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<br /> INTERNATIONAL<br /> & CROSS-BORDER<br /> January 2012 an internet retailing special report<br /> sponsored by:<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to the latest in our series of Internet Retailing<br /> supplements. In this issue, we're looking in depth at<br /> international markets. Though the pages of this issue we'll<br /> be considering how internet retailers, both pureplay and<br /> cross-channel, can best approach taking the crucial first<br /> step into new markets and how they can organise their<br /> resources accordingly.<br /> UK retailers are already leading the ecommerce charge<br /> within our borders, offering shoppers evermore<br /> sophisticated levels of service. Overseas markets spell a<br /> still greater opportunity for our traders to be in the<br /> vanguard of international and cross-border retail.<br /> Through the pages of this supplement we outline key<br /> issues to c<a title="Internet Retailing Supplement January 2012 page 1" href="http://viewer.zmags.com/publication/6f46912c?page=1"> INTERNATIONAL & CROSS-BORDER January 2012 </a> <a title="Internet Retailing Supplement January 2012 page 2" href="http://viewer.zmags.com/publication/6f46912c?page=2"> 2 INTRODUCTION Editors' comment Welco</a> <a title="Internet Retailing Supplement January 2012 page 3" href="http://viewer.zmags.com/publication/6f46912c?page=3"> CONTENTS 3 CO 10 26 14 32 22 NT</a> <a title="Internet Retailing Supplement January 2012 page 4" href="http://viewer.zmags.com/publication/6f46912c?page=4"> 4 EXPERT OPINION CROSS-BORD</a> <a title="Internet Retailing Supplement January 2012 page 5" href="http://viewer.zmags.com/publication/6f46912c?page=5"> EXPERT OPINION 5 </a> <a title="Internet Retailing Supplement January 2012 page 6" href="http://viewer.zmags.com/publication/6f46912c?page=6"> 6 EXPERT OPINION </a> <a title="Internet Retailing Supplement January 2012 page 7" href="http://viewer.zmags.com/publication/6f46912c?page=7"> CASE STUDY 7 MAKE IT EASY FOR MIL</a> <a title="Internet Retailing Supplement January 2012 page 8" href="http://viewer.zmags.com/publication/6f46912c?page=8"> </a> <a title="Internet Retailing Supplement January 2012 page 9" href="http://viewer.zmags.com/publication/6f46912c?page=9"> CASE STUDY 9 ARE YOU READY TO SELL INT</a> <a title="Internet Retailing Supplement January 2012 page 10" href="http://viewer.zmags.com/publication/6f46912c?page=10"> 10 WEB INTERFACE The bright lights of Orchard</a> <a title="Internet Retailing Supplement January 2012 page 11" href="http://viewer.zmags.com/publication/6f46912c?page=11"> WEB INTERFACE 11 SPEAKING VIVE LA DIFFERÉN</a> <a title="Internet Retailing Supplement January 2012 page 12" href="http://viewer.zmags.com/publication/6f46912c?page=12"> </a> <a title="Internet Retailing Supplement January 2012 page 13" href="http://viewer.zmags.com/publication/6f46912c?page=13"> WEB INTERFACE 13 abroad. The IT cons</a> <a title="Internet Retailing Supplement January 2012 page 14" href="http://viewer.zmags.com/publication/6f46912c?page=14"> 14 MERCHANDISING I t gets cold in Sweden. Th</a> <a title="Internet Retailing Supplement January 2012 page 15" href="http://viewer.zmags.com/publication/6f46912c?page=15"> MERCHANDISING 15 whereas Germans cel</a> <a title="Internet Retailing Supplement January 2012 page 16" href="http://viewer.zmags.com/publication/6f46912c?page=16"> +30% conversion rate +14% average basket value +3</a> <a title="Internet Retailing Supplement January 2012 page 17" href="http://viewer.zmags.com/publication/6f46912c?page=17"> MERCHANDISING 17 MERCHANDISING ON MARKETP</a> <a title="Internet Retailing Supplement January 2012 page 18" href="http://viewer.zmags.com/publication/6f46912c?page=18"> LOCAL KNOWLEDGE FOR RETAILERS EXPANDING INTO NEW </a> <a title="Internet Retailing Supplement January 2012 page 19" href="http://viewer.zmags.com/publication/6f46912c?page=19"> CROSS-CHANNEL EXPERIENCE 19 adopt mu</a> <a title="Internet Retailing Supplement January 2012 page 20" href="http://viewer.zmags.com/publication/6f46912c?page=20"> </a> <a title="Internet Retailing Supplement January 2012 page 21" href="http://viewer.zmags.com/publication/6f46912c?page=21"> CROSS-CHANNEL EXPERIENCE 21 China in</a> <a title="Internet Retailing Supplement January 2012 page 22" href="http://viewer.zmags.com/publication/6f46912c?page=22"> BEYOND BORDERS WHILE SIGNIFICANT GROWTH C</a> <a title="Internet Retailing Supplement January 2012 page 23" href="http://viewer.zmags.com/publication/6f46912c?page=23"> LOGISTICS 23 SPREADING THE WORD Spread</a> <a title="Internet Retailing Supplement January 2012 page 24" href="http://viewer.zmags.com/publication/6f46912c?page=24"> </a> <a title="Internet Retailing Supplement January 2012 page 25" href="http://viewer.zmags.com/publication/6f46912c?page=25"> LOGISTICS 25 service. The system all</a> <a title="Internet Retailing Supplement January 2012 page 26" href="http://viewer.zmags.com/publication/6f46912c?page=26"> 26 STRATEGY PLAYING FOR KEEPS IT'S E</a> <a title="Internet Retailing Supplement January 2012 page 27" href="http://viewer.zmags.com/publication/6f46912c?page=27"> STRATEGY 27 continued prospects for </a> <a title="Internet Retailing Supplement January 2012 page 28" href="http://viewer.zmags.com/publication/6f46912c?page=28"> </a> <a title="Internet Retailing Supplement January 2012 page 29" href="http://viewer.zmags.com/publication/6f46912c?page=29"> STRATEGY 29 new Champs-Elysées flags</a> <a title="Internet Retailing Supplement January 2012 page 30" href="http://viewer.zmags.com/publication/6f46912c?page=30"> </a> <a title="Internet Retailing Supplement January 2012 page 31" href="http://viewer.zmags.com/publication/6f46912c?page=31"> </a> <a title="Internet Retailing Supplement January 2012 page 32" href="http://viewer.zmags.com/publication/6f46912c?page=32"> 32 CUSTOMER ENGAGEMENT GET TO KNOW THE NEIG</a> <a title="Internet Retailing Supplement January 2012 page 33" href="http://viewer.zmags.com/publication/6f46912c?page=33"> CUSTOMER ENGAGEMENT 33 SPEAKING MANNERS MA</a> <a title="Internet Retailing Supplement January 2012 page 34" href="http://viewer.zmags.com/publication/6f46912c?page=34"> 34 CUSTOMER ENGAGEMENT says the fail</a> <a title="Internet Retailing Supplement January 2012 page 35" href="http://viewer.zmags.com/publication/6f46912c?page=35"> CONCLUSION 35 I n early 2010, said Markus Sc</a> <a title="Internet Retailing Supplement January 2012 page 36" href="http://viewer.zmags.com/publication/6f46912c?page=36"> </a>