixing Modes,Maximizi</a> Game-Changing Advances for Mixing Modes,Maximizi<a title="SURVEY Magazine, October, 2011.pdf page 20" href="http://viewer.zmags.com/publication/69a919a7?page=20">T he old dilemma of whether you should </a> T he old dilemma of whether you should <a title="SURVEY Magazine, October, 2011.pdf page 21" href="http://viewer.zmags.com/publication/69a919a7?page=21">How Should Researchers Pair Telephone Researchwi</a> How Should Researchers Pair Telephone Researchwi<a title="SURVEY Magazine, October, 2011.pdf page 22" href="http://viewer.zmags.com/publication/69a919a7?page=22">Survey Sampling and Opinionologyare (E)merging i</a> Survey Sampling and Opinionologyare (E)merging i<a title="SURVEY Magazine, October, 2011.pdf page 23" href="http://viewer.zmags.com/publication/69a919a7?page=23">WHO’S NEXT?Submit your photo to WIN an oppor</a> WHO’S NEXT?Submit your photo to WIN an oppor<a title="SURVEY Magazine, October, 2011.pdf page 24" href="http://viewer.zmags.com/publication/69a919a7?page=24">O24 SURVEY MagazineMobilityMRB</a> O24 SURVEY MagazineMobilityMRB<a title="SURVEY Magazine, October, 2011.pdf page 25" href="http://viewer.zmags.com/publication/69a919a7?page=25">The ChangingLandscape ofMarketResearchBy: </a> The ChangingLandscape ofMarketResearchBy: <a title="SURVEY Magazine, October, 2011.pdf page 26" href="http://viewer.zmags.com/publication/69a919a7?page=26">In-the-moment, rich findings, actionable insights</a> In-the-moment, rich findings, actionable insights<a title="SURVEY Magazine, October, 2011.pdf page 27" href="http://viewer.zmags.com/publication/69a919a7?page=27">When this fondness for on-the-go technology is ma</a> When this fondness for on-the-go technology is ma<a title="SURVEY Magazine, October, 2011.pdf page 28" href="http://viewer.zmags.com/publication/69a919a7?page=28">O28Top ExamplesThe advantages of mobility for </a> O28Top ExamplesThe advantages of mobility for <a title="SURVEY Magazine, October, 2011.pdf page 29" href="http://viewer.zmags.com/publication/69a919a7?page=29"></a> <a title="SURVEY Magazine, October, 2011.pdf page 30" href="http://viewer.zmags.com/publication/69a919a7?page=30">O12 SURVEY Magazine September, 2011</a> O12 SURVEY Magazine September, 2011<a title="SURVEY Magazine, October, 2011.pdf page 31" href="http://viewer.zmags.com/publication/69a919a7?page=31">September, 2011 SURVEY Magazine O13</a> September, 2011 SURVEY Magazine O13<a title="SURVEY Magazine, October, 2011.pdf page 32" href="http://viewer.zmags.com/publication/69a919a7?page=32">Smart HomesBuilding an Easier LifeF</a> Smart HomesBuilding an Easier LifeF<a title="SURVEY Magazine, October, 2011.pdf page 33" href="http://viewer.zmags.com/publication/69a919a7?page=33">Utility AMI Network </a> Utility AMI Network <a title="SURVEY Magazine, October, 2011.pdf page 34" href="http://viewer.zmags.com/publication/69a919a7?page=34">034 SURVEY Magazine October 2011I </a> 034 SURVEY Magazine October 2011I <a title="SURVEY Magazine, October, 2011.pdf page 35" href="http://viewer.zmags.com/publication/69a919a7?page=35">These devices are considered smart because of the</a> These devices are considered smart because of the<a title="SURVEY Magazine, October, 2011.pdf page 36" href="http://viewer.zmags.com/publication/69a919a7?page=36">O36 SURVEY Magazine October, 2011</a> O36 SURVEY Magazine October, 2011<a title="SURVEY Magazine, October, 2011.pdf page 37" href="http://viewer.zmags.com/publication/69a919a7?page=37">Custom Panelists as CitizensThe Use of Custom Pa</a> Custom Panelists as CitizensThe Use of Custom Pa<a title="SURVEY Magazine, October, 2011.pdf page 38" href="http://viewer.zmags.com/publication/69a919a7?page=38">Applying custompanel techniquesto the publicse</a> Applying custompanel techniquesto the publicse<a title="SURVEY Magazine, October, 2011.pdf page 39" href="http://viewer.zmags.com/publication/69a919a7?page=39">Building the Opt In PanelFrom its inception, th</a> Building the Opt In PanelFrom its inception, th<a title="SURVEY Magazine, October, 2011.pdf page 40" href="http://viewer.zmags.com/publication/69a919a7?page=40">Panelist Engagement, PartiPanelist Engagement</a> Panelist Engagement, PartiPanelist Engagement<a title="SURVEY Magazine, October, 2011.pdf page 41" href="http://viewer.zmags.com/publication/69a919a7?page=41">cipation, & TransparencySummaryIn conc</a> cipation, & TransparencySummaryIn conc<a title="SURVEY Magazine, October, 2011.pdf page 42" href="http://viewer.zmags.com/publication/69a919a7?page=42">Leveraging MarketingPrinciples to IncreaseInter</a> Leveraging MarketingPrinciples to IncreaseInter<a title="SURVEY Magazine, October, 2011.pdf page 43" href="http://viewer.zmags.com/publication/69a919a7?page=43">Survey researchers generally agree that highresp</a> Survey researchers generally agree that highresp<a title="SURVEY Magazine, October, 2011.pdf page 44" href="http://viewer.zmags.com/publication/69a919a7?page=44">RESULTSThe mass brand’s response rate increased </a> RESULTSThe mass brand’s response rate increased <a title="SURVEY Magazine, October, 2011.pdf page 45" href="http://viewer.zmags.com/publication/69a919a7?page=45">September, 2011 SURVEY Magazine O27</a> September, 2011 SURVEY Magazine O27<a title="SURVEY Magazine, October, 2011.pdf page 46" href="http://viewer.zmags.com/publication/69a919a7?page=46">LINK CUSTOMERINSIGHTS TOBUSINESSPERFORMANCEAd</a> LINK CUSTOMERINSIGHTS TOBUSINESSPERFORMANCEAd<a title="SURVEY Magazine, October, 2011.pdf page 47" href="http://viewer.zmags.com/publication/69a919a7?page=47">Some Things You Need to KnowAbout Customer Advoc</a> Some Things You Need to KnowAbout Customer Advoc<a title="SURVEY Magazine, October, 2011.pdf page 48" href="http://viewer.zmags.com/publication/69a919a7?page=48"> Here are the answers to mostfrequently asked</a> Here are the answers to mostfrequently asked<a title="SURVEY Magazine, October, 2011.pdf page 49" href="http://viewer.zmags.com/publication/69a919a7?page=49">4. How do these two constructs relate to attracti</a> 4. How do these two constructs relate to attracti<a title="SURVEY Magazine, October, 2011.pdf page 50" href="http://viewer.zmags.com/publication/69a919a7?page=50">O54We use survey questions that tap into the be</a> O54We use survey questions that tap into the be<a title="SURVEY Magazine, October, 2011.pdf page 51" href="http://viewer.zmags.com/publication/69a919a7?page=51">The ability of any company to cross-sell more pro</a> The ability of any company to cross-sell more pro<a title="SURVEY Magazine, October, 2011.pdf page 52" href="http://viewer.zmags.com/publication/69a919a7?page=52">MRB WEBINARSSPONSOR YOUR STANDALONE WEBINAR EVEN</a> MRB WEBINARSSPONSOR YOUR STANDALONE WEBINAR EVEN<a title="SURVEY Magazine, October, 2011.pdf page 53" href="http://viewer.zmags.com/publication/69a919a7?page=53">Earn Success the Social Media Way:Learn to Navig</a> Earn Success the Social Media Way:Learn to Navig<a title="SURVEY Magazine, October, 2011.pdf page 54" href="http://viewer.zmags.com/publication/69a919a7?page=54">O58Social is for life, not just for Christmas. </a> O58Social is for life, not just for Christmas. <a title="SURVEY Magazine, October, 2011.pdf page 55" href="http://viewer.zmags.com/publication/69a919a7?page=55"></a> <a title="SURVEY Magazine, October, 2011.pdf page 56" href="http://viewer.zmags.com/publication/69a919a7?page=56">Welcome to the largest onlinecommunity devoted t</a> Welcome to the largest onlinecommunity devoted t<a title="SURVEY Magazine, October, 2011.pdf page 57" href="http://viewer.zmags.com/publication/69a919a7?page=57">How to fit Social Media intoyour next research pr</a> How to fit Social Media intoyour next research pr<a title="SURVEY Magazine, October, 2011.pdf page 58" href="http://viewer.zmags.com/publication/69a919a7?page=58">Help when you canO62 SURVEY Mag</a> Help when you canO62 SURVEY Mag<a title="SURVEY Magazine, October, 2011.pdf page 59" href="http://viewer.zmags.com/publication/69a919a7?page=59">Sign Up Today for a Free Individual MRBMembershi</a> Sign Up Today for a Free Individual MRBMembershi<a title="SURVEY Magazine, October, 2011.pdf page 60" href="http://viewer.zmags.com/publication/69a919a7?page=60">O64The newAston Martin VirageTHE ASTON MARTIN</a> O64The newAston Martin VirageTHE ASTON MARTIN<a title="SURVEY Magazine, October, 2011.pdf page 61" href="http://viewer.zmags.com/publication/69a919a7?page=61"></a> <a title="SURVEY Magazine, October, 2011.pdf page 62" href="http://viewer.zmags.com/publication/69a919a7?page=62">Mezzatorre Resort & SpaIschia, ItalyA memb</a> Mezzatorre Resort & SpaIschia, ItalyA memb<a title="SURVEY Magazine, October, 2011.pdf page 63" href="http://viewer.zmags.com/publication/69a919a7?page=63">ACCOMMODATION OPTIONSAll accommodations, mostly </a> ACCOMMODATION OPTIONSAll accommodations, mostly <a title="SURVEY Magazine, October, 2011.pdf page 64" href="http://viewer.zmags.com/publication/69a919a7?page=64">O56ABOUT HINCKLEYThe name is synonymous with </a> O56ABOUT HINCKLEYThe name is synonymous with <a title="SURVEY Magazine, October, 2011.pdf page 65" href="http://viewer.zmags.com/publication/69a919a7?page=65">September, 2011 SURVEY Magazine O57</a> September, 2011 SURVEY Magazine O57<a title="SURVEY Magazine, October, 2011.pdf page 66" href="http://viewer.zmags.com/publication/69a919a7?page=66">Overcoming the Researcher’s Dilemma: How OnlineQ</a> Overcoming the Researcher’s Dilemma: How OnlineQ<a title="SURVEY Magazine, October, 2011.pdf page 67" href="http://viewer.zmags.com/publication/69a919a7?page=67">AMERICA REMAINS THE MOST ADMIREDCOUNTRY GLOBALLY</a> AMERICA REMAINS THE MOST ADMIREDCOUNTRY GLOBALLY<a title="SURVEY Magazine, October, 2011.pdf page 68" href="http://viewer.zmags.com/publication/69a919a7?page=68">E-Tabs Verify Contends for Technology Effectivene</a> E-Tabs Verify Contends for Technology Effectivene<a title="SURVEY Magazine, October, 2011.pdf page 69" href="http://viewer.zmags.com/publication/69a919a7?page=69">SURVEY Magazine Reaches Agreement WithGlobal Onl</a> SURVEY Magazine Reaches Agreement WithGlobal Onl<a title="SURVEY Magazine, October, 2011.pdf page 70" href="http://viewer.zmags.com/publication/69a919a7?page=70"></a> <a title="SURVEY Magazine, October, 2011.pdf page 71" href="http://viewer.zmags.com/publication/69a919a7?page=71">SURVEYMagazineAbout SURVEYSURVEY Magazine give</a> SURVEYMagazineAbout SURVEYSURVEY Magazine give<a title="SURVEY Magazine, October, 2011.pdf page 72" href="http://viewer.zmags.com/publication/69a919a7?page=72"></a>