<br />
CLIENT CASE STUDY<br />
PartyLite “personalizes” online shopping<br />
with Verge™.<br />
With a rich history tracing back over 100 years,<br />
PartyLite specializes in candles, candle warmers,<br />
premium home décor and fragrances. With more than<br />
68,000 consultants around the world, the company<br />
takes great pride in top quality, sustainable home<br />
products, and also its personal service and<br />
lasting relationships.<br />
CHALLENGE:<br />
How can a direct sales business effectively use emerging digital channels<br />
to support the personal selling experience? Having an engaging catalog is<br />
fundamental to PartyLite's continuing revenue, but the quality of the print<br />
catalog wasn't translating into an equally strong digital experience.<br />
SOLUTION:<br />
Leveraging their existing portfolio of beautiful product photography,<br />
PartyLite's new Verge-powered catalog creates an online branded<br />
environment that complement<a title="PartyLite Case Study. page 1" href="http://viewer.zmags.com/publication/6a49d0ec?page=1"> CLIENT CASE STUDY PartyLite “pe</a>
<a title="PartyLite Case Study. page 2" href="http://viewer.zmags.com/publication/6a49d0ec?page=2"> CHALLENGE: How can a direct sales business effec</a>
<a title="PartyLite Case Study. page 3" href="http://viewer.zmags.com/publication/6a49d0ec?page=3"> </a>
<a title="PartyLite Case Study. page 4" href="http://viewer.zmags.com/publication/6a49d0ec?page=4"> </a>