If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> DRIVING BETTER BUSINESS DECISIONS JULY/AUGUST 2014<br /> BROUGHT TO YOU BY:<br /> WHY ANALYTICS<br /> PROJECTS<br /> FAIL<br /> Key considerations<br /> for deep analytics<br /> on big data,<br /> learning and<br /> insights<br /> ALSO INSIDE:<br /> · Dark side of digital world<br /> · Real-time text analytics<br /> · Data scientists' time to shine<br /> · The future of forecasting<br /> Executive Edge<br /> Hewlett-Packard<br /> V. P. Rohit Tandon:<br /> Six ways of<br /> value creation via<br /> E-commerce analytics<br /> INSIDE STORY<br /> What I learned today<br /> One of the advantages of editing<br /> Analytics (as well as OR/MS Today, the<br /> membership magazine of INFORMS) is I<br /> learn something new every day, thanks to<br /> the wide array of contributed articles we<br /> receive. For example, just in preparing<br /> this issue, I learned:<br /> • Nearly<a title="Analytics, July/August 2014 page 1" href="http://viewer.zmags.com/publication/71383123?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG DRIVING BETTER </a> <a title="Analytics, July/August 2014 page 2" href="http://viewer.zmags.com/publication/71383123?page=2"> INSIDE STORY What I learned today One of </a> <a title="Analytics, July/August 2014 page 3" href="http://viewer.zmags.com/publication/71383123?page=3"> OPTIMIZE YOUR BUSINESS WITH UNPRECEDENTED SP</a> <a title="Analytics, July/August 2014 page 4" href="http://viewer.zmags.com/publication/71383123?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a> <a title="Analytics, July/August 2014 page 5" href="http://viewer.zmags.com/publication/71383123?page=5"> AnAlytic Solver PlAtform visualize, Analyze, Deci</a> <a title="Analytics, July/August 2014 page 6" href="http://viewer.zmags.com/publication/71383123?page=6"> 32 82 DEPARTMENTS 2 Inside Story 8 Ex</a> <a title="Analytics, July/August 2014 page 7" href="http://viewer.zmags.com/publication/71383123?page=7"> AnAlytic Solver PlAtform easy to Use, industrial </a> <a title="Analytics, July/August 2014 page 8" href="http://viewer.zmags.com/publication/71383123?page=8"> EXECUTIVE EDGE Six ways of value-creation thr</a> <a title="Analytics, July/August 2014 page 9" href="http://viewer.zmags.com/publication/71383123?page=9"> AnAlytic Solver PlAtform from Solver to full-Powe</a> <a title="Analytics, July/August 2014 page 10" href="http://viewer.zmags.com/publication/71383123?page=10"> EXECUTIVE EDGE In the race to utilize</a> <a title="Analytics, July/August 2014 page 11" href="http://viewer.zmags.com/publication/71383123?page=11"> scientists in organizations with the right </a> <a title="Analytics, July/August 2014 page 12" href="http://viewer.zmags.com/publication/71383123?page=12"> EXECUTIVE EDGE Answering questions such a</a> <a title="Analytics, July/August 2014 page 13" href="http://viewer.zmags.com/publication/71383123?page=13"> 4. Site search analytics. Tracking site search</a> <a title="Analytics, July/August 2014 page 14" href="http://viewer.zmags.com/publication/71383123?page=14"> A N A LY Z E T H I S ! Dark side of the digit</a> <a title="Analytics, July/August 2014 page 15" href="http://viewer.zmags.com/publication/71383123?page=15"> think about the search engine. Being human, we ar</a> <a title="Analytics, July/August 2014 page 16" href="http://viewer.zmags.com/publication/71383123?page=16"> A N A LY Z E T H I S ! all of this ultimately d</a> <a title="Analytics, July/August 2014 page 17" href="http://viewer.zmags.com/publication/71383123?page=17"> S 1 S 1 P XXXSSP 12312 Parallel Simp</a> <a title="Analytics, July/August 2014 page 18" href="http://viewer.zmags.com/publication/71383123?page=18"> A N A LY Z E T H I S ! As more and more asp</a> <a title="Analytics, July/August 2014 page 19" href="http://viewer.zmags.com/publication/71383123?page=19"> In fact, book distribution has from the outs</a> <a title="Analytics, July/August 2014 page 20" href="http://viewer.zmags.com/publication/71383123?page=20"> A N A LY Z E T H I S ! “Nobody in history</a> <a title="Analytics, July/August 2014 page 21" href="http://viewer.zmags.com/publication/71383123?page=21"> SCHOLARSHIP FOR SERVICE PROGRAM Undergraduate, gr</a> <a title="Analytics, July/August 2014 page 22" href="http://viewer.zmags.com/publication/71383123?page=22"> A N A LY Z E T H I S ! • Ownership: Digital t</a> <a title="Analytics, July/August 2014 page 23" href="http://viewer.zmags.com/publication/71383123?page=23"> of those actions. In his call for serious ethical</a> <a title="Analytics, July/August 2014 page 24" href="http://viewer.zmags.com/publication/71383123?page=24"> HEALTHCARE ANALYTICS Will Apple, Google usher</a> <a title="Analytics, July/August 2014 page 25" href="http://viewer.zmags.com/publication/71383123?page=25"> for consumers. In essence this was the promise of</a> <a title="Analytics, July/August 2014 page 26" href="http://viewer.zmags.com/publication/71383123?page=26"> HEALTHCARE ANALYTICS When a system enjo</a> <a title="Analytics, July/August 2014 page 27" href="http://viewer.zmags.com/publication/71383123?page=27"> the country, we can expect seamless bi-directiona</a> <a title="Analytics, July/August 2014 page 28" href="http://viewer.zmags.com/publication/71383123?page=28"> INFORMS INITIATIVES CAP exam, continuing ed</a> <a title="Analytics, July/August 2014 page 29" href="http://viewer.zmags.com/publication/71383123?page=29"> Candidates can apply at www.in- forms.org/a</a> <a title="Analytics, July/August 2014 page 30" href="http://viewer.zmags.com/publication/71383123?page=30"> INFORMS INITIATIVES The second new cours</a> <a title="Analytics, July/August 2014 page 31" href="http://viewer.zmags.com/publication/71383123?page=31"> C M Y CM MY CY CMY K USD_Online MBA BA Analytics</a> <a title="Analytics, July/August 2014 page 32" href="http://viewer.zmags.com/publication/71383123?page=32"> FORUM Quick stop: Optimized F1 pit teams ca</a> <a title="Analytics, July/August 2014 page 33" href="http://viewer.zmags.com/publication/71383123?page=33"> equation. This orthodoxy was challenged in 1982 w</a> <a title="Analytics, July/August 2014 page 34" href="http://viewer.zmags.com/publication/71383123?page=34"> CUSTOMER RELATIONSHIPS Real-Time Text Analytics </a> <a title="Analytics, July/August 2014 page 35" href="http://viewer.zmags.com/publication/71383123?page=35"> environment. This process meets com- putational d</a> <a title="Analytics, July/August 2014 page 36" href="http://viewer.zmags.com/publication/71383123?page=36"> REAL-TIME TEXT ANALYTICS are mentioned in such </a> <a title="Analytics, July/August 2014 page 37" href="http://viewer.zmags.com/publication/71383123?page=37"> Visual Analytics Opportuni</a> <a title="Analytics, July/August 2014 page 38" href="http://viewer.zmags.com/publication/71383123?page=38"> REAL-TIME TEXT ANALYTICS for each feature in th</a> <a title="Analytics, July/August 2014 page 39" href="http://viewer.zmags.com/publication/71383123?page=39"> INFORMSCONFERENCE THEBIG BUSINESS OFDATA THANKS</a> <a title="Analytics, July/August 2014 page 40" href="http://viewer.zmags.com/publication/71383123?page=40"> REAL-TIME TEXT ANALYTICS Figur</a> <a title="Analytics, July/August 2014 page 41" href="http://viewer.zmags.com/publication/71383123?page=41"> Figure 2: Topic modeling treemap. infrastructure</a> <a title="Analytics, July/August 2014 page 42" href="http://viewer.zmags.com/publication/71383123?page=42"> REAL-TIME TEXT ANALYTICS Figure </a> <a title="Analytics, July/August 2014 page 43" href="http://viewer.zmags.com/publication/71383123?page=43"> Figure 4: Sentiment analysis. CLOSING THOUGHTS </a> <a title="Analytics, July/August 2014 page 44" href="http://viewer.zmags.com/publication/71383123?page=44"> THE DATA ECONOMY Why do so many analytics </a> <a title="Analytics, July/August 2014 page 45" href="http://viewer.zmags.com/publication/71383123?page=45"> The six Vs of big data n Volume (data at rest): t</a> <a title="Analytics, July/August 2014 page 46" href="http://viewer.zmags.com/publication/71383123?page=46"> WHY PROJECTS FAIL KEY CONSIDERATIONS FOR DEEP </a> <a title="Analytics, July/August 2014 page 47" href="http://viewer.zmags.com/publication/71383123?page=47"> Table 1: Common mistakes for analytics projects. </a> <a title="Analytics, July/August 2014 page 48" href="http://viewer.zmags.com/publication/71383123?page=48"> WHY PROJECTS FAIL data, they should have a clea</a> <a title="Analytics, July/August 2014 page 49" href="http://viewer.zmags.com/publication/71383123?page=49"> on open source fail; and 3) required to use techn</a> <a title="Analytics, July/August 2014 page 50" href="http://viewer.zmags.com/publication/71383123?page=50"> WHY PROJECTS FAIL Think about what informati</a> <a title="Analytics, July/August 2014 page 51" href="http://viewer.zmags.com/publication/71383123?page=51"> career analytics. Enroll now only AAS nation.</a> <a title="Analytics, July/August 2014 page 52" href="http://viewer.zmags.com/publication/71383123?page=52"> WHY PROJECTS FAIL organizations are already rea</a> <a title="Analytics, July/August 2014 page 53" href="http://viewer.zmags.com/publication/71383123?page=53"> 7 th ANNUAL BUSINESS ANALYTICS SYMPOSIUM Hot</a> <a title="Analytics, July/August 2014 page 54" href="http://viewer.zmags.com/publication/71383123?page=54"> DATA SCIENTISTS IN DEMAND `It's their time to s</a> <a title="Analytics, July/August 2014 page 55" href="http://viewer.zmags.com/publication/71383123?page=55"> candidates living out on </a> <a title="Analytics, July/August 2014 page 56" href="http://viewer.zmags.com/publication/71383123?page=56"> Q&A WITH LINDA BURTCH or target marketing. More</a> <a title="Analytics, July/August 2014 page 57" href="http://viewer.zmags.com/publication/71383123?page=57"> It’s amazing. Competing offers is another sign </a> <a title="Analytics, July/August 2014 page 58" href="http://viewer.zmags.com/publication/71383123?page=58"> Q&A WITH LINDA BURTCH becoming so predominant i</a> <a title="Analytics, July/August 2014 page 59" href="http://viewer.zmags.com/publication/71383123?page=59"> I think it’s very important that they make sur</a> <a title="Analytics, July/August 2014 page 60" href="http://viewer.zmags.com/publication/71383123?page=60"> Q&A WITH LINDA BURTCH For any quantit</a> <a title="Analytics, July/August 2014 page 61" href="http://viewer.zmags.com/publication/71383123?page=61"> Another way that you can jump into this is </a> <a title="Analytics, July/August 2014 page 62" href="http://viewer.zmags.com/publication/71383123?page=62"> ANALYTICS ACROSS THE ENTERPRISE Analytics </a> <a title="Analytics, July/August 2014 page 63" href="http://viewer.zmags.com/publication/71383123?page=63"> Data is becoming the </a> <a title="Analytics, July/August 2014 page 64" href="http://viewer.zmags.com/publication/71383123?page=64"> ANALYTICS ACROSS THE ENTERPRISE the same metric</a> <a title="Analytics, July/August 2014 page 65" href="http://viewer.zmags.com/publication/71383123?page=65"> BIG DATA. BIG CAREER. Master of Science in Analyt</a> <a title="Analytics, July/August 2014 page 66" href="http://viewer.zmags.com/publication/71383123?page=66"> ANALYTICS ACROSS THE ENTERPRISE explored innova</a> <a title="Analytics, July/August 2014 page 67" href="http://viewer.zmags.com/publication/71383123?page=67"> Analytics SAS and Hadoop take on the Big Da</a> <a title="Analytics, July/August 2014 page 68" href="http://viewer.zmags.com/publication/71383123?page=68"> ANALYTICS ACROSS THE ENTERPRISE continually ana</a> <a title="Analytics, July/August 2014 page 69" href="http://viewer.zmags.com/publication/71383123?page=69"> achieve additional gains. However, for many busin</a> <a title="Analytics, July/August 2014 page 70" href="http://viewer.zmags.com/publication/71383123?page=70"> SOFTWARE SURVEY The future of forecasting Maki</a> <a title="Analytics, July/August 2014 page 71" href="http://viewer.zmags.com/publication/71383123?page=71"> Figure 1: http://www.cnn.com/interactive/2013/09/</a> <a title="Analytics, July/August 2014 page 72" href="http://viewer.zmags.com/publication/71383123?page=72"> FORECASTING Figure 3: Initial</a> <a title="Analytics, July/August 2014 page 73" href="http://viewer.zmags.com/publication/71383123?page=73"> NORTHWESTERN ANALYTICS As businesses seek to max</a> <a title="Analytics, July/August 2014 page 74" href="http://viewer.zmags.com/publication/71383123?page=74"> FORECASTING this group. In recent years, the nu</a> <a title="Analytics, July/August 2014 page 75" href="http://viewer.zmags.com/publication/71383123?page=75"> When it comes to analyzing trends, most the pr</a> <a title="Analytics, July/August 2014 page 76" href="http://viewer.zmags.com/publication/71383123?page=76"> FORECASTING products from different</a> <a title="Analytics, July/August 2014 page 77" href="http://viewer.zmags.com/publication/71383123?page=77"> No matter what kind of forecasting you do, we inv</a> <a title="Analytics, July/August 2014 page 78" href="http://viewer.zmags.com/publication/71383123?page=78"> FORECASTING Figure 6: IBM SPSS’ fitted model</a> <a title="Analytics, July/August 2014 page 79" href="http://viewer.zmags.com/publication/71383123?page=79"> Figure 8: NCSS’ output. I chose the “Logistic(4)”</a> <a title="Analytics, July/August 2014 page 80" href="http://viewer.zmags.com/publication/71383123?page=80"> FORECASTING Figure 10: Th</a> <a title="Analytics, July/August 2014 page 81" href="http://viewer.zmags.com/publication/71383123?page=81"> SURVEY DATA & DIRECTORY To view the survey re</a> <a title="Analytics, July/August 2014 page 82" href="http://viewer.zmags.com/publication/71383123?page=82"> CONFERENCE PREVIEW S.F. conference set to capt</a> <a title="Analytics, July/August 2014 page 83" href="http://viewer.zmags.com/publication/71383123?page=83"> • Anthony Levandowski of Google will talk ab</a> <a title="Analytics, July/August 2014 page 84" href="http://viewer.zmags.com/publication/71383123?page=84"> FIVE-MINUTE ANALYST Probabilistic parking pro</a> <a title="Analytics, July/August 2014 page 85" href="http://viewer.zmags.com/publication/71383123?page=85"> a standard parking garage, which has a flat $2 pe</a> <a title="Analytics, July/August 2014 page 86" href="http://viewer.zmags.com/publication/71383123?page=86"> FIVE-MINUTE ANALYST Figure 2: </a> <a title="Analytics, July/August 2014 page 87" href="http://viewer.zmags.com/publication/71383123?page=87"> Figure 3: Histogram of parking time remaining, le</a> <a title="Analytics, July/August 2014 page 88" href="http://viewer.zmags.com/publication/71383123?page=88"> FIVE-MINUTE ANALYST this parking lot would invo</a> <a title="Analytics, July/August 2014 page 89" href="http://viewer.zmags.com/publication/71383123?page=89"> November 9-12, 2014 Hilton San Francisco Union Sq</a> <a title="Analytics, July/August 2014 page 90" href="http://viewer.zmags.com/publication/71383123?page=90"> THINKING ANALYTICALLY Frog and fly </a> <a title="Analytics, July/August 2014 page 91" href="http://viewer.zmags.com/publication/71383123?page=91"> G N RA A G R A MO D NG M </a>