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<br /> JULY 2014 VOL. 20 ISSUE 7<br /> Solid Gains for<br /> Metalworking<br /> Fluids<br /> The Allure of<br /> Big Data<br /> WE MADE A<br /> COMMITMENT<br /> To service the speciality oils industry to the best of our ability. Decades later,<br /> despite periods of “uncertainty” in the market, we're still here. Adding capacity.<br /> Securing supply. Developing new ways to produce innovative products.<br /> Times have changed since we first began. The promises we've made to our<br /> customers have not.<br /> ergonnsa.com | 601-933-3031 (+1 outside US)<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> www.LNGSourcebook.com<br /> C<br /> heck it out. The Lubricants<br /> Industry Sourcebook from<br /> Lubes'n'Greases, free on the web at<br /> www.LNGSourcebook.com, is this indus-<br /> try's premier buyers guide for the United<br /> States and Canada.<br /> Are you looking for new customers?<a title="2014_07 - July 2014 - LNG page 1" href="http://viewer.zmags.com/publication/733db229?page=1"> JULY 2014 VOL. 20 ISSUE 7 </a> <a title="2014_07 - July 2014 - LNG page 2" href="http://viewer.zmags.com/publication/733db229?page=2"> WE MADE A COMMITMENT To service the specialit</a> <a title="2014_07 - July 2014 - LNG page 3" href="http://viewer.zmags.com/publication/733db229?page=3"> PUBLISHER'S LETTER www.LNGSourcebook.com C </a> <a title="2014_07 - July 2014 - LNG page 4" href="http://viewer.zmags.com/publication/733db229?page=4"> JULY 2014 VOL. 20 ISSUE 7 TABLE OF CON</a> <a title="2014_07 - July 2014 - LNG page 5" href="http://viewer.zmags.com/publication/733db229?page=5"> BUILD FROM A STRONGER BASE Strengthen your busin</a> <a title="2014_07 - July 2014 - LNG page 6" href="http://viewer.zmags.com/publication/733db229?page=6"> AUTOMOTIVE Begging the Question: One GF-6 Labe</a> <a title="2014_07 - July 2014 - LNG page 7" href="http://viewer.zmags.com/publication/733db229?page=7"> How will your product deliver the performance a</a> <a title="2014_07 - July 2014 - LNG page 8" href="http://viewer.zmags.com/publication/733db229?page=8"> AUTOMOTIVE “It appears to me t</a> <a title="2014_07 - July 2014 - LNG page 9" href="http://viewer.zmags.com/publication/733db229?page=9"> ExxonMobil Chemical's advanced synthetic base sto</a> <a title="2014_07 - July 2014 - LNG page 10" href="http://viewer.zmags.com/publication/733db229?page=10"> AUTOMOTIVE “This is an issue tha</a> <a title="2014_07 - July 2014 - LNG page 11" href="http://viewer.zmags.com/publication/733db229?page=11"> Machine fluid. So many dirty little secrets. </a> <a title="2014_07 - July 2014 - LNG page 12" href="http://viewer.zmags.com/publication/733db229?page=12"> “Discussions have occurred fo</a> <a title="2014_07 - July 2014 - LNG page 13" href="http://viewer.zmags.com/publication/733db229?page=13"> OUR HISTORY IS IN THE MAKING For more than 130 </a> <a title="2014_07 - July 2014 - LNG page 14" href="http://viewer.zmags.com/publication/733db229?page=14"> !# ! $" ! !" " *&).2,68440.*53</a> <a title="2014_07 - July 2014 - LNG page 15" href="http://viewer.zmags.com/publication/733db229?page=15"> Performance you can rely on. Now you c</a> <a title="2014_07 - July 2014 - LNG page 16" href="http://viewer.zmags.com/publication/733db229?page=16"> BEST PRACTICES Know the Value of Your Brand </a> <a title="2014_07 - July 2014 - LNG page 17" href="http://viewer.zmags.com/publication/733db229?page=17"> </a> <a title="2014_07 - July 2014 - LNG page 18" href="http://viewer.zmags.com/publication/733db229?page=18"> BEST PRACTICES Continued from page 16 </a> <a title="2014_07 - July 2014 - LNG page 19" href="http://viewer.zmags.com/publication/733db229?page=19"> brand characteristics in internal meetings, and t</a> <a title="2014_07 - July 2014 - LNG page 20" href="http://viewer.zmags.com/publication/733db229?page=20"> Demand Looks Solid By George Gill </a> <a title="2014_07 - July 2014 - LNG page 21" href="http://viewer.zmags.com/publication/733db229?page=21"> for Metalworking Fluids © Kadmy - Fotolia attai</a> <a title="2014_07 - July 2014 - LNG page 22" href="http://viewer.zmags.com/publication/733db229?page=22"> · In the Americas, metalworking fluids consum</a> <a title="2014_07 - July 2014 - LNG page 23" href="http://viewer.zmags.com/publication/733db229?page=23"> BY PRODUCT Forming fluids 30% Removal </a> <a title="2014_07 - July 2014 - LNG page 24" href="http://viewer.zmags.com/publication/733db229?page=24"> Global Metalworking Fluid Market Growth 2012 to </a> <a title="2014_07 - July 2014 - LNG page 25" href="http://viewer.zmags.com/publication/733db229?page=25"> Calumet Specialty Products Partners, L.P. </a> <a title="2014_07 - July 2014 - LNG page 26" href="http://viewer.zmags.com/publication/733db229?page=26"> A Full </a> <a title="2014_07 - July 2014 - LNG page 27" href="http://viewer.zmags.com/publication/733db229?page=27"> One of the tastiest, </a> <a title="2014_07 - July 2014 - LNG page 28" href="http://viewer.zmags.com/publication/733db229?page=28"> Your Source Fo</a> <a title="2014_07 - July 2014 - LNG page 29" href="http://viewer.zmags.com/publication/733db229?page=29"> The Best Industrial Lubricants Start With HollyFr</a> <a title="2014_07 - July 2014 - LNG page 30" href="http://viewer.zmags.com/publication/733db229?page=30"> Continued from page 28 lubricant is “so pure you </a> <a title="2014_07 - July 2014 - LNG page 31" href="http://viewer.zmags.com/publication/733db229?page=31"> dŚĞĞdžƉĞƌƚǀŝĞǁŽŶƚŚĞ '&ͲϲƉĞƌĨŽƌŵĂŶĐĞĐĂƚĞŐŽƌLJ͘ </a> <a title="2014_07 - July 2014 - LNG page 32" href="http://viewer.zmags.com/publication/733db229?page=32"> CHEVRON GROUP II PREMIUM BASE OILS WE'VE GOT YOU</a> <a title="2014_07 - July 2014 - LNG page 33" href="http://viewer.zmags.com/publication/733db229?page=33"> DELIVERING A GLOBAL PRODUCT SLATE FROM A NET</a> <a title="2014_07 - July 2014 - LNG page 34" href="http://viewer.zmags.com/publication/733db229?page=34"> The Puzzle of Behavioral Marketing Can tra</a> <a title="2014_07 - July 2014 - LNG page 35" href="http://viewer.zmags.com/publication/733db229?page=35"> Reaching the Young With the new millennium, atten</a> <a title="2014_07 - July 2014 - LNG page 36" href="http://viewer.zmags.com/publication/733db229?page=36"> Open the door to Asia. THE NEW LUBE REPORT ASI</a> <a title="2014_07 - July 2014 - LNG page 37" href="http://viewer.zmags.com/publication/733db229?page=37"> Continued from page 35 light truck market. Those</a> <a title="2014_07 - July 2014 - LNG page 38" href="http://viewer.zmags.com/publication/733db229?page=38"> It's in our DNA Developing partnerships is what w</a> <a title="2014_07 - July 2014 - LNG page 39" href="http://viewer.zmags.com/publication/733db229?page=39"> Ordinary Partnering Interested Sharing Coopera</a> <a title="2014_07 - July 2014 - LNG page 40" href="http://viewer.zmags.com/publication/733db229?page=40"> Continued from page 37 all needed to segment indi</a> <a title="2014_07 - July 2014 - LNG page 41" href="http://viewer.zmags.com/publication/733db229?page=41"> ADVERTISEMENT ExxonMobil Bas</a> <a title="2014_07 - July 2014 - LNG page 42" href="http://viewer.zmags.com/publication/733db229?page=42"> 42 JULY 2014</a> <a title="2014_07 - July 2014 - LNG page 43" href="http://viewer.zmags.com/publication/733db229?page=43"> T India's Shift to Quality </a> <a title="2014_07 - July 2014 - LNG page 44" href="http://viewer.zmags.com/publication/733db229?page=44"> He added that the improvements are Tr</a> <a title="2014_07 - July 2014 - LNG page 45" href="http://viewer.zmags.com/publication/733db229?page=45"> Pure Advantage Performance now and in the future.</a> <a title="2014_07 - July 2014 - LNG page 46" href="http://viewer.zmags.com/publication/733db229?page=46"> Continued from page 44 step up from CF. Another 2</a> <a title="2014_07 - July 2014 - LNG page 47" href="http://viewer.zmags.com/publication/733db229?page=47"> Clean Results. Refiners worldwide use our ISODE</a> <a title="2014_07 - July 2014 - LNG page 48" href="http://viewer.zmags.com/publication/733db229?page=48"> Continued from page 46 the world's largest, and </a> <a title="2014_07 - July 2014 - LNG page 49" href="http://viewer.zmags.com/publication/733db229?page=49"> </a> <a title="2014_07 - July 2014 - LNG page 50" href="http://viewer.zmags.com/publication/733db229?page=50"> NEED TO KNOW Hold onto Your Hats C </a> <a title="2014_07 - July 2014 - LNG page 51" href="http://viewer.zmags.com/publication/733db229?page=51"> We create chemistry that makes lubricant formulat</a> <a title="2014_07 - July 2014 - LNG page 52" href="http://viewer.zmags.com/publication/733db229?page=52"> NEED TO KNOW Continued fro</a> <a title="2014_07 - July 2014 - LNG page 53" href="http://viewer.zmags.com/publication/733db229?page=53"> Here we grow again! Heritage-Crystal Clean, alrea</a> <a title="2014_07 - July 2014 - LNG page 54" href="http://viewer.zmags.com/publication/733db229?page=54"> </a> <a title="2014_07 - July 2014 - LNG page 55" href="http://viewer.zmags.com/publication/733db229?page=55"> NEED TO KNOW Adding to the </a> <a title="2014_07 - July 2014 - LNG page 56" href="http://viewer.zmags.com/publication/733db229?page=56"> PRODUCT NEWS PRODUCT NEWS Logo for S-Oil's new</a> <a title="2014_07 - July 2014 - LNG page 57" href="http://viewer.zmags.com/publication/733db229?page=57"> </a> <a title="2014_07 - July 2014 - LNG page 58" href="http://viewer.zmags.com/publication/733db229?page=58"> PRODUCT NEWS Continued from page 56 </a> <a title="2014_07 - July 2014 - LNG page 59" href="http://viewer.zmags.com/publication/733db229?page=59"> </a> <a title="2014_07 - July 2014 - LNG page 60" href="http://viewer.zmags.com/publication/733db229?page=60"> Every search pays off. www.L</a> <a title="2014_07 - July 2014 - LNG page 61" href="http://viewer.zmags.com/publication/733db229?page=61"> Continued from page 58 which pitted Qualichem's </a> <a title="2014_07 - July 2014 - LNG page 62" href="http://viewer.zmags.com/publication/733db229?page=62"> PRODUCT NEWS Continued from page 61 </a> <a title="2014_07 - July 2014 - LNG page 63" href="http://viewer.zmags.com/publication/733db229?page=63"> Oil Eater is ready for spills. Easier Cleanups </a> <a title="2014_07 - July 2014 - LNG page 64" href="http://viewer.zmags.com/publication/733db229?page=64"> PLACES'N'FACES PLACES'N'FACES Part of BASF'</a> <a title="2014_07 - July 2014 - LNG page 65" href="http://viewer.zmags.com/publication/733db229?page=65"> Efficiency from a new perspective. </a> <a title="2014_07 - July 2014 - LNG page 66" href="http://viewer.zmags.com/publication/733db229?page=66"> Continued from page 64 According to Lubes'n'Gr</a> <a title="2014_07 - July 2014 - LNG page 67" href="http://viewer.zmags.com/publication/733db229?page=67"> Based in Blue Bell, Pa., Acme- Hardesty has be</a> <a title="2014_07 - July 2014 - LNG page 68" href="http://viewer.zmags.com/publication/733db229?page=68"> stock from ExxonMobil and olefins from Qatar, and</a> <a title="2014_07 - July 2014 - LNG page 69" href="http://viewer.zmags.com/publication/733db229?page=69"> Your world at a glance · Global Guide to Bas</a> <a title="2014_07 - July 2014 - LNG page 70" href="http://viewer.zmags.com/publication/733db229?page=70"> Continued from page 68 in Brazil. Using algae to </a> <a title="2014_07 - July 2014 - LNG page 71" href="http://viewer.zmags.com/publication/733db229?page=71"> specialist. She replaces Heather Reid, who moves </a> <a title="2014_07 - July 2014 - LNG page 72" href="http://viewer.zmags.com/publication/733db229?page=72"> BASE OIL REPORT Summer Surprise </a> <a title="2014_07 - July 2014 - LNG page 73" href="http://viewer.zmags.com/publication/733db229?page=73"> </a> <a title="2014_07 - July 2014 - LNG page 74" href="http://viewer.zmags.com/publication/733db229?page=74"> YOUR BUSINESS The Management Gap © Tanya Stre</a> <a title="2014_07 - July 2014 - LNG page 75" href="http://viewer.zmags.com/publication/733db229?page=75"> INTRODUCING METALWORKING </a> <a title="2014_07 - July 2014 - LNG page 76" href="http://viewer.zmags.com/publication/733db229?page=76"> </a>