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<br /> WELCOME TO THE<br /> FEBRUAY ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> February 2020<br /> EUROPE’S NO 1<br /> TRADE MAGAZINE FOR<br /> THE RETAIL SECTOR<br /> © 2020 TaylorMade Golf Company Limited.<br /> <br /> NORSE/S2<br /> ENGINEERED TO PLAY<br /> NORSE/S2 JKT <br /> NORSE/S2 ZND NORSE/S2 VST<br /> INTRODUCING NORSE S2, A RANGE OF PRIMALOFT® INSULATED<br /> STYLES DESIGNED AND ENGINEERED TO ADAPT TO THE EVER<br /> CHANGING CLIMATES, WITHOUT COMPROMISING COMFORT OR<br /> PERFORMANCE.<br /> FOR MORE INFORMATION ON THE AUTUMN/WINTER 20 COLLECTION, PLEASE CONTACT YOUR<br /> PING APPAREL AREA SALES MANAGER.<br /> ENGINEERED TO PLAY AND SENSORWARM ARE REGISTERED AND UNREGISTERED TRADEMARKS OF KARSTEN MANUFACTURING<br /> CORPORATION IN THE U.S. AND OTHER COUNTRIES. PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC.<br /<a title="GR FEB 20 Full issue PS page 1" href="http://viewer.zmags.com/publication/6e67ebe8?page=1"> WELCOME TO THE FEBRUAY ISSUE OF GOLF RETAI</a> <a title="GR FEB 20 Full issue PS page 2" href="http://viewer.zmags.com/publication/6e67ebe8?page=2"> February 2020 EUROPE’S NO 1 TRADE MAGAZINE FOR TH</a> <a title="GR FEB 20 Full issue PS page 3" href="http://viewer.zmags.com/publication/6e67ebe8?page=3"> </a> <a title="GR FEB 20 Full issue PS page 4" href="http://viewer.zmags.com/publication/6e67ebe8?page=4"> NORSE/S2 ENGINEERED TO PLAY NORSE/S2 JKT </a> <a title="GR FEB 20 Full issue PS page 5" href="http://viewer.zmags.com/publication/6e67ebe8?page=5"> </a> <a title="GR FEB 20 Full issue PS page 6" href="http://viewer.zmags.com/publication/6e67ebe8?page=6"> FROM THE EDITOR W elcome ba</a> <a title="GR FEB 20 Full issue PS page 7" href="http://viewer.zmags.com/publication/6e67ebe8?page=7"> 7 NEWS Mathew and McGinley Star at TGI Golf Bus</a> <a title="GR FEB 20 Full issue PS page 8" href="http://viewer.zmags.com/publication/6e67ebe8?page=8"> UA HOVR™ DRIVE GTX ENERGY RETURN & MAXIMUM POWE</a> <a title="GR FEB 20 Full issue PS page 9" href="http://viewer.zmags.com/publication/6e67ebe8?page=9"> 9 NEWS PING lose latest appeal against CMA case</a> <a title="GR FEB 20 Full issue PS page 10" href="http://viewer.zmags.com/publication/6e67ebe8?page=10"> Scott Graham - PGA Professional </a> <a title="GR FEB 20 Full issue PS page 11" href="http://viewer.zmags.com/publication/6e67ebe8?page=11"> 11 NEWS PowaKaddy launch ground-breaking all-ne</a> <a title="GR FEB 20 Full issue PS page 12" href="http://viewer.zmags.com/publication/6e67ebe8?page=12"> NEWS 12 PGA Merchandise Show success for Your Go</a> <a title="GR FEB 20 Full issue PS page 13" href="http://viewer.zmags.com/publication/6e67ebe8?page=13"> 13 INDUSTRY AWARDS TGI GOLF AWARDS 2020 Clithero</a> <a title="GR FEB 20 Full issue PS page 14" href="http://viewer.zmags.com/publication/6e67ebe8?page=14"> INDUSTRY AWARDS 14 Notts </a> <a title="GR FEB 20 Full issue PS page 15" href="http://viewer.zmags.com/publication/6e67ebe8?page=15"> 15 NEWS Titleist launch the 2020 AVX golf ball </a> <a title="GR FEB 20 Full issue PS page 16" href="http://viewer.zmags.com/publication/6e67ebe8?page=16"> 16 SS20 co</a> <a title="GR FEB 20 Full issue PS page 17" href="http://viewer.zmags.com/publication/6e67ebe8?page=17"> 17 INDUSTRY INTERVIEW CHANGING OF THE GUARD It’</a> <a title="GR FEB 20 Full issue PS page 18" href="http://viewer.zmags.com/publication/6e67ebe8?page=18"> INDUSTRY INTERVIEW 18 WHAT’S RED AND BLACK ALL </a> <a title="GR FEB 20 Full issue PS page 19" href="http://viewer.zmags.com/publication/6e67ebe8?page=19"> 19 BRAND FOCUS PUTTING GOLFERS FIRST Following </a> <a title="GR FEB 20 Full issue PS page 20" href="http://viewer.zmags.com/publication/6e67ebe8?page=20"> zips for smooth opening; an anti-twist base and c</a> <a title="GR FEB 20 Full issue PS page 21" href="http://viewer.zmags.com/publication/6e67ebe8?page=21"> CONTROLLED CHAOS OUR BEST-EVER SPIKELESS TRACTION</a> <a title="GR FEB 20 Full issue PS page 22" href="http://viewer.zmags.com/publication/6e67ebe8?page=22"> IMPERMEABLE CHAOS WATERPROOF, BREATHABLE PERFORMA</a> <a title="GR FEB 20 Full issue PS page 23" href="http://viewer.zmags.com/publication/6e67ebe8?page=23"> 23 BRAND FOCUS HONMA GOES FULL SPEED AHEAD WIT</a> <a title="GR FEB 20 Full issue PS page 24" href="http://viewer.zmags.com/publication/6e67ebe8?page=24"> BRAND FOCUS 24 A pocket cavity and </a> <a title="GR FEB 20 Full issue PS page 25" href="http://viewer.zmags.com/publication/6e67ebe8?page=25"> 25 PGA SHOW 2020 THE PGA MERCHANDISE SHOW 2020 </a> <a title="GR FEB 20 Full issue PS page 26" href="http://viewer.zmags.com/publication/6e67ebe8?page=26"> Above: The PRG team looking on point Below: SkyCa</a> <a title="GR FEB 20 Full issue PS page 27" href="http://viewer.zmags.com/publication/6e67ebe8?page=27"> 27 PGA SHOW 2020 BEST IN SHOW With ten miles of </a> <a title="GR FEB 20 Full issue PS page 28" href="http://viewer.zmags.com/publication/6e67ebe8?page=28"> PuttOUT Training AId While not a new product, eve</a> <a title="GR FEB 20 Full issue PS page 29" href="http://viewer.zmags.com/publication/6e67ebe8?page=29"> 29 BEHIND THE COUNTER CLITHEROE GC Editor Dan O</a> <a title="GR FEB 20 Full issue PS page 30" href="http://viewer.zmags.com/publication/6e67ebe8?page=30"> IN PARTNERSHIP WITH: 3</a> <a title="GR FEB 20 Full issue PS page 31" href="http://viewer.zmags.com/publication/6e67ebe8?page=31"> 31 INDUSTRY INTERVIEW SWEDEN’S BEST KEPT SECRE</a> <a title="GR FEB 20 Full issue PS page 32" href="http://viewer.zmags.com/publication/6e67ebe8?page=32"> INDUSTRY INTERVIEW 32 A GRIPPING READ Editor D</a> <a title="GR FEB 20 Full issue PS page 33" href="http://viewer.zmags.com/publication/6e67ebe8?page=33"> 33 COVER STORY TAYLORMADE DELIVERS A NEW SHAPE </a> <a title="GR FEB 20 Full issue PS page 34" href="http://viewer.zmags.com/publication/6e67ebe8?page=34"> COVER STORY 34 </a> <a title="GR FEB 20 Full issue PS page 35" href="http://viewer.zmags.com/publication/6e67ebe8?page=35"> 35 INDUSTRY STATISTICS NEW DECADE – NEW CHALLEN</a> <a title="GR FEB 20 Full issue PS page 36" href="http://viewer.zmags.com/publication/6e67ebe8?page=36"> APPAREL AW20 29 PAGE REPORT ON THIS WINTER'S TOP </a> <a title="GR FEB 20 Full issue PS page 37" href="http://viewer.zmags.com/publication/6e67ebe8?page=37"> 37 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 38" href="http://viewer.zmags.com/publication/6e67ebe8?page=38"> © 2020 adidas America, Inc. adidas, the Badge </a> <a title="GR FEB 20 Full issue PS page 39" href="http://viewer.zmags.com/publication/6e67ebe8?page=39"> 39 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 40" href="http://viewer.zmags.com/publication/6e67ebe8?page=40"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 41" href="http://viewer.zmags.com/publication/6e67ebe8?page=41"> 41 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 42" href="http://viewer.zmags.com/publication/6e67ebe8?page=42"> CAMERON SMITH PAR-TEE ON. #BeAnOriginal For mo</a> <a title="GR FEB 20 Full issue PS page 43" href="http://viewer.zmags.com/publication/6e67ebe8?page=43"> 43 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 44" href="http://viewer.zmags.com/publication/6e67ebe8?page=44"> green lamb</a> <a title="GR FEB 20 Full issue PS page 45" href="http://viewer.zmags.com/publication/6e67ebe8?page=45"> 45 BRAND FOCUS </a> <a title="GR FEB 20 Full issue PS page 46" href="http://viewer.zmags.com/publication/6e67ebe8?page=46"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 47" href="http://viewer.zmags.com/publication/6e67ebe8?page=47"> AUTUMN / WINTER 2020 www.call</a> <a title="GR FEB 20 Full issue PS page 48" href="http://viewer.zmags.com/publication/6e67ebe8?page=48"> </a> <a title="GR FEB 20 Full issue PS page 49" href="http://viewer.zmags.com/publication/6e67ebe8?page=49"> 49 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 50" href="http://viewer.zmags.com/publication/6e67ebe8?page=50"> AUTUMN WINTER 2020 COLLECTION UNRIVALLED AFFORDAB</a> <a title="GR FEB 20 Full issue PS page 51" href="http://viewer.zmags.com/publication/6e67ebe8?page=51"> 51 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 52" href="http://viewer.zmags.com/publication/6e67ebe8?page=52"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 53" href="http://viewer.zmags.com/publication/6e67ebe8?page=53"> 53 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 54" href="http://viewer.zmags.com/publication/6e67ebe8?page=54"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 55" href="http://viewer.zmags.com/publication/6e67ebe8?page=55"> 54 BRAND FOCUS </a> <a title="GR FEB 20 Full issue PS page 56" href="http://viewer.zmags.com/publication/6e67ebe8?page=56"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 57" href="http://viewer.zmags.com/publication/6e67ebe8?page=57"> 57 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 58" href="http://viewer.zmags.com/publication/6e67ebe8?page=58"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 59" href="http://viewer.zmags.com/publication/6e67ebe8?page=59"> 59 INDUSTRY INSIGHT </a> <a title="GR FEB 20 Full issue PS page 60" href="http://viewer.zmags.com/publication/6e67ebe8?page=60"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 61" href="http://viewer.zmags.com/publication/6e67ebe8?page=61"> 61 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 62" href="http://viewer.zmags.com/publication/6e67ebe8?page=62"> APPAREL REPORT AW20 </a> <a title="GR FEB 20 Full issue PS page 63" href="http://viewer.zmags.com/publication/6e67ebe8?page=63"> 63 PRODUCT ROUNDUP </a> <a title="GR FEB 20 Full issue PS page 64" href="http://viewer.zmags.com/publication/6e67ebe8?page=64"> </a> <a title="GR FEB 20 Full issue PS page 65" href="http://viewer.zmags.com/publication/6e67ebe8?page=65"> Turn trade-ins and unsold stock into cash The G</a>