<br />
MAGAZINE OF THE YEAR<br />
JUNE 2013 | ICAEW.COM/ECONOMIA ISSUE 17 | INTELLIGENCE AND INSIGHT<br />
*<br />
JO SWINSON<br />
DIVERSITY DEBATE<br />
TONY MURPHY<br />
TURNAROUND KING<br />
STEPHEN PAGE<br />
CYBERCRIME RISING<br />
MICHAEL TAYLOR<br />
THE PEOPLE PROBLEM<br />
MARTYN JONES<br />
THE PUBLIC BENEFIT<br />
PLUS:<br />
THE FUTURE STARS<br />
OF FINANCE<br />
NATIONAL DEBT<br />
EXPORT RESEARCH<br />
APPRENTICESHIPS<br />
Mutual respect<br />
Fiona McBain, CEO of the Scottish Friendly Assurance<br />
Society, says her fast-moving irm is a model<br />
for success in inancial services<br />
WHY<br />
PRETEND<br />
TO BE SOMETHING<br />
YOU'RE NOT?<br />
You'll find no camouflage or hidden surprises<br />
in our policies, just plain English.<br />
ICAEW members<a title="economia_June page 1" href="http://viewer.zmags.com/publication/6fd7b369?page=1"> MAGAZINE OF THE YEAR JUNE 2013 | ICAE</a>
<a title="economia_June page 2" href="http://viewer.zmags.com/publication/6fd7b369?page=2"> WHY PRETEND TO BE SOMETHING YOU'RE NOT? You'll fi</a>
<a title="economia_June page 3" href="http://viewer.zmags.com/publication/6fd7b369?page=3"> David Cameron has put tax at the top of the agend</a>
<a title="economia_June page 4" href="http://viewer.zmags.com/publication/6fd7b369?page=4"> </a>
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<a title="economia_June page 9" href="http://viewer.zmags.com/publication/6fd7b369?page=9"> 42 Contents June 2013 COVER STORIES 42 FIONA M</a>
<a title="economia_June page 10" href="http://viewer.zmags.com/publication/6fd7b369?page=10"> “If you serve the public bene it</a>
<a title="economia_June page 11" href="http://viewer.zmags.com/publication/6fd7b369?page=11"> Nerds. That's us. Excited by every little piec</a>
<a title="economia_June page 12" href="http://viewer.zmags.com/publication/6fd7b369?page=12"> UNLOCK THE POTENTIAL IN YOUR PEOPLE From consumer</a>
<a title="economia_June page 13" href="http://viewer.zmags.com/publication/6fd7b369?page=13"> EDITORIAL ADVISORY BOARD Arthur Bailey FCA (Cha</a>
<a title="economia_June page 14" href="http://viewer.zmags.com/publication/6fd7b369?page=14"> In review THE INTERNATIONAL PICTURE Aust</a>
<a title="economia_June page 15" href="http://viewer.zmags.com/publication/6fd7b369?page=15"> THE AUDIT 90% 75% </a>
<a title="economia_June page 16" href="http://viewer.zmags.com/publication/6fd7b369?page=16"> THE AUDIT BACK PAIN Patie</a>
<a title="economia_June page 17" href="http://viewer.zmags.com/publication/6fd7b369?page=17"> </a>
<a title="economia_June page 18" href="http://viewer.zmags.com/publication/6fd7b369?page=18"> THE AUDIT As I see it Richard Keers joined PwC in</a>
<a title="economia_June page 19" href="http://viewer.zmags.com/publication/6fd7b369?page=19"> YOUR COMPLETE OFFICE IN THE CLOUD. Pushing the s</a>
<a title="economia_June page 20" href="http://viewer.zmags.com/publication/6fd7b369?page=20"> From the top I 've spent a lot of my ti</a>
<a title="economia_June page 21" href="http://viewer.zmags.com/publication/6fd7b369?page=21"> THE AUDIT FINANCE FOR THE FUTURE AWARDS The Fina</a>
<a title="economia_June page 22" href="http://viewer.zmags.com/publication/6fd7b369?page=22"> THE AUDIT The economia business clinic In the </a>
<a title="economia_June page 23" href="http://viewer.zmags.com/publication/6fd7b369?page=23"> </a>
<a title="economia_June page 24" href="http://viewer.zmags.com/publication/6fd7b369?page=24"> 24 </a>
<a title="economia_June page 25" href="http://viewer.zmags.com/publication/6fd7b369?page=25"> THE AUDIT I 'm a geologist by training.</a>
<a title="economia_June page 26" href="http://viewer.zmags.com/publication/6fd7b369?page=26"> Michael Izza Seeing the bigger picture A </a>
<a title="economia_June page 27" href="http://viewer.zmags.com/publication/6fd7b369?page=27"> OPINION company's accounts, but not </a>
<a title="economia_June page 28" href="http://viewer.zmags.com/publication/6fd7b369?page=28"> OPINION Jason Cowley Amid Tory turmoil, UKIP is a</a>
<a title="economia_June page 29" href="http://viewer.zmags.com/publication/6fd7b369?page=29"> Who helps P&G to keep their skills fresh? </a>
<a title="economia_June page 30" href="http://viewer.zmags.com/publication/6fd7b369?page=30"> www.xafinity.com E perienced Helping our clients</a>
<a title="economia_June page 31" href="http://viewer.zmags.com/publication/6fd7b369?page=31"> OPINION Cathy Newman Thatcherism was not what it </a>
<a title="economia_June page 32" href="http://viewer.zmags.com/publication/6fd7b369?page=32"> OPINION Jo Swinson Breaking down the barriers to </a>
<a title="economia_June page 33" href="http://viewer.zmags.com/publication/6fd7b369?page=33"> </a>
<a title="economia_June page 34" href="http://viewer.zmags.com/publication/6fd7b369?page=34"> OPINION Stephen Page Taking the lead on cyber ris</a>
<a title="economia_June page 35" href="http://viewer.zmags.com/publication/6fd7b369?page=35"> t laoreet dolore magna aliquam erat nibh </a>
<a title="economia_June page 36" href="http://viewer.zmags.com/publication/6fd7b369?page=36"> Continental shift It’s an easy assumption that bu</a>
<a title="economia_June page 37" href="http://viewer.zmags.com/publication/6fd7b369?page=37"> INTERNATIONAL AFRICA up a process – were essen</a>
<a title="economia_June page 38" href="http://viewer.zmags.com/publication/6fd7b369?page=38"> INTERNATIONAL AFRICA “There's no reason why th</a>
<a title="economia_June page 39" href="http://viewer.zmags.com/publication/6fd7b369?page=39"> LIKE YOU, WE'RE EXPERTS IN OUR FIELD In competiti</a>
<a title="economia_June page 40" href="http://viewer.zmags.com/publication/6fd7b369?page=40"> Australia AT A GLANCE Buffered from the worst of </a>
<a title="economia_June page 41" href="http://viewer.zmags.com/publication/6fd7b369?page=41"> INTERNATIONAL AUSTRALIA PHOTOGRAPHY: PATRICK BIN</a>
<a title="economia_June page 42" href="http://viewer.zmags.com/publication/6fd7b369?page=42"> PHOTOGRAPHY: ARMANDO FERRARI 42 </a>
<a title="economia_June page 43" href="http://viewer.zmags.com/publication/6fd7b369?page=43"> COVER STORY FIONA MCBAIN Our mutual friend Fiona</a>
<a title="economia_June page 44" href="http://viewer.zmags.com/publication/6fd7b369?page=44"> University, she trained as a chartered accountant</a>
<a title="economia_June page 45" href="http://viewer.zmags.com/publication/6fd7b369?page=45"> COVER STORY FIONA MCBAIN election that each of</a>
<a title="economia_June page 46" href="http://viewer.zmags.com/publication/6fd7b369?page=46"> A SORRY STATE The UK is heavily indebted and str</a>
<a title="economia_June page 47" href="http://viewer.zmags.com/publication/6fd7b369?page=47"> NATIONAL FINANCES U K plc'</a>
<a title="economia_June page 48" href="http://viewer.zmags.com/publication/6fd7b369?page=48"> debt fell on the back of strong growth and high i</a>
<a title="economia_June page 49" href="http://viewer.zmags.com/publication/6fd7b369?page=49"> NATIONAL FINANCES what is effectively the grou</a>
<a title="economia_June page 50" href="http://viewer.zmags.com/publication/6fd7b369?page=50"> * FUTUR STARS O FINANCE We asked you to identify</a>
<a title="economia_June page 51" href="http://viewer.zmags.com/publication/6fd7b369?page=51"> sweetcorn and some tomatoes as a gift. It did the</a>
<a title="economia_June page 52" href="http://viewer.zmags.com/publication/6fd7b369?page=52"> attention. She is already a well-known part of th</a>
<a title="economia_June page 53" href="http://viewer.zmags.com/publication/6fd7b369?page=53"> co to Aw fu se em Sh un dr do wa Th un cr an wh </a>
<a title="economia_June page 54" href="http://viewer.zmags.com/publication/6fd7b369?page=54"> </a>
<a title="economia_June page 55" href="http://viewer.zmags.com/publication/6fd7b369?page=55"> SUPPORTED BY EXPORTING BY NUMBERS Amid a stag</a>
<a title="economia_June page 56" href="http://viewer.zmags.com/publication/6fd7b369?page=56"> 20% of Britain's 4.8 million SMEs are alrea</a>
<a title="economia_June page 57" href="http://viewer.zmags.com/publication/6fd7b369?page=57"> EXPORT RESEARCH £100,000 worth </a>
<a title="economia_June page 58" href="http://viewer.zmags.com/publication/6fd7b369?page=58"> challenged to provide more practical help. “Speci</a>
<a title="economia_June page 59" href="http://viewer.zmags.com/publication/6fd7b369?page=59"> EXPORT RESEARCH trade shows (52%), specially a</a>
<a title="economia_June page 60" href="http://viewer.zmags.com/publication/6fd7b369?page=60"> LEARNING ON THE JOB The government lauds apprenti</a>
<a title="economia_June page 61" href="http://viewer.zmags.com/publication/6fd7b369?page=61"> APPRENTICESHIPS </a>
<a title="economia_June page 62" href="http://viewer.zmags.com/publication/6fd7b369?page=62"> provider HTP. She points out that training compan</a>
<a title="economia_June page 63" href="http://viewer.zmags.com/publication/6fd7b369?page=63"> APPRENTICESHIPS </a>
<a title="economia_June page 64" href="http://viewer.zmags.com/publication/6fd7b369?page=64"> Is your career better served by working at a Big </a>
<a title="economia_June page 65" href="http://viewer.zmags.com/publication/6fd7b369?page=65"> CAREER MOBILITY RELAXED ABOUT CHANGE SMALL </a>
<a title="economia_June page 66" href="http://viewer.zmags.com/publication/6fd7b369?page=66"> ROOM AT THE TOP BIG TO SMALL RIKI GANGOLA, PARTN</a>
<a title="economia_June page 67" href="http://viewer.zmags.com/publication/6fd7b369?page=67"> CAREER MOBILITY people you are wo</a>
<a title="economia_June page 68" href="http://viewer.zmags.com/publication/6fd7b369?page=68"> THE PEOPLE PROBLEM 12MICHAEL TAYLOR </a>
<a title="economia_June page 69" href="http://viewer.zmags.com/publication/6fd7b369?page=69"> THE ECONOMIA ESSAY It's a good place</a>
<a title="economia_June page 70" href="http://viewer.zmags.com/publication/6fd7b369?page=70"> LONG-TERM BENEFITS ICAEW's incoming president Mar</a>
<a title="economia_June page 71" href="http://viewer.zmags.com/publication/6fd7b369?page=71"> PROFILE MARTYN JONES I t doesn't ta</a>
<a title="economia_June page 72" href="http://viewer.zmags.com/publication/6fd7b369?page=72"> Workplace pensions law has changed, and it affect</a>
<a title="economia_June page 73" href="http://viewer.zmags.com/publication/6fd7b369?page=73"> Briefing FTT court case and quotas While ICAEW w</a>
<a title="economia_June page 74" href="http://viewer.zmags.com/publication/6fd7b369?page=74"> New rules on buy-backs, plus a call to reduce tax</a>
<a title="economia_June page 75" href="http://viewer.zmags.com/publication/6fd7b369?page=75"> BRIEFING UPDATES RECORD CYBERCRIME LEV</a>
<a title="economia_June page 76" href="http://viewer.zmags.com/publication/6fd7b369?page=76"> The virtual accountant Does the p</a>
<a title="economia_June page 77" href="http://viewer.zmags.com/publication/6fd7b369?page=77"> BRIEFING ONLINE ACCOUNTING HOSTING IN TH</a>
<a title="economia_June page 78" href="http://viewer.zmags.com/publication/6fd7b369?page=78"> FORCE FOR GOOD FinancialForce Accounting and CRM </a>
<a title="economia_June page 79" href="http://viewer.zmags.com/publication/6fd7b369?page=79"> function. Invoices are produced automatically on </a>
<a title="economia_June page 80" href="http://viewer.zmags.com/publication/6fd7b369?page=80"> Getting in line The new UK GAAP brings financi</a>
<a title="economia_June page 81" href="http://viewer.zmags.com/publication/6fd7b369?page=81"> BRIEFING FINANCIAL REPORTING </a>
<a title="economia_June page 82" href="http://viewer.zmags.com/publication/6fd7b369?page=82"> Dodd & Co: A straightforward service The Cumbria</a>
<a title="economia_June page 83" href="http://viewer.zmags.com/publication/6fd7b369?page=83"> BRIEFING PRACTICE PROFILE ILLUSTRATION: ARON VEL</a>
<a title="economia_June page 84" href="http://viewer.zmags.com/publication/6fd7b369?page=84"> Turning a blind eye costs member dearly Julia Ir</a>
<a title="economia_June page 85" href="http://viewer.zmags.com/publication/6fd7b369?page=85"> BRIEFING DISCIPLINARIES Report listings Thes</a>
<a title="economia_June page 86" href="http://viewer.zmags.com/publication/6fd7b369?page=86"> Life The sporting issue Moneyba</a>
<a title="economia_June page 87" href="http://viewer.zmags.com/publication/6fd7b369?page=87"> Five top-earning sportspeople 01/ FLOYD MAYWEAT</a>
<a title="economia_June page 88" href="http://viewer.zmags.com/publication/6fd7b369?page=88"> Olympic revenues £2.4bn Six Nations economic impa</a>
<a title="economia_June page 89" href="http://viewer.zmags.com/publication/6fd7b369?page=89"> LIFE THE SPORTING ISSUE Swansea City football c</a>
<a title="economia_June page 90" href="http://viewer.zmags.com/publication/6fd7b369?page=90"> Restaurants If you really want to make a meal o</a>
<a title="economia_June page 91" href="http://viewer.zmags.com/publication/6fd7b369?page=91"> caba.org.uk Whatever your needs. Whenever you </a>
<a title="economia_June page 92" href="http://viewer.zmags.com/publication/6fd7b369?page=92"> £32 a month or 25% of your client's business valu</a>
<a title="economia_June page 93" href="http://viewer.zmags.com/publication/6fd7b369?page=93"> LIFE THE SPORTING ISSUE Football: United States </a>
<a title="economia_June page 94" href="http://viewer.zmags.com/publication/6fd7b369?page=94"> Directory CCOomMPpAaNnYy FFOorRmMaAtTioIOnN&ARNeD</a>
<a title="economia_June page 95" href="http://viewer.zmags.com/publication/6fd7b369?page=95"> BUSINESS DIRECTORY </a>
<a title="economia_June page 96" href="http://viewer.zmags.com/publication/6fd7b369?page=96"> BUSINESS DIRECTORY VOLUNTARY LIQUIDATION </a>
<a title="economia_June page 97" href="http://viewer.zmags.com/publication/6fd7b369?page=97"> Recruitment HALO Afghanist</a>
<a title="economia_June page 98" href="http://viewer.zmags.com/publication/6fd7b369?page=98"> LIFE AFTER WORK Courti</a>
<a title="economia_June page 99" href="http://viewer.zmags.com/publication/6fd7b369?page=99"> With our cloud-based solutions accountants can do</a>
<a title="economia_June page 100" href="http://viewer.zmags.com/publication/6fd7b369?page=100"> </a>