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<br /> FEBRUARY 2014 VOL. 20 ISSUE 2<br /> What propels<br /> marine oils?<br /> Esters seize the day<br /> WE MADE A<br /> COMMITMENT<br /> To service the speciality oils industry to the best of our ability. Decades later,<br /> despite periods of “uncertainty” in the market, we're still here. Adding capacity.<br /> Securing supply. Developing new ways to produce innovative products.<br /> Times have changed since we first began. The promises we've made to our<br /> customers have not.<br /> ergonnsa.com | 601-933-3031 (+1 outside US)<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> Millennials Buy Civics,<br /> Boomers Buy F-150s<br /> T<br /> he United States is seeing a decline in<br /> teen driving, a trend that may raise a<br /> red flag for engine oil marketers. Larry<br /> Solomon offers a fascinating look at this<br /> issue in “Late to the Party,” on page 20.<br /> At the SEMA Show last Novembe<a title="2014_02 - February 2014 - LNG page 1" href="http://viewer.zmags.com/publication/69e11167?page=1"> FEBRUARY 2014 VOL. 20 ISSUE 2 </a> <a title="2014_02 - February 2014 - LNG page 2" href="http://viewer.zmags.com/publication/69e11167?page=2"> WE MADE A COMMITMENT To service the specialit</a> <a title="2014_02 - February 2014 - LNG page 3" href="http://viewer.zmags.com/publication/69e11167?page=3"> PUBLISHER'S LETTER Millennials Buy Civics, Boo</a> <a title="2014_02 - February 2014 - LNG page 4" href="http://viewer.zmags.com/publication/69e11167?page=4"> FEBRUARY 2014 VOL. 20 ISSUE 2 TABLE OF</a> <a title="2014_02 - February 2014 - LNG page 5" href="http://viewer.zmags.com/publication/69e11167?page=5"> A COMPLETE SOLUTION STARTS WITH A PURE BASE. </a> <a title="2014_02 - February 2014 - LNG page 6" href="http://viewer.zmags.com/publication/69e11167?page=6"> AUTOMOTIVE Transmission Profusion & Confusion </a> <a title="2014_02 - February 2014 - LNG page 7" href="http://viewer.zmags.com/publication/69e11167?page=7"> For a commitment to safe and reliable operation</a> <a title="2014_02 - February 2014 - LNG page 8" href="http://viewer.zmags.com/publication/69e11167?page=8"> AUTOMOTIVE Continued from page 6 </a> <a title="2014_02 - February 2014 - LNG page 9" href="http://viewer.zmags.com/publication/69e11167?page=9"> are demanding longer fluid drain intervals and, i</a> <a title="2014_02 - February 2014 - LNG page 10" href="http://viewer.zmags.com/publication/69e11167?page=10"> Getting Complicated Automatic Transmission Produc</a> <a title="2014_02 - February 2014 - LNG page 11" href="http://viewer.zmags.com/publication/69e11167?page=11"> </a> <a title="2014_02 - February 2014 - LNG page 12" href="http://viewer.zmags.com/publication/69e11167?page=12"> It's all in the follow-through… You can count </a> <a title="2014_02 - February 2014 - LNG page 13" href="http://viewer.zmags.com/publication/69e11167?page=13"> With Experience Comes Solutions De</a> <a title="2014_02 - February 2014 - LNG page 14" href="http://viewer.zmags.com/publication/69e11167?page=14"> “We Create Our Own Playing Field” </a> <a title="2014_02 - February 2014 - LNG page 15" href="http://viewer.zmags.com/publication/69e11167?page=15"> There's more to HollyFrontier Base Oils than meet</a> <a title="2014_02 - February 2014 - LNG page 16" href="http://viewer.zmags.com/publication/69e11167?page=16"> </a> <a title="2014_02 - February 2014 - LNG page 17" href="http://viewer.zmags.com/publication/69e11167?page=17"> its engine oils, he insists. “For example, with P</a> <a title="2014_02 - February 2014 - LNG page 18" href="http://viewer.zmags.com/publication/69e11167?page=18"> plant in Colombia produces greases alone. “Wherev</a> <a title="2014_02 - February 2014 - LNG page 19" href="http://viewer.zmags.com/publication/69e11167?page=19"> Pure Advantage Performance now and in the future.</a> <a title="2014_02 - February 2014 - LNG page 20" href="http://viewer.zmags.com/publication/69e11167?page=20"> Late to the Party Are young people indifferent t</a> <a title="2014_02 - February 2014 - LNG page 21" href="http://viewer.zmags.com/publication/69e11167?page=21"> try will have to get used to 1) a private-sector </a> <a title="2014_02 - February 2014 - LNG page 22" href="http://viewer.zmags.com/publication/69e11167?page=22"> % Holding Driver's Licenses in Each Age Group 100</a> <a title="2014_02 - February 2014 - LNG page 23" href="http://viewer.zmags.com/publication/69e11167?page=23"> </a> <a title="2014_02 - February 2014 - LNG page 24" href="http://viewer.zmags.com/publication/69e11167?page=24"> Continued from page 22 cannot afford it, I don't </a> <a title="2014_02 - February 2014 - LNG page 25" href="http://viewer.zmags.com/publication/69e11167?page=25"> Enthusiast DIYers, but in this author's opinion t</a> <a title="2014_02 - February 2014 - LNG page 26" href="http://viewer.zmags.com/publication/69e11167?page=26"> For Marine Lubes, a Raft of Challenges BY BOR</a> <a title="2014_02 - February 2014 - LNG page 27" href="http://viewer.zmags.com/publication/69e11167?page=27"> The global marine lubricants market is driven by </a> <a title="2014_02 - February 2014 - LNG page 28" href="http://viewer.zmags.com/publication/69e11167?page=28"> Fuel costs are a key concern for vessels such as </a> <a title="2014_02 - February 2014 - LNG page 29" href="http://viewer.zmags.com/publication/69e11167?page=29"> Lubricants Additives Chemicals Innovation Flexib</a> <a title="2014_02 - February 2014 - LNG page 30" href="http://viewer.zmags.com/publication/69e11167?page=30"> Number of Ships Continued from page 28 Taking I</a> <a title="2014_02 - February 2014 - LNG page 31" href="http://viewer.zmags.com/publication/69e11167?page=31"> CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI</a> <a title="2014_02 - February 2014 - LNG page 32" href="http://viewer.zmags.com/publication/69e11167?page=32"> THERE'S PARTNERING… AND THEN THERE'S AFTON PARTNE</a> <a title="2014_02 - February 2014 - LNG page 33" href="http://viewer.zmags.com/publication/69e11167?page=33"> Ordinary Partnering Afton Partnering Inte</a> <a title="2014_02 - February 2014 - LNG page 34" href="http://viewer.zmags.com/publication/69e11167?page=34"> BY RICHARD BEERCHECK S </a> <a title="2014_02 - February 2014 - LNG page 35" href="http://viewer.zmags.com/publication/69e11167?page=35"> tive controls and functions. “You cannot short an</a> <a title="2014_02 - February 2014 - LNG page 36" href="http://viewer.zmags.com/publication/69e11167?page=36"> lower 48 states. It says propane typically costs </a> <a title="2014_02 - February 2014 - LNG page 37" href="http://viewer.zmags.com/publication/69e11167?page=37"> </a> <a title="2014_02 - February 2014 - LNG page 38" href="http://viewer.zmags.com/publication/69e11167?page=38"> !# ! $" ! !" " *&).2,68440.*53</a> <a title="2014_02 - February 2014 - LNG page 39" href="http://viewer.zmags.com/publication/69e11167?page=39"> Meeting all your additive requireme</a> <a title="2014_02 - February 2014 - LNG page 40" href="http://viewer.zmags.com/publication/69e11167?page=40"> 40 FEBRUARY 2014</a> <a title="2014_02 - February 2014 - LNG page 41" href="http://viewer.zmags.com/publication/69e11167?page=41"> Esters Seize the Day BY LISA TOCCI © Jim Barber </a> <a title="2014_02 - February 2014 - LNG page 42" href="http://viewer.zmags.com/publication/69e11167?page=42"> Not One but Many It's important to remember that </a> <a title="2014_02 - February 2014 - LNG page 43" href="http://viewer.zmags.com/publication/69e11167?page=43"> lubricity effects.” </a> <a title="2014_02 - February 2014 - LNG page 44" href="http://viewer.zmags.com/publication/69e11167?page=44"> PRODUCT NEWS PRODUCT NEWS Cortec's protection </a> <a title="2014_02 - February 2014 - LNG page 45" href="http://viewer.zmags.com/publication/69e11167?page=45"> </a> <a title="2014_02 - February 2014 - LNG page 46" href="http://viewer.zmags.com/publication/69e11167?page=46"> Continued from page 44 Dieselcraft's </a> <a title="2014_02 - February 2014 - LNG page 47" href="http://viewer.zmags.com/publication/69e11167?page=47"> Access to expertise you can trust. How can you w</a> <a title="2014_02 - February 2014 - LNG page 48" href="http://viewer.zmags.com/publication/69e11167?page=48"> NEED TO KNOW Changing Times, Changing Ways </a> <a title="2014_02 - February 2014 - LNG page 49" href="http://viewer.zmags.com/publication/69e11167?page=49"> ufacturers to do some if not all of the blending </a> <a title="2014_02 - February 2014 - LNG page 50" href="http://viewer.zmags.com/publication/69e11167?page=50"> LETTERS TO THE EDITOR LETTERS well below the API</a> <a title="2014_02 - February 2014 - LNG page 51" href="http://viewer.zmags.com/publication/69e11167?page=51"> Open the door to Asia. THE NEW LUBE REPORT ASI</a> <a title="2014_02 - February 2014 - LNG page 52" href="http://viewer.zmags.com/publication/69e11167?page=52"> PLACES'N'FACES PLACES'N'FACES API Offers Online </a> <a title="2014_02 - February 2014 - LNG page 53" href="http://viewer.zmags.com/publication/69e11167?page=53"> </a> <a title="2014_02 - February 2014 - LNG page 54" href="http://viewer.zmags.com/publication/69e11167?page=54"> Continued from page 52 test and its inherent vari</a> <a title="2014_02 - February 2014 - LNG page 55" href="http://viewer.zmags.com/publication/69e11167?page=55"> tion of products formulated with Solazyme's Tailo</a> <a title="2014_02 - February 2014 - LNG page 56" href="http://viewer.zmags.com/publication/69e11167?page=56"> Liqui Moly Invests in Lubes Liqui Moly, the Germ</a> <a title="2014_02 - February 2014 - LNG page 57" href="http://viewer.zmags.com/publication/69e11167?page=57"> Deutsche Oelfabrik GmbH (D.O.G.) appointed Sea</a> <a title="2014_02 - February 2014 - LNG page 58" href="http://viewer.zmags.com/publication/69e11167?page=58"> “FUELS & LUBRICANTS: MEETING THE CHALLENGES FOR T</a> <a title="2014_02 - February 2014 - LNG page 59" href="http://viewer.zmags.com/publication/69e11167?page=59"> Continued from page 57 president of sales and mar</a> <a title="2014_02 - February 2014 - LNG page 60" href="http://viewer.zmags.com/publication/69e11167?page=60"> BASE OIL REPORT In the Year of the Horse </a> <a title="2014_02 - February 2014 - LNG page 61" href="http://viewer.zmags.com/publication/69e11167?page=61"> </a> <a title="2014_02 - February 2014 - LNG page 62" href="http://viewer.zmags.com/publication/69e11167?page=62"> YOUR BUSINESS What Ever Happened to Civility? </a> <a title="2014_02 - February 2014 - LNG page 63" href="http://viewer.zmags.com/publication/69e11167?page=63"> MICROSITE NOW LIVE! 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