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<br /> JEWELRY<br /> MARCH<br /> APRIL<br /> BUSINESS ADVISOR 2013<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> PLANT THESE IN<br /> YOUR STORE &<br /> WATCH YOUR<br /> DOLLARS GROW<br /> Page 30<br /> JBA<br /> Win $100 when you CIRCULATING TO OVER 27,000 INDEPENDENT<br /> Find the JBA Logo!<br /> 3 Winners per Issue JEWELRY STORES IN THE U.S. AND CANADA<br /> See Page 8 for Details<br /> <br /> <br /> JEWELRY BUSINESS ADVISOR<br /> Contents |<br /> Features<br /> 16 JEWELRY SUCCESS STORY:<br /> NAIFEH FINE JEWELRY<br /> 18 BOOK REVIEW<br /> MODERN DAY SELLING<br /> March/April 2013<br /> 30 COVER STORY<br /> WHY DEBBIE BROOKS BAGS WILL<br /> TAKE YOUR STORE TO THE TOP<br /> 20 USING TECHNOLOGY TO<br /> RUN YOUR BUSINESS<br /> 28 COMPANY SPOTLIGHT:<br /> 24K ROSE COMPANY<br /> 32 COMPANY SPOTLIGHT<a title="JBA Mar/Apr 2013 page 1" href="http://viewer.zmags.com/publication/6adcf06d?page=1"> JEWELRY MARCH APRIL BUSINESS ADVISOR 20</a> <a title="JBA Mar/Apr 2013 page 2" href="http://viewer.zmags.com/publication/6adcf06d?page=2"> </a> <a title="JBA Mar/Apr 2013 page 3" href="http://viewer.zmags.com/publication/6adcf06d?page=3"> </a> <a title="JBA Mar/Apr 2013 page 4" href="http://viewer.zmags.com/publication/6adcf06d?page=4"> JEWELRY BUSINESS ADVISOR Contents | </a> <a title="JBA Mar/Apr 2013 page 5" href="http://viewer.zmags.com/publication/6adcf06d?page=5"> </a> <a title="JBA Mar/Apr 2013 page 6" href="http://viewer.zmags.com/publication/6adcf06d?page=6"> Management 38 BRANCHING OUT IN 2013 – OPENING </a> <a title="JBA Mar/Apr 2013 page 7" href="http://viewer.zmags.com/publication/6adcf06d?page=7"> </a> <a title="JBA Mar/Apr 2013 page 8" href="http://viewer.zmags.com/publication/6adcf06d?page=8"> From the Publisher This first issue of Jewelry </a> <a title="JBA Mar/Apr 2013 page 9" href="http://viewer.zmags.com/publication/6adcf06d?page=9"> “We made an extra $150,000 in profit in the past </a> <a title="JBA Mar/Apr 2013 page 10" href="http://viewer.zmags.com/publication/6adcf06d?page=10"> JEWELRY BUSINESS ADVISOR INTERACTIVE TECHNOLOGY H</a> <a title="JBA Mar/Apr 2013 page 11" href="http://viewer.zmags.com/publication/6adcf06d?page=11"> JEWELRY BUSINESS ADVISOR AUDIO EDITORIAL DOWNLOAD</a> <a title="JBA Mar/Apr 2013 page 12" href="http://viewer.zmags.com/publication/6adcf06d?page=12"> breaking news & INADLUESRTRSY INDUSTRY</a> <a title="JBA Mar/Apr 2013 page 13" href="http://viewer.zmags.com/publication/6adcf06d?page=13"> </a> <a title="JBA Mar/Apr 2013 page 14" href="http://viewer.zmags.com/publication/6adcf06d?page=14"> INDUSTRY ALERTS March 2013 Atlanta Jewelry Show</a> <a title="JBA Mar/Apr 2013 page 15" href="http://viewer.zmags.com/publication/6adcf06d?page=15"> Jewel Couture LLC Launches Gioia Collection Flee</a> <a title="JBA Mar/Apr 2013 page 16" href="http://viewer.zmags.com/publication/6adcf06d?page=16"> SUCCESS STORY 9203 North Pennsylvania Av</a> <a title="JBA Mar/Apr 2013 page 17" href="http://viewer.zmags.com/publication/6adcf06d?page=17"> location in a strip center a mere two miles from </a> <a title="JBA Mar/Apr 2013 page 18" href="http://viewer.zmags.com/publication/6adcf06d?page=18"> EDUCATION Featured reading: MODERN DAY SELLING</a> <a title="JBA Mar/Apr 2013 page 19" href="http://viewer.zmags.com/publication/6adcf06d?page=19"> Perfectly Matched. Mounted. Certified. </a> <a title="JBA Mar/Apr 2013 page 20" href="http://viewer.zmags.com/publication/6adcf06d?page=20"> </a> <a title="JBA Mar/Apr 2013 page 21" href="http://viewer.zmags.com/publication/6adcf06d?page=21"> </a> <a title="JBA Mar/Apr 2013 page 22" href="http://viewer.zmags.com/publication/6adcf06d?page=22"> continued from page 20 The level of speed tech</a> <a title="JBA Mar/Apr 2013 page 23" href="http://viewer.zmags.com/publication/6adcf06d?page=23"> </a> <a title="JBA Mar/Apr 2013 page 24" href="http://viewer.zmags.com/publication/6adcf06d?page=24"> SALES Competing on Service: 11 Ways to Beat the </a> <a title="JBA Mar/Apr 2013 page 25" href="http://viewer.zmags.com/publication/6adcf06d?page=25"> honoree A full service refiner that s</a> <a title="JBA Mar/Apr 2013 page 26" href="http://viewer.zmags.com/publication/6adcf06d?page=26"> continued from page 24 Provide special training </a> <a title="JBA Mar/Apr 2013 page 27" href="http://viewer.zmags.com/publication/6adcf06d?page=27"> </a> <a title="JBA Mar/Apr 2013 page 28" href="http://viewer.zmags.com/publication/6adcf06d?page=28"> 24K ROSE CO. Ginni and Greg Greff</a> <a title="JBA Mar/Apr 2013 page 29" href="http://viewer.zmags.com/publication/6adcf06d?page=29"> Two Ways For A More Profitable Mother’s </a> <a title="JBA Mar/Apr 2013 page 30" href="http://viewer.zmags.com/publication/6adcf06d?page=30"> COVER Plant These FEATURE in your Store a</a> <a title="JBA Mar/Apr 2013 page 31" href="http://viewer.zmags.com/publication/6adcf06d?page=31"> " How to do we get women to be regular customers</a> <a title="JBA Mar/Apr 2013 page 32" href="http://viewer.zmags.com/publication/6adcf06d?page=32"> COMPANY SILVERMAN CONSULTANTS </a> <a title="JBA Mar/Apr 2013 page 33" href="http://viewer.zmags.com/publication/6adcf06d?page=33"> </a> <a title="JBA Mar/Apr 2013 page 34" href="http://viewer.zmags.com/publication/6adcf06d?page=34"> LEADERSHIP Hiring a Gem in the Jewelry Indust</a> <a title="JBA Mar/Apr 2013 page 35" href="http://viewer.zmags.com/publication/6adcf06d?page=35"> A positive mental attitude is contagious (and so </a> <a title="JBA Mar/Apr 2013 page 36" href="http://viewer.zmags.com/publication/6adcf06d?page=36"> SALES How To Increase Spring Sales in Your Jewe</a> <a title="JBA Mar/Apr 2013 page 37" href="http://viewer.zmags.com/publication/6adcf06d?page=37"> Keep It Brilliant Forever... 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