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<br /> One-Fifth of a Second:<br /> Quality Content’s Window for Driving Action<br /> How to Create Quality Content that Drives Conversions<br /> © Copyright 2011 Zmags Inc. All rights reserved.<br /> One-Fifth of a Second: Quality Content’s Window for Driving Action<br /> About this whitepaper<br /> The content is protected by copyright and cannot be duplicated without<br /> permission from Zmags Inc, 320 Congress Street, Boston MA 02210,<br /> USA.<br /> The author or any other advisors distributing this guide can under no<br /> circumstances be held responsible for any damage or business impact<br /> from taking advice from this whitepaper.<br /> To contact the author directly, please email Peter Velikin,<br /> VP of Marketing at pvelikin@zmags.com<br /> Published February 2011 © all rights reserved.<br /> 2<br /> Connect with Zmags:<br /> In the days of print, radio, and television, marketers ordered<br /> collateral from publishers, and publishers produced it. 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