<br />
MAY 2013 VOL. 19 ISSUE 5<br />
Three<br />
Electrifying<br />
Tales<br />
Pinnacle Oil<br />
Thinks Big<br />
ELECTRIFYING<br />
Ergon's HyVolt Insulating Oils have been helping you<br />
keep the lights on for over 30 years.<br />
Consistent products with consistent results.<br />
ergonnsa.com | 601-933-3000 (+1 outside US)<br />
ergoneurope.com | + 32 2 351 23 75<br />
PUBLISHER'S LETTER<br />
More than bragging rights!<br />
A<br />
s Steve Swedberg writes, lubricant<br />
companies that are tapping alterna-<br />
tive energy sources are gaining<br />
more than bragging rights. They are lower-<br />
ing their energy costs or bringing in cold,<br />
hard cash; they're gaining favorable tax<br />
treatment and incentives from local, state<br />
and federal governments; customers are<br />
paying favorable attention; and yes, they<br />
do get to brag a little.<br />
Ultrachem, in New Castle, Del., is meeti<a title="2013_05 - May 2013 - LNG page 1" href="http://viewer.zmags.com/publication/6b74b32c?page=1"> MAY 2013 VOL. 19 ISSUE 5 Three El</a>
<a title="2013_05 - May 2013 - LNG page 2" href="http://viewer.zmags.com/publication/6b74b32c?page=2"> ELECTRIFYING Ergon's HyVolt Insulating Oils have </a>
<a title="2013_05 - May 2013 - LNG page 3" href="http://viewer.zmags.com/publication/6b74b32c?page=3"> PUBLISHER'S LETTER More than bragging rights! </a>
<a title="2013_05 - May 2013 - LNG page 4" href="http://viewer.zmags.com/publication/6b74b32c?page=4"> MAY 2013 VOL. 19 ISSUE 5 TABLE OF CONT</a>
<a title="2013_05 - May 2013 - LNG page 5" href="http://viewer.zmags.com/publication/6b74b32c?page=5"> How will your product deliver the performance a</a>
<a title="2013_05 - May 2013 - LNG page 6" href="http://viewer.zmags.com/publication/6b74b32c?page=6"> AUTOMOTIVE Your Mileage May Vary D </a>
<a title="2013_05 - May 2013 - LNG page 7" href="http://viewer.zmags.com/publication/6b74b32c?page=7"> supplying the world with innovation It starts w</a>
<a title="2013_05 - May 2013 - LNG page 8" href="http://viewer.zmags.com/publication/6b74b32c?page=8"> AUTOMOTIVE Fast forward to to</a>
<a title="2013_05 - May 2013 - LNG page 9" href="http://viewer.zmags.com/publication/6b74b32c?page=9"> We create </a>
<a title="2013_05 - May 2013 - LNG page 10" href="http://viewer.zmags.com/publication/6b74b32c?page=10"> AUTOMOTIVE Continued from page 8 </a>
<a title="2013_05 - May 2013 - LNG page 11" href="http://viewer.zmags.com/publication/6b74b32c?page=11"> Additives to Transform Lubricant Technologies D</a>
<a title="2013_05 - May 2013 - LNG page 12" href="http://viewer.zmags.com/publication/6b74b32c?page=12"> Continued from page 10 my at the current 27.5 mpg</a>
<a title="2013_05 - May 2013 - LNG page 13" href="http://viewer.zmags.com/publication/6b74b32c?page=13"> </a>
<a title="2013_05 - May 2013 - LNG page 14" href="http://viewer.zmags.com/publication/6b74b32c?page=14"> NEED TO KNOW But there's a market for it ... </a>
<a title="2013_05 - May 2013 - LNG page 15" href="http://viewer.zmags.com/publication/6b74b32c?page=15"> people who drive old cars that burn a lot of oil </a>
<a title="2013_05 - May 2013 - LNG page 16" href="http://viewer.zmags.com/publication/6b74b32c?page=16"> BY STEVE SWEDBERG Energy: Intensive A </a>
<a title="2013_05 - May 2013 - LNG page 17" href="http://viewer.zmags.com/publication/6b74b32c?page=17"> sales and marketing, said they had been thinking </a>
<a title="2013_05 - May 2013 - LNG page 18" href="http://viewer.zmags.com/publication/6b74b32c?page=18"> The plant, he noted, is locat- ed about three and</a>
<a title="2013_05 - May 2013 - LNG page 19" href="http://viewer.zmags.com/publication/6b74b32c?page=19"> Blending Heavy-Duty Lubricants The GLOB</a>
<a title="2013_05 - May 2013 - LNG page 20" href="http://viewer.zmags.com/publication/6b74b32c?page=20"> Continued from page 18 </a>
<a title="2013_05 - May 2013 - LNG page 21" href="http://viewer.zmags.com/publication/6b74b32c?page=21"> F ounded in 1971, South Atlantic Se</a>
<a title="2013_05 - May 2013 - LNG page 22" href="http://viewer.zmags.com/publication/6b74b32c?page=22"> R erefining capacity in the </a>
<a title="2013_05 - May 2013 - LNG page 23" href="http://viewer.zmags.com/publication/6b74b32c?page=23"> Environmental Services (which is adopt- ing the n</a>
<a title="2013_05 - May 2013 - LNG page 24" href="http://viewer.zmags.com/publication/6b74b32c?page=24"> Kline's Kumar enumerated in his webi- nar. These </a>
<a title="2013_05 - May 2013 - LNG page 25" href="http://viewer.zmags.com/publication/6b74b32c?page=25"> A world of testing behind your success Lubrizol'</a>
<a title="2013_05 - May 2013 - LNG page 26" href="http://viewer.zmags.com/publication/6b74b32c?page=26"> Oil and Water — Don't Mix 26 MAY 20</a>
<a title="2013_05 - May 2013 - LNG page 27" href="http://viewer.zmags.com/publication/6b74b32c?page=27"> T he Deepwater </a>
<a title="2013_05 - May 2013 - LNG page 28" href="http://viewer.zmags.com/publication/6b74b32c?page=28"> Clean Water act of 1990, and will result in fines</a>
<a title="2013_05 - May 2013 - LNG page 29" href="http://viewer.zmags.com/publication/6b74b32c?page=29"> No Sheen or Slick EPA, the U.S. Coast Guard and T</a>
<a title="2013_05 - May 2013 - LNG page 30" href="http://viewer.zmags.com/publication/6b74b32c?page=30"> Continued from page 29 Making the Change The bes</a>
<a title="2013_05 - May 2013 - LNG page 31" href="http://viewer.zmags.com/publication/6b74b32c?page=31"> Our tractor fluid packages </a>
<a title="2013_05 - May 2013 - LNG page 32" href="http://viewer.zmags.com/publication/6b74b32c?page=32"> By Boris Kamchev A Fork in the Road fo</a>
<a title="2013_05 - May 2013 - LNG page 33" href="http://viewer.zmags.com/publication/6b74b32c?page=33"> LUBES'N'GREASES 33</a>
<a title="2013_05 - May 2013 - LNG page 34" href="http://viewer.zmags.com/publication/6b74b32c?page=34"> 2010 or newer: 3% 1994 or older: 23% U.S</a>
<a title="2013_05 - May 2013 - LNG page 35" href="http://viewer.zmags.com/publication/6b74b32c?page=35"> Rise to New Heights Motiva STAR Base O</a>
<a title="2013_05 - May 2013 - LNG page 36" href="http://viewer.zmags.com/publication/6b74b32c?page=36"> U.S. Customers Want Engine Protection, Qual</a>
<a title="2013_05 - May 2013 - LNG page 37" href="http://viewer.zmags.com/publication/6b74b32c?page=37"> ADDITIVES FOR WATER-MISCIBLE APPLICATIONS. </a>
<a title="2013_05 - May 2013 - LNG page 38" href="http://viewer.zmags.com/publication/6b74b32c?page=38"> Continued from page 36 stroke bike oils today nee</a>
<a title="2013_05 - May 2013 - LNG page 39" href="http://viewer.zmags.com/publication/6b74b32c?page=39"> The First True Multi-Vehicle ATF! </a>
<a title="2013_05 - May 2013 - LNG page 40" href="http://viewer.zmags.com/publication/6b74b32c?page=40"> BIG IDEAS AT PINNACLE OIL 40 MAY 201</a>
<a title="2013_05 - May 2013 - LNG page 41" href="http://viewer.zmags.com/publication/6b74b32c?page=41"> BY RICHARD BEERCHECK I n </a>
<a title="2013_05 - May 2013 - LNG page 42" href="http://viewer.zmags.com/publication/6b74b32c?page=42"> gallons of tank storage, with an additional 250,0</a>
<a title="2013_05 - May 2013 - LNG page 43" href="http://viewer.zmags.com/publication/6b74b32c?page=43"> UCON™ OSP Base Fluids PAGs and Hydrocarbon Oils </a>
<a title="2013_05 - May 2013 - LNG page 44" href="http://viewer.zmags.com/publication/6b74b32c?page=44"> Continued from page 42 The plant has six automat</a>
<a title="2013_05 - May 2013 - LNG page 45" href="http://viewer.zmags.com/publication/6b74b32c?page=45"> mass-fill technology.” Kimball Morris added, “</a>
<a title="2013_05 - May 2013 - LNG page 46" href="http://viewer.zmags.com/publication/6b74b32c?page=46"> Too Many Choices? With Six Motor Oil Tiers, Ret</a>
<a title="2013_05 - May 2013 - LNG page 47" href="http://viewer.zmags.com/publication/6b74b32c?page=47"> HollyFrontier, the secure choice to leverage tomo</a>
<a title="2013_05 - May 2013 - LNG page 48" href="http://viewer.zmags.com/publication/6b74b32c?page=48"> Continued from page 46 product to capture market</a>
<a title="2013_05 - May 2013 - LNG page 49" href="http://viewer.zmags.com/publication/6b74b32c?page=49"> Today: Six Tiers ,,, Or More? Price Per </a>
<a title="2013_05 - May 2013 - LNG page 50" href="http://viewer.zmags.com/publication/6b74b32c?page=50"> Continued from page 49 “marketing term” signifyi</a>
<a title="2013_05 - May 2013 - LNG page 51" href="http://viewer.zmags.com/publication/6b74b32c?page=51"> A STRONGER BASE. FOR EVERY APPLICATION. </a>
<a title="2013_05 - May 2013 - LNG page 52" href="http://viewer.zmags.com/publication/6b74b32c?page=52"> When you put all the leading manufacturers' br</a>
<a title="2013_05 - May 2013 - LNG page 53" href="http://viewer.zmags.com/publication/6b74b32c?page=53"> Super High Mileage, Pennzoil, Valvoline and Valvo</a>
<a title="2013_05 - May 2013 - LNG page 54" href="http://viewer.zmags.com/publication/6b74b32c?page=54"> PRODUCT NEWS PRODUCT NEWS Chemetall's microemu</a>
<a title="2013_05 - May 2013 - LNG page 55" href="http://viewer.zmags.com/publication/6b74b32c?page=55"> </a>
<a title="2013_05 - May 2013 - LNG page 56" href="http://viewer.zmags.com/publication/6b74b32c?page=56"> Sma</a>
<a title="2013_05 - May 2013 - LNG page 57" href="http://viewer.zmags.com/publication/6b74b32c?page=57"> control at moderate to high coolant pressures. We</a>
<a title="2013_05 - May 2013 - LNG page 58" href="http://viewer.zmags.com/publication/6b74b32c?page=58"> </a>
<a title="2013_05 - May 2013 - LNG page 59" href="http://viewer.zmags.com/publication/6b74b32c?page=59"> Continued from page 57 Multiple colors help users</a>
<a title="2013_05 - May 2013 - LNG page 60" href="http://viewer.zmags.com/publication/6b74b32c?page=60"> PLACES'N'FACES PLACES'N'FACES Fast Lubes a $9.8B</a>
<a title="2013_05 - May 2013 - LNG page 61" href="http://viewer.zmags.com/publication/6b74b32c?page=61"> infineum.com/marine Spend</a>
<a title="2013_05 - May 2013 - LNG page 62" href="http://viewer.zmags.com/publication/6b74b32c?page=62"> Continued from page 60 PAO is used to make syn- t</a>
<a title="2013_05 - May 2013 - LNG page 63" href="http://viewer.zmags.com/publication/6b74b32c?page=63"> </a>
<a title="2013_05 - May 2013 - LNG page 64" href="http://viewer.zmags.com/publication/6b74b32c?page=64"> Retooled for 2013 Lubricants Industry Factbook </a>
<a title="2013_05 - May 2013 - LNG page 65" href="http://viewer.zmags.com/publication/6b74b32c?page=65"> Continued from page 62 annual capacity of 32,000 </a>
<a title="2013_05 - May 2013 - LNG page 66" href="http://viewer.zmags.com/publication/6b74b32c?page=66"> I N D E X O F A D V E R T I S E R S Acme-</a>
<a title="2013_05 - May 2013 - LNG page 67" href="http://viewer.zmags.com/publication/6b74b32c?page=67"> Our additives are designed to keep any indu</a>
<a title="2013_05 - May 2013 - LNG page 68" href="http://viewer.zmags.com/publication/6b74b32c?page=68"> BASE OIL REPORT Looks Like a Busy May U. </a>
<a title="2013_05 - May 2013 - LNG page 69" href="http://viewer.zmags.com/publication/6b74b32c?page=69"> Where All the Pieces Fall Into Place Let's face </a>
<a title="2013_05 - May 2013 - LNG page 70" href="http://viewer.zmags.com/publication/6b74b32c?page=70"> YOUR BUSINESS Go Slow Until You Know </a>
<a title="2013_05 - May 2013 - LNG page 71" href="http://viewer.zmags.com/publication/6b74b32c?page=71"> COMING SOON HEROES OF PROTE</a>
<a title="2013_05 - May 2013 - LNG page 72" href="http://viewer.zmags.com/publication/6b74b32c?page=72"> With Experience Comes Solutions De</a>