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Contents: Show the table of contents to quickly access a<br /> <a title="PharmaVOICE | April 2009 page 1" href="http://viewer.zmags.com/publication/6f7dfaa8?page=1">THE FORUM FOR THE INDUSTRY EXECUTIVEWelc</a> THE FORUM FOR THE INDUSTRY EXECUTIVEWelc<a title="PharmaVOICE | April 2009 page 2" href="http://viewer.zmags.com/publication/6f7dfaa8?page=2">April 2009THE FORUM FORTHE</a> April 2009THE FORUM FORTHE<a title="PharmaVOICE | April 2009 page 3" href="http://viewer.zmags.com/publication/6f7dfaa8?page=3"> ...ANDYOU CAN EAT IT TOO!WHOSAYSYOUCAN</a> ...ANDYOU CAN EAT IT TOO!WHOSAYSYOUCAN<a title="PharmaVOICE | April 2009 page 4" href="http://viewer.zmags.com/publication/6f7dfaa8?page=4">THE FORUM FOR THE INDUSTRY EXECUTIVE </a> THE FORUM FOR THE INDUSTRY EXECUTIVE <a title="PharmaVOICE | April 2009 page 5" href="http://viewer.zmags.com/publication/6f7dfaa8?page=5">April 2009ContentsThinpabsaLi</a> April 2009ContentsThinpabsaLi<a title="PharmaVOICE | April 2009 page 6" href="http://viewer.zmags.com/publication/6f7dfaa8?page=6">ACCESSGRANTED.AmerisourceBergen Sp</a> ACCESSGRANTED.AmerisourceBergen Sp<a title="PharmaVOICE | April 2009 page 7" href="http://viewer.zmags.com/publication/6f7dfaa8?page=7">DIGITAL EDITION — BONUS CONTENTDIGITAL EDITI</a> DIGITAL EDITION — BONUS CONTENTDIGITAL EDITI<a title="PharmaVOICE | April 2009 page 8" href="http://viewer.zmags.com/publication/6f7dfaa8?page=8">>[h]Z]VYVaai]Zi^bZ^ci]ZldgaY! </a> >[h]Z]VYVaai]Zi^bZ^ci]ZldgaY! <a title="PharmaVOICE | April 2009 page 9" href="http://viewer.zmags.com/publication/6f7dfaa8?page=9">UPFRONTINVESTMENT PORTFOLIOR&D Spending by</a> UPFRONTINVESTMENT PORTFOLIOR&D Spending by<a title="PharmaVOICE | April 2009 page 10" href="http://viewer.zmags.com/publication/6f7dfaa8?page=10">( )$1BOE%51UBSHFUJOHCZJOEJWJEVBM( $VTUPNJ[FEPOEF</a> ( )$1BOE%51UBSHFUJOHCZJOEJWJEVBM( $VTUPNJ[FEPOEF<a title="PharmaVOICE | April 2009 page 11" href="http://viewer.zmags.com/publication/6f7dfaa8?page=11">Standardized </a> Standardized <a title="PharmaVOICE | April 2009 page 12" href="http://viewer.zmags.com/publication/6f7dfaa8?page=12"> 4(%02//&)3).4(%02/#%33!SAGLOBAL#2/WEUNDE</a> 4(%02//&)3).4(%02/#%33!SAGLOBAL#2/WEUNDE<a title="PharmaVOICE | April 2009 page 13" href="http://viewer.zmags.com/publication/6f7dfaa8?page=13">DR.GAVIN CORCORAN,StiefelMARK WADE,</a> DR.GAVIN CORCORAN,StiefelMARK WADE,<a title="PharmaVOICE | April 2009 page 14" href="http://viewer.zmags.com/publication/6f7dfaa8?page=14">inVentiv ClinicalBuilt to FITEarly in the hist</a> inVentiv ClinicalBuilt to FITEarly in the hist<a title="PharmaVOICE | April 2009 page 15" href="http://viewer.zmags.com/publication/6f7dfaa8?page=15">PERFORMANCE metricsMCC IDENTIFIED METRICSTHE </a> PERFORMANCE metricsMCC IDENTIFIED METRICSTHE <a title="PharmaVOICE | April 2009 page 16" href="http://viewer.zmags.com/publication/6f7dfaa8?page=16">DR.SHARON MOORE,ChilternThe greatest outcome of</a> DR.SHARON MOORE,ChilternThe greatest outcome of<a title="PharmaVOICE | April 2009 page 17" href="http://viewer.zmags.com/publication/6f7dfaa8?page=17">DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB</a> DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB<a title="PharmaVOICE | April 2009 page 18" href="http://viewer.zmags.com/publication/6f7dfaa8?page=18">DIGITAL EDITION — BONUS CONTENTPERFORMANCE me</a> DIGITAL EDITION — BONUS CONTENTPERFORMANCE me<a title="PharmaVOICE | April 2009 page 19" href="http://viewer.zmags.com/publication/6f7dfaa8?page=19">DIGITAL EDITION — BONUS CONTENT</a> DIGITAL EDITION — BONUS CONTENT<a title="PharmaVOICE | April 2009 page 20" href="http://viewer.zmags.com/publication/6f7dfaa8?page=20">DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL p</a> DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL p<a title="PharmaVOICE | April 2009 page 21" href="http://viewer.zmags.com/publication/6f7dfaa8?page=21">DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL</a> DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL<a title="PharmaVOICE | April 2009 page 22" href="http://viewer.zmags.com/publication/6f7dfaa8?page=22">DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL p</a> DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL p<a title="PharmaVOICE | April 2009 page 23" href="http://viewer.zmags.com/publication/6f7dfaa8?page=23">DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL</a> DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL<a title="PharmaVOICE | April 2009 page 24" href="http://viewer.zmags.com/publication/6f7dfaa8?page=24">DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL p</a> DIGITAL EDITION — BONUS CONTENTCLINICAL-TRIAL p<a title="PharmaVOICE | April 2009 page 25" href="http://viewer.zmags.com/publication/6f7dfaa8?page=25"> CMO </a> CMO <a title="PharmaVOICE | April 2009 page 26" href="http://viewer.zmags.com/publication/6f7dfaa8?page=26">Get Connected…Med-E-MailSM from MMS.Reachne</a> Get Connected…Med-E-MailSM from MMS.Reachne<a title="PharmaVOICE | April 2009 page 27" href="http://viewer.zmags.com/publication/6f7dfaa8?page=27">Agencies historically have taken ashoemaker's-ch</a> Agencies historically have taken ashoemaker's-ch<a title="PharmaVOICE | April 2009 page 28" href="http://viewer.zmags.com/publication/6f7dfaa8?page=28">/'"""MV A ISf f~**- n-v.SUCCESS AHEAD IS</a> /'"""MV A ISf f~**- n-v.SUCCESS AHEAD IS<a title="PharmaVOICE | April 2009 page 29" href="http://viewer.zmags.com/publication/6f7dfaa8?page=29">MARKETING chiefsThe CM</a> MARKETING chiefsThe CM<a title="PharmaVOICE | April 2009 page 30" href="http://viewer.zmags.com/publication/6f7dfaa8?page=30">Having someone responsible forspearheading the a</a> Having someone responsible forspearheading the a<a title="PharmaVOICE | April 2009 page 31" href="http://viewer.zmags.com/publication/6f7dfaa8?page=31">PREDICTING </a> PREDICTING <a title="PharmaVOICE | April 2009 page 32" href="http://viewer.zmags.com/publication/6f7dfaa8?page=32">JOHN BROWN Daiichi SankyoT oday's f</a> JOHN BROWN Daiichi SankyoT oday's f<a title="PharmaVOICE | April 2009 page 33" href="http://viewer.zmags.com/publication/6f7dfaa8?page=33">PHARMACEUTICAL forecasting</a> PHARMACEUTICAL forecasting<a title="PharmaVOICE | April 2009 page 34" href="http://viewer.zmags.com/publication/6f7dfaa8?page=34">You Can’t Get the Right Results,If You Are Using</a> You Can’t Get the Right Results,If You Are Using<a title="PharmaVOICE | April 2009 page 35" href="http://viewer.zmags.com/publication/6f7dfaa8?page=35">NICK GUTHRIE AstraZenecaT he biggest challen</a> NICK GUTHRIE AstraZenecaT he biggest challen<a title="PharmaVOICE | April 2009 page 36" href="http://viewer.zmags.com/publication/6f7dfaa8?page=36">THE FINE ART OF SCIENTIFIC EXCELLENCE</a> THE FINE ART OF SCIENTIFIC EXCELLENCE<a title="PharmaVOICE | April 2009 page 37" href="http://viewer.zmags.com/publication/6f7dfaa8?page=37">DIGITAL EDITION — BONUS CONTENTBY KIM RIB</a> DIGITAL EDITION — BONUS CONTENTBY KIM RIB<a title="PharmaVOICE | April 2009 page 38" href="http://viewer.zmags.com/publication/6f7dfaa8?page=38">DIGITAL EDITION — BONUS CONTENTPHARMACEUTICAL </a> DIGITAL EDITION — BONUS CONTENTPHARMACEUTICAL <a title="PharmaVOICE | April 2009 page 39" href="http://viewer.zmags.com/publication/6f7dfaa8?page=39">DIGITAL EDITION — BONUS CONTENTPHARMACEUTICAL</a> DIGITAL EDITION — BONUS CONTENTPHARMACEUTICAL<a title="PharmaVOICE | April 2009 page 40" href="http://viewer.zmags.com/publication/6f7dfaa8?page=40">DIGITAL EDITION — BONUS CONTENTachieve </a> DIGITAL EDITION — BONUS CONTENTachieve <a title="PharmaVOICE | April 2009 page 41" href="http://viewer.zmags.com/publication/6f7dfaa8?page=41">DIGITAL EDITION — BONUS CONTENTPHARMACEUTICAL</a> DIGITAL EDITION — BONUS CONTENTPHARMACEUTICAL<a title="PharmaVOICE | April 2009 page 42" href="http://viewer.zmags.com/publication/6f7dfaa8?page=42">MORE People are Talking MORE Often on MORE Divers</a> MORE People are Talking MORE Often on MORE Divers<a title="PharmaVOICE | April 2009 page 43" href="http://viewer.zmags.com/publication/6f7dfaa8?page=43">BY KIM RIBBINKGene EXCELLENCEDR.GEORGE S</a> BY KIM RIBBINKGene EXCELLENCEDR.GEORGE S<a title="PharmaVOICE | April 2009 page 44" href="http://viewer.zmags.com/publication/6f7dfaa8?page=44"> At the convergence ofscience, t</a> At the convergence ofscience, t<a title="PharmaVOICE | April 2009 page 45" href="http://viewer.zmags.com/publication/6f7dfaa8?page=45">Dr. GEORGE Scangos “Gene fun</a> Dr. GEORGE Scangos “Gene fun<a title="PharmaVOICE | April 2009 page 46" href="http://viewer.zmags.com/publication/6f7dfaa8?page=46">FREE Educational WebSeminarWebCast NetworkRegis</a> FREE Educational WebSeminarWebCast NetworkRegis<a title="PharmaVOICE | April 2009 page 47" href="http://viewer.zmags.com/publication/6f7dfaa8?page=47">Dr. GEORGE Scangos</a> Dr. GEORGE Scangos<a title="PharmaVOICE | April 2009 page 48" href="http://viewer.zmags.com/publication/6f7dfaa8?page=48">Leading by EXAMPLE As CEO of a company in a </a> Leading by EXAMPLE As CEO of a company in a <a title="PharmaVOICE | April 2009 page 49" href="http://viewer.zmags.com/publication/6f7dfaa8?page=49">DIGITAL EDITION — BONUS CONTENTBY KIM RIBB</a> DIGITAL EDITION — BONUS CONTENTBY KIM RIBB<a title="PharmaVOICE | April 2009 page 50" href="http://viewer.zmags.com/publication/6f7dfaa8?page=50">DIGITAL EDITION — BONUS CONTENTDr. GEORGE Scang</a> DIGITAL EDITION — BONUS CONTENTDr. GEORGE Scang<a title="PharmaVOICE | April 2009 page 51" href="http://viewer.zmags.com/publication/6f7dfaa8?page=51">DIGITAL EDITION — BONUS CONTENT</a> DIGITAL EDITION — BONUS CONTENT<a title="PharmaVOICE | April 2009 page 52" href="http://viewer.zmags.com/publication/6f7dfaa8?page=52">DIGITAL EDITION — BONUS CONTENTVIEW on forecast</a> DIGITAL EDITION — BONUS CONTENTVIEW on forecast<a title="PharmaVOICE | April 2009 page 53" href="http://viewer.zmags.com/publication/6f7dfaa8?page=53">PHARMA outletContributed by Kit Howard</a> PHARMA outletContributed by Kit Howard<a title="PharmaVOICE | April 2009 page 54" href="http://viewer.zmags.com/publication/6f7dfaa8?page=54">CongratulationsDeborah Dun</a> CongratulationsDeborah Dun<a title="PharmaVOICE | April 2009 page 55" href="http://viewer.zmags.com/publication/6f7dfaa8?page=55">PHARMA TRAXSALES, MARKETING,AND R&D TRENDS AFF</a> PHARMA TRAXSALES, MARKETING,AND R&D TRENDS AFF<a title="PharmaVOICE | April 2009 page 56" href="http://viewer.zmags.com/publication/6f7dfaa8?page=56">Does someone you know belong onthe “LIST” of the</a> Does someone you know belong onthe “LIST” of the<a title="PharmaVOICE | April 2009 page 57" href="http://viewer.zmags.com/publication/6f7dfaa8?page=57">DIGITAL EDITION — BONUS CONTENTPHARMA traxRES</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxRES<a title="PharmaVOICE | April 2009 page 58" href="http://viewer.zmags.com/publication/6f7dfaa8?page=58">DIGITAL EDITION — BONUS CONTENTPHARMA trax </a> DIGITAL EDITION — BONUS CONTENTPHARMA trax <a title="PharmaVOICE | April 2009 page 59" href="http://viewer.zmags.com/publication/6f7dfaa8?page=59">DIGITAL EDITION — BONUS CONTENTPHARMA traxsh</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxsh<a title="PharmaVOICE | April 2009 page 60" href="http://viewer.zmags.com/publication/6f7dfaa8?page=60">Can your sales representative performwhen it cou</a> Can your sales representative performwhen it cou<a title="PharmaVOICE | April 2009 page 61" href="http://viewer.zmags.com/publication/6f7dfaa8?page=61">WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERV</a> WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERV<a title="PharmaVOICE | April 2009 page 62" href="http://viewer.zmags.com/publication/6f7dfaa8?page=62">WHAT'S newAROUND THE GLOBE▲▲ABBOTT LABORAT</a> WHAT'S newAROUND THE GLOBE▲▲ABBOTT LABORAT<a title="PharmaVOICE | April 2009 page 63" href="http://viewer.zmags.com/publication/6f7dfaa8?page=63">E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATION</a> E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATION<a title="PharmaVOICE | April 2009 page 64" href="http://viewer.zmags.com/publication/6f7dfaa8?page=64">E-mediaBLOG ROLL■ Supply-chain and logistics </a> E-mediaBLOG ROLL■ Supply-chain and logistics <a title="PharmaVOICE | April 2009 page 65" href="http://viewer.zmags.com/publication/6f7dfaa8?page=65">DIGITAL EDITION — BONUS CONTENTE-mediaE-UPGRA</a> DIGITAL EDITION — BONUS CONTENTE-mediaE-UPGRA<a title="PharmaVOICE | April 2009 page 66" href="http://viewer.zmags.com/publication/6f7dfaa8?page=66">MORE Options.MORE Opportunities.MORE Results.</a> MORE Options.MORE Opportunities.MORE Results.<a title="PharmaVOICE | April 2009 page 67" href="http://viewer.zmags.com/publication/6f7dfaa8?page=67">ON THE CALENDAR20 April April 20-2</a> ON THE CALENDAR20 April April 20-2<a title="PharmaVOICE | April 2009 page 68" href="http://viewer.zmags.com/publication/6f7dfaa8?page=68">ON THE CALENDAR18 May May 18-19 </a> ON THE CALENDAR18 May May 18-19 <a title="PharmaVOICE | April 2009 page 69" href="http://viewer.zmags.com/publication/6f7dfaa8?page=69">DIGITAL EDITION — BONUS CONTENTON THE CALEN</a> DIGITAL EDITION — BONUS CONTENTON THE CALEN<a title="PharmaVOICE | April 2009 page 70" href="http://viewer.zmags.com/publication/6f7dfaa8?page=70">DIGITAL EDITION — BONUS CONTENTON THE CALEND</a> DIGITAL EDITION — BONUS CONTENTON THE CALEND<a title="PharmaVOICE | April 2009 page 71" href="http://viewer.zmags.com/publication/6f7dfaa8?page=71">DIGITAL EDITION — BONUS CONTENTON THE CALEN</a> DIGITAL EDITION — BONUS CONTENTON THE CALEN<a title="PharmaVOICE | April 2009 page 72" href="http://viewer.zmags.com/publication/6f7dfaa8?page=72">DIGITAL EDITION — BONUS CONTENTON THE CALEND</a> DIGITAL EDITION — BONUS CONTENTON THE CALEND<a title="PharmaVOICE | April 2009 page 73" href="http://viewer.zmags.com/publication/6f7dfaa8?page=73">DIGITAL EDITION — BONUS CONTENTON THE CALEN</a> DIGITAL EDITION — BONUS CONTENTON THE CALEN<a title="PharmaVOICE | April 2009 page 74" href="http://viewer.zmags.com/publication/6f7dfaa8?page=74">DIGITAL EDITION — BONUS CONTENTON THE CALEND</a> DIGITAL EDITION — BONUS CONTENTON THE CALEND<a title="PharmaVOICE | April 2009 page 75" href="http://viewer.zmags.com/publication/6f7dfaa8?page=75">DIGITAL EDITION — BONUS CONTENTON THE CALEN</a> DIGITAL EDITION — BONUS CONTENTON THE CALEN<a title="PharmaVOICE | April 2009 page 76" href="http://viewer.zmags.com/publication/6f7dfaa8?page=76">DIGITAL EDITION — BONUS CONTENTON THE CALEND</a> DIGITAL EDITION — BONUS CONTENTON THE CALEND<a title="PharmaVOICE | April 2009 page 77" href="http://viewer.zmags.com/publication/6f7dfaa8?page=77"> The </a> The <a title="PharmaVOICE | April 2009 page 78" href="http://viewer.zmags.com/publication/6f7dfaa8?page=78"> ager and business develop- </a> ager and business develop- <a title="PharmaVOICE | April 2009 page 79" href="http://viewer.zmags.com/publication/6f7dfaa8?page=79">TALENT pool Previously, Mr. Ascien</a> TALENT pool Previously, Mr. Ascien<a title="PharmaVOICE | April 2009 page 80" href="http://viewer.zmags.com/publication/6f7dfaa8?page=80">icy and is a fellow of the College of Physicians</a> icy and is a fellow of the College of Physicians<a title="PharmaVOICE | April 2009 page 81" href="http://viewer.zmags.com/publication/6f7dfaa8?page=81">TALENT pool Aji</a> TALENT pool Aji<a title="PharmaVOICE | April 2009 page 82" href="http://viewer.zmags.com/publication/6f7dfaa8?page=82">Define the legacy of healthcarecommunications & </a> Define the legacy of healthcarecommunications & <a title="PharmaVOICE | April 2009 page 83" href="http://viewer.zmags.com/publication/6f7dfaa8?page=83">DIGITAL EDITION — BONUS CONTENTTALENT poolP</a> DIGITAL EDITION — BONUS CONTENTTALENT poolP<a title="PharmaVOICE | April 2009 page 84" href="http://viewer.zmags.com/publication/6f7dfaa8?page=84">DIGITAL EDITION — BONUS CONTENTTALENT poolPh</a> DIGITAL EDITION — BONUS CONTENTTALENT poolPh<a title="PharmaVOICE | April 2009 page 85" href="http://viewer.zmags.com/publication/6f7dfaa8?page=85">DIGITAL EDITION — BONUS CONTENTTALENT pool</a> DIGITAL EDITION — BONUS CONTENTTALENT pool<a title="PharmaVOICE | April 2009 page 86" href="http://viewer.zmags.com/publication/6f7dfaa8?page=86">GLOBAL CONFERENCE & EXHIBITION with the APPI Phys</a> GLOBAL CONFERENCE & EXHIBITION with the APPI Phys<a title="PharmaVOICE | April 2009 page 87" href="http://viewer.zmags.com/publication/6f7dfaa8?page=87">The LAST WordNovartis Oncology's </a> The LAST WordNovartis Oncology's <a title="PharmaVOICE | April 2009 page 88" href="http://viewer.zmags.com/publication/6f7dfaa8?page=88">9TH ANNUAL PHARMALINX CHARITY GOLF OUTINGHosted</a> 9TH ANNUAL PHARMALINX CHARITY GOLF OUTINGHosted<a title="PharmaVOICE | April 2009 page 89" href="http://viewer.zmags.com/publication/6f7dfaa8?page=89">DIGITAL EDITION — BONUS CONTENTNEW NOVARTIS </a> DIGITAL EDITION — BONUS CONTENTNEW NOVARTIS <a title="PharmaVOICE | April 2009 page 90" href="http://viewer.zmags.com/publication/6f7dfaa8?page=90">Still think in-person meetings </a> Still think in-person meetings <a title="PharmaVOICE | April 2009 page 91" href="http://viewer.zmags.com/publication/6f7dfaa8?page=91">Ideas must move your audience before they can mov</a> Ideas must move your audience before they can mov