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<br /> Holiday<br /> Shopping<br /> Survey:<br /> Tablet User’s<br /> Habits & Attitudes<br /> ©2011 Zmags, Inc. All Rights Reserved<br /> This research brief is for informational purposes only. Zmags, Inc.<br /> makes no warranties, expressed or implied, in this document.<br /> The names of actual companies or products mentioned herein may be the<br /> trademarks of their respective owners.<br /> Holiday Shopping Survey • Tablet User’s Habits & Attitudes • www.zmags.com<br /> Research Brief<br /> 2011 Holiday Shopping Survey:<br /> Tablet User’s Habits and Attitudes<br /> The 2011 Holiday Shopping Survey is a national survey of consumers designed to provide insight<br /> into their purchasing habits and expectations. The survey was conducted in November 2011 by<br /> Equation Research, a full-service research firm and is based on 1,500 respondents.<br /> Respondents were:<br /> • Online shoppers<br /> • U.S. residents<br /> • Distributed across ten ag<a title="Holiday Shopping Survey#2-proof#11sm page 1" href="http://viewer.zmags.com/publication/764692a9?page=1"> Holiday Shopping Survey: Tablet User’s Habits & A</a> <a title="Holiday Shopping Survey#2-proof#11sm page 2" href="http://viewer.zmags.com/publication/764692a9?page=2"> ©2011 Zmags, Inc. All Rights Reserved This resear</a> <a title="Holiday Shopping Survey#2-proof#11sm page 3" href="http://viewer.zmags.com/publication/764692a9?page=3"> Research Brief 2011 Holiday Shopping Survey: Tabl</a> <a title="Holiday Shopping Survey#2-proof#11sm page 4" href="http://viewer.zmags.com/publication/764692a9?page=4"> Survey Respondents Survey respondents reported c</a> <a title="Holiday Shopping Survey#2-proof#11sm page 5" href="http://viewer.zmags.com/publication/764692a9?page=5"> Gender Distribution Respondents identified their </a> <a title="Holiday Shopping Survey#2-proof#11sm page 6" href="http://viewer.zmags.com/publication/764692a9?page=6"> Engaged Virtually all tablet owners (87%) said t</a> <a title="Holiday Shopping Survey#2-proof#11sm page 7" href="http://viewer.zmags.com/publication/764692a9?page=7"> Savvy Tablet shoppers consider themselves savvy </a> <a title="Holiday Shopping Survey#2-proof#11sm page 8" href="http://viewer.zmags.com/publication/764692a9?page=8"> Inspired Tablets are discovery tools, built for </a> <a title="Holiday Shopping Survey#2-proof#11sm page 9" href="http://viewer.zmags.com/publication/764692a9?page=9"> Relaxed Tablets are a lean-back experience, avai</a> <a title="Holiday Shopping Survey#2-proof#11sm page 10" href="http://viewer.zmags.com/publication/764692a9?page=10"> Happy While online shoppers all report feelings </a> <a title="Holiday Shopping Survey#2-proof#11sm page 11" href="http://viewer.zmags.com/publication/764692a9?page=11"> Young The most valuable new customers are young,</a> <a title="Holiday Shopping Survey#2-proof#11sm page 12" href="http://viewer.zmags.com/publication/764692a9?page=12"> About Zmags Zmags helps thousands of the world’s</a>