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<br /> ENSURING SAFER VEHICLES AND HIGHWAYS WITH ADVANCED DESIGN AND TECHNOLOGY<br /> A TRAFFIC TECHNOLOGY INTERNATIONAL PUBLICATION JANUARY 2010<br /> Driven by<br /> distraction<br /> The world's leading expert on<br /> driver distraction focuses on<br /> one of traffic safety's increasingly<br /> dangerous problems<br /> David Ward<br /> The FIA Foundation's director general<br /> reflects on the Moscow Ministerial<br /> Breaking the rule<br /> Could the Vienna Convention stifle<br /> safety innovations in the future?<br /> DrWernerStruth Lightbrigade ESF2009<br /> Why Bosch's safety chief<br /> is excited by the future of<br /> driver assistance systems<br /> The impact of next-<br /> generation automotive<br /> lighting on saving lives<br /> Stripping down<br /> Mercedes-Benz's<br /> experimental vehicle<br /> <br /> Av<a title="Vision Zero International January 2010 page 1" href="http://viewer.zmags.com/publication/6c264a63?page=1"> ENSURING SAFER VEHICLES AND HIGHWAYS WITH ADVANCE</a> <a title="Vision Zero International January 2010 page 2" href="http://viewer.zmags.com/publication/6c264a63?page=2"> Avoiding rear-end collisions? Yes The Predictive </a> <a title="Vision Zero International January 2010 page 3" href="http://viewer.zmags.com/publication/6c264a63?page=3"> Contents 20 </a> <a title="Vision Zero International January 2010 page 4" href="http://viewer.zmags.com/publication/6c264a63?page=4"> CONTENTS D HIGHWAYSWIT ENSURING SAF</a> <a title="Vision Zero International January 2010 page 5" href="http://viewer.zmags.com/publication/6c264a63?page=5"> Driving You Safely: ContiGuard® Preventing acci</a> <a title="Vision Zero International January 2010 page 6" href="http://viewer.zmags.com/publication/6c264a63?page=6"> COVER STORY: DRIVER DISTRACTION </a> <a title="Vision Zero International January 2010 page 7" href="http://viewer.zmags.com/publication/6c264a63?page=7"> COVER STORY: DRIVER DISTRACTION </a> <a title="Vision Zero International January 2010 page 8" href="http://viewer.zmags.com/publication/6c264a63?page=8"> Bad tyres are among the most frequent technical c</a> <a title="Vision Zero International January 2010 page 9" href="http://viewer.zmags.com/publication/6c264a63?page=9"> COVER STORY: DRIVER DISTRACTION for safe driv</a> <a title="Vision Zero International January 2010 page 10" href="http://viewer.zmags.com/publication/6c264a63?page=10"> COVER STORY: DRIVER DISTRACTION it can be int</a> <a title="Vision Zero International January 2010 page 11" href="http://viewer.zmags.com/publication/6c264a63?page=11"> COVER STORY: DRIVER DISTRACTION A recent Vir</a> <a title="Vision Zero International January 2010 page 12" href="http://viewer.zmags.com/publication/6c264a63?page=12"> COVER STORY: DRIVER DISTRACTION </a> <a title="Vision Zero International January 2010 page 13" href="http://viewer.zmags.com/publication/6c264a63?page=13"> COVER STORY: DRIVER DISTRACTION effectiveness</a> <a title="Vision Zero International January 2010 page 14" href="http://viewer.zmags.com/publication/6c264a63?page=14"> COVER STORY: DRIVER DISTRACTION the vehicle a</a> <a title="Vision Zero International January 2010 page 15" href="http://viewer.zmags.com/publication/6c264a63?page=15"> </a> <a title="Vision Zero International January 2010 page 16" href="http://viewer.zmags.com/publication/6c264a63?page=16"> SAFETY CHECK Looking into distraction Ford e</a> <a title="Vision Zero International January 2010 page 17" href="http://viewer.zmags.com/publication/6c264a63?page=17"> Ed DeSmet is one of Ford’s experts on restraint s</a> <a title="Vision Zero International January 2010 page 18" href="http://viewer.zmags.com/publication/6c264a63?page=18"> SAFETY CHECK Angelonyour shoulders “Advanced </a> <a title="Vision Zero International January 2010 page 19" href="http://viewer.zmags.com/publication/6c264a63?page=19"> system then determines whether or not there is en</a> <a title="Vision Zero International January 2010 page 20" href="http://viewer.zmags.com/publication/6c264a63?page=20"> SAFETY CHECK Danger on two wheels In Europe,</a> <a title="Vision Zero International January 2010 page 21" href="http://viewer.zmags.com/publication/6c264a63?page=21"> SAFETY CHECK Hydra</a> <a title="Vision Zero International January 2010 page 22" href="http://viewer.zmags.com/publication/6c264a63?page=22"> DAVID WARD </a> <a title="Vision Zero International January 2010 page 23" href="http://viewer.zmags.com/publication/6c264a63?page=23"> P o ow g a g s ccess s G oba</a> <a title="Vision Zero International January 2010 page 24" href="http://viewer.zmags.com/publication/6c264a63?page=24"> DAVID WARD speed, so new roads end up having </a> <a title="Vision Zero International January 2010 page 25" href="http://viewer.zmags.com/publication/6c264a63?page=25"> DAVID WARD managerial point of view. “Intrins</a> <a title="Vision Zero International January 2010 page 26" href="http://viewer.zmags.com/publication/6c264a63?page=26"> AUTOMOTIVE LIGHTING Streets ahead Ca make s a e</a> <a title="Vision Zero International January 2010 page 27" href="http://viewer.zmags.com/publication/6c264a63?page=27"> T </a> <a title="Vision Zero International January 2010 page 28" href="http://viewer.zmags.com/publication/6c264a63?page=28"> AUTOMOTIVE LIGHTING the road and even incline</a> <a title="Vision Zero International January 2010 page 29" href="http://viewer.zmags.com/publication/6c264a63?page=29"> “vehicles fitted with adaptive front lighting sys</a> <a title="Vision Zero International January 2010 page 30" href="http://viewer.zmags.com/publication/6c264a63?page=30"> AUTOMOTIVE LIGHTING The survey said… ›› A surv</a> <a title="Vision Zero International January 2010 page 31" href="http://viewer.zmags.com/publication/6c264a63?page=31"> LED lighting. “I think when DRL becomes mandatory</a> <a title="Vision Zero International January 2010 page 32" href="http://viewer.zmags.com/publication/6c264a63?page=32"> DR WERNER STRUTH It’s only just begun… With t</a> <a title="Vision Zero International January 2010 page 33" href="http://viewer.zmags.com/publication/6c264a63?page=33"> DR WERNER STRUTH </a> <a title="Vision Zero International January 2010 page 34" href="http://viewer.zmags.com/publication/6c264a63?page=34"> DR WERNER STRUTH example of this is Bosch's n</a> <a title="Vision Zero International January 2010 page 35" href="http://viewer.zmags.com/publication/6c264a63?page=35"> Consumer awareness ›› Bosch studies show that two</a> <a title="Vision Zero International January 2010 page 36" href="http://viewer.zmags.com/publication/6c264a63?page=36"> AUTONOMOUS RULES There to be broken? In 1968 wh</a> <a title="Vision Zero International January 2010 page 37" href="http://viewer.zmags.com/publication/6c264a63?page=37"> EXPECT AUTONOMOUS SYSTEMS THAT THE RESPONSIBI</a> <a title="Vision Zero International January 2010 page 38" href="http://viewer.zmags.com/publication/6c264a63?page=38"> AUTONOMOUS RULES “ALL OF TH</a> <a title="Vision Zero International January 2010 page 39" href="http://viewer.zmags.com/publication/6c264a63?page=39"> control of their vehicles in the immediate and fo</a> <a title="Vision Zero International January 2010 page 40" href="http://viewer.zmags.com/publication/6c264a63?page=40"> Delayed reaction DEVELOPMENT DELAYS AUTHOR BYRO</a> <a title="Vision Zero International January 2010 page 41" href="http://viewer.zmags.com/publication/6c264a63?page=41"> 30 years. GM also tried double-panel roofs, while</a> <a title="Vision Zero International January 2010 page 42" href="http://viewer.zmags.com/publication/6c264a63?page=42"> case directly to members of Congress – or submitt</a> <a title="Vision Zero International January 2010 page 43" href="http://viewer.zmags.com/publication/6c264a63?page=43"> </a> <a title="Vision Zero International January 2010 page 44" href="http://viewer.zmags.com/publication/6c264a63?page=44"> OE FOCUS: DAIMLER </a> <a title="Vision Zero International January 2010 page 45" href="http://viewer.zmags.com/publication/6c264a63?page=45"> OE FOCUS: DAIMLER Safety conscious He’s at odds</a> <a title="Vision Zero International January 2010 page 46" href="http://viewer.zmags.com/publication/6c264a63?page=46"> OE FOCUS: DAIMLER percentile sizes were all s</a> <a title="Vision Zero International January 2010 page 47" href="http://viewer.zmags.com/publication/6c264a63?page=47"> Braking Bag Described as a braking parachute for </a> <a title="Vision Zero International January 2010 page 48" href="http://viewer.zmags.com/publication/6c264a63?page=48"> OE FOCUS: DAIMLER Belt Bag A development of t</a> <a title="Vision Zero International January 2010 page 49" href="http://viewer.zmags.com/publication/6c264a63?page=49"> PRE-SAFE Structure Developed in conjunction with </a> <a title="Vision Zero International January 2010 page 50" href="http://viewer.zmags.com/publication/6c264a63?page=50"> SMALL VEHICLES The risi</a> <a title="Vision Zero International January 2010 page 51" href="http://viewer.zmags.com/publication/6c264a63?page=51"> SMALL VEHICLES Time Pelvis acceleration Th</a> <a title="Vision Zero International January 2010 page 52" href="http://viewer.zmags.com/publication/6c264a63?page=52"> SMALL VEHICLES </a> <a title="Vision Zero International January 2010 page 53" href="http://viewer.zmags.com/publication/6c264a63?page=53"> </a> <a title="Vision Zero International January 2010 page 54" href="http://viewer.zmags.com/publication/6c264a63?page=54"> FARID BENDJELLAL Handle with care Although safe</a> <a title="Vision Zero International January 2010 page 55" href="http://viewer.zmags.com/publication/6c264a63?page=55"> FARID BENDJELLAL “Continuous improvement of </a> <a title="Vision Zero International January 2010 page 56" href="http://viewer.zmags.com/publication/6c264a63?page=56"> FARID BENDJELLAL properly used, a child restr</a> <a title="Vision Zero International January 2010 page 57" href="http://viewer.zmags.com/publication/6c264a63?page=57"> “CHILD SAFETY IS A HIGHLY REGULATED AREA WI</a> <a title="Vision Zero International January 2010 page 58" href="http://viewer.zmags.com/publication/6c264a63?page=58"> AFFORDABILITY The promise of c</a> <a title="Vision Zero International January 2010 page 59" href="http://viewer.zmags.com/publication/6c264a63?page=59"> by the EU commission show that significant benefits</a> <a title="Vision Zero International January 2010 page 60" href="http://viewer.zmags.com/publication/6c264a63?page=60"> SEATS AND RESTRAINTS Reinventing the seat and b</a> <a title="Vision Zero International January 2010 page 61" href="http://viewer.zmags.com/publication/6c264a63?page=61"> within a seatbelt, rather than the other way arou</a> <a title="Vision Zero International January 2010 page 62" href="http://viewer.zmags.com/publication/6c264a63?page=62"> SEATS AND RESTRAINTS onl</a> <a title="Vision Zero International January 2010 page 63" href="http://viewer.zmags.com/publication/6c264a63?page=63"> SEATS AND RESTRAINTS it allows the effective </a> <a title="Vision Zero International January 2010 page 64" href="http://viewer.zmags.com/publication/6c264a63?page=64"> Active safety measure Researchers be eve he use</a> <a title="Vision Zero International January 2010 page 65" href="http://viewer.zmags.com/publication/6c264a63?page=65"> T he use of</a> <a title="Vision Zero International January 2010 page 66" href="http://viewer.zmags.com/publication/6c264a63?page=66"> ALCOHOL INTERLOCKS “ALCOHOL IN</a> <a title="Vision Zero International January 2010 page 67" href="http://viewer.zmags.com/publication/6c264a63?page=67"> BE SURE. BE SAFE. The ALCOLOCK™ V3 measures the b</a> <a title="Vision Zero International January 2010 page 68" href="http://viewer.zmags.com/publication/6c264a63?page=68"> INDIRECT TPMS A surprisingly large number o</a> <a title="Vision Zero International January 2010 page 69" href="http://viewer.zmags.com/publication/6c264a63?page=69"> The solution available on Audi cars is software- </a> <a title="Vision Zero International January 2010 page 70" href="http://viewer.zmags.com/publication/6c264a63?page=70"> INDIRECT TPMS “NIRA IS DRAWING ON ITS EX</a> <a title="Vision Zero International January 2010 page 71" href="http://viewer.zmags.com/publication/6c264a63?page=71"> Innovative semiconductor solutions for improved s</a> <a title="Vision Zero International January 2010 page 72" href="http://viewer.zmags.com/publication/6c264a63?page=72"> ADAS SENSORS Visual effect Vehicles in the futu</a> <a title="Vision Zero International January 2010 page 73" href="http://viewer.zmags.com/publication/6c264a63?page=73"> ADAS SENSORS easier for the driver to verify </a> <a title="Vision Zero International January 2010 page 74" href="http://viewer.zmags.com/publication/6c264a63?page=74"> TRAFFIC VIEW J </a> <a title="Vision Zero International January 2010 page 75" href="http://viewer.zmags.com/publication/6c264a63?page=75"> TRAFFIC VIEW Information is power Versavel bel</a> <a title="Vision Zero International January 2010 page 76" href="http://viewer.zmags.com/publication/6c264a63?page=76"> SAEDNVESORRTIDSEMVELNOTPFMEANTTURE Combination t</a> <a title="Vision Zero International January 2010 page 77" href="http://viewer.zmags.com/publication/6c264a63?page=77"> ADVERTISEMENT FEATURE (such as a curve), as w</a> <a title="Vision Zero International January 2010 page 78" href="http://viewer.zmags.com/publication/6c264a63?page=78"> ADVERTISEMENT FEATURE standard</a> <a title="Vision Zero International January 2010 page 79" href="http://viewer.zmags.com/publication/6c264a63?page=79"> From The DIreCTor oF “The worLD oF TrAFFIC vIDeo </a> <a title="Vision Zero International January 2010 page 80" href="http://viewer.zmags.com/publication/6c264a63?page=80"> BULLETIN BOARD Biker Mate: low-cost lifesaver</a> <a title="Vision Zero International January 2010 page 81" href="http://viewer.zmags.com/publication/6c264a63?page=81"> 1 out of 4 car accidents are side collisions*</a> <a title="Vision Zero International January 2010 page 82" href="http://viewer.zmags.com/publication/6c264a63?page=82"> FINE IN CONCEPT “NEUROLOGICAL DE</a> <a title="Vision Zero International January 2010 page 83" href="http://viewer.zmags.com/publication/6c264a63?page=83"> </a> <a title="Vision Zero International January 2010 page 84" href="http://viewer.zmags.com/publication/6c264a63?page=84"> © TRW Automotive 2009 WE PUT THE THINKING IN SAF</a>