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<br /> SNAP FOR THE<br /> INSIDER'S GUIDE<br /> INSIDER'S GUIDE<br /> TO MOBILE<br /> TO MOBILE<br /> INCLUDES VIDEO ON<br /> MOBILE REVOLUTION<br /> What's this? For more info go to<br /> adiffperspective.com/QRcodes<br /> May 2011<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> The mHealth<br /> Revolution<br /> SPECIAL FEATURE<br /> HBA Rising Stars<br /> SHOWCASE FEATURE<br /> Market Research<br /> Personalized<br /> MEDICINE<br /> Population<br /> MAPPING<br /> Emerging Market:<br /> SOUTH KOREA<br /> PUBLICATION<br /> www.pharmavoice.com<br /> EVERYWHERE YOU<br /> NEED US TO BE<br /> TRUSTED RESULTS: GLOBAL REACH<br /> TRUSTED RESULTS: GLOBAL REACH<br /> There is a big difference between a global footprint and true<br /> global operations when it comes to managing global clinical trials.<br /> global operations when it comes to managing global clinical trials.<br /> We offer drug development experti<a title="PharmaVOICE | May 2011 page 1" href="http://viewer.zmags.com/publication/6b41916c?page=1"> SNAP FOR THE INSIDER'S GUIDE INSIDER'S GUIDE </a> <a title="PharmaVOICE | May 2011 page 2" href="http://viewer.zmags.com/publication/6b41916c?page=2"> EVERYWHERE YOU NEED US TO BE TRUSTED RESULTS:</a> <a title="PharmaVOICE | May 2011 page 3" href="http://viewer.zmags.com/publication/6b41916c?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | May 2011 page 4" href="http://viewer.zmags.com/publication/6b41916c?page=4"> Contents... MAY 2011 ON THE COVER The </a> <a title="PharmaVOICE | May 2011 page 5" href="http://viewer.zmags.com/publication/6b41916c?page=5"> She is more than what she prescribes. Are y</a> <a title="PharmaVOICE | May 2011 page 6" href="http://viewer.zmags.com/publication/6b41916c?page=6"> Exclusive Bonus ONLINE CONTENT Social Media: Pa</a> <a title="PharmaVOICE | May 2011 page 7" href="http://viewer.zmags.com/publication/6b41916c?page=7"> Upfront Awards... ISCDD AWARD WINNER </a> <a title="PharmaVOICE | May 2011 page 8" href="http://viewer.zmags.com/publication/6b41916c?page=8"> Robin Robinson mHealth: Pharma’s Next BLOCKBuSTE</a> <a title="PharmaVOICE | May 2011 page 9" href="http://viewer.zmags.com/publication/6b41916c?page=9"> mHealth by the healthcare community, in 2011 I</a> <a title="PharmaVOICE | May 2011 page 10" href="http://viewer.zmags.com/publication/6b41916c?page=10"> mHealth “ To successfu pharmaceutica leverage wh</a> <a title="PharmaVOICE | May 2011 page 11" href="http://viewer.zmags.com/publication/6b41916c?page=11"> “ Companies should not be enamored with new techn</a> <a title="PharmaVOICE | May 2011 page 12" href="http://viewer.zmags.com/publication/6b41916c?page=12"> JAMIE PECK. ROSETTA. Since mHealth is about ac</a> <a title="PharmaVOICE | May 2011 page 13" href="http://viewer.zmags.com/publication/6b41916c?page=13"> “ mHealth does create opportunities for pharma co</a> <a title="PharmaVOICE | May 2011 page 14" href="http://viewer.zmags.com/publication/6b41916c?page=14"> DIGITAL EDITION — BONUS CONTENT Mobile Apps Robi</a> <a title="PharmaVOICE | May 2011 page 15" href="http://viewer.zmags.com/publication/6b41916c?page=15"> DIGITAL EDITION — BONUS CONTENT Physician Sur</a> <a title="PharmaVOICE | May 2011 page 16" href="http://viewer.zmags.com/publication/6b41916c?page=16"> DIGITAL EDITION — BONUS CONTENT Pharma goes </a> <a title="PharmaVOICE | May 2011 page 17" href="http://viewer.zmags.com/publication/6b41916c?page=17"> DIGITAL EDITION — BONUS CONTENT Pharma goes mobil</a> <a title="PharmaVOICE | May 2011 page 18" href="http://viewer.zmags.com/publication/6b41916c?page=18"> Denise Myshko Creating a Personalized Medicine St</a> <a title="PharmaVOICE | May 2011 page 19" href="http://viewer.zmags.com/publication/6b41916c?page=19"> Personalized Medicine “ The goal of personal</a> <a title="PharmaVOICE | May 2011 page 20" href="http://viewer.zmags.com/publication/6b41916c?page=20"> Personalized Medicine The Personalized Medici</a> <a title="PharmaVOICE | May 2011 page 21" href="http://viewer.zmags.com/publication/6b41916c?page=21"> nents need to demonstrate efficacy, which may be </a> <a title="PharmaVOICE | May 2011 page 22" href="http://viewer.zmags.com/publication/6b41916c?page=22"> Partnering for </a> <a title="PharmaVOICE | May 2011 page 23" href="http://viewer.zmags.com/publication/6b41916c?page=23"> mented by technology so not every company has the</a> <a title="PharmaVOICE | May 2011 page 24" href="http://viewer.zmags.com/publication/6b41916c?page=24"> Diagnostics “ There is a mi that because th</a> <a title="PharmaVOICE | May 2011 page 25" href="http://viewer.zmags.com/publication/6b41916c?page=25"> Advertising is dead. Maybe. Fewer than 3% of view</a> <a title="PharmaVOICE | May 2011 page 26" href="http://viewer.zmags.com/publication/6b41916c?page=26"> Tapping Into Robin Robinson the Power by Getti</a> <a title="PharmaVOICE | May 2011 page 27" href="http://viewer.zmags.com/publication/6b41916c?page=27"> ONE IN FOUR INTERNET USERS WITH HIGH</a> <a title="PharmaVOICE | May 2011 page 28" href="http://viewer.zmags.com/publication/6b41916c?page=28"> Population Mapping “ Technology enabl</a> <a title="PharmaVOICE | May 2011 page 29" href="http://viewer.zmags.com/publication/6b41916c?page=29"> Population Mapping conversation between a p</a> <a title="PharmaVOICE | May 2011 page 30" href="http://viewer.zmags.com/publication/6b41916c?page=30"> DIGITAL EDITION — BONUS CONTENT Social Media: Ro</a> <a title="PharmaVOICE | May 2011 page 31" href="http://viewer.zmags.com/publication/6b41916c?page=31"> DIGITAL EDITION — BONUS CONTENT Patient Co</a> <a title="PharmaVOICE | May 2011 page 32" href="http://viewer.zmags.com/publication/6b41916c?page=32"> DIGITAL EDITION — BONUS CONTENT Denise Myshko F</a> <a title="PharmaVOICE | May 2011 page 33" href="http://viewer.zmags.com/publication/6b41916c?page=33"> DIGITAL EDITION — BONUS CONTENT Specialty Sales </a> <a title="PharmaVOICE | May 2011 page 34" href="http://viewer.zmags.com/publication/6b41916c?page=34"> DIGITAL EDITION — BONUS CONTENT Specialty Sales “</a> <a title="PharmaVOICE | May 2011 page 35" href="http://viewer.zmags.com/publication/6b41916c?page=35"> DIGITAL EDITION — BONUS CONTENT Five Trends i</a> <a title="PharmaVOICE | May 2011 page 36" href="http://viewer.zmags.com/publication/6b41916c?page=36"> Ahn-Nyeong: SOUTH Kim Ribbink I n just three ye</a> <a title="PharmaVOICE | May 2011 page 37" href="http://viewer.zmags.com/publication/6b41916c?page=37"> FAST FACT THE BIOLOGIC SECTOR IN SOUTH KOREA IS</a> <a title="PharmaVOICE | May 2011 page 38" href="http://viewer.zmags.com/publication/6b41916c?page=38"> South Korea “ South Korea’s regulatory sys- tem p</a> <a title="PharmaVOICE | May 2011 page 39" href="http://viewer.zmags.com/publication/6b41916c?page=39"> the advanced seven (A7) countries, and conduct</a> <a title="PharmaVOICE | May 2011 page 40" href="http://viewer.zmags.com/publication/6b41916c?page=40"> DIGITAL EDITION — BONUS CONTENT Biosimilars and G</a> <a title="PharmaVOICE | May 2011 page 41" href="http://viewer.zmags.com/publication/6b41916c?page=41"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2011 page 42" href="http://viewer.zmags.com/publication/6b41916c?page=42"> Taren Grom Meet the 104 Healthcare Businesswom</a> <a title="PharmaVOICE | May 2011 page 43" href="http://viewer.zmags.com/publication/6b41916c?page=43"> I keep in mind the three Hs of leadership: honest</a> <a title="PharmaVOICE | May 2011 page 44" href="http://viewer.zmags.com/publication/6b41916c?page=44"> Rising Stars The 2011 HBA Rising Stars NAMI C</a> <a title="PharmaVOICE | May 2011 page 45" href="http://viewer.zmags.com/publication/6b41916c?page=45"> working toward the goal. They need to be able to </a> <a title="PharmaVOICE | May 2011 page 46" href="http://viewer.zmags.com/publication/6b41916c?page=46"> Rising Stars The 2011 HBA Rising Stars NIDEL </a> <a title="PharmaVOICE | May 2011 page 47" href="http://viewer.zmags.com/publication/6b41916c?page=47"> as I turned in an essay, “Are you proud of it?” T</a> <a title="PharmaVOICE | May 2011 page 48" href="http://viewer.zmags.com/publication/6b41916c?page=48"> Rising Stars The 2011 HBA Rising Stars JESSE </a> <a title="PharmaVOICE | May 2011 page 49" href="http://viewer.zmags.com/publication/6b41916c?page=49"> www.flashpointmedica.com Congratulations HBA honor</a> <a title="PharmaVOICE | May 2011 page 50" href="http://viewer.zmags.com/publication/6b41916c?page=50"> Rising Stars The 2011 HBA Rising Stars DEBBIE</a> <a title="PharmaVOICE | May 2011 page 51" href="http://viewer.zmags.com/publication/6b41916c?page=51"> Shelly, we know exactly how you feel. One of </a> <a title="PharmaVOICE | May 2011 page 52" href="http://viewer.zmags.com/publication/6b41916c?page=52"> Rising Stars The 2011 HBA Rising Stars KANA O</a> <a title="PharmaVOICE | May 2011 page 53" href="http://viewer.zmags.com/publication/6b41916c?page=53"> Rising Stars STACY BUSKING. Siren Interactive. </a> <a title="PharmaVOICE | May 2011 page 54" href="http://viewer.zmags.com/publication/6b41916c?page=54"> Rising Stars The 2011 HBA Rising Stars TAMMY </a> <a title="PharmaVOICE | May 2011 page 55" href="http://viewer.zmags.com/publication/6b41916c?page=55"> following a short set of rules: always provide cl</a> <a title="PharmaVOICE | May 2011 page 56" href="http://viewer.zmags.com/publication/6b41916c?page=56"> DIGITAL EDITION — BONUS CONTENT Rising Stars HBA</a> <a title="PharmaVOICE | May 2011 page 57" href="http://viewer.zmags.com/publication/6b41916c?page=57"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2011 page 58" href="http://viewer.zmags.com/publication/6b41916c?page=58"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2011 page 59" href="http://viewer.zmags.com/publication/6b41916c?page=59"> Make decisions that lead you to- ward shor</a> <a title="PharmaVOICE | May 2011 page 60" href="http://viewer.zmags.com/publication/6b41916c?page=60"> Rising Stars A true leader d</a> <a title="PharmaVOICE | May 2011 page 61" href="http://viewer.zmags.com/publication/6b41916c?page=61"> DIGITAL EDITION — BONUS CONTENT tive feedback</a> <a title="PharmaVOICE | May 2011 page 62" href="http://viewer.zmags.com/publication/6b41916c?page=62"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2011 page 63" href="http://viewer.zmags.com/publication/6b41916c?page=63"> DIGITAL EDITION — BONUS CONTENT Rising Stars Suc</a> <a title="PharmaVOICE | May 2011 page 64" href="http://viewer.zmags.com/publication/6b41916c?page=64"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2011 page 65" href="http://viewer.zmags.com/publication/6b41916c?page=65"> DIGITAL EDITION — BONUS CONTENT and mentor ot</a> <a title="PharmaVOICE | May 2011 page 66" href="http://viewer.zmags.com/publication/6b41916c?page=66"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2011 page 67" href="http://viewer.zmags.com/publication/6b41916c?page=67"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2011 page 68" href="http://viewer.zmags.com/publication/6b41916c?page=68"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2011 page 69" href="http://viewer.zmags.com/publication/6b41916c?page=69"> DIGITAL EDITION — BONUS CONTENT of those who </a> <a title="PharmaVOICE | May 2011 page 70" href="http://viewer.zmags.com/publication/6b41916c?page=70"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2011 page 71" href="http://viewer.zmags.com/publication/6b41916c?page=71"> DIGITAL EDITION — BONUS CONTENT The greatest</a> <a title="PharmaVOICE | May 2011 page 72" href="http://viewer.zmags.com/publication/6b41916c?page=72"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2011 page 73" href="http://viewer.zmags.com/publication/6b41916c?page=73"> DIGITAL EDITION — BONUS CONTENT Successful le</a> <a title="PharmaVOICE | May 2011 page 74" href="http://viewer.zmags.com/publication/6b41916c?page=74"> Market Research Carolyn Gretton Honing the </a> <a title="PharmaVOICE | May 2011 page 75" href="http://viewer.zmags.com/publication/6b41916c?page=75"> and management advisor at TGaS Advisors and co-le</a> <a title="PharmaVOICE | May 2011 page 76" href="http://viewer.zmags.com/publication/6b41916c?page=76"> Market Research build representative samples,” </a> <a title="PharmaVOICE | May 2011 page 77" href="http://viewer.zmags.com/publication/6b41916c?page=77"> Ogilvy CommonHealth Worldwide 400 Interpace Pkwy.</a> <a title="PharmaVOICE | May 2011 page 78" href="http://viewer.zmags.com/publication/6b41916c?page=78"> Market Research Key Actions in Developing High-P</a> <a title="PharmaVOICE | May 2011 page 79" href="http://viewer.zmags.com/publication/6b41916c?page=79"> </a> <a title="PharmaVOICE | May 2011 page 80" href="http://viewer.zmags.com/publication/6b41916c?page=80"> Market Research </a> <a title="PharmaVOICE | May 2011 page 81" href="http://viewer.zmags.com/publication/6b41916c?page=81"> Market Research that ph</a> <a title="PharmaVOICE | May 2011 page 82" href="http://viewer.zmags.com/publication/6b41916c?page=82"> Market Research Be Successful in the New World</a> <a title="PharmaVOICE | May 2011 page 83" href="http://viewer.zmags.com/publication/6b41916c?page=83"> Market Research Top IHNs Based on Select Procedu</a> <a title="PharmaVOICE | May 2011 page 84" href="http://viewer.zmags.com/publication/6b41916c?page=84"> Market Research Managing Change in HEALTHCARE</a> <a title="PharmaVOICE | May 2011 page 85" href="http://viewer.zmags.com/publication/6b41916c?page=85"> )NARAPIDLYCHANGING MARKETINGR</a> <a title="PharmaVOICE | May 2011 page 86" href="http://viewer.zmags.com/publication/6b41916c?page=86"> Market Research T he ways patients seek </a> <a title="PharmaVOICE | May 2011 page 87" href="http://viewer.zmags.com/publication/6b41916c?page=87"> 5V^¯[OL:JPLUJLVM:HTWSPUN 4LL[Z[OL:JPLUJLVM4LKPJPU</a> <a title="PharmaVOICE | May 2011 page 88" href="http://viewer.zmags.com/publication/6b41916c?page=88"> Pharma Trax SALES, MARKETING, AND R&D TRENDS AFFE</a> <a title="PharmaVOICE | May 2011 page 89" href="http://viewer.zmags.com/publication/6b41916c?page=89"> Developed by: </a> <a title="PharmaVOICE | May 2011 page 90" href="http://viewer.zmags.com/publication/6b41916c?page=90"> Pharma Trax appropriate number of personne</a> <a title="PharmaVOICE | May 2011 page 91" href="http://viewer.zmags.com/publication/6b41916c?page=91"> Developed by: Sales Force E ectiveness USA 20</a> <a title="PharmaVOICE | May 2011 page 92" href="http://viewer.zmags.com/publication/6b41916c?page=92"> DIGITAL EDITION — BONUS CONTENT Pharma Trax THER</a> <a title="PharmaVOICE | May 2011 page 93" href="http://viewer.zmags.com/publication/6b41916c?page=93"> DIGITAL EDITION — BONUS CONTENT On-Site Cl</a> <a title="PharmaVOICE | May 2011 page 94" href="http://viewer.zmags.com/publication/6b41916c?page=94"> What's New NEW HEALTHCARE-RELATED PRODUCTS, SERVI</a> <a title="PharmaVOICE | May 2011 page 95" href="http://viewer.zmags.com/publication/6b41916c?page=95"> inVentiv Health has rebranded The Franklin Grou</a> <a title="PharmaVOICE | May 2011 page 96" href="http://viewer.zmags.com/publication/6b41916c?page=96"> Tools of the Trade NEW ELECTRONIC AND WEB-BASED A</a> <a title="PharmaVOICE | May 2011 page 97" href="http://viewer.zmags.com/publication/6b41916c?page=97"> Users who</a> <a title="PharmaVOICE | May 2011 page 98" href="http://viewer.zmags.com/publication/6b41916c?page=98"> DIGITAL EDITION — BONUS CONTENT Tools of the Trad</a> <a title="PharmaVOICE | May 2011 page 99" href="http://viewer.zmags.com/publication/6b41916c?page=99"> CPhI China 21-23 June 2011 SNIEC, Shang</a> <a title="PharmaVOICE | May 2011 page 100" href="http://viewer.zmags.com/publication/6b41916c?page=100"> Social Media SOCIAL MEDIA TRENDS, REGS, AND AP</a> <a title="PharmaVOICE | May 2011 page 101" href="http://viewer.zmags.com/publication/6b41916c?page=101"> Social Media TECH CHECK APPS / TWEETS / VI</a> <a title="PharmaVOICE | May 2011 page 102" href="http://viewer.zmags.com/publication/6b41916c?page=102"> The Calendar INDUSTRY EVENTS AND CONFERENCES, INC</a> <a title="PharmaVOICE | May 2011 page 103" href="http://viewer.zmags.com/publication/6b41916c?page=103"> </a> <a title="PharmaVOICE | May 2011 page 104" href="http://viewer.zmags.com/publication/6b41916c?page=104"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2011 page 105" href="http://viewer.zmags.com/publication/6b41916c?page=105"> DIGITAL EDITION — BONUS CONTENT MAY 22</a> <a title="PharmaVOICE | May 2011 page 106" href="http://viewer.zmags.com/publication/6b41916c?page=106"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2011 page 107" href="http://viewer.zmags.com/publication/6b41916c?page=107"> DIGITAL EDITION — BONUS CONTENT JUN 7</a> <a title="PharmaVOICE | May 2011 page 108" href="http://viewer.zmags.com/publication/6b41916c?page=108"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2011 page 109" href="http://viewer.zmags.com/publication/6b41916c?page=109"> DIGITAL EDITION — BONUS CONTENT JUN 21</a> <a title="PharmaVOICE | May 2011 page 110" href="http://viewer.zmags.com/publication/6b41916c?page=110"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2011 page 111" href="http://viewer.zmags.com/publication/6b41916c?page=111"> DIGITAL EDITION — BONUS CONTENT JUL 20</a> <a title="PharmaVOICE | May 2011 page 112" href="http://viewer.zmags.com/publication/6b41916c?page=112"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | May 2011 page 113" href="http://viewer.zmags.com/publication/6b41916c?page=113"> ager for Frazier Ind</a> <a title="PharmaVOICE | May 2011 page 114" href="http://viewer.zmags.com/publication/6b41916c?page=114"> Talent Pool Rosetta's executive lea</a> <a title="PharmaVOICE | May 2011 page 115" href="http://viewer.zmags.com/publication/6b41916c?page=115"> bit.ly/PV0511-Pool 2nd Social Media for Pharma T</a> <a title="PharmaVOICE | May 2011 page 116" href="http://viewer.zmags.com/publication/6b41916c?page=116"> DIGITAL EDITION — BONUS CONTENT Talent Pool BIOT</a> <a title="PharmaVOICE | May 2011 page 117" href="http://viewer.zmags.com/publication/6b41916c?page=117"> DIGITAL EDITION — BONUS CONTENT for FDA advi</a> <a title="PharmaVOICE | May 2011 page 118" href="http://viewer.zmags.com/publication/6b41916c?page=118"> The LAST Word Keeping the Patient Front and C</a> <a title="PharmaVOICE | May 2011 page 119" href="http://viewer.zmags.com/publication/6b41916c?page=119"> eir Language. Our Focus. Corporate Translations:</a> <a title="PharmaVOICE | May 2011 page 120" href="http://viewer.zmags.com/publication/6b41916c?page=120"> “BUT” CITATION TO BE ISSUED TO COWORKERS FOR FLAG</a>