MSR 01 2019 (Jan)

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NAMM SHOW ISSUE NAMM SHOW ISSUE NAMM SHOW ISSUE NAMM SHOW ISSUE NAMM SHOW ISSUE THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS January 2019 Volume 36, No. 1 ’s Grand Renaissance RETAILER’S INITIATIVES PAYING OFF HANDSOMELY y Brian BerkB Just a few years ago, Guitar Center Inc. was a different retailer. BE SURE TO WATCH msretailer.com/conventiontv-at-namm-2019 Simply stated, it had some issues it needed to ﬁx. But today, under the expert tutelage of president and CEO Ron Japinga; senior vice president, chief marketing and communications ofﬁcer Jeannine D’Addario; several other executives; and its associates, Guitar Center is now ﬁring on most cylinders. The future looks bright for Guitar Center in many ways. Perhaps more importantly, Guitar Center’s success could be a great s<a title="MSR 01 2019 (Jan) page 1" href="http://viewer.zmags.com/publication/6c605aa2?page=1"> </a> <a title="MSR 01 2019 (Jan) page 2" href="http://viewer.zmags.com/publication/6c605aa2?page=2"> NAMM SHOW ISSUE NAMM SHOW ISSUE NAMM SHOW ISSU</a> <a title="MSR 01 2019 (Jan) page 3" href="http://viewer.zmags.com/publication/6c605aa2?page=3"> The Yamaha Sonogenic is held like a guitar. It gi</a> <a title="MSR 01 2019 (Jan) page 4" href="http://viewer.zmags.com/publication/6c605aa2?page=4"> LATEST z Buz Night of Worship Celebrates a Dec</a> <a title="MSR 01 2019 (Jan) page 5" href="http://viewer.zmags.com/publication/6c605aa2?page=5"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 01 2019 (Jan) page 6" href="http://viewer.zmags.com/publication/6c605aa2?page=6"> </a> <a title="MSR 01 2019 (Jan) page 7" href="http://viewer.zmags.com/publication/6c605aa2?page=7"> EDITORIAL The State of the Industry Is Strong </a> <a title="MSR 01 2019 (Jan) page 8" href="http://viewer.zmags.com/publication/6c605aa2?page=8"> EVERYTHING IN BETWEEN. UNLOCK NEW SOUNDS WITH TH</a> <a title="MSR 01 2019 (Jan) page 9" href="http://viewer.zmags.com/publication/6c605aa2?page=9"> LATEST z Buz MusicNomad Gives Back MusicNo</a> <a title="MSR 01 2019 (Jan) page 10" href="http://viewer.zmags.com/publication/6c605aa2?page=10"> BRING THE PAR PORTABLE ACTIVE TWO</a> <a title="MSR 01 2019 (Jan) page 11" href="http://viewer.zmags.com/publication/6c605aa2?page=11"> LATEST z Buz Golden Anniversary for Morley </a> <a title="MSR 01 2019 (Jan) page 12" href="http://viewer.zmags.com/publication/6c605aa2?page=12"> Myambition is to share my passion with other musi</a> <a title="MSR 01 2019 (Jan) page 13" href="http://viewer.zmags.com/publication/6c605aa2?page=13"> LATEST z Buz Hal Leonard Named U.S. Remo Marke</a> <a title="MSR 01 2019 (Jan) page 14" href="http://viewer.zmags.com/publication/6c605aa2?page=14"> LATEST z Buz Letter to the Editor Brian, T</a> <a title="MSR 01 2019 (Jan) page 15" href="http://viewer.zmags.com/publication/6c605aa2?page=15"> 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70" href="http://viewer.zmags.com/publication/6c605aa2?page=70"> wanted to become a singer. 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