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<br /> JANUARY 2015 VOL. 21 ISSUE 1<br /> THE OUTLOOK<br /> ISSUE<br /> Will business be<br /> buoyant or balky<br /> in 2015?<br /> TAP INTO A SUPPLY<br /> THAT'S BEEN GROWING<br /> FOR DECADES.<br /> A family of specialty base oils, from a family owned company.<br /> Each dependable, versatile and consistent to spec.<br /> Reliable supply from a company you trust.<br /> Because, well… that's just the way we were raised.<br /> ergonnsa.com | 601-933-3000<br /> ergoneurope.com | + 32 2 351 23 75<br /> ergonasia.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> Passing the Torch<br /> I<br /> 've enjoyed an amazing 30-plus years in<br /> the lubricants industry, the first dozen<br /> as executive director of the<br /> Independent Lubricant Manufacturers<br /> Association and the last two decades as<br /> publisher (and one of three founders and<br /> owners) of the Lubes'n'Greases family of<br /> publications. Now it's time to step d<a title="2015_01 - January 2015 - LNG page 1" href="http://viewer.zmags.com/publication/78973a27?page=1"> JANUARY 2015 VOL. 21 ISSUE 1 </a> <a title="2015_01 - January 2015 - LNG page 2" href="http://viewer.zmags.com/publication/78973a27?page=2"> TAP INTO A SUPPLY THAT'S BEEN GROWING FOR DECADES</a> <a title="2015_01 - January 2015 - LNG page 3" href="http://viewer.zmags.com/publication/78973a27?page=3"> PUBLISHER'S LETTER Passing the Torch I </a> <a title="2015_01 - January 2015 - LNG page 4" href="http://viewer.zmags.com/publication/78973a27?page=4"> JANUARY 2015 VOL. 21 ISSUE 1 TABLE OF </a> <a title="2015_01 - January 2015 - LNG page 5" href="http://viewer.zmags.com/publication/78973a27?page=5"> BUILD FROM A STRONGER BASE Strengthen your busin</a> <a title="2015_01 - January 2015 - LNG page 6" href="http://viewer.zmags.com/publication/78973a27?page=6"> AUTOMOTIVE Future, Perfect? I </a> <a title="2015_01 - January 2015 - LNG page 7" href="http://viewer.zmags.com/publication/78973a27?page=7"> For Innovative Additive Solutions </a> <a title="2015_01 - January 2015 - LNG page 8" href="http://viewer.zmags.com/publication/78973a27?page=8"> AUTOMOTIVE Another concern w</a> <a title="2015_01 - January 2015 - LNG page 9" href="http://viewer.zmags.com/publication/78973a27?page=9"> Can a single additive reall</a> <a title="2015_01 - January 2015 - LNG page 10" href="http://viewer.zmags.com/publication/78973a27?page=10"> AUTOMOTIVE Continued f</a> <a title="2015_01 - January 2015 - LNG page 11" href="http://viewer.zmags.com/publication/78973a27?page=11"> Development Team that is creating PC-11, and the </a> <a title="2015_01 - January 2015 - LNG page 12" href="http://viewer.zmags.com/publication/78973a27?page=12"> NEED TO KNOW Out with the Old, In with the New</a> <a title="2015_01 - January 2015 - LNG page 13" href="http://viewer.zmags.com/publication/78973a27?page=13"> ExxonMobil Chemical's advanced synthetic base sto</a> <a title="2015_01 - January 2015 - LNG page 14" href="http://viewer.zmags.com/publication/78973a27?page=14"> Paul A. Bessette President Triboscienc</a> <a title="2015_01 - January 2015 - LNG page 15" href="http://viewer.zmags.com/publication/78973a27?page=15"> </a> <a title="2015_01 - January 2015 - LNG page 16" href="http://viewer.zmags.com/publication/78973a27?page=16"> BEST PRACTICES Who's in Your Talent Pipeline? </a> <a title="2015_01 - January 2015 - LNG page 17" href="http://viewer.zmags.com/publication/78973a27?page=17"> Ambition Flexibility Innovation We build the</a> <a title="2015_01 - January 2015 - LNG page 18" href="http://viewer.zmags.com/publication/78973a27?page=18"> Continued from page 16 rience in sales so future </a> <a title="2015_01 - January 2015 - LNG page 19" href="http://viewer.zmags.com/publication/78973a27?page=19"> Here we grow again! Heritage-Crystal Clean, alrea</a> <a title="2015_01 - January 2015 - LNG page 20" href="http://viewer.zmags.com/publication/78973a27?page=20"> © Andrew Smolnitzki 20 JANUARY 2015</a> <a title="2015_01 - January 2015 - LNG page 21" href="http://viewer.zmags.com/publication/78973a27?page=21"> BY GEORGE GILL A World Going Flat? W </a> <a title="2015_01 - January 2015 - LNG page 22" href="http://viewer.zmags.com/publication/78973a27?page=22"> intervals that will suppress overall volume growt</a> <a title="2015_01 - January 2015 - LNG page 23" href="http://viewer.zmags.com/publication/78973a27?page=23"> CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI</a> <a title="2015_01 - January 2015 - LNG page 24" href="http://viewer.zmags.com/publication/78973a27?page=24"> Continued from page 22 new builds on the way. “I</a> <a title="2015_01 - January 2015 - LNG page 25" href="http://viewer.zmags.com/publication/78973a27?page=25"> solvents and even fuel. Nevertheless, a daunti</a> <a title="2015_01 - January 2015 - LNG page 26" href="http://viewer.zmags.com/publication/78973a27?page=26"> 26 JANUARY 2015</a> <a title="2015_01 - January 2015 - LNG page 27" href="http://viewer.zmags.com/publication/78973a27?page=27"> A Full Plate for API W orldwide, more than 12,</a> <a title="2015_01 - January 2015 - LNG page 28" href="http://viewer.zmags.com/publication/78973a27?page=28"> A Worrisome Trend 20 % of bulk oils found defic</a> <a title="2015_01 - January 2015 - LNG page 29" href="http://viewer.zmags.com/publication/78973a27?page=29"> Efficiency from a new perspective. </a> <a title="2015_01 - January 2015 - LNG page 30" href="http://viewer.zmags.com/publication/78973a27?page=30"> Continued from page 28 Only 3 percent failed due </a> <a title="2015_01 - January 2015 - LNG page 31" href="http://viewer.zmags.com/publication/78973a27?page=31"> </a> <a title="2015_01 - January 2015 - LNG page 32" href="http://viewer.zmags.com/publication/78973a27?page=32"> Rerefiners F In 2015, </a> <a title="2015_01 - January 2015 - LNG page 33" href="http://viewer.zmags.com/publication/78973a27?page=33"> © lucadp - Fotolia BY JOE BEETON LUBES</a> <a title="2015_01 - January 2015 - LNG page 34" href="http://viewer.zmags.com/publication/78973a27?page=34"> 34 Fatty Acids Fatty Alcohols Fractionate</a> <a title="2015_01 - January 2015 - LNG page 35" href="http://viewer.zmags.com/publication/78973a27?page=35"> With Experience Comes Solutions De</a> <a title="2015_01 - January 2015 - LNG page 36" href="http://viewer.zmags.com/publication/78973a27?page=36"> Continued from page 34 can destroy PCBs. “Pas</a> <a title="2015_01 - January 2015 - LNG page 37" href="http://viewer.zmags.com/publication/78973a27?page=37"> “We like the quick-lube industry, they are</a> <a title="2015_01 - January 2015 - LNG page 38" href="http://viewer.zmags.com/publication/78973a27?page=38"> It's in our DNA Developing partnerships is what w</a> <a title="2015_01 - January 2015 - LNG page 39" href="http://viewer.zmags.com/publication/78973a27?page=39"> Ordinary Partnering Interested Sharing Coopera</a> <a title="2015_01 - January 2015 - LNG page 40" href="http://viewer.zmags.com/publication/78973a27?page=40"> Chevron Phillips may add to Cedar Bayou. Ris</a> <a title="2015_01 - January 2015 - LNG page 41" href="http://viewer.zmags.com/publication/78973a27?page=41"> H istoricall</a> <a title="2015_01 - January 2015 - LNG page 42" href="http://viewer.zmags.com/publication/78973a27?page=42"> “Low-vis operating rates are fairly elevated, and</a> <a title="2015_01 - January 2015 - LNG page 43" href="http://viewer.zmags.com/publication/78973a27?page=43"> Together, we make an impact. </a> <a title="2015_01 - January 2015 - LNG page 44" href="http://viewer.zmags.com/publication/78973a27?page=44"> Continued from page 42 grow by 4 to 6 percent in</a> <a title="2015_01 - January 2015 - LNG page 45" href="http://viewer.zmags.com/publication/78973a27?page=45"> gear oils, turbine and com- pressor oils is about</a> <a title="2015_01 - January 2015 - LNG page 46" href="http://viewer.zmags.com/publication/78973a27?page=46"> Focus on Mexico I </a> <a title="2015_01 - January 2015 - LNG page 47" href="http://viewer.zmags.com/publication/78973a27?page=47"> A TIMELESS BLEND OF QUALITY& COMMITMENT Fro</a> <a title="2015_01 - January 2015 - LNG page 48" href="http://viewer.zmags.com/publication/78973a27?page=48"> a world of lubrication understanding </a> <a title="2015_01 - January 2015 - LNG page 49" href="http://viewer.zmags.com/publication/78973a27?page=49"> </a> <a title="2015_01 - January 2015 - LNG page 50" href="http://viewer.zmags.com/publication/78973a27?page=50"> Continued from page 48 States: “Any time you ha</a> <a title="2015_01 - January 2015 - LNG page 51" href="http://viewer.zmags.com/publication/78973a27?page=51"> cent, and 15 percent is bright stock. Althoug</a> <a title="2015_01 - January 2015 - LNG page 52" href="http://viewer.zmags.com/publication/78973a27?page=52"> years. We do expect the demand for Group II will</a> <a title="2015_01 - January 2015 - LNG page 53" href="http://viewer.zmags.com/publication/78973a27?page=53"> </a> <a title="2015_01 - January 2015 - LNG page 54" href="http://viewer.zmags.com/publication/78973a27?page=54"> LETTERS TO THE EDITOR LETTERS Tapping into Good </a> <a title="2015_01 - January 2015 - LNG page 55" href="http://viewer.zmags.com/publication/78973a27?page=55"> Move your innovations FORWARD with NEXBASE® </a> <a title="2015_01 - January 2015 - LNG page 56" href="http://viewer.zmags.com/publication/78973a27?page=56"> PRODUCT NEWS PRODUCT NEWS Shell streams into B</a> <a title="2015_01 - January 2015 - LNG page 57" href="http://viewer.zmags.com/publication/78973a27?page=57"> Performance you can rely on. When it comes to </a> <a title="2015_01 - January 2015 - LNG page 58" href="http://viewer.zmags.com/publication/78973a27?page=58"> Continued from page 56 leakage, and improve over-</a> <a title="2015_01 - January 2015 - LNG page 59" href="http://viewer.zmags.com/publication/78973a27?page=59"> ly available only in bulk loads, in smaller 55-ga</a> <a title="2015_01 - January 2015 - LNG page 60" href="http://viewer.zmags.com/publication/78973a27?page=60"> STLE Chicago Section 2015 Education Program Ar</a> <a title="2015_01 - January 2015 - LNG page 61" href="http://viewer.zmags.com/publication/78973a27?page=61"> BULK BRANDING Be it bulk transportation, s</a> <a title="2015_01 - January 2015 - LNG page 62" href="http://viewer.zmags.com/publication/78973a27?page=62"> PLACES'N'FACES PLACES'N'FACES Total to Cull Base</a> <a title="2015_01 - January 2015 - LNG page 63" href="http://viewer.zmags.com/publication/78973a27?page=63"> </a> <a title="2015_01 - January 2015 - LNG page 64" href="http://viewer.zmags.com/publication/78973a27?page=64"> PLACES'N'FACES Continued f</a> <a title="2015_01 - January 2015 - LNG page 65" href="http://viewer.zmags.com/publication/78973a27?page=65"> Pure Advantage Performance now and in the future.</a> <a title="2015_01 - January 2015 - LNG page 66" href="http://viewer.zmags.com/publication/78973a27?page=66"> 18 February 2015: pre-conference seminar / 19 – 2</a> <a title="2015_01 - January 2015 - LNG page 67" href="http://viewer.zmags.com/publication/78973a27?page=67"> Continued from page 64 The additive company will </a> <a title="2015_01 - January 2015 - LNG page 68" href="http://viewer.zmags.com/publication/78973a27?page=68"> Continued from page 67 in premium base oils and s</a> <a title="2015_01 - January 2015 - LNG page 69" href="http://viewer.zmags.com/publication/78973a27?page=69"> dŚĞĞdžƉĞƌƚǀŝĞǁŽŶƚŚĞ '&ͲϲƉĞƌĨŽƌŵĂŶĐĞĐĂƚĞŐŽƌLJ͘ </a> <a title="2015_01 - January 2015 - LNG page 70" href="http://viewer.zmags.com/publication/78973a27?page=70"> I N D E X O F A D V E R T I S E R S Acme-</a> <a title="2015_01 - January 2015 - LNG page 71" href="http://viewer.zmags.com/publication/78973a27?page=71"> </a> <a title="2015_01 - January 2015 - LNG page 72" href="http://viewer.zmags.com/publication/78973a27?page=72"> BASE OIL REPORT Hope Springs Eternal </a> <a title="2015_01 - January 2015 - LNG page 73" href="http://viewer.zmags.com/publication/78973a27?page=73"> The Best Industrial Lubricants Start With HollyFr</a> <a title="2015_01 - January 2015 - LNG page 74" href="http://viewer.zmags.com/publication/78973a27?page=74"> YOUR BUSINESS Smiling Faces </a> <a title="2015_01 - January 2015 - LNG page 75" href="http://viewer.zmags.com/publication/78973a27?page=75"> INTRODUCING </a> <a title="2015_01 - January 2015 - LNG page 76" href="http://viewer.zmags.com/publication/78973a27?page=76"> </a>