<br />
The Official Publication of The North American Association of State & Provincial Lotteries<br />
August 2010 / Issue 8 / Vol. 11<br />
Full Subcommittee<br />
Professional Development<br />
Seminar Recap<br />
Page 4<br />
State Lotteries Spell out their<br />
Mission to Fund Education<br />
Page 18<br />
Using Statistical Analysis to Guide<br />
the California Lottery<br />
Chang and Adams Consulting<br />
Page 22<br />
“Not 18 Yet? No Bet”<br />
Awareness Campaign<br />
Supplements Current Initiatives by Increasing<br />
Distribution of Responsible Play Materials<br />
Warning Against Underage Gambling<br />
Page 24<br />
Second Quarter Calendar Sales<br />
By Product 2009 vs. 2010<br />
Page 32<br />
Cover Photo: Capital Building,Madison,Wisconsin.<br />
Click Here to Register for NASPL 2010<br />
Magic in the Mitten!<br />
In this Issue<br />
Lottery Insights - August 2010 - Issue 8 - Vol. 11<br />
From The President<br />
A Letter<a title="August.Issue.2010 page 1" href="http://viewer.zmags.com/publication/6ae1ba28?page=1"> The Official Publication of The North American As</a>
<a title="August.Issue.2010 page 2" href="http://viewer.zmags.com/publication/6ae1ba28?page=2"> In this Issue Lottery Insights - August 2010 - I</a>
<a title="August.Issue.2010 page 3" href="http://viewer.zmags.com/publication/6ae1ba28?page=3"> From The NASPL President F irst, </a>
<a title="August.Issue.2010 page 4" href="http://viewer.zmags.com/publication/6ae1ba28?page=4"> Association News NASPL President and </a>
<a title="August.Issue.2010 page 5" href="http://viewer.zmags.com/publication/6ae1ba28?page=5"> </a>
<a title="August.Issue.2010 page 6" href="http://viewer.zmags.com/publication/6ae1ba28?page=6"> Terry Rich, PR Chair and Executive Director, Iowa</a>
<a title="August.Issue.2010 page 7" href="http://viewer.zmags.com/publication/6ae1ba28?page=7"> In another tailored session, Sue Strouse of GTECH</a>
<a title="August.Issue.2010 page 8" href="http://viewer.zmags.com/publication/6ae1ba28?page=8"> Instant Ticket Product Managers Subcommittee Disc</a>
<a title="August.Issue.2010 page 9" href="http://viewer.zmags.com/publication/6ae1ba28?page=9"> </a>
<a title="August.Issue.2010 page 10" href="http://viewer.zmags.com/publication/6ae1ba28?page=10"> DASH Provides: • Labor • Retailer of Record</a>
<a title="August.Issue.2010 page 11" href="http://viewer.zmags.com/publication/6ae1ba28?page=11"> </a>
<a title="August.Issue.2010 page 12" href="http://viewer.zmags.com/publication/6ae1ba28?page=12"> Association News GTECH’s Connie Lave</a>
<a title="August.Issue.2010 page 13" href="http://viewer.zmags.com/publication/6ae1ba28?page=13"> see declines in that particular game. However, th</a>
<a title="August.Issue.2010 page 14" href="http://viewer.zmags.com/publication/6ae1ba28?page=14"> Association News Laverty O’Connor indicated tha</a>
<a title="August.Issue.2010 page 15" href="http://viewer.zmags.com/publication/6ae1ba28?page=15"> Lottery Insights - August 2010 13</a>
<a title="August.Issue.2010 page 16" href="http://viewer.zmags.com/publication/6ae1ba28?page=16"> Association News Hosted by Steve Son</a>
<a title="August.Issue.2010 page 17" href="http://viewer.zmags.com/publication/6ae1ba28?page=17"> computer screen, plucked from the managed invento</a>
<a title="August.Issue.2010 page 18" href="http://viewer.zmags.com/publication/6ae1ba28?page=18"> Industry News State lotteries spell o</a>
<a title="August.Issue.2010 page 19" href="http://viewer.zmags.com/publication/6ae1ba28?page=19"> bees around the state. Not only does the support </a>
<a title="August.Issue.2010 page 20" href="http://viewer.zmags.com/publication/6ae1ba28?page=20"> This fall thousands of schools will enroll for </a>
<a title="August.Issue.2010 page 21" href="http://viewer.zmags.com/publication/6ae1ba28?page=21"> California Lottery assists with sponsor expenses </a>
<a title="August.Issue.2010 page 22" href="http://viewer.zmags.com/publication/6ae1ba28?page=22"> Industry News In the summer of 2009, the Ca</a>
<a title="August.Issue.2010 page 23" href="http://viewer.zmags.com/publication/6ae1ba28?page=23"> We concluded that the third approach would work b</a>
<a title="August.Issue.2010 page 24" href="http://viewer.zmags.com/publication/6ae1ba28?page=24"> Industry News Lottery Acting Execu</a>
<a title="August.Issue.2010 page 25" href="http://viewer.zmags.com/publication/6ae1ba28?page=25"> “This State Lottery has a longstanding com- mitme</a>
<a title="August.Issue.2010 page 26" href="http://viewer.zmags.com/publication/6ae1ba28?page=26"> NASPL 2010 Conference & Trade Show Schedule Mo</a>
<a title="August.Issue.2010 page 27" href="http://viewer.zmags.com/publication/6ae1ba28?page=27"> The 2010 NASPL Conference in Grand Rapids, Mic</a>
<a title="August.Issue.2010 page 28" href="http://viewer.zmags.com/publication/6ae1ba28?page=28"> Thursday, September 23 9 a.m. to 4:30 p.m. Partne</a>
<a title="August.Issue.2010 page 29" href="http://viewer.zmags.com/publication/6ae1ba28?page=29"> 6:30 p.m. to 7:15 p.m. Awards Reception 7:30 p.m</a>
<a title="August.Issue.2010 page 30" href="http://viewer.zmags.com/publication/6ae1ba28?page=30"> Vendor Community A lchem</a>
<a title="August.Issue.2010 page 31" href="http://viewer.zmags.com/publication/6ae1ba28?page=31"> be around Memorial Day for U.S. lotteries and Vic</a>
<a title="August.Issue.2010 page 32" href="http://viewer.zmags.com/publication/6ae1ba28?page=32"> Research Second Quarter Calendar Sales By Produc</a>
<a title="August.Issue.2010 page 33" href="http://viewer.zmags.com/publication/6ae1ba28?page=33"> Second Quarter Calendar Sales By Product 2009 vs.</a>
<a title="August.Issue.2010 page 34" href="http://viewer.zmags.com/publication/6ae1ba28?page=34"> Research Second Quarter Calendar Sales By Produc</a>
<a title="August.Issue.2010 page 35" href="http://viewer.zmags.com/publication/6ae1ba28?page=35"> Second Quarter Calendar Sales By Product 2009 vs.</a>
<a title="August.Issue.2010 page 36" href="http://viewer.zmags.com/publication/6ae1ba28?page=36"> Research Second Quarter Calendar Sales By Produc</a>
<a title="August.Issue.2010 page 37" href="http://viewer.zmags.com/publication/6ae1ba28?page=37"> People & Places Colorado Lottery Names New Dire</a>
<a title="August.Issue.2010 page 38" href="http://viewer.zmags.com/publication/6ae1ba28?page=38"> Future Meetings and Conferences September 22 -</a>
<a title="August.Issue.2010 page 39" href="http://viewer.zmags.com/publication/6ae1ba28?page=39"> </a>
<a title="August.Issue.2010 page 40" href="http://viewer.zmags.com/publication/6ae1ba28?page=40"> </a>