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<br /> New Look - New Name - New Insights<br /> 1st Quarter Calendar Sales by Product Forty Years, more than Forty Stories Realtime Relevancy, Digital Display Style<br /> INSIGHTS<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> May/June 2013<br /> Embracing mobile<br /> Lotteries are finding various ways to reach a rapidly-expanding mobile audience.<br /> 2 INSIGHTS MAY/JUNE<br /> From the<br /> President<br /> W<br /> elcome to the new<br /> format of “Insights.”<br /> I’m proud to an-<br /> nounce our associa-<br /> tion’s new magazine.<br /> You will see as you look further, the<br /> new size and design enhance the read-<br /> ability. The articles, submissions, and<br /> pieces are continui<a title="May/June.2013.Insights page 1" href="http://viewer.zmags.com/publication/76d6d168?page=1"> New Look - New Name - New Insights 1st Quarter Ca</a> <a title="May/June.2013.Insights page 2" href="http://viewer.zmags.com/publication/76d6d168?page=2"> 2 INSIGHTS MAY/JUNE From the President </a> <a title="May/June.2013.Insights page 3" href="http://viewer.zmags.com/publication/76d6d168?page=3"> </a> <a title="May/June.2013.Insights page 4" href="http://viewer.zmags.com/publication/76d6d168?page=4"> 4 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 5" href="http://viewer.zmags.com/publication/76d6d168?page=5"> INSIGHTS MAY/JUNE 5 Shop `til you drop Wi</a> <a title="May/June.2013.Insights page 6" href="http://viewer.zmags.com/publication/76d6d168?page=6"> 6 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 7" href="http://viewer.zmags.com/publication/76d6d168?page=7"> INSIGHTS MAY/JUNE 7</a> <a title="May/June.2013.Insights page 8" href="http://viewer.zmags.com/publication/76d6d168?page=8"> 8 INSIGHTS MAY/JUNE A look at what’s happ</a> <a title="May/June.2013.Insights page 9" href="http://viewer.zmags.com/publication/76d6d168?page=9"> INSIGHTS MAY/JUNE 9 </a> <a title="May/June.2013.Insights page 10" href="http://viewer.zmags.com/publication/76d6d168?page=10"> 10 INSIGHTS MAY/JUNE A look at what’s happe</a> <a title="May/June.2013.Insights page 11" href="http://viewer.zmags.com/publication/76d6d168?page=11"> upgrade or a new instant ticket or on-line game. </a> <a title="May/June.2013.Insights page 12" href="http://viewer.zmags.com/publication/76d6d168?page=12"> 12 INSIGHTS MAY/JUNE Embracing mobile Lotteri</a> <a title="May/June.2013.Insights page 13" href="http://viewer.zmags.com/publication/76d6d168?page=13"> INSIGHTS MAY/JUNE 13 The mobile revolutio</a> <a title="May/June.2013.Insights page 14" href="http://viewer.zmags.com/publication/76d6d168?page=14"> 14 INSIGHTS MAY/JUNE volves “frozen billb</a> <a title="May/June.2013.Insights page 15" href="http://viewer.zmags.com/publication/76d6d168?page=15"> “We had a full blown product initiative behind it</a> <a title="May/June.2013.Insights page 16" href="http://viewer.zmags.com/publication/76d6d168?page=16"> 16 INSIGHTS MAY/JUNE Mobile continues t</a> <a title="May/June.2013.Insights page 17" href="http://viewer.zmags.com/publication/76d6d168?page=17"> It offers some fun opportunities, along with win-</a> <a title="May/June.2013.Insights page 18" href="http://viewer.zmags.com/publication/76d6d168?page=18"> 18 INSIGHTS MAY/JUNE – their phone number.</a> <a title="May/June.2013.Insights page 19" href="http://viewer.zmags.com/publication/76d6d168?page=19"> </a> <a title="May/June.2013.Insights page 20" href="http://viewer.zmags.com/publication/76d6d168?page=20"> 20 INSIGHTS MAY/JUNE Should Lottery Field Rep</a> <a title="May/June.2013.Insights page 21" href="http://viewer.zmags.com/publication/76d6d168?page=21"> INSIGHTS MAY/JUNE 21 To do these thing</a> <a title="May/June.2013.Insights page 22" href="http://viewer.zmags.com/publication/76d6d168?page=22"> 22 INSIGHTS MAY/JUNE Goal-Oriented. Top perfo</a> <a title="May/June.2013.Insights page 23" href="http://viewer.zmags.com/publication/76d6d168?page=23"> INSIGHTS MAY/JUNE 23</a> <a title="May/June.2013.Insights page 24" href="http://viewer.zmags.com/publication/76d6d168?page=24"> 24 INSIGHTS MAY/JUNE “C </a> <a title="May/June.2013.Insights page 25" href="http://viewer.zmags.com/publication/76d6d168?page=25"> INSIGHTS MAY/JUNE 25 </a> <a title="May/June.2013.Insights page 26" href="http://viewer.zmags.com/publication/76d6d168?page=26"> 26 INSIGHTS MAY/JUNE By </a> <a title="May/June.2013.Insights page 27" href="http://viewer.zmags.com/publication/76d6d168?page=27"> INSIGHTS MAY/JUNE 27 T hat kin</a> <a title="May/June.2013.Insights page 28" href="http://viewer.zmags.com/publication/76d6d168?page=28"> 28 INSIGHTS MAY/JUNE Co-</a> <a title="May/June.2013.Insights page 29" href="http://viewer.zmags.com/publication/76d6d168?page=29"> INSIGHTS MAY/JUNE 29 “it should have va</a> <a title="May/June.2013.Insights page 30" href="http://viewer.zmags.com/publication/76d6d168?page=30"> 30 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 31" href="http://viewer.zmags.com/publication/76d6d168?page=31"> INSIGHTS MAY/JUNE 31 Pennsylvania’s 40-inch</a> <a title="May/June.2013.Insights page 32" href="http://viewer.zmags.com/publication/76d6d168?page=32"> 32 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 33" href="http://viewer.zmags.com/publication/76d6d168?page=33"> INSIGHTS MAY/JUNE 33 Whatever the futur</a> <a title="May/June.2013.Insights page 34" href="http://viewer.zmags.com/publication/76d6d168?page=34"> </a> <a title="May/June.2013.Insights page 35" href="http://viewer.zmags.com/publication/76d6d168?page=35"> INSIGHTS MAY/JUNE 35 </a> <a title="May/June.2013.Insights page 36" href="http://viewer.zmags.com/publication/76d6d168?page=36"> 36 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 37" href="http://viewer.zmags.com/publication/76d6d168?page=37"> INSIGHTS MAY/JUNE 37 product categories a</a> <a title="May/June.2013.Insights page 38" href="http://viewer.zmags.com/publication/76d6d168?page=38"> 38 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 39" href="http://viewer.zmags.com/publication/76d6d168?page=39"> INSIGHTS MAY/JUNE 39 be one of the quicke</a> <a title="May/June.2013.Insights page 40" href="http://viewer.zmags.com/publication/76d6d168?page=40"> 40 INSIGHTS MAY/JUNE What Does it Cost to Pl</a> <a title="May/June.2013.Insights page 41" href="http://viewer.zmags.com/publication/76d6d168?page=41"> INSIGHTS MAY/JUNE 41 “We give everybo</a> <a title="May/June.2013.Insights page 42" href="http://viewer.zmags.com/publication/76d6d168?page=42"> 42 INSIGHTS MAY/JUNE prize. So it’s more </a> <a title="May/June.2013.Insights page 43" href="http://viewer.zmags.com/publication/76d6d168?page=43"> INSIGHTS MAY/JUNE 43 www.naspl13.com </a> <a title="May/June.2013.Insights page 44" href="http://viewer.zmags.com/publication/76d6d168?page=44"> 44 INSIGHTS MAY/JUNE NASPL Professional De</a> <a title="May/June.2013.Insights page 45" href="http://viewer.zmags.com/publication/76d6d168?page=45"> INSIGHTS MAY/JUNE 45 </a> <a title="May/June.2013.Insights page 46" href="http://viewer.zmags.com/publication/76d6d168?page=46"> 46 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 47" href="http://viewer.zmags.com/publication/76d6d168?page=47"> INSIGHTS MAY/JUNE 47 Public Rel</a> <a title="May/June.2013.Insights page 48" href="http://viewer.zmags.com/publication/76d6d168?page=48"> 48 INSIGHTS MAY/JUNE Sales & Marketi</a> <a title="May/June.2013.Insights page 49" href="http://viewer.zmags.com/publication/76d6d168?page=49"> INSIGHTS MAY/JUNE 49 </a> <a title="May/June.2013.Insights page 50" href="http://viewer.zmags.com/publication/76d6d168?page=50"> 50 INSIGHTS MAY/JUNE Security I</a> <a title="May/June.2013.Insights page 51" href="http://viewer.zmags.com/publication/76d6d168?page=51"> INSIGHTS MAY/JUNE 51 Infor</a> <a title="May/June.2013.Insights page 52" href="http://viewer.zmags.com/publication/76d6d168?page=52"> Other Forms of 52 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 53" href="http://viewer.zmags.com/publication/76d6d168?page=53"> Gaming 2013 Other Forms of Gaming </a> <a title="May/June.2013.Insights page 54" href="http://viewer.zmags.com/publication/76d6d168?page=54"> 54 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 55" href="http://viewer.zmags.com/publication/76d6d168?page=55"> </a> <a title="May/June.2013.Insights page 56" href="http://viewer.zmags.com/publication/76d6d168?page=56"> 56 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 57" href="http://viewer.zmags.com/publication/76d6d168?page=57"> </a> <a title="May/June.2013.Insights page 58" href="http://viewer.zmags.com/publication/76d6d168?page=58"> 58 INSIGHTS MAY/JUNE </a> <a title="May/June.2013.Insights page 59" href="http://viewer.zmags.com/publication/76d6d168?page=59"> </a> <a title="May/June.2013.Insights page 60" href="http://viewer.zmags.com/publication/76d6d168?page=60"> </a> <a title="May/June.2013.Insights page 61" href="http://viewer.zmags.com/publication/76d6d168?page=61"> The NASPL Resource Index Each copy includes DVD w</a> <a title="May/June.2013.Insights page 62" href="http://viewer.zmags.com/publication/76d6d168?page=62"> 62 INSIGHTS MAY/JUNE NASPL E</a> <a title="May/June.2013.Insights page 63" href="http://viewer.zmags.com/publication/76d6d168?page=63"> INSIGHTS MAY/JUNE 63 NASPL ‘13 Booth Space Av</a> <a title="May/June.2013.Insights page 64" href="http://viewer.zmags.com/publication/76d6d168?page=64"> 64 INSIGHTS MAY/JUNE </a>