MAY 2013 VOL. 19 ISSUE 5
Ergon's HyVolt Insulating Oils have been helping you
keep the lights on for over 30 years.
Consistent products with consistent results.
ergonnsa.com | 601-933-3000 (+1 outside US)
ergoneurope.com | + 32 2 351 23 75
More than bragging rights!
s Steve Swedberg writes, lubricant
companies that are tapping alterna-
tive energy sources are gaining
more than bragging rights. They are lower-
ing their energy costs or bringing in cold,
hard cash; they're gaining favorable tax
treatment and incentives from local, state
and federal governments; customers are
paying favorable attention; and yes, they
do get to brag a little.
Ultrachem, in New Castle, Del., is meeti MAY 2013 VOL. 19 ISSUE 5 Three El
ELECTRIFYING Ergon's HyVolt Insulating Oils have
PUBLISHER'S LETTER More than bragging rights!
MAY 2013 VOL. 19 ISSUE 5 TABLE OF CONT
How will your product deliver the performance a
AUTOMOTIVE Your Mileage May Vary D
supplying the world with innovation It starts w
AUTOMOTIVE Fast forward to to
AUTOMOTIVE Continued from page 8
Additives to Transform Lubricant Technologies D
Continued from page 10 my at the current 27.5 mpg
NEED TO KNOW But there's a market for it ...
people who drive old cars that burn a lot of oil
BY STEVE SWEDBERG Energy: Intensive A
sales and marketing, said they had been thinking
The plant, he noted, is locat- ed about three and
Blending Heavy-Duty Lubricants The GLOB
Continued from page 18
F ounded in 1971, South Atlantic Se
R erefining capacity in the
Environmental Services (which is adopt- ing the n
Kline's Kumar enumerated in his webi- nar. These
A world of testing behind your success Lubrizol'
Oil and Water — Don't Mix 26 MAY 20
T he Deepwater
Clean Water act of 1990, and will result in fines
No Sheen or Slick EPA, the U.S. Coast Guard and T
Continued from page 29 Making the Change The bes
Our tractor fluid packages
By Boris Kamchev A Fork in the Road fo
2010 or newer: 3% 1994 or older: 23% U.S
Rise to New Heights Motiva STAR Base O
U.S. Customers Want Engine Protection, Qual
ADDITIVES FOR WATER-MISCIBLE APPLICATIONS.
Continued from page 36 stroke bike oils today nee
The First True Multi-Vehicle ATF!
BIG IDEAS AT PINNACLE OIL 40 MAY 201
BY RICHARD BEERCHECK I n
gallons of tank storage, with an additional 250,0
UCON™ OSP Base Fluids PAGs and Hydrocarbon Oils
Continued from page 42 The plant has six automat
mass-fill technology.” Kimball Morris added, “
Too Many Choices? With Six Motor Oil Tiers, Ret
HollyFrontier, the secure choice to leverage tomo
Continued from page 46 product to capture market
Today: Six Tiers ,,, Or More? Price Per
Continued from page 49 “marketing term” signifyi
A STRONGER BASE. FOR EVERY APPLICATION.
When you put all the leading manufacturers' br
Super High Mileage, Pennzoil, Valvoline and Valvo
PRODUCT NEWS PRODUCT NEWS Chemetall's microemu
control at moderate to high coolant pressures. We
Continued from page 57 Multiple colors help users
PLACES'N'FACES PLACES'N'FACES Fast Lubes a $9.8B
Continued from page 60 PAO is used to make syn- t
Retooled for 2013 Lubricants Industry Factbook
Continued from page 62 annual capacity of 32,000
I N D E X O F A D V E R T I S E R S Acme-
Our additives are designed to keep any indu
BASE OIL REPORT Looks Like a Busy May U.
Where All the Pieces Fall Into Place Let's face
YOUR BUSINESS Go Slow Until You Know
COMING SOON HEROES OF PROTE
With Experience Comes Solutions De