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<br /> The Funeral Professional’s #1 Resource For Business Growth and Profitability | May/June 2013<br /> FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br /> INSIDE:<br /> MaNagEMENt vS. LEaDErShIp<br /> grEEN Up YoUr MErchaNDISE SELEctIoN<br /> <br /> We know more than trusts.<br /> WeKnowYou.<br /> At Forethought Federal Savings Bank (FFSB), we know it takes more than<br /> simply offering trust services to truly serve you. We know this because we<br /> know you. FFSB is dedicated to serving the funeral and cemetery industry.<br /> We know what you need and are happy to provide it.<br /> Trust products and services with:<br /> • Simplicity – A single process for your administrative staff with all contract records in one place,<br /> and one annual report<br /> • Convenience – One trustee to answer all your questions and a dedicated trust administrator for<br /> your account<br /> • Security – A federally chartered savings bank with mu<a title="FBA May/Jun 2013 page 1" href="http://viewer.zmags.com/publication/69e101a3?page=1"> The Funeral Professional’s #1 Resource For Busine</a> <a title="FBA May/Jun 2013 page 2" href="http://viewer.zmags.com/publication/69e101a3?page=2"> </a> <a title="FBA May/Jun 2013 page 3" href="http://viewer.zmags.com/publication/69e101a3?page=3"> We know more than trusts. WeKnowYou. At Forethoug</a> <a title="FBA May/Jun 2013 page 4" href="http://viewer.zmags.com/publication/69e101a3?page=4"> ManaGeMent</a> <a title="FBA May/Jun 2013 page 5" href="http://viewer.zmags.com/publication/69e101a3?page=5"> </a> <a title="FBA May/Jun 2013 page 6" href="http://viewer.zmags.com/publication/69e101a3?page=6"> </a> <a title="FBA May/Jun 2013 page 7" href="http://viewer.zmags.com/publication/69e101a3?page=7"> </a> <a title="FBA May/Jun 2013 page 8" href="http://viewer.zmags.com/publication/69e101a3?page=8"> FUNERAL BUSINESS ADVISOR Contents | </a> <a title="FBA May/Jun 2013 page 9" href="http://viewer.zmags.com/publication/69e101a3?page=9"> You Deserve the Hidden Value In Your Cremation Wa</a> <a title="FBA May/Jun 2013 page 10" href="http://viewer.zmags.com/publication/69e101a3?page=10"> contentS Management 26 GREEN UP YOUR MERCHAN</a> <a title="FBA May/Jun 2013 page 11" href="http://viewer.zmags.com/publication/69e101a3?page=11"> The digital age is calling … When was the last ti</a> <a title="FBA May/Jun 2013 page 12" href="http://viewer.zmags.com/publication/69e101a3?page=12"> eXtraS FIND thE FBa Logo coNtESt EN</a> <a title="FBA May/Jun 2013 page 13" href="http://viewer.zmags.com/publication/69e101a3?page=13"> Precious Memories DESIGNER Hide Layout Guide</a> <a title="FBA May/Jun 2013 page 14" href="http://viewer.zmags.com/publication/69e101a3?page=14"> INDUSTRY breaking news & ALERTS INDUSTRY ANNOU</a> <a title="FBA May/Jun 2013 page 15" href="http://viewer.zmags.com/publication/69e101a3?page=15"> Integrated Business Solutions Drivin</a> <a title="FBA May/Jun 2013 page 16" href="http://viewer.zmags.com/publication/69e101a3?page=16"> FBa InSIDer A Simple Thank You Announces New “Op</a> <a title="FBA May/Jun 2013 page 17" href="http://viewer.zmags.com/publication/69e101a3?page=17"> Effortless, Flawless, Timeless. The Lincoln Funer</a> <a title="FBA May/Jun 2013 page 18" href="http://viewer.zmags.com/publication/69e101a3?page=18"> FBa InSIDer eFileCabinet Announces Open API’s F</a> <a title="FBA May/Jun 2013 page 19" href="http://viewer.zmags.com/publication/69e101a3?page=19"> WilbertDirect can be browsed by all, but only Fun</a> <a title="FBA May/Jun 2013 page 20" href="http://viewer.zmags.com/publication/69e101a3?page=20"> EDUCATION FEatUrED rEaDINg: “Traversing th</a> <a title="FBA May/Jun 2013 page 21" href="http://viewer.zmags.com/publication/69e101a3?page=21"> </a> <a title="FBA May/Jun 2013 page 22" href="http://viewer.zmags.com/publication/69e101a3?page=22"> SUCCESS STORY Over 100 Years in Funeral Servic</a> <a title="FBA May/Jun 2013 page 23" href="http://viewer.zmags.com/publication/69e101a3?page=23"> Discover how to grow your cremation business e</a> <a title="FBA May/Jun 2013 page 24" href="http://viewer.zmags.com/publication/69e101a3?page=24"> Schoedinger Success Story concerned about price, </a> <a title="FBA May/Jun 2013 page 25" href="http://viewer.zmags.com/publication/69e101a3?page=25"> Another addition to their excellent service is th</a> <a title="FBA May/Jun 2013 page 26" href="http://viewer.zmags.com/publication/69e101a3?page=26"> MANLAeGaDEeMrESNHITP Green Up Your Merchandise </a> <a title="FBA May/Jun 2013 page 27" href="http://viewer.zmags.com/publication/69e101a3?page=27"> </a> <a title="FBA May/Jun 2013 page 28" href="http://viewer.zmags.com/publication/69e101a3?page=28"> While alternatives to traditional items can great</a> <a title="FBA May/Jun 2013 page 29" href="http://viewer.zmags.com/publication/69e101a3?page=29"> Uncompromising Quality — without breaking the ban</a> <a title="FBA May/Jun 2013 page 30" href="http://viewer.zmags.com/publication/69e101a3?page=30"> MANLAeGaDEeMrESNHITP Management vs. Leadership</a> <a title="FBA May/Jun 2013 page 31" href="http://viewer.zmags.com/publication/69e101a3?page=31"> INCREASED SALES AND PROFIT IN CREMATION </a> <a title="FBA May/Jun 2013 page 32" href="http://viewer.zmags.com/publication/69e101a3?page=32"> I have been personally blessed with many that sha</a> <a title="FBA May/Jun 2013 page 33" href="http://viewer.zmags.com/publication/69e101a3?page=33"> Will your current preneed program leave you hig</a> <a title="FBA May/Jun 2013 page 34" href="http://viewer.zmags.com/publication/69e101a3?page=34"> LeaDerSHIP MARKETING Strategies to Strengthen M</a> <a title="FBA May/Jun 2013 page 35" href="http://viewer.zmags.com/publication/69e101a3?page=35"> direct mail programs in their arsenal to be succe</a> <a title="FBA May/Jun 2013 page 36" href="http://viewer.zmags.com/publication/69e101a3?page=36"> FBA COMPANY SPOTLIGHT Who is your com</a> <a title="FBA May/Jun 2013 page 37" href="http://viewer.zmags.com/publication/69e101a3?page=37"> </a> <a title="FBA May/Jun 2013 page 38" href="http://viewer.zmags.com/publication/69e101a3?page=38"> As the technology world races forward at an ever-</a> <a title="FBA May/Jun 2013 page 39" href="http://viewer.zmags.com/publication/69e101a3?page=39"> that the funeral home keeps inventoried on site. </a> <a title="FBA May/Jun 2013 page 40" href="http://viewer.zmags.com/publication/69e101a3?page=40"> FBA COMPANY SPOTLIGHT Who is Rosewood </a> <a title="FBA May/Jun 2013 page 41" href="http://viewer.zmags.com/publication/69e101a3?page=41"> “The Flagship of Any Fleet” New Mo</a> <a title="FBA May/Jun 2013 page 42" href="http://viewer.zmags.com/publication/69e101a3?page=42"> MANAGEMENT Where the Wheels Come Off: Three Eas</a> <a title="FBA May/Jun 2013 page 43" href="http://viewer.zmags.com/publication/69e101a3?page=43"> Meet YOUR Death Care Lending Team. ACQUISITION | </a> <a title="FBA May/Jun 2013 page 44" href="http://viewer.zmags.com/publication/69e101a3?page=44"> As Assistant Manager at John A. Doe Funeral Home </a> <a title="FBA May/Jun 2013 page 45" href="http://viewer.zmags.com/publication/69e101a3?page=45"> </a> <a title="FBA May/Jun 2013 page 46" href="http://viewer.zmags.com/publication/69e101a3?page=46"> </a> <a title="FBA May/Jun 2013 page 47" href="http://viewer.zmags.com/publication/69e101a3?page=47"> </a> <a title="FBA May/Jun 2013 page 48" href="http://viewer.zmags.com/publication/69e101a3?page=48"> LEALDeEaRDeSrHSIHPIP If You’re the Leader, The</a> <a title="FBA May/Jun 2013 page 49" href="http://viewer.zmags.com/publication/69e101a3?page=49"> I ERED OVEI GHT D E L RN V</a> <a title="FBA May/Jun 2013 page 50" href="http://viewer.zmags.com/publication/69e101a3?page=50"> “this would all be easy if it weren’t for the peo</a> <a title="FBA May/Jun 2013 page 51" href="http://viewer.zmags.com/publication/69e101a3?page=51"> Once again we've redefined the form and functi</a> <a title="FBA May/Jun 2013 page 52" href="http://viewer.zmags.com/publication/69e101a3?page=52"> MANAGEMENT Sign of the Times: Digital Directorie</a> <a title="FBA May/Jun 2013 page 53" href="http://viewer.zmags.com/publication/69e101a3?page=53"> Digital directories may be used to direct visitor</a> <a title="FBA May/Jun 2013 page 54" href="http://viewer.zmags.com/publication/69e101a3?page=54"> MANAGEMENT Increase Profitability and Cash Flow</a> <a title="FBA May/Jun 2013 page 55" href="http://viewer.zmags.com/publication/69e101a3?page=55"> July 19-24, 2013 Fogelman Executive Ctr. Universi</a> <a title="FBA May/Jun 2013 page 56" href="http://viewer.zmags.com/publication/69e101a3?page=56"> associated with the funeral, you will not receive</a> <a title="FBA May/Jun 2013 page 57" href="http://viewer.zmags.com/publication/69e101a3?page=57"> DoricLink is a simple to use app developed</a> <a title="FBA May/Jun 2013 page 58" href="http://viewer.zmags.com/publication/69e101a3?page=58"> MANAGEMENT Perfecting Preneed Programs Part I: </a> <a title="FBA May/Jun 2013 page 59" href="http://viewer.zmags.com/publication/69e101a3?page=59"> </a> <a title="FBA May/Jun 2013 page 60" href="http://viewer.zmags.com/publication/69e101a3?page=60"> Responsibilities should be broken down into the f</a> <a title="FBA May/Jun 2013 page 61" href="http://viewer.zmags.com/publication/69e101a3?page=61"> Fair market value is the amount of money you woul</a> <a title="FBA May/Jun 2013 page 62" href="http://viewer.zmags.com/publication/69e101a3?page=62"> MARKETING Marketing Myths: Mobile Websites { b</a> <a title="FBA May/Jun 2013 page 63" href="http://viewer.zmags.com/publication/69e101a3?page=63"> YOU KNOW WHERE YOU WANT TO GO, BUT HOW DO YOU </a> <a title="FBA May/Jun 2013 page 64" href="http://viewer.zmags.com/publication/69e101a3?page=64"> LEADERSHIP Failure Shouldn’t Be an Option – It S</a> <a title="FBA May/Jun 2013 page 65" href="http://viewer.zmags.com/publication/69e101a3?page=65"> Looking for Solutions? You’ve found them at Ameri</a> <a title="FBA May/Jun 2013 page 66" href="http://viewer.zmags.com/publication/69e101a3?page=66"> plan that they put together. After a year, they w</a> <a title="FBA May/Jun 2013 page 67" href="http://viewer.zmags.com/publication/69e101a3?page=67"> SELL YOUR FUNERAL HOME Get The Results You Deserv</a> <a title="FBA May/Jun 2013 page 68" href="http://viewer.zmags.com/publication/69e101a3?page=68"> MANAGEMENT The Emerging Revolution in Higher Edu</a> <a title="FBA May/Jun 2013 page 69" href="http://viewer.zmags.com/publication/69e101a3?page=69"> Helping Funeral Directors Improve Their Bottom Li</a> <a title="FBA May/Jun 2013 page 70" href="http://viewer.zmags.com/publication/69e101a3?page=70"> In 1990, distance learning was a tiny fraction of</a> <a title="FBA May/Jun 2013 page 71" href="http://viewer.zmags.com/publication/69e101a3?page=71"> the classic plus Handling oversize cases just g</a> <a title="FBA May/Jun 2013 page 72" href="http://viewer.zmags.com/publication/69e101a3?page=72"> 1997 Lincoln Federal Hearse. Black with </a> <a title="FBA May/Jun 2013 page 73" href="http://viewer.zmags.com/publication/69e101a3?page=73"> SERVING THE FUNERAL INDUSTRY FOR 42 YEARS 2013 </a> <a title="FBA May/Jun 2013 page 74" href="http://viewer.zmags.com/publication/69e101a3?page=74"> Thank you for supporting our advertisers! A Si</a> <a title="FBA May/Jun 2013 page 75" href="http://viewer.zmags.com/publication/69e101a3?page=75"> Tom Johnson </a> <a title="FBA May/Jun 2013 page 76" href="http://viewer.zmags.com/publication/69e101a3?page=76"> You Deserve the Hidden Value In Your Cremation Wa</a>