If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> sascom<br /> ®<br /> 2011<br /> fourth quarter<br /> Next-generation<br /> analytics:<br /> sas 9.3<br /> ®<br /> steps<br /> 4for fiNdiNg<br /> aNalytic taleNt<br /> War games<br /> Keeping combat<br /> supply lines open<br /> Macys.coM<br /> see what’s in store<br /> VP Kerem Tomak on how analytics helps<br /> engage customers, saving $500,000 annually<br /> HIGH-PERFORMANCE<br /> Big data has met its match.<br /> There's a better – and faster – way to get value from the constant barrage of big data that's been hitting you.<br /> SAS® High-Performance Computing simpli es the analysis of very large data sets so you can solve complex<br /> business problems with a triple whammy of advanced analytics, processing power and speed.<br /> SAS and EMC Greenplum are taking on big data in a big way.<br /> SAS High-Performance Analytics will soon be available on the EMC Green<a title="90434_singles.pdf page 1" href="http://viewer.zmags.com/publication/6e5bb328?page=1"> sascom </a> <a title="90434_singles.pdf page 2" href="http://viewer.zmags.com/publication/6e5bb328?page=2"> HIGH-PERFORMANCE Big data has met its match. </a> <a title="90434_singles.pdf page 3" href="http://viewer.zmags.com/publication/6e5bb328?page=3"> cOntents FoUrTH qUArTer 2011 cOVer 16macys.com:</a> <a title="90434_singles.pdf page 4" href="http://viewer.zmags.com/publication/6e5bb328?page=4"> editOr’s nOte Subscriptions to sascom are availa</a> <a title="90434_singles.pdf page 5" href="http://viewer.zmags.com/publication/6e5bb328?page=5"> cOlumn » BUSINeSS ANALyTICS Finders keepers F</a> <a title="90434_singles.pdf page 6" href="http://viewer.zmags.com/publication/6e5bb328?page=6"> BUSINeSS ANALyTICS Succeeding with analytics in</a> <a title="90434_singles.pdf page 7" href="http://viewer.zmags.com/publication/6e5bb328?page=7"> cOlumn » TeCH HIgHLIgHT WAyNe THoMPSoN, SAS</a> <a title="90434_singles.pdf page 8" href="http://viewer.zmags.com/publication/6e5bb328?page=8"> TeCH HIgHLIgHT get sas® best practices, suppor</a> <a title="90434_singles.pdf page 9" href="http://viewer.zmags.com/publication/6e5bb328?page=9"> can help compress detailed information into a pic</a> <a title="90434_singles.pdf page 10" href="http://viewer.zmags.com/publication/6e5bb328?page=10"> cOlumn » eMergINg TreNDS teasing out the need</a> <a title="90434_singles.pdf page 11" href="http://viewer.zmags.com/publication/6e5bb328?page=11"> ads are working, and we don’t know who to market </a> <a title="90434_singles.pdf page 12" href="http://viewer.zmags.com/publication/6e5bb328?page=12"> cOlumn » MANAgINg rISK seven predictions for </a> <a title="90434_singles.pdf page 13" href="http://viewer.zmags.com/publication/6e5bb328?page=13"> 3eRM INTegRATIoN. To optimize the organization’s </a> <a title="90434_singles.pdf page 14" href="http://viewer.zmags.com/publication/6e5bb328?page=14"> MANAgINg rISK 6 CUlTURe AND CHANge MANAgeM</a> <a title="90434_singles.pdf page 15" href="http://viewer.zmags.com/publication/6e5bb328?page=15"> cOlumn » PArTNer INSIgHTS automating analytic</a> <a title="90434_singles.pdf page 16" href="http://viewer.zmags.com/publication/6e5bb328?page=16"> PArTNer INSIgHTS 33 million household list. The </a> <a title="90434_singles.pdf page 17" href="http://viewer.zmags.com/publication/6e5bb328?page=17"> a surprising revenue Fraud prevention and</a> <a title="90434_singles.pdf page 18" href="http://viewer.zmags.com/publication/6e5bb328?page=18"> ACYS. 16 sascom fourth quarter 2011 </a> <a title="90434_singles.pdf page 19" href="http://viewer.zmags.com/publication/6e5bb328?page=19"> in store see what’s for customers Analyti</a> <a title="90434_singles.pdf page 20" href="http://viewer.zmags.com/publication/6e5bb328?page=20"> ending ‘one-size-fits-all’ marketing “We want to </a> <a title="90434_singles.pdf page 21" href="http://viewer.zmags.com/publication/6e5bb328?page=21"> analyses and insights to provide content, product</a> <a title="90434_singles.pdf page 22" href="http://viewer.zmags.com/publication/6e5bb328?page=22"> big data big challenges big opportunities An expe</a> <a title="90434_singles.pdf page 23" href="http://viewer.zmags.com/publication/6e5bb328?page=23"> moderated the discussion. What follows is a summa</a> <a title="90434_singles.pdf page 24" href="http://viewer.zmags.com/publication/6e5bb328?page=24"> big what type oF is your data? the “big</a> <a title="90434_singles.pdf page 25" href="http://viewer.zmags.com/publication/6e5bb328?page=25"> a growing torrent* </a> <a title="90434_singles.pdf page 26" href="http://viewer.zmags.com/publication/6e5bb328?page=26"> beautiful inForMation is Author and designer</a> <a title="90434_singles.pdf page 27" href="http://viewer.zmags.com/publication/6e5bb328?page=27"> Figure 1: This size comparison of the US budget n</a> <a title="90434_singles.pdf page 28" href="http://viewer.zmags.com/publication/6e5bb328?page=28"> BeFOre: McCandless was challenged by Wired magazi</a> <a title="90434_singles.pdf page 29" href="http://viewer.zmags.com/publication/6e5bb328?page=29"> between its various parts and functions. That, to</a> <a title="90434_singles.pdf page 30" href="http://viewer.zmags.com/publication/6e5bb328?page=30"> next-generation analytics Three key parts of the </a> <a title="90434_singles.pdf page 31" href="http://viewer.zmags.com/publication/6e5bb328?page=31"> A new report from Nucleus Research, </a> <a title="90434_singles.pdf page 32" href="http://viewer.zmags.com/publication/6e5bb328?page=32"> CloSeR To ReAl TIMe SaS High-Performance computin</a> <a title="90434_singles.pdf page 33" href="http://viewer.zmags.com/publication/6e5bb328?page=33"> In action: a leading marketing solutions company’</a> <a title="90434_singles.pdf page 34" href="http://viewer.zmags.com/publication/6e5bb328?page=34"> War “The combat environment is always changing, </a> <a title="90434_singles.pdf page 35" href="http://viewer.zmags.com/publication/6e5bb328?page=35"> Games Modernizing the Military supply chain Lockh</a> <a title="90434_singles.pdf page 36" href="http://viewer.zmags.com/publication/6e5bb328?page=36"> “SAS played a key role in the Expeditionary L</a> <a title="90434_singles.pdf page 37" href="http://viewer.zmags.com/publication/6e5bb328?page=37"> “I was impressed that SAS was able to replicate o</a> <a title="90434_singles.pdf page 38" href="http://viewer.zmags.com/publication/6e5bb328?page=38"> the Best OF BlOgs » BLogS.SAS.CoM 21st centur</a> <a title="90434_singles.pdf page 39" href="http://viewer.zmags.com/publication/6e5bb328?page=39"> BOLD MOVES MADE EFFORTLESS BETTER INSIGHTS. FAS</a> <a title="90434_singles.pdf page 40" href="http://viewer.zmags.com/publication/6e5bb328?page=40"> SAS®GlobalForum2012isinOrlando, andeveryone’smigr</a>