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www.eecabusiness.govt.nz<br />
INTERNATIONAL EDGE<br />
<br />
<br />
<br />
<br />
THE<br />
BRAND<br />
FOR ALL<br />
REASONS<br />
– or are we just<br />
trading on our<br />
good looks?<br /><a title="In-Business July / August 2010 page 1" href="http://viewer.zmags.com/publication/74175226?page=1">If you're like the majority of NZ businesses,you</a> If you're like the majority of NZ businesses,you<a title="In-Business July / August 2010 page 2" href="http://viewer.zmags.com/publication/74175226?page=2">INTERNATIONAL EDGETHEBRANDFOR ALLREASONS</a> INTERNATIONAL EDGETHEBRANDFOR ALLREASONS<a title="In-Business July / August 2010 page 3" href="http://viewer.zmags.com/publication/74175226?page=3">When you've got an idea, innovation or brand you</a> When you've got an idea, innovation or brand you<a title="In-Business July / August 2010 page 4" href="http://viewer.zmags.com/publication/74175226?page=4">LOOK AFTERYOURVALUABLESEMAIL@BALDWINS.COM</a> LOOK AFTERYOURVALUABLESEMAIL@BALDWINS.COM<a title="In-Business July / August 2010 page 5" href="http://viewer.zmags.com/publication/74175226?page=5">20100% Pure New Zealand to Abu Dhabi, via Ve</a> 20100% Pure New Zealand to Abu Dhabi, via Ve<a title="In-Business July / August 2010 page 6" href="http://viewer.zmags.com/publication/74175226?page=6">A very newsworthy pencil.Our top story tonigh</a> A very newsworthy pencil.Our top story tonigh<a title="In-Business July / August 2010 page 7" href="http://viewer.zmags.com/publication/74175226?page=7">18The New Zealandcharacter will keep thefilm i</a> 18The New Zealandcharacter will keep thefilm i<a title="In-Business July / August 2010 page 8" href="http://viewer.zmags.com/publication/74175226?page=8">Being greenis only half of it.</a> Being greenis only half of it.<a title="In-Business July / August 2010 page 9" href="http://viewer.zmags.com/publication/74175226?page=9">mathematical symbol make my heart sink.100% Pure</a> mathematical symbol make my heart sink.100% Pure<a title="In-Business July / August 2010 page 10" href="http://viewer.zmags.com/publication/74175226?page=10">CHOOSING THE RIGHTPARTNER IS IMPORTANTWhen it </a> CHOOSING THE RIGHTPARTNER IS IMPORTANTWhen it <a title="In-Business July / August 2010 page 11" href="http://viewer.zmags.com/publication/74175226?page=11">THEAWARDMACHINE t seems to </a> THEAWARDMACHINE t seems to <a title="In-Business July / August 2010 page 12" href="http://viewer.zmags.com/publication/74175226?page=12">SUSTAINABLE PAPER SUPPLIERSLOG BLOG BLOGB</a> SUSTAINABLE PAPER SUPPLIERSLOG BLOG BLOGB<a title="In-Business July / August 2010 page 13" href="http://viewer.zmags.com/publication/74175226?page=13"> studiedpolitica</a> studiedpolitica<a title="In-Business July / August 2010 page 14" href="http://viewer.zmags.com/publication/74175226?page=14">O QWILLESTON STHARRIS STCABLE STREET</a> O QWILLESTON STHARRIS STCABLE STREET<a title="In-Business July / August 2010 page 15" href="http://viewer.zmags.com/publication/74175226?page=15"> would win a 20metre race betwe</a> would win a 20metre race betwe<a title="In-Business July / August 2010 page 16" href="http://viewer.zmags.com/publication/74175226?page=16">The top 10 political stories for Mayand June 201</a> The top 10 political stories for Mayand June 201<a title="In-Business July / August 2010 page 17" href="http://viewer.zmags.com/publication/74175226?page=17">Top storiesThe top 10 finance st</a> Top storiesThe top 10 finance st<a title="In-Business July / August 2010 page 18" href="http://viewer.zmags.com/publication/74175226?page=18"></a> <a title="In-Business July / August 2010 page 19" href="http://viewer.zmags.com/publication/74175226?page=19"></a> <a title="In-Business July / August 2010 page 20" href="http://viewer.zmags.com/publication/74175226?page=20">Events8 July3 August5 August</a> Events8 July3 August5 August<a title="In-Business July / August 2010 page 21" href="http://viewer.zmags.com/publication/74175226?page=21"> New Zealand's film industry may be c</a> New Zealand's film industry may be c<a title="In-Business July / August 2010 page 22" href="http://viewer.zmags.com/publication/74175226?page=22"> “You do work really hard whenyou start </a> “You do work really hard whenyou start <a title="In-Business July / August 2010 page 23" href="http://viewer.zmags.com/publication/74175226?page=23">Peter Vegas Advertis</a> Peter Vegas Advertis<a title="In-Business July / August 2010 page 24" href="http://viewer.zmags.com/publication/74175226?page=24">IT'S TIME TO GET THE RECOGNITION YOUR BUSINESS DE</a> IT'S TIME TO GET THE RECOGNITION YOUR BUSINESS DE<a title="In-Business July / August 2010 page 25" href="http://viewer.zmags.com/publication/74175226?page=25"></a> <a title="In-Business July / August 2010 page 26" href="http://viewer.zmags.com/publication/74175226?page=26"> “I was at M&C Saatchi, and wewere flying </a> “I was at M&C Saatchi, and wewere flying <a title="In-Business July / August 2010 page 27" href="http://viewer.zmags.com/publication/74175226?page=27">“ ersonally, I always</a> “ ersonally, I always<a title="In-Business July / August 2010 page 28" href="http://viewer.zmags.com/publication/74175226?page=28">“People don't really care where itcomes from – i</a> “People don't really care where itcomes from – i<a title="In-Business July / August 2010 page 29" href="http://viewer.zmags.com/publication/74175226?page=29"> “I think the image we keepcoming</a> “I think the image we keepcoming<a title="In-Business July / August 2010 page 30" href="http://viewer.zmags.com/publication/74175226?page=30">“The reality forall New Zealandtechnology compa</a> “The reality forall New Zealandtechnology compa<a title="In-Business July / August 2010 page 31" href="http://viewer.zmags.com/publication/74175226?page=31"></a> <a title="In-Business July / August 2010 page 32" href="http://viewer.zmags.com/publication/74175226?page=32"> ndy Warhol s</a> ndy Warhol s<a title="In-Business July / August 2010 page 33" href="http://viewer.zmags.com/publication/74175226?page=33">serving up a new concept for business success</a> serving up a new concept for business success<a title="In-Business July / August 2010 page 34" href="http://viewer.zmags.com/publication/74175226?page=34"> In mass-market New Zealand,the Toget</a> In mass-market New Zealand,the Toget<a title="In-Business July / August 2010 page 35" href="http://viewer.zmags.com/publication/74175226?page=35"> In 2009 they sponsored what theycalled the</a> In 2009 they sponsored what theycalled the<a title="In-Business July / August 2010 page 36" href="http://viewer.zmags.com/publication/74175226?page=36"></a> <a title="In-Business July / August 2010 page 37" href="http://viewer.zmags.com/publication/74175226?page=37">laf Diegel is thedirector of theCreative Indust</a> laf Diegel is thedirector of theCreative Indust<a title="In-Business July / August 2010 page 38" href="http://viewer.zmags.com/publication/74175226?page=38">forces the development of newbusiness models, mo</a> forces the development of newbusiness models, mo<a title="In-Business July / August 2010 page 39" href="http://viewer.zmags.com/publication/74175226?page=39"></a> <a title="In-Business July / August 2010 page 40" href="http://viewer.zmags.com/publication/74175226?page=40"></a> <a title="In-Business July / August 2010 page 41" href="http://viewer.zmags.com/publication/74175226?page=41">email and smartphone technology. The 20</a> email and smartphone technology. The 20<a title="In-Business July / August 2010 page 42" href="http://viewer.zmags.com/publication/74175226?page=42">reachable and who might be willingto pay the</a> reachable and who might be willingto pay the<a title="In-Business July / August 2010 page 43" href="http://viewer.zmags.com/publication/74175226?page=43">five years of business – the last threein particu</a> five years of business – the last threein particu<a title="In-Business July / August 2010 page 44" href="http://viewer.zmags.com/publication/74175226?page=44">BETTER FOR YOUR BOTTOM LINESLEARNbest prac</a> BETTER FOR YOUR BOTTOM LINESLEARNbest prac<a title="In-Business July / August 2010 page 45" href="http://viewer.zmags.com/publication/74175226?page=45"> t is a time of profound </a> t is a time of profound <a title="In-Business July / August 2010 page 46" href="http://viewer.zmags.com/publication/74175226?page=46">reform programme is under wayand is likely t</a> reform programme is under wayand is likely t<a title="In-Business July / August 2010 page 47" href="http://viewer.zmags.com/publication/74175226?page=47"></a> <a title="In-Business July / August 2010 page 48" href="http://viewer.zmags.com/publication/74175226?page=48">rom the safe vantage point of recovery,the glob</a> rom the safe vantage point of recovery,the glob<a title="In-Business July / August 2010 page 49" href="http://viewer.zmags.com/publication/74175226?page=49"></a> <a title="In-Business July / August 2010 page 50" href="http://viewer.zmags.com/publication/74175226?page=50">obert Stevens is wrong. The money theeducation i</a> obert Stevens is wrong. The money theeducation i<a title="In-Business July / August 2010 page 51" href="http://viewer.zmags.com/publication/74175226?page=51">“Helping them build theircapability within China</a> “Helping them build theircapability within China<a title="In-Business July / August 2010 page 52" href="http://viewer.zmags.com/publication/74175226?page=52">“We have a flexible system interms of school, ter</a> “We have a flexible system interms of school, ter<a title="In-Business July / August 2010 page 53" href="http://viewer.zmags.com/publication/74175226?page=53"></a> <a title="In-Business July / August 2010 page 54" href="http://viewer.zmags.com/publication/74175226?page=54"> he image of a sheikh with</a> he image of a sheikh with<a title="In-Business July / August 2010 page 55" href="http://viewer.zmags.com/publication/74175226?page=55">“It's a huge achievement to havewon the trust of</a> “It's a huge achievement to havewon the trust of<a title="In-Business July / August 2010 page 56" href="http://viewer.zmags.com/publication/74175226?page=56">>■ Do your homework. Talk to people </a> >■ Do your homework. Talk to people <a title="In-Business July / August 2010 page 57" href="http://viewer.zmags.com/publication/74175226?page=57">“Businesses see New Zealand'snimbleness and agil</a> “Businesses see New Zealand'snimbleness and agil<a title="In-Business July / August 2010 page 58" href="http://viewer.zmags.com/publication/74175226?page=58"></a> <a title="In-Business July / August 2010 page 59" href="http://viewer.zmags.com/publication/74175226?page=59"> hen</a> hen<a title="In-Business July / August 2010 page 60" href="http://viewer.zmags.com/publication/74175226?page=60"> For Griffiths, one of the biggest challenges </a> For Griffiths, one of the biggest challenges <a title="In-Business July / August 2010 page 61" href="http://viewer.zmags.com/publication/74175226?page=61">Abaya roadDespite its complexities, the Middle E</a> Abaya roadDespite its complexities, the Middle E<a title="In-Business July / August 2010 page 62" href="http://viewer.zmags.com/publication/74175226?page=62">a“s long term and mutually They see busine</a> a“s long term and mutually They see busine<a title="In-Business July / August 2010 page 63" href="http://viewer.zmags.com/publication/74175226?page=63">CITEHow strong arethe corners of yourpyramid?</a> CITEHow strong arethe corners of yourpyramid?<a title="In-Business July / August 2010 page 64" href="http://viewer.zmags.com/publication/74175226?page=64">the imagination and its prolongedexpression </a> the imagination and its prolongedexpression <a title="In-Business July / August 2010 page 65" href="http://viewer.zmags.com/publication/74175226?page=65">TIM PANKHURSTcontemplates the use ofwords for t</a> TIM PANKHURSTcontemplates the use ofwords for t<a title="In-Business July / August 2010 page 66" href="http://viewer.zmags.com/publication/74175226?page=66">cite.... [they] talk of “progressing an ac</a> cite.... [they] talk of “progressing an ac<a title="In-Business July / August 2010 page 67" href="http://viewer.zmags.com/publication/74175226?page=67">Bubble, bubble, toil and trouble“Our vulnera</a> Bubble, bubble, toil and trouble“Our vulnera<a title="In-Business July / August 2010 page 68" href="http://viewer.zmags.com/publication/74175226?page=68">“At the risk of – yet again –being labelled a pa</a> “At the risk of – yet again –being labelled a pa<a title="In-Business July / August 2010 page 69" href="http://viewer.zmags.com/publication/74175226?page=69">It is not true that bean counters can't think out</a> It is not true that bean counters can't think out<a title="In-Business July / August 2010 page 70" href="http://viewer.zmags.com/publication/74175226?page=70">cite“Creation is aboutimagination, theabi</a> cite“Creation is aboutimagination, theabi<a title="In-Business July / August 2010 page 71" href="http://viewer.zmags.com/publication/74175226?page=71">Professional snoop PATTRICK SMELLIE SNIFFSTHE BR</a> Professional snoop PATTRICK SMELLIE SNIFFSTHE BR<a title="In-Business July / August 2010 page 72" href="http://viewer.zmags.com/publication/74175226?page=72">make the best decisions. If they fail,stop the e</a> make the best decisions. If they fail,stop the e<a title="In-Business July / August 2010 page 73" href="http://viewer.zmags.com/publication/74175226?page=73">Coming Soon To Evans BayDON'T JUST JOIN A GYM </a> Coming Soon To Evans BayDON'T JUST JOIN A GYM <a title="In-Business July / August 2010 page 74" href="http://viewer.zmags.com/publication/74175226?page=74">citeDon't kill BillTh</a> citeDon't kill BillTh<a title="In-Business July / August 2010 page 75" href="http://viewer.zmags.com/publication/74175226?page=75"> Justice (Bill) Wilson, on finding in 2007 that</a> Justice (Bill) Wilson, on finding in 2007 that<a title="In-Business July / August 2010 page 76" href="http://viewer.zmags.com/publication/74175226?page=76">“There aretens of thousandsof businesspartners</a> “There aretens of thousandsof businesspartners<a title="In-Business July / August 2010 page 77" href="http://viewer.zmags.com/publication/74175226?page=77">techTAKING CARE OF BUSINESS ON and OFF LINE with</a> techTAKING CARE OF BUSINESS ON and OFF LINE with<a title="In-Business July / August 2010 page 78" href="http://viewer.zmags.com/publication/74175226?page=78">>></a> >><a title="In-Business July / August 2010 page 79" href="http://viewer.zmags.com/publication/74175226?page=79"> eandro Cavalcanti is the</a> eandro Cavalcanti is the<a title="In-Business July / August 2010 page 80" href="http://viewer.zmags.com/publication/74175226?page=80"></a> <a title="In-Business July / August 2010 page 81" href="http://viewer.zmags.com/publication/74175226?page=81">></a> ><a title="In-Business July / August 2010 page 82" href="http://viewer.zmags.com/publication/74175226?page=82">Dressing up Wellington></a> Dressing up Wellington><a title="In-Business July / August 2010 page 83" href="http://viewer.zmags.com/publication/74175226?page=83">Is shehaving alaugh?MICHELE A'COURTr</a> Is shehaving alaugh?MICHELE A'COURTr<a title="In-Business July / August 2010 page 84" href="http://viewer.zmags.com/publication/74175226?page=84"></a> <a title="In-Business July / August 2010 page 85" href="http://viewer.zmags.com/publication/74175226?page=85">Works in UK </a> Works in UK