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<br /> A Pork Checkoff publication<br /> REPORT for America's pork producers<br /> ®<br /> SUMMER 2014 · VOL. 33 NO. 2<br /> PEDV: A Year<br /> of Pain and<br /> Progress<br /> Checkoff continues to work<br /> to find solutions… pages 8 to 27<br /> Farmland film debuts<br /> across U.S.… page 32<br /> Grill It Like A SteakSM<br /> message promotes<br /> pork.… page 34<br /> P.O. Box 9114 · Des Moines, Iowa 50306 USA<br /> NATIONAL PORK BOARD<br /> INTRODUCING THE ONLY<br /> 1-DOSE<br /> READY-TO-USE<br /> COMBO<br /> WITH 5-MONTH PCV2<br /> DURATION OF IMMUNITY<br /> The Merck Circumvent® G2 family of vaccines lets<br /> you fight two costly diseases and improve herd<br /> health when you want, how you want.<br /> · Fights two costly diseases – PCV2 and<br /> mycoplasmal pneumonia – in 1 bottle<br /> · Two dosing options available<br /> - 1 dose <a title="PorkCheckoffReport-Summer2014 page 1" href="http://viewer.zmags.com/publication/6a85d268?page=1"> </a> <a title="PorkCheckoffReport-Summer2014 page 2" href="http://viewer.zmags.com/publication/6a85d268?page=2"> INTRODUCING THE ONLY 1-DOSE READY-TO-USE COMBO</a> <a title="PorkCheckoffReport-Summer2014 page 3" href="http://viewer.zmags.com/publication/6a85d268?page=3"> Issue Highlights… 8 SPECIAL REPORT PEDV: A Year</a> <a title="PorkCheckoffReport-Summer2014 page 4" href="http://viewer.zmags.com/publication/6a85d268?page=4"> FROM THE CEO Raising the Bar in Raising Pigs </a> <a title="PorkCheckoffReport-Summer2014 page 5" href="http://viewer.zmags.com/publication/6a85d268?page=5"> (BJOUIFFEHF UPGVMMWBMVF </a> <a title="PorkCheckoffReport-Summer2014 page 6" href="http://viewer.zmags.com/publication/6a85d268?page=6"> FROM THE CEO almost 18 mo</a> <a title="PorkCheckoffReport-Summer2014 page 7" href="http://viewer.zmags.com/publication/6a85d268?page=7"> PEDV Brings Its WORST. Pork Checkoff Brings</a> <a title="PorkCheckoffReport-Summer2014 page 8" href="http://viewer.zmags.com/publication/6a85d268?page=8"> PEDV: A Year of Pain and Progress Lessons learne</a> <a title="PorkCheckoffReport-Summer2014 page 9" href="http://viewer.zmags.com/publication/6a85d268?page=9"> cross the line of separation in a manner that doe</a> <a title="PorkCheckoffReport-Summer2014 page 10" href="http://viewer.zmags.com/publication/6a85d268?page=10"> SPECIAL REPORT SWINE HEALTH Key PEDV </a> <a title="PorkCheckoffReport-Summer2014 page 11" href="http://viewer.zmags.com/publication/6a85d268?page=11"> October 2013 A scientific paper published in the j</a> <a title="PorkCheckoffReport-Summer2014 page 12" href="http://viewer.zmags.com/publication/6a85d268?page=12"> SPECIAL REPORT SWINE HEALTH First Confirmed Case</a> <a title="PorkCheckoffReport-Summer2014 page 13" href="http://viewer.zmags.com/publication/6a85d268?page=13"> Upgrade the Lighting System in your Barn, Worksho</a> <a title="PorkCheckoffReport-Summer2014 page 14" href="http://viewer.zmags.com/publication/6a85d268?page=14"> SPECIAL REPORT SWINE HEALTH </a> <a title="PorkCheckoffReport-Summer2014 page 15" href="http://viewer.zmags.com/publication/6a85d268?page=15"> still losing pigs.” Shortly before his farm b</a> <a title="PorkCheckoffReport-Summer2014 page 16" href="http://viewer.zmags.com/publication/6a85d268?page=16"> SPECIAL REPORT SWINE HEALTH most of your </a> <a title="PorkCheckoffReport-Summer2014 page 17" href="http://viewer.zmags.com/publication/6a85d268?page=17"> TM CUSTOMIZED CONTROL Because every h</a> <a title="PorkCheckoffReport-Summer2014 page 18" href="http://viewer.zmags.com/publication/6a85d268?page=18"> SPECIAL REPORT YOUR BOTTOM LINE PEDV's Imp</a> <a title="PorkCheckoffReport-Summer2014 page 19" href="http://viewer.zmags.com/publication/6a85d268?page=19"> with multiple sow farms may avoid having PEDV at </a> <a title="PorkCheckoffReport-Summer2014 page 20" href="http://viewer.zmags.com/publication/6a85d268?page=20"> SPECIAL REPORT YOUR BOTTOM LINE USDA's March</a> <a title="PorkCheckoffReport-Summer2014 page 21" href="http://viewer.zmags.com/publication/6a85d268?page=21"> Bordetella bronchiseptica </a> <a title="PorkCheckoffReport-Summer2014 page 22" href="http://viewer.zmags.com/publication/6a85d268?page=22"> </a> <a title="PorkCheckoffReport-Summer2014 page 23" href="http://viewer.zmags.com/publication/6a85d268?page=23"> dž Enroflox™ (enrofloxacin) The Dawn of a Ne</a> <a title="PorkCheckoffReport-Summer2014 page 24" href="http://viewer.zmags.com/publication/6a85d268?page=24"> SPECIAL REPORT BEHIND THE SCENES Cooperative </a> <a title="PorkCheckoffReport-Summer2014 page 25" href="http://viewer.zmags.com/publication/6a85d268?page=25"> The countdown is on, so be prepared! JANUARY 1 </a> <a title="PorkCheckoffReport-Summer2014 page 26" href="http://viewer.zmags.com/publication/6a85d268?page=26"> SPECIAL REPORT SWINE HEALTH Threats Beyond PE</a> <a title="PorkCheckoffReport-Summer2014 page 27" href="http://viewer.zmags.com/publication/6a85d268?page=27"> SWINE HEALTH SPECIAL REPORT What if Foot-and-</a> <a title="PorkCheckoffReport-Summer2014 page 28" href="http://viewer.zmags.com/publication/6a85d268?page=28"> PEOPLE IN THE NEWS News on the Go AFDor the?late</a> <a title="PorkCheckoffReport-Summer2014 page 29" href="http://viewer.zmags.com/publication/6a85d268?page=29"> Transport Quality Assurance® The Pork Checkof</a> <a title="PorkCheckoffReport-Summer2014 page 30" href="http://viewer.zmags.com/publication/6a85d268?page=30"> EXPORT MARKETS “Risin</a> <a title="PorkCheckoffReport-Summer2014 page 31" href="http://viewer.zmags.com/publication/6a85d268?page=31"> EXPORT MARKETS Building Demand for U.S. Pork i</a> <a title="PorkCheckoffReport-Summer2014 page 32" href="http://viewer.zmags.com/publication/6a85d268?page=32"> INDUSTRY IMAGE Farmland Film Features Minneso</a> <a title="PorkCheckoffReport-Summer2014 page 33" href="http://viewer.zmags.com/publication/6a85d268?page=33"> Buzz Builds for Farmland FÀœ“w“`iLÕÌÃ̜À>`ˆœ“i`</a> <a title="PorkCheckoffReport-Summer2014 page 34" href="http://viewer.zmags.com/publication/6a85d268?page=34"> REACHING CONSUMERS Grill It Like A SteakSM </a> <a title="PorkCheckoffReport-Summer2014 page 35" href="http://viewer.zmags.com/publication/6a85d268?page=35"> Bring the heat and cook your pork like a steak – </a> <a title="PorkCheckoffReport-Summer2014 page 36" href="http://viewer.zmags.com/publication/6a85d268?page=36"> REACHING CONSUMERS Why an Online Presence Mat</a> <a title="PorkCheckoffReport-Summer2014 page 37" href="http://viewer.zmags.com/publication/6a85d268?page=37"> this year, mobile Internet usage will overtake th</a> <a title="PorkCheckoffReport-Summer2014 page 38" href="http://viewer.zmags.com/publication/6a85d268?page=38"> TRANSPORTATION Updated TQA® Program Focuses o</a> <a title="PorkCheckoffReport-Summer2014 page 39" href="http://viewer.zmags.com/publication/6a85d268?page=39"> New Safe Pig Handling Tool Introduced </a> <a title="PorkCheckoffReport-Summer2014 page 40" href="http://viewer.zmags.com/publication/6a85d268?page=40"> </a>