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<br /> ENGLISH / РУССКИЙ<br /> Spring 2013 / Весна 2013<br /> <br /> <br /> FEATURES<br /> Editorial Comment ....................................... 6<br /> Interview:Viacom’s Dan Frugtniet ..............8<br /> Heroes of the City in 180 countries ..........10<br /> Masha and the Bear update .......................12<br /> Pea & Promoplast Russian focus................14<br /> Maya buzzes in CIS and New Europe........16<br /> 98<br /> 8<br /> 16<br /> 38<br /> 12<br /> 4<br /> Cover Story: Zeptolab ................................18<br /> An in-depth look at a hot Russian studio<br /> Education: .................................................... 26<br /> An Introduction to Brand Licensing<br /> Education:..................................................... 38<br /> Licensing is no theme park ride!<br /> TOTAL LICENSING NEW EUROPE<br /> Licenses - International Trends 2013 .........42<br /> Spielwarenmesse 2013<br /> Customer is <a title="TLNE SPRING 2013 page 1" href="http://viewer.zmags.com/publication/72e980ac?page=1"> ENGLISH / РУССКИЙ Spring 2013 / Весна 2013</a> <a title="TLNE SPRING 2013 page 2" href="http://viewer.zmags.com/publication/72e980ac?page=2"> </a> <a title="TLNE SPRING 2013 page 3" href="http://viewer.zmags.com/publication/72e980ac?page=3"> </a> <a title="TLNE SPRING 2013 page 4" href="http://viewer.zmags.com/publication/72e980ac?page=4"> FEATURES Editorial Comment .....................</a> <a title="TLNE SPRING 2013 page 5" href="http://viewer.zmags.com/publication/72e980ac?page=5"> </a> <a title="TLNE SPRING 2013 page 6" href="http://viewer.zmags.com/publication/72e980ac?page=6"> Spring 2013 Весна 2013 Publisher </a> <a title="TLNE SPRING 2013 page 7" href="http://viewer.zmags.com/publication/72e980ac?page=7"> Welcome • Willkommen • Benvenuti • Bienvenidos • </a> <a title="TLNE SPRING 2013 page 8" href="http://viewer.zmags.com/publication/72e980ac?page=8"> NEWS Viacom International Media Networks (VIMN)’</a> <a title="TLNE SPRING 2013 page 9" href="http://viewer.zmags.com/publication/72e980ac?page=9"> TOTAL LICENSING NEW EUROPE VIMN России </a> <a title="TLNE SPRING 2013 page 10" href="http://viewer.zmags.com/publication/72e980ac?page=10"> NEWS </a> <a title="TLNE SPRING 2013 page 11" href="http://viewer.zmags.com/publication/72e980ac?page=11"> TOTAL LICENSING NEW EUROPE Heroes of the City п</a> <a title="TLNE SPRING 2013 page 12" href="http://viewer.zmags.com/publication/72e980ac?page=12"> NEWS </a> <a title="TLNE SPRING 2013 page 13" href="http://viewer.zmags.com/publication/72e980ac?page=13"> TOTAL LICENSING NEW EUROPE Маша и Медведь в Укр</a> <a title="TLNE SPRING 2013 page 14" href="http://viewer.zmags.com/publication/72e980ac?page=14"> NEWS </a> <a title="TLNE SPRING 2013 page 15" href="http://viewer.zmags.com/publication/72e980ac?page=15"> TOTAL LICENSING NEW EUROPE Pea и Promoplast Груп</a> <a title="TLNE SPRING 2013 page 16" href="http://viewer.zmags.com/publication/72e980ac?page=16"> Summer 2012 saw the Maya classic animated series </a> <a title="TLNE SPRING 2013 page 17" href="http://viewer.zmags.com/publication/72e980ac?page=17"> TOTAL LICENSING NEW EUROPE Пчелка Майя в России</a> <a title="TLNE SPRING 2013 page 18" href="http://viewer.zmags.com/publication/72e980ac?page=18"> At Toy Fair in New York Total Licensing New Europ</a> <a title="TLNE SPRING 2013 page 19" href="http://viewer.zmags.com/publication/72e980ac?page=19"> TOTAL LICENSING NEW EUROPE series on air, run th</a> <a title="TLNE SPRING 2013 page 20" href="http://viewer.zmags.com/publication/72e980ac?page=20"> we have released only one further Cut the Rope ga</a> <a title="TLNE SPRING 2013 page 21" href="http://viewer.zmags.com/publication/72e980ac?page=21"> TOTAL LICENSING NEW EUROPE </a> <a title="TLNE SPRING 2013 page 22" href="http://viewer.zmags.com/publication/72e980ac?page=22"> На Игрушечной Ярмарке в Нью-Йорке внимание журнал</a> <a title="TLNE SPRING 2013 page 23" href="http://viewer.zmags.com/publication/72e980ac?page=23"> TOTAL LICENSING NEW EUROPE ТХ: “Это было захваты</a> <a title="TLNE SPRING 2013 page 24" href="http://viewer.zmags.com/publication/72e980ac?page=24"> должаем расти и можем создавать много нового. 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