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Best regards
Zmags
JULY 2014 VOL. 20 ISSUE 7
Solid Gains for
Metalworking
Fluids
The Allure of
Big Data
WE MADE A
COMMITMENT
To service the speciality oils industry to the best of our ability. Decades later,
despite periods of “uncertainty” in the market, we're still here. Adding capacity.
Securing supply. Developing new ways to produce innovative products.
Times have changed since we first began. The promises we've made to our
customers have not.
ergonnsa.com | 601-933-3031 (+1 outside US)
ergoneurope.com | + 32 2 351 23 75
PUBLISHER'S LETTER
www.LNGSourcebook.com
C
heck it out. The Lubricants
Industry Sourcebook from
Lubes'n'Greases, free on the web at
www.LNGSourcebook.com, is this indus-
try's premier buyers guide for the United
States and Canada.
Are you looking for new customers?
JULY 2014 VOL. 20 ISSUE 7
WE MADE A COMMITMENT To service the specialit
PUBLISHER'S LETTER www.LNGSourcebook.com C
JULY 2014 VOL. 20 ISSUE 7 TABLE OF CON
BUILD FROM A STRONGER BASE Strengthen your busin
AUTOMOTIVE Begging the Question: One GF-6 Labe
How will your product deliver the performance a
AUTOMOTIVE “It appears to me t
ExxonMobil Chemical's advanced synthetic base sto
AUTOMOTIVE “This is an issue tha
Machine fluid. So many dirty little secrets.
“Discussions have occurred fo
OUR HISTORY IS IN THE MAKING For more than 130
!# ! $" ! !" " *&).2,68440.*53
Performance you can rely on. Now you c
BEST PRACTICES Know the Value of Your Brand
BEST PRACTICES Continued from page 16
brand characteristics in internal meetings, and t
Demand Looks Solid By George Gill
for Metalworking Fluids © Kadmy - Fotolia attai
· In the Americas, metalworking fluids consum
BY PRODUCT Forming fluids 30% Removal
Global Metalworking Fluid Market Growth 2012 to
Calumet Specialty Products Partners, L.P.
A Full
One of the tastiest,
Your Source Fo
The Best Industrial Lubricants Start With HollyFr
Continued from page 28 lubricant is “so pure you
dŚĞĞdžƉĞƌƚǀŝĞǁŽŶƚŚĞ '&ͲϲƉĞƌĨŽƌŵĂŶĐĞĐĂƚĞŐŽƌLJ͘
CHEVRON GROUP II PREMIUM BASE OILS WE'VE GOT YOU
DELIVERING A GLOBAL PRODUCT SLATE FROM A NET
The Puzzle of Behavioral Marketing Can tra
Reaching the Young With the new millennium, atten
Open the door to Asia. THE NEW LUBE REPORT ASI
Continued from page 35 light truck market. Those
It's in our DNA Developing partnerships is what w
Ordinary Partnering Interested Sharing Coopera
Continued from page 37 all needed to segment indi
ADVERTISEMENT ExxonMobil Bas
42 JULY 2014
T India's Shift to Quality
He added that the improvements are Tr
Pure Advantage Performance now and in the future.
Continued from page 44 step up from CF. Another 2
Clean Results. Refiners worldwide use our ISODE
Continued from page 46 the world's largest, and
NEED TO KNOW Hold onto Your Hats C
We create chemistry that makes lubricant formulat
NEED TO KNOW Continued fro
Here we grow again! Heritage-Crystal Clean, alrea
NEED TO KNOW Adding to the
PRODUCT NEWS PRODUCT NEWS Logo for S-Oil's new
PRODUCT NEWS Continued from page 56
Every search pays off. www.L
Continued from page 58 which pitted Qualichem's
PRODUCT NEWS Continued from page 61
Oil Eater is ready for spills. Easier Cleanups
PLACES'N'FACES PLACES'N'FACES Part of BASF'
Efficiency from a new perspective.
Continued from page 64 According to Lubes'n'Gr
Based in Blue Bell, Pa., Acme- Hardesty has be
stock from ExxonMobil and olefins from Qatar, and
Your world at a glance · Global Guide to Bas
Continued from page 68 in Brazil. Using algae to
specialist. She replaces Heather Reid, who moves
BASE OIL REPORT Summer Surprise
YOUR BUSINESS The Management Gap © Tanya Stre
INTRODUCING METALWORKING