If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
You need a JavaScript-enabled browser to view this Publication
Please follow these steps to view the Publication:
Enable JavaScript in your browser
Refresh this page
Best regards
Zmags
One-Fifth of a Second:
Quality Content’s Window for Driving Action
How to Create Quality Content that Drives Conversions
© Copyright 2011 Zmags Inc. All rights reserved.
One-Fifth of a Second: Quality Content’s Window for Driving Action
About this whitepaper
The content is protected by copyright and cannot be duplicated without
permission from Zmags Inc, 320 Congress Street, Boston MA 02210,
USA.
The author or any other advisors distributing this guide can under no
circumstances be held responsible for any damage or business impact
from taking advice from this whitepaper.
To contact the author directly, please email Peter Velikin,
VP of Marketing at pvelikin@zmags.com
Published February 2011 © all rights reserved.
2
Connect with Zmags:
In the days of print, radio, and television, marketers ordered
collateral from publishers, and publishers produced it. T
One-Fifth of a Second: Quality Content’s Window f
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: In the days of print, radi
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: What does quality content
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: This also makes people mor
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Later dynamics, techniques
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: The Web invites a spectrum
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Once
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: This moves engagement up t
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: This means
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Based on the 1,000 most re
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Products like Zmags minimi
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: That is a good time to beg
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Making a sale: the ultimat
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Using Zmags to Generate A
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Subscription. If your goa
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Sharing insights. Another
One-Fifth of a Second: Quality Content’s Window f
Connect with Zmags: Are you ready to start c
One-Fifth of a Second: Quality Content’s Window f