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<br /> <br /> <br /> <br /> <br /> Vol. 27, No. 6 December/January 2012<br /> Oh Boy! Craft Kits Get Creative<br /> to Expand Their Demographic<br /> T<br /> he arts and crafts category has long captured the interests of tween<br /> girls with make-your-own jewelry and accessory kits. With this suc-<br /> cess comes the challenge of producing new items with fresh takes for<br /> the category and keeping up with tween fashion trends. Alex, among other<br /> companies manufacturing products in the category, has turned to uncon-<br /> ventional materials as the basis of its new fashion kits. Alex is introducing<br /> five kits this year that use duct tape to make accessories, including All Duct<br /> Out to make belts, jewelry, headbands, glasses, and a purse.<br /> Some companies are trying to capture a new audience: boys. Retailer<br /> Karen Barwick, owner of Boomerang Toys in Manhattan and Staten Island,<b<a title="The Toy Book December/January 2012 page 1" href="http://viewer.zmags.com/publication/6d173223?page=1"> </a> <a title="The Toy Book December/January 2012 page 2" href="http://viewer.zmags.com/publication/6d173223?page=2"> </a> <a title="The Toy Book December/January 2012 page 3" href="http://viewer.zmags.com/publication/6d173223?page=3"> </a> <a title="The Toy Book December/January 2012 page 4" href="http://viewer.zmags.com/publication/6d173223?page=4"> </a> <a title="The Toy Book December/January 2012 page 5" href="http://viewer.zmags.com/publication/6d173223?page=5"> Vol. 27, No. 6 December/January 2012 O</a> <a title="The Toy Book December/January 2012 page 6" href="http://viewer.zmags.com/publication/6d173223?page=6"> </a> <a title="The Toy Book December/January 2012 page 7" href="http://viewer.zmags.com/publication/6d173223?page=7"> </a> <a title="The Toy Book December/January 2012 page 8" href="http://viewer.zmags.com/publication/6d173223?page=8"> table of contents table December/January 2012 Dep</a> <a title="The Toy Book December/January 2012 page 9" href="http://viewer.zmags.com/publication/6d173223?page=9"> Viewpoint Editor's The Toy </a> <a title="The Toy Book December/January 2012 page 10" href="http://viewer.zmags.com/publication/6d173223?page=10"> STAT SHOT TOP 10 FAMILY ENTERTAINMENT & CA</a> <a title="The Toy Book December/January 2012 page 11" href="http://viewer.zmags.com/publication/6d173223?page=11"> DECEMBER/JANUARY 2012 </a> <a title="The Toy Book December/January 2012 page 12" href="http://viewer.zmags.com/publication/6d173223?page=12"> Perspectives Toy Industry Association Optimizing</a> <a title="The Toy Book December/January 2012 page 13" href="http://viewer.zmags.com/publication/6d173223?page=13"> </a> <a title="The Toy Book December/January 2012 page 14" href="http://viewer.zmags.com/publication/6d173223?page=14"> Update Industry FanTOYstic Fact Babar, which re</a> <a title="The Toy Book December/January 2012 page 15" href="http://viewer.zmags.com/publication/6d173223?page=15"> KOELNMESSE PARTNERS WITH TJPA TO CO-HOST CHINA KI</a> <a title="The Toy Book December/January 2012 page 16" href="http://viewer.zmags.com/publication/6d173223?page=16"> Memo Marketing Pumping </a> <a title="The Toy Book December/January 2012 page 17" href="http://viewer.zmags.com/publication/6d173223?page=17"> Social Media Talking S o</a> <a title="The Toy Book December/January 2012 page 18" href="http://viewer.zmags.com/publication/6d173223?page=18"> Profile Property Licensor: Mind Candy Main Char</a> <a title="The Toy Book December/January 2012 page 19" href="http://viewer.zmags.com/publication/6d173223?page=19"> University Games Are you ready to take </a> <a title="The Toy Book December/January 2012 page 20" href="http://viewer.zmags.com/publication/6d173223?page=20"> Velkommen Welcome to ようこそ Nuremberg Toy Fair Κα</a> <a title="The Toy Book December/January 2012 page 21" href="http://viewer.zmags.com/publication/6d173223?page=21"> Welcome to Nuremberg! by Ernst Kick, CEO of Nurem</a> <a title="The Toy Book December/January 2012 page 22" href="http://viewer.zmags.com/publication/6d173223?page=22"> Nuremberg Toy Fair: Where the World Shops - a </a> <a title="The Toy Book December/January 2012 page 23" href="http://viewer.zmags.com/publication/6d173223?page=23"> and the range of products offered to th</a> <a title="The Toy Book December/January 2012 page 24" href="http://viewer.zmags.com/publication/6d173223?page=24"> Reinventing the Wheels The May Cheong Group Celeb</a> <a title="The Toy Book December/January 2012 page 25" href="http://viewer.zmags.com/publication/6d173223?page=25"> make them look like real cars, not cartoon versio</a> <a title="The Toy Book December/January 2012 page 26" href="http://viewer.zmags.com/publication/6d173223?page=26"> Nuremberg Toy Fair 2012 T he Ner</a> <a title="The Toy Book December/January 2012 page 27" href="http://viewer.zmags.com/publication/6d173223?page=27"> </a> <a title="The Toy Book December/January 2012 page 28" href="http://viewer.zmags.com/publication/6d173223?page=28"> Nuremberg Toy Fair 2012 P layWow To</a> <a title="The Toy Book December/January 2012 page 29" href="http://viewer.zmags.com/publication/6d173223?page=29"> </a> <a title="The Toy Book December/January 2012 page 30" href="http://viewer.zmags.com/publication/6d173223?page=30"> Nuremberg Toy Fair 2012 S imply De</a> <a title="The Toy Book December/January 2012 page 31" href="http://viewer.zmags.com/publication/6d173223?page=31"> </a> <a title="The Toy Book December/January 2012 page 32" href="http://viewer.zmags.com/publication/6d173223?page=32"> Nuremberg Toy Fair 2012 Straight from the Land of</a> <a title="The Toy Book December/January 2012 page 33" href="http://viewer.zmags.com/publication/6d173223?page=33"> </a> <a title="The Toy Book December/January 2012 page 34" href="http://viewer.zmags.com/publication/6d173223?page=34"> Nuremberg Toy Fair 2012 M aisto</a> <a title="The Toy Book December/January 2012 page 35" href="http://viewer.zmags.com/publication/6d173223?page=35"> </a> <a title="The Toy Book December/January 2012 page 36" href="http://viewer.zmags.com/publication/6d173223?page=36"> Nuremberg Toy Fair 2012 A ppMates</a> <a title="The Toy Book December/January 2012 page 37" href="http://viewer.zmags.com/publication/6d173223?page=37"> I mperial Toy debuts new licensed and propri</a> <a title="The Toy Book December/January 2012 page 38" href="http://viewer.zmags.com/publication/6d173223?page=38"> Nuremberg Toy Fair 2012 G eosp</a> <a title="The Toy Book December/January 2012 page 39" href="http://viewer.zmags.com/publication/6d173223?page=39"> </a> <a title="The Toy Book December/January 2012 page 40" href="http://viewer.zmags.com/publication/6d173223?page=40"> Nuremberg Toy Fair 2012 B attle bore</a> <a title="The Toy Book December/January 2012 page 41" href="http://viewer.zmags.com/publication/6d173223?page=41"> </a> <a title="The Toy Book December/January 2012 page 42" href="http://viewer.zmags.com/publication/6d173223?page=42"> Nuremberg Toy Fair 2012 D o</a> <a title="The Toy Book December/January 2012 page 43" href="http://viewer.zmags.com/publication/6d173223?page=43"> Stars to Bedtime C loud B highlights</a> <a title="The Toy Book December/January 2012 page 44" href="http://viewer.zmags.com/publication/6d173223?page=44"> Nuremberg Toy Fair 2012 B oikido</a> <a title="The Toy Book December/January 2012 page 45" href="http://viewer.zmags.com/publication/6d173223?page=45"> High IntenCity Is Charming C harm </a> <a title="The Toy Book December/January 2012 page 46" href="http://viewer.zmags.com/publication/6d173223?page=46"> Nuremberg Toy Fair 2012 Aeromax Plays Pretend Fir</a> <a title="The Toy Book December/January 2012 page 47" href="http://viewer.zmags.com/publication/6d173223?page=47"> Alex Goes to Town with New Products A </a> <a title="The Toy Book December/January 2012 page 48" href="http://viewer.zmags.com/publication/6d173223?page=48"> Nuremberg Toy Fair 2012 Dragon-i Toys Introduces </a> <a title="The Toy Book December/January 2012 page 49" href="http://viewer.zmags.com/publication/6d173223?page=49"> Mayfair Expands Its Games Portfolio I n Roc</a> <a title="The Toy Book December/January 2012 page 50" href="http://viewer.zmags.com/publication/6d173223?page=50"> Nuremberg Toy Fair 2012 BRB Internacional Shows N</a> <a title="The Toy Book December/January 2012 page 51" href="http://viewer.zmags.com/publication/6d173223?page=51"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book December/January 2012 page 52" href="http://viewer.zmags.com/publication/6d173223?page=52"> Nuremberg Toy Fair 2012 Pretty Ugly Expands Its</a> <a title="The Toy Book December/January 2012 page 53" href="http://viewer.zmags.com/publication/6d173223?page=53"> </a> <a title="The Toy Book December/January 2012 page 54" href="http://viewer.zmags.com/publication/6d173223?page=54"> Nuremberg Toy Fair 2012 Brookite Soars with New K</a> <a title="The Toy Book December/January 2012 page 55" href="http://viewer.zmags.com/publication/6d173223?page=55"> </a> <a title="The Toy Book December/January 2012 page 56" href="http://viewer.zmags.com/publication/6d173223?page=56"> Nuremberg Toy Fair 2012 Dig </a> <a title="The Toy Book December/January 2012 page 57" href="http://viewer.zmags.com/publication/6d173223?page=57"> </a> <a title="The Toy Book December/January 2012 page 58" href="http://viewer.zmags.com/publication/6d173223?page=58"> From Salzburg toYou A The Stadlbauer Grou</a> <a title="The Toy Book December/January 2012 page 59" href="http://viewer.zmags.com/publication/6d173223?page=59"> </a> <a title="The Toy Book December/January 2012 page 60" href="http://viewer.zmags.com/publication/6d173223?page=60"> Oh Boy! Craft Kits Get Creative by Melissa T</a> <a title="The Toy Book December/January 2012 page 61" href="http://viewer.zmags.com/publication/6d173223?page=61"> After seeing a gap for boys' products in t</a> <a title="The Toy Book December/January 2012 page 62" href="http://viewer.zmags.com/publication/6d173223?page=62"> Activities Kids ages 10 and up can create </a> <a title="The Toy Book December/January 2012 page 63" href="http://viewer.zmags.com/publication/6d173223?page=63"> </a> <a title="The Toy Book December/January 2012 page 64" href="http://viewer.zmags.com/publication/6d173223?page=64"> Activities Color, cut, shrink, customize,</a> <a title="The Toy Book December/January 2012 page 65" href="http://viewer.zmags.com/publication/6d173223?page=65"> With Crayola's Model Magic Presto Dots Wig</a> <a title="The Toy Book December/January 2012 page 66" href="http://viewer.zmags.com/publication/6d173223?page=66"> Marketing Memo, by Andy Marken conti</a> <a title="The Toy Book December/January 2012 page 67" href="http://viewer.zmags.com/publication/6d173223?page=67"> T HE DEFINITIVE INFORMATION S OURCE FOR T HE OY </a> <a title="The Toy Book December/January 2012 page 68" href="http://viewer.zmags.com/publication/6d173223?page=68"> NEWS INTERNATIONAL PLAYTHINGS TO DISTRIBUTE ELC P</a> <a title="The Toy Book December/January 2012 page 69" href="http://viewer.zmags.com/publication/6d173223?page=69"> HOSUNG'S ECO-BRANDS BREAK AWAY FROM COMPANY </a> <a title="The Toy Book December/January 2012 page 70" href="http://viewer.zmags.com/publication/6d173223?page=70"> ASTRA'S INSIGHTS Leveling the Playing Field </a> <a title="The Toy Book December/January 2012 page 71" href="http://viewer.zmags.com/publication/6d173223?page=71"> </a> <a title="The Toy Book December/January 2012 page 72" href="http://viewer.zmags.com/publication/6d173223?page=72"> Activities Becoming a knight is a snap</a> <a title="The Toy Book December/January 2012 page 73" href="http://viewer.zmags.com/publication/6d173223?page=73"> Kids can tear,</a> <a title="The Toy Book December/January 2012 page 74" href="http://viewer.zmags.com/publication/6d173223?page=74"> Naughty... Or Nice? Green Toys </a> <a title="The Toy Book December/January 2012 page 75" href="http://viewer.zmags.com/publication/6d173223?page=75"> Eco-Friendly Toys “Green” is a label that</a> <a title="The Toy Book December/January 2012 page 76" href="http://viewer.zmags.com/publication/6d173223?page=76"> The Life on Earth Tot Tower, from EEBOO, help</a> <a title="The Toy Book December/January 2012 page 77" href="http://viewer.zmags.com/publication/6d173223?page=77"> The environmentally friendly Hammer Snail </a> <a title="The Toy Book December/January 2012 page 78" href="http://viewer.zmags.com/publication/6d173223?page=78"> Getting a Read on Children's Publishing NE</a> <a title="The Toy Book December/January 2012 page 79" href="http://viewer.zmags.com/publication/6d173223?page=79"> Last year, 20-year- old Trevor Bayne be</a> <a title="The Toy Book December/January 2012 page 80" href="http://viewer.zmags.com/publication/6d173223?page=80"> WHAT'S NEW Beatles fans young and old </a> <a title="The Toy Book December/January 2012 page 81" href="http://viewer.zmags.com/publication/6d173223?page=81"> </a> <a title="The Toy Book December/January 2012 page 82" href="http://viewer.zmags.com/publication/6d173223?page=82"> International Toy News Celebrating Growth The</a> <a title="The Toy Book December/January 2012 page 83" href="http://viewer.zmags.com/publication/6d173223?page=83"> </a> <a title="The Toy Book December/January 2012 page 84" href="http://viewer.zmags.com/publication/6d173223?page=84"> International Toy News Update: The Japanese Toy M</a> <a title="The Toy Book December/January 2012 page 85" href="http://viewer.zmags.com/publication/6d173223?page=85"> registered by boys' toys, with Tomica and Plarail</a> <a title="The Toy Book December/January 2012 page 86" href="http://viewer.zmags.com/publication/6d173223?page=86"> How to Boost the Value of B </a> <a title="The Toy Book December/January 2012 page 87" href="http://viewer.zmags.com/publication/6d173223?page=87"> </a> <a title="The Toy Book December/January 2012 page 88" href="http://viewer.zmags.com/publication/6d173223?page=88"> Marketplace Industry 2012 Trade</a> <a title="The Toy Book December/January 2012 page 89" href="http://viewer.zmags.com/publication/6d173223?page=89"> Place a classified in Please contact </a> <a title="The Toy Book December/January 2012 page 90" href="http://viewer.zmags.com/publication/6d173223?page=90"> Flashback: December/January 1992 2.3. 1. 4. </a> <a title="The Toy Book December/January 2012 page 91" href="http://viewer.zmags.com/publication/6d173223?page=91"> </a> <a title="The Toy Book December/January 2012 page 92" href="http://viewer.zmags.com/publication/6d173223?page=92"> </a> <a title="The Toy Book December/January 2012 page 93" href="http://viewer.zmags.com/publication/6d173223?page=93"> </a> <a title="The Toy Book December/January 2012 page 94" href="http://viewer.zmags.com/publication/6d173223?page=94"> </a>