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Best regards
Zmags
WELCOME TO THE
JUNE ISSUE
OF GOLF RETAILING
ENSURE YOU RECEIVE YOUR
OWN FREE MONTHLY COPY
CLICK HERE TO REGISTER
June 2020
EUROPE’S NO 1
TRADE MAGAZINE FOR
THE RETAIL SECTOR
NEW
POWER AT YOUR FINGERTIPS
The world’s first compact touchscreen trolley is stylish, powerful &
packed with game-enhancing features. The revolutionary M5 GPS
offers fully integrated GPS through a super-responsive 3.5”
touchscreen display, plus optional smartphone alerts.
FIND OUT MORE
MOTOCADDY.COM
#M5GPS
SMART
MAR
TOUCH
OUC
© 2020 adidas America, Inc. adidas, the Badge of Sport, and the 3-Stripes mark are registered trademarks
of adidas AG or its affiliates. adidas Golf tour professionals wear a variety of adidas Golf apparel and footwear.
20
F
WELCOME TO THE JUNE ISSUE OF GOLF RETA
June 2020 EUROPE’S NO 1 TRADE MAGAZINE FOR THE R
© 2020 adidas America, Inc. adidas, the Badge o
20 FROM THE EDITOR W elcome
5 NEWS TGI Golf keep working throughout lockdow
We're here to help you get your business back on
7 NEWS Golfer’s CBD brings fresh hope to golfer
9 NEWS £50 off SkyCaddie’s award-winners in Jun
NEWS 10
11 INDUSTRY INTERVIEW How Acushnet is helping p
Acushnet products back out on the course in the h
13 NEWS THE DIFFERENCE BETWEEN ZER
YOUR TEAM YOUR GRIP GOLFPRIDE.COM
CONTROLLED CHAOS OUR BEST-EVER SPIKELESS TRACTION
IMPERMEABLE CHAOS WATERPROOF, BREATHABLE PERFORMA
17 NEWS Golf Genius Continues to Develop Contac
We’ve all missed fairways. Perhaps never as much
19 INDUSTRY STATISTICS NOT UNEXPECTED RESULTS G
UA HOVR™ DRIVE GTX ENERGY RETURN & MAXIMUM POWE
21 INDUSTRY INTERVIEW HE
INDUSTRY INTERVIEW 22
23 BRAND FOCUS HERE TO HELP – TAYLORMADE GOLF U
BRAND FOCUS 24
25 COVER STORY MOTOCADDY DRIVE
glare LCD screen, plus
27 INDUSTRY INTERVIEW UNDER ARMOUR GET BACK TO
IT WASN'T ENOUGH TO CREATE A DRIVER THAT WENT FAR
29 INDUSTRY INTERVIEW TEEING OFF Editor Dan Ow
BRAND FOCUS 30 SRIXON: COMPANY UPDATE As golf co
31 INDUSTRY NEWS LYNX LAUNCH FIVE-MONTH “FURLOU
BRAND FNOECWUS 32 HONMA AIMS FOR SUCCESS WITH R
33 EQUIPMENT ADVICE SPRING IS THE TIME FOR RE-G
35 INDUSTRY INTERVIEW #PEOPLEOFGLENMUIR Mikhel
37 INDUSTRY INTERVIEW READING THE SIGNS Editor
INDUSTRY INTERVIEW 38 CALLAWAY SPEND BIG TO UPGR
39 GR INSIGHT LIGHT UP YOUR CUSTOMERS’ MINDS Sp
who has worked on lighting for customers as diver
41 GR INSIGHT COVID-19 RESPONSE KIT 59club’s Cov
SWEAR BY IT, NOT AT IT. TOUR QUALITY UR
43 BEHIND THE COUNTER WHITECRAIGS GC Editor Dan
IN PARTNERSHIP WITH: 4
45 READER TEST READER TEST: ADIDAS GOLF CODECHA
READER TEST 46 Katy Yates, Sales Assistant, Mille
47 GUEST INSIGHT LET’S TURN THE BUS AROUND TGI
Turn trade-ins and unsold stock into cash The G