<br />
APRIL 2013 VOL. 19 ISSUE 4<br />
HCC rewrites<br />
the rerefining<br />
playbook<br />
Last call for<br />
Dex/Merc?<br />
ELECTRIFYING<br />
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Consistent products with consistent results.<br />
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PUBLISHER'S LETTER<br />
And the Winners Are ...<br />
Congratulations to<br />
Liqui-Box, Afton<br />
Chemical and<br />
Heritage-Crystal Clean!<br />
Twice a year we engage<br />
Readex, an independent<br />
research company, to sur-<br />
vey Lubes'n'Greases read-<br />
ers about how attention-<br />
getting, how believable and how informa-<br />
tive each ad in the selected issue is. I've<br />
just received the results from January's<br />
survey.<br />
· Liqui-Box is undisputed champion,<br />
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<a title="2013_04 - April 2013 - LNG page 3" href="http://viewer.zmags.com/publication/7225d02d?page=3"> PUBLISHER'S LETTER And the Winners Are ... C</a>
<a title="2013_04 - April 2013 - LNG page 4" href="http://viewer.zmags.com/publication/7225d02d?page=4"> APRIL 2013 VOL. 19 ISSUE 4 TABLE OF CO</a>
<a title="2013_04 - April 2013 - LNG page 5" href="http://viewer.zmags.com/publication/7225d02d?page=5"> A STRONGER BASE. FOR EVERY APPLICATION. </a>
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<a title="2013_04 - April 2013 - LNG page 9" href="http://viewer.zmags.com/publication/7225d02d?page=9"> every challenge is an opportunity to innovate S</a>
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<a title="2013_04 - April 2013 - LNG page 13" href="http://viewer.zmags.com/publication/7225d02d?page=13"> HIGH PERFORMANCE GREASE PACKAGES. FOCUSING ON SOL</a>
<a title="2013_04 - April 2013 - LNG page 14" href="http://viewer.zmags.com/publication/7225d02d?page=14"> BY LISA TOCCI U.S. Base Oil Dimmed in 2012 Ex</a>
<a title="2013_04 - April 2013 - LNG page 15" href="http://viewer.zmags.com/publication/7225d02d?page=15"> infineum.com/collaboration We can really ch</a>
<a title="2013_04 - April 2013 - LNG page 16" href="http://viewer.zmags.com/publication/7225d02d?page=16"> “One thing may have been the slowdown in the</a>
<a title="2013_04 - April 2013 - LNG page 17" href="http://viewer.zmags.com/publication/7225d02d?page=17"> U.S. Monthly Production 6 of Base Oils </a>
<a title="2013_04 - April 2013 - LNG page 18" href="http://viewer.zmags.com/publication/7225d02d?page=18"> Yearly U.S Refinery Production of Base Oils (mill</a>
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<a title="2013_04 - April 2013 - LNG page 29" href="http://viewer.zmags.com/publication/7225d02d?page=29"> Evonik Oil Additives drives for efficiency — each</a>
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<a title="2013_04 - April 2013 - LNG page 34" href="http://viewer.zmags.com/publication/7225d02d?page=34"> USNS Watson under way </a>
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<a title="2013_04 - April 2013 - LNG page 39" href="http://viewer.zmags.com/publication/7225d02d?page=39"> Additives to Transform Lubricant Technologies DO</a>
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<a title="2013_04 - April 2013 - LNG page 42" href="http://viewer.zmags.com/publication/7225d02d?page=42"> “The level of complexity linked to specificati</a>
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<a title="2013_04 - April 2013 - LNG page 46" href="http://viewer.zmags.com/publication/7225d02d?page=46"> Will China Rift Deter I It was Februar</a>
<a title="2013_04 - April 2013 - LNG page 47" href="http://viewer.zmags.com/publication/7225d02d?page=47"> Japan's Lube Sellers? Campbell emphasize</a>
<a title="2013_04 - April 2013 - LNG page 48" href="http://viewer.zmags.com/publication/7225d02d?page=48"> points: First, corporate Japan (not just the petr</a>
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<a title="2013_04 - April 2013 - LNG page 54" href="http://viewer.zmags.com/publication/7225d02d?page=54"> GM photo of its Toledo transmission plant. </a>
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<a title="2013_04 - April 2013 - LNG page 56" href="http://viewer.zmags.com/publication/7225d02d?page=56"> </a>
<a title="2013_04 - April 2013 - LNG page 57" href="http://viewer.zmags.com/publication/7225d02d?page=57"> The Reality: Viscosity is only part of the sto</a>
<a title="2013_04 - April 2013 - LNG page 58" href="http://viewer.zmags.com/publication/7225d02d?page=58"> Total North American ATF Market, 2011 Other 6% </a>
<a title="2013_04 - April 2013 - LNG page 59" href="http://viewer.zmags.com/publication/7225d02d?page=59"> to our new line of dinonylnaphthalene sulfo</a>
<a title="2013_04 - April 2013 - LNG page 60" href="http://viewer.zmags.com/publication/7225d02d?page=60"> North American Automatic Transmission Types, Past</a>
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<a title="2013_04 - April 2013 - LNG page 62" href="http://viewer.zmags.com/publication/7225d02d?page=62"> PRODUCT NEWS PRODUCT NEWS Champion's 2.5-gal. </a>
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<a title="2013_04 - April 2013 - LNG page 71" href="http://viewer.zmags.com/publication/7225d02d?page=71"> Retooled for 2013 Lubricants Industry Factbook </a>
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