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INTERVIEW<br /> Watering, fertilizing, growing<br /> ECONOMIC GARDENING BRINGS PRACTICAL APPROACH TO GROWING BUSINESSES<br /> <br /> D<br /> oug Luciani is President &amp; CEO of the Traverse City Area<br /> Chamber of Commerce, which has embraced the principles<br /> of economic gardening&mdash;a tool pioneered during the 1987<br /> recession. Rather than focus on recruiting industries, economic<br /> gardening involves providing resources that help grow the<br /> businesses existing in a region, creating economic stability and job<br /> creation. The concept is simple: entrepreneurs drive economies and<br /> <br /> <br /> Opposite: Doug<br /> Luciani, President &amp;<br /> CEO of the Traverse<br /> City Area Chamber of<br /> Commerce.<br /> <br /> healthy communities have a healthy base of<br /> entrepreneurs. The Traverse City Area Chamber is<br /> identifying the stages where it members reside and is<b<a title="Northwest Michigan Business | August 2010 page 20" href="http://viewer.zmags.com/publication/780a2327?page=20">Integrated Payroll ServicesIPSACCOUNT MANAGER </a> Integrated Payroll ServicesIPSACCOUNT MANAGER <a title="Northwest Michigan Business | August 2010 page 19" href="http://viewer.zmags.com/publication/780a2327?page=19">WHY VOTE?&middot; The governor's position is open.</a> WHY VOTE?&middot; The governor's position is open.<a title="Northwest Michigan Business | August 2010 page 15" href="http://viewer.zmags.com/publication/780a2327?page=15">Non-traditional lendingBUSINESS FINANCINGsourc</a> Non-traditional lendingBUSINESS FINANCINGsourc<a title="Northwest Michigan Business | August 2010 page 3" href="http://viewer.zmags.com/publication/780a2327?page=3"> Northwest MichiganRegional Chamber Allianc</a> Northwest MichiganRegional Chamber Allianc<a title="Northwest Michigan Business | August 2010 page 16" href="http://viewer.zmags.com/publication/780a2327?page=16">HOW TO PREPAREGETTING YOUR BUSINESS'S PAPERWORK </a> HOW TO PREPAREGETTING YOUR BUSINESS'S PAPERWORK <a title="Northwest Michigan Business | August 2010 page 13" href="http://viewer.zmags.com/publication/780a2327?page=13">Northwest Michigan is ahotbed for entrepreneurs.</a> Northwest Michigan is ahotbed for entrepreneurs.<a title="Northwest Michigan Business | August 2010 page 18" href="http://viewer.zmags.com/publication/780a2327?page=18">Pe erson McGregor andAssociatest</a> Pe erson McGregor andAssociatest<a title="Northwest Michigan Business | August 2010 page 17" href="http://viewer.zmags.com/publication/780a2327?page=17">Preparing for November votingTHE 2010 ELECTIONS </a> Preparing for November votingTHE 2010 ELECTIONS <a title="Northwest Michigan Business | August 2010 page 14" href="http://viewer.zmags.com/publication/780a2327?page=14">There is not a better time or abetter place to p</a> There is not a better time or abetter place to p<a title="Northwest Michigan Business | August 2010 page 4" href="http://viewer.zmags.com/publication/780a2327?page=4">Tapping the potentGenXer Nils </a> Tapping the potentGenXer Nils <a title="Northwest Michigan Business | August 2010 page 24" href="http://viewer.zmags.com/publication/780a2327?page=24"> Northwest Michigan BUSINESS</a> Northwest Michigan BUSINESS<a title="Northwest Michigan Business | August 2010 page 23" href="http://viewer.zmags.com/publication/780a2327?page=23">C2AEc2aePlunkett CooneyLawrence Technol</a> C2AEc2aePlunkett CooneyLawrence Technol<a title="Northwest Michigan Business | August 2010 page 11" href="http://viewer.zmags.com/publication/780a2327?page=11"> When Springfield Commercial Roofing wasna</a> When Springfield Commercial Roofing wasna<a title="Northwest Michigan Business | August 2010 page 7" href="http://viewer.zmags.com/publication/780a2327?page=7">1925-1945 1946-1960 </a> 1925-1945 1946-1960 <a title="Northwest Michigan Business | August 2010 page 6" href="http://viewer.zmags.com/publication/780a2327?page=6">Acknowledging each generation's characteristics i</a> Acknowledging each generation's characteristics i<a title="Northwest Michigan Business | August 2010 page 10" href="http://viewer.zmags.com/publication/780a2327?page=10">&ldquo;There are great opportunitiesout there to help </a> &ldquo;There are great opportunitiesout there to help <a title="Northwest Michigan Business | August 2010 page 1" href="http://viewer.zmags.com/publication/780a2327?page=1">Northwest Michigan BUSINESSAU</a> Northwest Michigan BUSINESSAU<a title="Northwest Michigan Business | August 2010 page 21" href="http://viewer.zmags.com/publication/780a2327?page=21">LEGISLATOR'S VOICEMoving Michiga</a> LEGISLATOR'S VOICEMoving Michiga<a title="Northwest Michigan Business | August 2010 page 12" href="http://viewer.zmags.com/publication/780a2327?page=12">INTERVIEWWatering, fertilizing, growingECONOMI</a> INTERVIEWWatering, fertilizing, growingECONOMI<a title="Northwest Michigan Business | August 2010 page 2" href="http://viewer.zmags.com/publication/780a2327?page=2">Blue Cross Blue ShieldBlue Care Network</a> Blue Cross Blue ShieldBlue Care Network<a title="Northwest Michigan Business | August 2010 page 22" href="http://viewer.zmags.com/publication/780a2327?page=22">The recently renovatedEast Park in Charlevoix </a> The recently renovatedEast Park in Charlevoix <a title="Northwest Michigan Business | August 2010 page 8" href="http://viewer.zmags.com/publication/780a2327?page=8">SeeingTerry and Terri Jo Umlorof Sprin</a> SeeingTerry and Terri Jo Umlorof Sprin<a title="Northwest Michigan Business | August 2010 page 9" href="http://viewer.zmags.com/publication/780a2327?page=9">ECONOMIC GARDENINGSpringfield Roofing makest</a> ECONOMIC GARDENINGSpringfield Roofing makest<a title="Northwest Michigan Business | August 2010 page 5" href="http://viewer.zmags.com/publication/780a2327?page=5">ial of Generation YLearn the keys to developing</a> ial of Generation YLearn the keys to developing