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<br /> <br /> <br /> Vol. 29, No. 2 March/April 2013<br /> R/Cs Take Flight<br /> Appcessories Are Here to Stay<br /> Increasing numbers of kids are getting their hands<br /> on smartphones and tablets and the toy industry is<br /> capitalizing on this trend with appcessories, or phys-<br /> ical toys that work with an app on a smartphone or<br /> tablet. Though these toys typically build on classic<br /> play patterns, appcessories are beginning to emerge<br /> as a distinct product category. Manufacturers are<br /> learning how to maximize play value with appcessories,<br /> and retailers are learning how to market these new-age<br /> tech toys to consumers.<br /> page 39<br /> Companies Focus on Feature-<br /> Laden, High-Quality R/Cs<br /> App<br /> page 30<br /> page 20<br /> It's arent<a title="The Toy Book March/April 2013 page 1" href="http://viewer.zmags.com/publication/70e821a6?page=1"> </a> <a title="The Toy Book March/April 2013 page 2" href="http://viewer.zmags.com/publication/70e821a6?page=2"> </a> <a title="The Toy Book March/April 2013 page 3" href="http://viewer.zmags.com/publication/70e821a6?page=3"> Vol. 29, No. 2 March/April 2013 R/Cs</a> <a title="The Toy Book March/April 2013 page 4" href="http://viewer.zmags.com/publication/70e821a6?page=4"> table of contents March/April 2013 Departments E</a> <a title="The Toy Book March/April 2013 page 5" href="http://viewer.zmags.com/publication/70e821a6?page=5"> </a> <a title="The Toy Book March/April 2013 page 6" href="http://viewer.zmags.com/publication/70e821a6?page=6"> viewpoint Editor's Technology Takeover: Respond</a> <a title="The Toy Book March/April 2013 page 7" href="http://viewer.zmags.com/publication/70e821a6?page=7"> </a> <a title="The Toy Book March/April 2013 page 8" href="http://viewer.zmags.com/publication/70e821a6?page=8"> TOP 10 FAMILY ENTERTAINMENT & CASUAL GAMES</a> <a title="The Toy Book March/April 2013 page 9" href="http://viewer.zmags.com/publication/70e821a6?page=9"> European Market Update An Uneventful 2012 for th</a> <a title="The Toy Book March/April 2013 page 10" href="http://viewer.zmags.com/publication/70e821a6?page=10"> Toy IndustrypAessroscpiaeticontives PlayCon to U</a> <a title="The Toy Book March/April 2013 page 11" href="http://viewer.zmags.com/publication/70e821a6?page=11"> </a> <a title="The Toy Book March/April 2013 page 12" href="http://viewer.zmags.com/publication/70e821a6?page=12"> update Industry 1</a> <a title="The Toy Book March/April 2013 page 13" href="http://viewer.zmags.com/publication/70e821a6?page=13"> BUILD-A-BEAR WORKSHOP, AURORA PARTNER WITH HASBRO</a> <a title="The Toy Book March/April 2013 page 14" href="http://viewer.zmags.com/publication/70e821a6?page=14"> Top Toy Trends for 2013 by Reyne Rice, toy tr</a> <a title="The Toy Book March/April 2013 page 15" href="http://viewer.zmags.com/publication/70e821a6?page=15"> Key Players -Science X kits, Ravensbur</a> <a title="The Toy Book March/April 2013 page 16" href="http://viewer.zmags.com/publication/70e821a6?page=16"> can't wait until the next gift-giving situation. </a> <a title="The Toy Book March/April 2013 page 17" href="http://viewer.zmags.com/publication/70e821a6?page=17"> Want to Reach Millions of Co</a> <a title="The Toy Book March/April 2013 page 18" href="http://viewer.zmags.com/publication/70e821a6?page=18"> profile Property Licensor: Disney Consumer Produ</a> <a title="The Toy Book March/April 2013 page 19" href="http://viewer.zmags.com/publication/70e821a6?page=19"> Cardinal The Monsters University Super 3D P</a> <a title="The Toy Book March/April 2013 page 20" href="http://viewer.zmags.com/publication/70e821a6?page=20"> R/Cs Take Flight Companies focus on feature-laden</a> <a title="The Toy Book March/April 2013 page 21" href="http://viewer.zmags.com/publication/70e821a6?page=21"> spokesperson, says that recently the physical toy</a> <a title="The Toy Book March/April 2013 page 22" href="http://viewer.zmags.com/publication/70e821a6?page=22"> R/C Interactive Toy Concepts introduces th</a> <a title="The Toy Book March/April 2013 page 23" href="http://viewer.zmags.com/publication/70e821a6?page=23"> </a> <a title="The Toy Book March/April 2013 page 24" href="http://viewer.zmags.com/publication/70e821a6?page=24"> The Twist 'n Shoot, from Maisto, changes f</a> <a title="The Toy Book March/April 2013 page 25" href="http://viewer.zmags.com/publication/70e821a6?page=25"> </a> <a title="The Toy Book March/April 2013 page 26" href="http://viewer.zmags.com/publication/70e821a6?page=26"> The Large R/C Mario Kart Wii line, from </a> <a title="The Toy Book March/April 2013 page 27" href="http://viewer.zmags.com/publication/70e821a6?page=27"> </a> <a title="The Toy Book March/April 2013 page 28" href="http://viewer.zmags.com/publication/70e821a6?page=28"> Swann launches the latest addition to </a> <a title="The Toy Book March/April 2013 page 29" href="http://viewer.zmags.com/publication/70e821a6?page=29"> Desk Pets International (HK) Ltd. launch</a> <a title="The Toy Book March/April 2013 page 30" href="http://viewer.zmags.com/publication/70e821a6?page=30"> Plush with a Purpose by Christine Duhaime A</a> <a title="The Toy Book March/April 2013 page 31" href="http://viewer.zmags.com/publication/70e821a6?page=31"> </a> <a title="The Toy Book March/April 2013 page 32" href="http://viewer.zmags.com/publication/70e821a6?page=32"> Plush Seat Pets, from Jay at Play, easi</a> <a title="The Toy Book March/April 2013 page 33" href="http://viewer.zmags.com/publication/70e821a6?page=33"> </a> <a title="The Toy Book March/April 2013 page 34" href="http://viewer.zmags.com/publication/70e821a6?page=34"> Plush The 8-inch DJ Box Plush Om Nom, fro</a> <a title="The Toy Book March/April 2013 page 35" href="http://viewer.zmags.com/publication/70e821a6?page=35"> Kids can collect all eight of the 5-inch p</a> <a title="The Toy Book March/April 2013 page 36" href="http://viewer.zmags.com/publication/70e821a6?page=36"> Decoding Augmented Reality by Sierra McCleary-Har</a> <a title="The Toy Book March/April 2013 page 37" href="http://viewer.zmags.com/publication/70e821a6?page=37"> Tech 4 Kids is reinventing the drawing</a> <a title="The Toy Book March/April 2013 page 38" href="http://viewer.zmags.com/publication/70e821a6?page=38"> Augmented Reality Ravensburger adds </a> <a title="The Toy Book March/April 2013 page 39" href="http://viewer.zmags.com/publication/70e821a6?page=39"> I t 'sa p p arent Appcessories are here</a> <a title="The Toy Book March/April 2013 page 40" href="http://viewer.zmags.com/publication/70e821a6?page=40"> Furthermore, the toy relies on the components of </a> <a title="The Toy Book March/April 2013 page 41" href="http://viewer.zmags.com/publication/70e821a6?page=41"> Duo Plink, from toys with cau</a> <a title="The Toy Book March/April 2013 page 42" href="http://viewer.zmags.com/publication/70e821a6?page=42"> ap p cessories The Apptivity Gym, from Fis</a> <a title="The Toy Book March/April 2013 page 43" href="http://viewer.zmags.com/publication/70e821a6?page=43"> </a> <a title="The Toy Book March/April 2013 page 44" href="http://viewer.zmags.com/publication/70e821a6?page=44"> ap p cessories The Appy Alphabet, from Kid</a> <a title="The Toy Book March/April 2013 page 45" href="http://viewer.zmags.com/publication/70e821a6?page=45"> Codigo Cube, from 4 </a> <a title="The Toy Book March/April 2013 page 46" href="http://viewer.zmags.com/publication/70e821a6?page=46"> ap p cessories Robbi, part of the iLearn </a> <a title="The Toy Book March/April 2013 page 47" href="http://viewer.zmags.com/publication/70e821a6?page=47"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book March/April 2013 page 48" href="http://viewer.zmags.com/publication/70e821a6?page=48"> NEWS THAMES & KOSMOS SIGNS NEW DEAL, HIRES NEW CE</a> <a title="The Toy Book March/April 2013 page 49" href="http://viewer.zmags.com/publication/70e821a6?page=49"> ASTRA'S INSIGHTS From Ordinary to Extraordinary:</a> <a title="The Toy Book March/April 2013 page 50" href="http://viewer.zmags.com/publication/70e821a6?page=50"> Plush , aIlDinSe oRfEpFlEuRsRhEdDolls ba</a> <a title="The Toy Book March/April 2013 page 51" href="http://viewer.zmags.com/publication/70e821a6?page=51"> </a> <a title="The Toy Book March/April 2013 page 52" href="http://viewer.zmags.com/publication/70e821a6?page=52"> Plush toys are</a> <a title="The Toy Book March/April 2013 page 53" href="http://viewer.zmags.com/publication/70e821a6?page=53"> </a> <a title="The Toy Book March/April 2013 page 54" href="http://viewer.zmags.com/publication/70e821a6?page=54"> Plush NORTH AMERICA BEAR COMPANY introduces </a> <a title="The Toy Book March/April 2013 page 55" href="http://viewer.zmags.com/publication/70e821a6?page=55"> AURORA WORLD INC. has launched a l</a> <a title="The Toy Book March/April 2013 page 56" href="http://viewer.zmags.com/publication/70e821a6?page=56"> WHAT'S NEW AEROMAX has launched addit</a> <a title="The Toy Book March/April 2013 page 57" href="http://viewer.zmags.com/publication/70e821a6?page=57"> </a> <a title="The Toy Book March/April 2013 page 58" href="http://viewer.zmags.com/publication/70e821a6?page=58"> It's Not a Political Issue, C </a> <a title="The Toy Book March/April 2013 page 59" href="http://viewer.zmags.com/publication/70e821a6?page=59"> products to the market at an ap- </a> <a title="The Toy Book March/April 2013 page 60" href="http://viewer.zmags.com/publication/70e821a6?page=60"> MEDIA CENTER Brooklyn-based “Miss Nina” (Ni</a> <a title="The Toy Book March/April 2013 page 61" href="http://viewer.zmags.com/publication/70e821a6?page=61"> Tips for Toy and Game Inventors by Richard C. Lev</a> <a title="The Toy Book March/April 2013 page 62" href="http://viewer.zmags.com/publication/70e821a6?page=62"> International Toy Industry Spielwarenmesse Intern</a> <a title="The Toy Book March/April 2013 page 63" href="http://viewer.zmags.com/publication/70e821a6?page=63"> re-incarnations—they are innovative and conti</a> <a title="The Toy Book March/April 2013 page 64" href="http://viewer.zmags.com/publication/70e821a6?page=64"> International Toy Industry Trade </a> <a title="The Toy Book March/April 2013 page 65" href="http://viewer.zmags.com/publication/70e821a6?page=65"> Reaching Both Trade and Consumers CO</a> <a title="The Toy Book March/April 2013 page 66" href="http://viewer.zmags.com/publication/70e821a6?page=66"> International Toy Industry Christmas as they do i</a> <a title="The Toy Book March/April 2013 page 67" href="http://viewer.zmags.com/publication/70e821a6?page=67"> new What's Scootin' Around Sbyke's newest </a> <a title="The Toy Book March/April 2013 page 68" href="http://viewer.zmags.com/publication/70e821a6?page=68"> the bar Raising The Real Costs of Outsourcin</a> <a title="The Toy Book March/April 2013 page 69" href="http://viewer.zmags.com/publication/70e821a6?page=69"> </a> <a title="The Toy Book March/April 2013 page 70" href="http://viewer.zmags.com/publication/70e821a6?page=70"> social media Talking Mobile Devices Bring S</a> <a title="The Toy Book March/April 2013 page 71" href="http://viewer.zmags.com/publication/70e821a6?page=71"> At a Glance Retailers should consider... —What is</a> <a title="The Toy Book March/April 2013 page 72" href="http://viewer.zmags.com/publication/70e821a6?page=72"> marketplace Industry </a> <a title="The Toy Book March/April 2013 page 73" href="http://viewer.zmags.com/publication/70e821a6?page=73"> Please contact Anthony</a> <a title="The Toy Book March/April 2013 page 74" href="http://viewer.zmags.com/publication/70e821a6?page=74"> Flashback: March 1993 2.3. </a> <a title="The Toy Book March/April 2013 page 75" href="http://viewer.zmags.com/publication/70e821a6?page=75"> </a> <a title="The Toy Book March/April 2013 page 76" href="http://viewer.zmags.com/publication/70e821a6?page=76"> </a> <a title="The Toy Book March/April 2013 page 77" href="http://viewer.zmags.com/publication/70e821a6?page=77"> ap p cessories Hasbro is turning tablets </a> <a title="The Toy Book March/April 2013 page 78" href="http://viewer.zmags.com/publication/70e821a6?page=78"> ap p cessories Spiral Toys intro- duces T</a> <a title="The Toy Book March/April 2013 page 79" href="http://viewer.zmags.com/publication/70e821a6?page=79"> International Toy Industry Toy </a> <a title="The Toy Book March/April 2013 page 80" href="http://viewer.zmags.com/publication/70e821a6?page=80"> International Toy Industry opportunity to meet ou</a>