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<br /> The Voice<br /> The Official Magazine Of The gOld’s gyM franchisee assOciaTiOn<br /> Gold's Gyms Marion<br /> & Carbondale, IL<br /> November/December 2011<br /> www.ggfa.info<br /> Contents<br /> November/December 2011<br /> FEATURES<br /> 30 | GOLD'S GYMS MARION<br /> AND CARBONDALE, IL<br /> 30<br /> 34 | NINE THINGS YOU CAN<br /> DO RIGHT NOW<br /> 42 | BEST PRACTICES: 360<br /> DEGREE MARKETING<br /> 46 | SOCIAL MEDIA<br /> PLATFORMS ARE CREATING<br /> OPPORTUNITIES FOR<br /> NEW TYPES OF PAID<br /> ADVERTISEMENTS<br /> 48 | IS IT UNSAFE FOR CHILDREN<br /> TO WORK OUT?<br /> 48<br /> 4 | FIRST WORD<br /> 36 | MEDALLIA CORNER<br /> 6 | PRESIDENT'S LETTER<br /> 52 | HIGHLIGHTING THE GGFA<br /> ADVISORY BOARD<br /> 8 | THE WIRE<br<a title="The VoicE Nov/Dec 2011 Issue page 1" href="http://viewer.zmags.com/publication/6afdb929?page=1"> The Voice The Official Magazine Of The gOld’s gyM</a> <a title="The VoicE Nov/Dec 2011 Issue page 2" href="http://viewer.zmags.com/publication/6afdb929?page=2"> Contents November/December 2011 FEATURES 30 | GO</a> <a title="The VoicE Nov/Dec 2011 Issue page 3" href="http://viewer.zmags.com/publication/6afdb929?page=3"> YOU profit. Total Run Time </a> <a title="The VoicE Nov/Dec 2011 Issue page 4" href="http://viewer.zmags.com/publication/6afdb929?page=4"> Fd irst Wor I cannot believe 2012 is alm</a> <a title="The VoicE Nov/Dec 2011 Issue page 5" href="http://viewer.zmags.com/publication/6afdb929?page=5"> GGFA StAFF Ginger Collins Executive Director m3</a> <a title="The VoicE Nov/Dec 2011 Issue page 6" href="http://viewer.zmags.com/publication/6afdb929?page=6"> P resident's Letter Dear Fellow FrancGISeeS, </a> <a title="The VoicE Nov/Dec 2011 Issue page 7" href="http://viewer.zmags.com/publication/6afdb929?page=7"> ConGraTUlaTIonS To MIKe EPSTeIn anD GIS GolD’S GY</a> <a title="The VoicE Nov/Dec 2011 Issue page 8" href="http://viewer.zmags.com/publication/6afdb929?page=8"> T he Wire NEWS & ANNOUNCEMENTS FROM THE GGFA th</a> <a title="The VoicE Nov/Dec 2011 Issue page 9" href="http://viewer.zmags.com/publication/6afdb929?page=9"> 2011 GIvE-AwAY wINNERS POwER SYSTEMS $150 Power </a> <a title="The VoicE Nov/Dec 2011 Issue page 10" href="http://viewer.zmags.com/publication/6afdb929?page=10"> T he Wire Winner: Shirley Johnson – GG Dougla</a> <a title="The VoicE Nov/Dec 2011 Issue page 11" href="http://viewer.zmags.com/publication/6afdb929?page=11"> ASSOCIATION INSURANCE Kindle Winner: Bill Austin</a> <a title="The VoicE Nov/Dec 2011 Issue page 12" href="http://viewer.zmags.com/publication/6afdb929?page=12"> T he Wire 2011 ggfa owners’ conference testimonia</a> <a title="The VoicE Nov/Dec 2011 Issue page 13" href="http://viewer.zmags.com/publication/6afdb929?page=13"> “I am always excited about attending the Owners'</a> <a title="The VoicE Nov/Dec 2011 Issue page 14" href="http://viewer.zmags.com/publication/6afdb929?page=14"> T he Wire “From solid information about the fran</a> <a title="The VoicE Nov/Dec 2011 Issue page 15" href="http://viewer.zmags.com/publication/6afdb929?page=15"> “The Owners' Conference was definitely worth atten</a> <a title="The VoicE Nov/Dec 2011 Issue page 16" href="http://viewer.zmags.com/publication/6afdb929?page=16"> T he Wire “We were impressed with the conferenc</a> <a title="The VoicE Nov/Dec 2011 Issue page 17" href="http://viewer.zmags.com/publication/6afdb929?page=17"> “The GGFA Owners' Conference is a wonderful oppor</a> <a title="The VoicE Nov/Dec 2011 Issue page 18" href="http://viewer.zmags.com/publication/6afdb929?page=18"> T he Wire 2011 ggfa owner </a> <a title="The VoicE Nov/Dec 2011 Issue page 19" href="http://viewer.zmags.com/publication/6afdb929?page=19"> s’ conference T</a> <a title="The VoicE Nov/Dec 2011 Issue page 20" href="http://viewer.zmags.com/publication/6afdb929?page=20"> T he Wire the gold’s gym challenge is right arou</a> <a title="The VoicE Nov/Dec 2011 Issue page 21" href="http://viewer.zmags.com/publication/6afdb929?page=21"> November 4, 2011 @ 12 pm Eastern Time November 16</a> <a title="The VoicE Nov/Dec 2011 Issue page 22" href="http://viewer.zmags.com/publication/6afdb929?page=22"> T he Wire WE ARE HERE TO SUPPORT YOU! For more i</a> <a title="The VoicE Nov/Dec 2011 Issue page 23" href="http://viewer.zmags.com/publication/6afdb929?page=23"> where will you carry the gold’s gym flag? </a> <a title="The VoicE Nov/Dec 2011 Issue page 24" href="http://viewer.zmags.com/publication/6afdb929?page=24"> T he Wire another reason to be proud of gold’s gy</a> <a title="The VoicE Nov/Dec 2011 Issue page 25" href="http://viewer.zmags.com/publication/6afdb929?page=25"> Do you need a hand managing your facility? </a> <a title="The VoicE Nov/Dec 2011 Issue page 26" href="http://viewer.zmags.com/publication/6afdb929?page=26"> G GAAC Corner GoLd’s GYm AdvertisiNG AdvisorY Co</a> <a title="The VoicE Nov/Dec 2011 Issue page 27" href="http://viewer.zmags.com/publication/6afdb929?page=27"> TheVoicE | November/December 2011 27</a> <a title="The VoicE Nov/Dec 2011 Issue page 28" href="http://viewer.zmags.com/publication/6afdb929?page=28"> G G Capital News WANT A NEW EXPRESS GYM FOR</a> <a title="The VoicE Nov/Dec 2011 Issue page 29" href="http://viewer.zmags.com/publication/6afdb929?page=29"> which is significantly less than a typical full-a</a> <a title="The VoicE Nov/Dec 2011 Issue page 30" href="http://viewer.zmags.com/publication/6afdb929?page=30"> 30 November/December 2011 | The VoicE (From L</a> <a title="The VoicE Nov/Dec 2011 Issue page 31" href="http://viewer.zmags.com/publication/6afdb929?page=31"> GOLD'S GYMS MARION AND CARBONDALE,</a> <a title="The VoicE Nov/Dec 2011 Issue page 32" href="http://viewer.zmags.com/publication/6afdb929?page=32"> at them and said in disbelief, “How old are you? </a> <a title="The VoicE Nov/Dec 2011 Issue page 33" href="http://viewer.zmags.com/publication/6afdb929?page=33"> day, from maintenance to group exercise. Most of </a> <a title="The VoicE Nov/Dec 2011 Issue page 34" href="http://viewer.zmags.com/publication/6afdb929?page=34"> NiNe ThiNgs You Ca WhaT are NiNe loW-CosT (or No</a> <a title="The VoicE Nov/Dec 2011 Issue page 35" href="http://viewer.zmags.com/publication/6afdb929?page=35"> N Do RIGHT NOW o righT NoW To DramaTiCallY iNCr</a> <a title="The VoicE Nov/Dec 2011 Issue page 36" href="http://viewer.zmags.com/publication/6afdb929?page=36"> M edallia Corner Do's and Don'ts for Responding </a> <a title="The VoicE Nov/Dec 2011 Issue page 37" href="http://viewer.zmags.com/publication/6afdb929?page=37"> Medallia comment: Because your front desk doesn’t</a> <a title="The VoicE Nov/Dec 2011 Issue page 38" href="http://viewer.zmags.com/publication/6afdb929?page=38"> M edallia Corner Medallia comment: The locker r</a> <a title="The VoicE Nov/Dec 2011 Issue page 39" href="http://viewer.zmags.com/publication/6afdb929?page=39"> (continued from pg 38) isfy your fitness needs. I</a> <a title="The VoicE Nov/Dec 2011 Issue page 40" href="http://viewer.zmags.com/publication/6afdb929?page=40"> M edallia Corner Medallia comment: I like you </a> <a title="The VoicE Nov/Dec 2011 Issue page 41" href="http://viewer.zmags.com/publication/6afdb929?page=41"> (continued from pg 40) DO respond with: Hi Mara, </a> <a title="The VoicE Nov/Dec 2011 Issue page 42" href="http://viewer.zmags.com/publication/6afdb929?page=42"> BEST PRACTICES: 360 Degree Marketing </a> <a title="The VoicE Nov/Dec 2011 Issue page 43" href="http://viewer.zmags.com/publication/6afdb929?page=43"> 360 DEGREE MARKETING CGECKLIST Adopting a 360 </a> <a title="The VoicE Nov/Dec 2011 Issue page 44" href="http://viewer.zmags.com/publication/6afdb929?page=44"> · Social media marketing – If the resources</a> <a title="The VoicE Nov/Dec 2011 Issue page 45" href="http://viewer.zmags.com/publication/6afdb929?page=45"> · Calculate referral coupon or pass redemptions. </a> <a title="The VoicE Nov/Dec 2011 Issue page 46" href="http://viewer.zmags.com/publication/6afdb929?page=46"> Social Media Platforms Are Creating Opportunities</a> <a title="The VoicE Nov/Dec 2011 Issue page 47" href="http://viewer.zmags.com/publication/6afdb929?page=47"> interests. You can choose to target people who ar</a> <a title="The VoicE Nov/Dec 2011 Issue page 48" href="http://viewer.zmags.com/publication/6afdb929?page=48"> IS IT UNSAFE FOR CHILDREN TO WORK OUT? BR</a> <a title="The VoicE Nov/Dec 2011 Issue page 49" href="http://viewer.zmags.com/publication/6afdb929?page=49"> many people to believe “that children and adoles</a> <a title="The VoicE Nov/Dec 2011 Issue page 50" href="http://viewer.zmags.com/publication/6afdb929?page=50"> only reason you can’t do a structured resistance </a> <a title="The VoicE Nov/Dec 2011 Issue page 51" href="http://viewer.zmags.com/publication/6afdb929?page=51"> I don’t know about you, but how are the recommen</a> <a title="The VoicE Nov/Dec 2011 Issue page 52" href="http://viewer.zmags.com/publication/6afdb929?page=52"> highlighting T he GGFA Advisory Board The </a> <a title="The VoicE Nov/Dec 2011 Issue page 53" href="http://viewer.zmags.com/publication/6afdb929?page=53"> Meet Tom MuLLer, GoLd’s GYm LiverPooL & DeWitt, N</a> <a title="The VoicE Nov/Dec 2011 Issue page 54" href="http://viewer.zmags.com/publication/6afdb929?page=54"> S potlight on Suppliers Meet BrocK HaNseN, BusiNe</a> <a title="The VoicE Nov/Dec 2011 Issue page 55" href="http://viewer.zmags.com/publication/6afdb929?page=55"> Meet Eric tGe TraiNer (Eric FLeisGmaN), SPoKesPer</a> <a title="The VoicE Nov/Dec 2011 Issue page 56" href="http://viewer.zmags.com/publication/6afdb929?page=56"> O. ne Last Thing.. have you checked out the </a> <a title="The VoicE Nov/Dec 2011 Issue page 57" href="http://viewer.zmags.com/publication/6afdb929?page=57"> The Official Supplier Directory of the Gold’s Gym</a> <a title="The VoicE Nov/Dec 2011 Issue page 58" href="http://viewer.zmags.com/publication/6afdb929?page=58"> EFT | SOFTWARE | MARKETING </a>